Luxury Brand Advertising in Orslow

Get in touch

Luxury Brand Marketing in Orslow

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Orslow

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TF10 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Orslow

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Orslow

True luxury need not be directly communicated but instead experienced.

Consumers in Orslow like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Orslow

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Orslow (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bednall Head Stonnall Cats Edge Glascote Alrewas Dayhills Hinksford Edial Bishton Bramshall Dunstall Church Eaton Green Wootton Whittington Hopton Little Hay Etruria Tixall Alders Water Eaton Mixon Woodcroft Loggerheads Himley Blundies Cold Norton Hanbury Woodend Longnor Colton Hills Sandyford Doxey Red Hill Halmer End Boscomoor Painleyhill Brocton Amerton Talke Pits Warslow Sugnall Burntwood Green Grindon Wheatlow Brooks Birchall Upper Hatton Burston Cotwalton Nether Stowe Haregate Blymhill Common Betley Common Stanfield Newton Morrilow Heath Heron Cross Highfields Oakley Ford Green Tuppenhurst Stowe Ashley Dale Ribden Threapwood Bucknall Oaken Trentham Hawthorns King's Bromley Gipsy Green Warstone Rising Brook Middle Hill Footherley Bank Top Essington Western Downs Marchington Leadendale Little Heath Wetley Rocks Hopwas Cat's Hill Cross Elford Heath Long Compton Stockwell Heath Shutlanehead Cannock Fawfieldhead Queensville Foxt Fegg Hayes Coton Hayes Goldenhill Jugbank Cold Well Knightley Dale The Quarry Bond End Beamhurst Lane Beamhurst Whiston Leese Hill Coton Cliff Vale May Bank Tamworth Browns Lane Newtown The Wharf The Bodnets Bishops Wood Pattingham Weeping Cross Biddulph Gillway Norbury Hademore Far Hoarcross Townend Forton Adderley Green Little Ingestre Acres Nook Lower Knightley Scounslow Green Quixhill Thorpe Constantine Hanbury The Shruggs Acton Gate Porthill Hardings Booth Stonehouses Great Haywood Beechcliff Beam Hill Springwood Coven Lawn Goosemoor Green Basford Abbots Bromley Bradeley Rock End Wetton Ellastone Newchapel Blore Nethertown Holmcroft Cotonwood Boundary Woodhouses Bromley Hall Rownall Norton Bridge Dunsley Bradley Dunston Mobberley Mucklestone Croxtonbank Moneystone Aldershawe Poolfold Wain Lee Fisherwick Shebdon Wigginton Broomhill Loynton Borough Park Thorncliffe Sturbridge Wightwick Manor Shelton under Harley Huntley Knowle Style Whitecross Prospect Village Grindley Blackbrook Rakes Dale Barton Gate Sutton Bishops Offley Coxgreen Ryecroft Gate Draycott in the Clay Crackley Burnhill Green Chell Heath Braddocks Hay Prestwood Audley Penkridge Dosthill Denstone Blymhill Lawns Godleybrook Beaconside Leek Four Crosses Church Fields Rue Hill Sandford Hill Knightley Seabridge Winnington The Bratch Rugeley Uttoxeter Beasley Leycett Shenstone Woodend Armitage Iverley Great Saredon Stanley Moss Beffcote Common Side Doley Little Chell Hollins Newtown Swinscoe Coalpit Hill Teanford Wigginstall Pasturefields Outwoods Calton Hilderstone Weston-under-Lizard Leyfields Upper Tean Swynnerton Hill Chorlton Norton-in-the-Moors Longbridge Hayes Red Street Stockton Brook Biddulph Moor Knighton Balterley Packmoor Cellarhead Apedale Ramshorn Church Leigh Jack Hayes Bloreheath Needwood Highfields Featherstone Burybank Winnothdale Parkgate Perry Crofts Baddeley Edge Washerwall Almington Newstead Etchinghill Fauld Cheslyn Hay Weston Miles Green Outwoods Overmoor Ford Yarnfield Betley Winkhill Bradnop Moreton Field Ball Green Moss Pit Alsagers Bank Pye Green Withington Butterton Mile Oak Hartwell Hazles Cross Bradshaw Brewood Enson Bentilee Levedale Normacot Fradley South Lower Elkstone Birches Head Hartley Green Great Wyrley Brund Church Mayfield Gerrard's Bromley Baswich Great Bridgeford Lupin Wallbridge Park Church Eaton Blackfords Goosemoor Oakamoor Brickbridge Chesterton Ounsdale Abbey Green Wychnor Dunstal Meaford Cotes Heath Kingston Hill Cotton Armsdale Sideway Werrington Castletown Rileyhill Coven Shareshill Springhill Sandonbank High Town Upper Nobut Madeley Park Shut Heath Burton Manor Redhill Bank Top Trent Vale Mitton Yarlet Wall Alstonefield Mossgate Chadsmoor Cheadle Common Onecote Woodhouses Forsbrook Hilltop Hoften's Cross Dove Bank Offleyrock Lower Hatton Norbury Junction Bridgtown Endon Bank Dunwood Crakemarsh Hopedale Tithebarn Pasford Gospel End Village Cross Green Shallowford Barlaston Fairoak Coton Clanford Townsend Landywood The Raikes Dilhorne West Hill Whittington Blymhill Hem Heath Hobble End Baddeley Green Yoxall Woodseaves Callingwood Bonehill Coldmeece Stowe-by-Chartley Creighton Wrinehill Garmelow Bradley in the Moors Coton End Branston Netherland Green Totmonslow Huntington The Blythe Breretonhill Rushton Spencer Stallington Balterley Green Waterfall Waggersley Somerford Horninglow Smestow Kettlebrook Eccleshall Christ Church Upper Cotton Lordsley Newtown Lower Tean Radmore Wood Latherford The Rookery Trescott Deadman's Green Orton Little Madeley Bilbrook Newton Hurst Okeover Enville Shobnall Oxford Cracow Moss Aston Shelton Knypersley Sandon Otherton Derrington Lawnhead Wildwood Smallrice Stoke-upon-Trent Two Gates Morrey Sandyford Willoughbridge Boley Park The Potteries Northwood Gailey Wharf Boney Hay Birchendale Hansley Cross Woodwall Green Adbaston Admaston Middleport Tittensor Ravenshall Woodmill Longdon Green Windmill Bank Coven Heath Offleymarsh Little Bridgeford Aston Longsdon Gnosall Heath Little Saredon Knowl Wall Berry Hill Gospel Ash Cauldon Tillington Newfield Little Haywood Ravenhill Rumer Hill Upper Ellastone Billington Colshaw Moreton Burton upon Trent Upper Mayfield Upper Landywood Middle Mayfield Knotbury Wychnor Bridges Drointon Robin Hill Compton Broad Meadow Mosslane Croxden Dam Mill Chorley Oak Hill Newtown Whiston Bickford Tatenhill Westlands Blakeley Endon Blackbrook Whitehurst Upper Leigh Blithfield Millend Rake End Stableford Bromstead Common Overton Flash Haughton Milford Cowall Moor Park End Whitemoor Hillcroft Park Giggetty Tadgedale Churchbridge Oldfurnace Buddileigh Haselour Woottons Ashmore Brook Mill Green Fradswell Woodshutts Ellenhall Froghall Coton in the Clay Coombesdale Shraleybrook Lask Edge Codsall Hardings Wood Walton Little Sugnall Forebridge Dunkirk Wetwood The Handfords Tunstall Walton-on-the-Hill Lichfield Knowl Bank Blakelow Charnes Blore Congreve Newton Woodcock Heath Rangemore Gillow Heath Norton East Little Onn Fenton Low Red Bull The Brampton Croxall Gratton Cranberry High Onn Lightwood Shutt Green Ash Bank Whitgreave Trysull Heaton Kiddemore Green Burntwood Perton Knutton Coton Mayfield Kidsgrove Hulme End Hammerwich Rushton Bank Wootton Ashley Heath Dimsdale Thornes Anslow Gate Lane Green High Offley Springhill Seisdon Meir Hay Sharpley Heath Creswell Green Garshall Green Withystakes Lower Penn Townhead Foxley Stramshall Sandfields Weaverslake Hamstall Ridware Poolend Coltstone Woollaston Cornhill Hookgate Halfpenny Green Commonside Darnford Little Stoke Weeford Comberford Horsebrook Prestwood Owen's Bank Stonefield Poolfields Rakeway Harper's Gate Aspley Stone Heath Codsall Wood Bradwell Joiner's Square Wood Lane Gratwich Congleton Edge Cheddleton Heath Blackbrook Mill Green Hawks Green Milldale Longshaw Spath Ranton Green Crateford Dapple Heath Sheen Whitmore Hatherton Longport Apeton Edingale Freehay Stanley Marchington Woodlands Cookshill Stonydelph Harriseahead Blithbury Orgreave Haunton Lightwood Walton Norton Canes Woodend Winshill Brinsford Rickerscote Whitehill Maer Overley Bowsey Wood Abbey Hulton Ball Haye Green Ipstones Brereton Bowers Bent Pipe Ridware Boothen Old Perton Oulton Heath Napley Napley Heath Rowley Park Bromstead Heath Longton Hanley Hillsdale Chebsey Outlands Moorend Hodgefield Hartshill Roche Grange Handsacre Farewell Moorside Whitley Heath Greensforge Little Wyrley Hazelslade Cheadle Seighford Highwood Cobridge Dogingtree Estate Clifton Campville Olive Green Burslem Newborough Littleworth Four Ashes Colwich Heatley Knenhall Carmountside Bridge End Clayton Roughcote Morridge Side Alder Moor Dods Leigh Whittington Gentleshaw Gunstone Madeley Heath Bemersley Green Bottom House Hadley End Kingsley Gayton Meir Pershall Brookhouses Newcastle-under-Lyme Pillaton Laney Green Belgrave Summerhill Coton Green Hilliard's Cross Fulford Aston-by-Stone Springfields Chesterfield Blythe Marsh Oultoncross Bromley Wood The Laches Brockton Lower Leigh Stanshope Copmere End Mavesyn Ridware Spot Acre Barnfields Streethay Millmeece Horton Westcroft Chestall Plardiwick Sneyd Green Lea Heath Hednesford Little Burton Drayton Bassett Talke Chasetown Stapenhill Lapley Curborough Middleton Green Bitterscote Ilam Churnet Grange Windy Harbour Croxton Brookhay Cross Heath Fazeley Smallthorne Marston Hilton Upper Elkstone Wardlow Littleworth Ubberley Fole Slade Heath Newtown Onneley Newborough End Wheaton Aston Brineton Cheadle Park Pipehill Gospel End Meir Heath Podmore Leomansley Hollins Farley Waterhouses Bednall Moddershall Stoke-on-Trent Southlow Newpool Blackshaw Moor Brazenhill Longdon Barlaston Common Great Chatwell Harlaston Godstone Coton Westbeech Hanchurch Slitting Mill Stone Coton Farm Basford Green Stanton Rawnsley Kingsley Moor Allimore Green Tutbury Spring Hill Lynn Blount's Green Shenstone Norton Green Westwood Hollies Common Balance Hill New Wood Shawfield Hixon Hill Top Marston Elford Kerry Hill Fenton Dunston Heath Brown Lees Huddlesford Hulme Walford Greenhead Blackwood Hill Kingsford Slindon Newchurch Quarry Heath Kingswood Common Stretton West Chadsmoor Cannock Wood Turnhurst Wimblebury Shaffalong Gorstyhill Amington Standeford Little Aston Weston Jones Finney Green Oulton Blackwaters Glascote Heath Bobbington The Leys Stanley Moor Butters Green Hollington Nurton Hill Alton Ashwood Newlands Holt Hill Shirleywich Willslock Woodlane Anslow Common Oulton Tunstall Middle Cliff Lawns Wood Keele Parkside Bowers Scot Hay Bignall End Muckley Corner Ecton Woodhouse Green Light Oaks Hazles Ranton Florence Consall Ridgeway Hill Top Four Ashes Clough Hall Littlewood Great Chell Beech Calf Heath Lower Ellastone Orslow Longridge Hill Top Brereton Cross Anslow Wombourne Sandborough Wilnecote Combridge Chase Terrace Cauldon Lowe Gorstey Ley Carroway Head Broadeye Hyde Lea Fradley Lower Drayton The Rowe Milwich Blythe Bridge Longnor Draycott in the Moors Loxley Green The Hollies Stretton Denford Rough Close Colton Rodbaston The Heath Stadmorslow Gailey Heighley Salt Tompkin Cheddleton Blurton Broomyshaw Standon Armshead Dales Green Heath Hayes Wolstanton Chapel Chorlton Rolleston on Dove Bromstead Nurton Brown Edge Lower Nobut Hanford Creswell Hales Barton Green Leacroft Efflinch Dresden Pitts Hill Birch Cross Acton Butter Bank Baldwin's Gate Kingstone Penkhull Knighton Meerbrook Broughton Weston Coyney Upper Hulme Above Church Offleyhay Tatenhill Common Coppenhall Cowley Ashley Threelows Lutley Hoar Cross Oldfallow Woodgate Hill Ridware Great Gate Six Ashes Oulton Grange Great Moor Hockley Trinity Fields Hollinsclough Wereton Middle Madeley Butt Lane Rudyard Barton Turn Ingestre Kingsley Holt Hazlecross Chatcull Leekbrook Butterton Checkley Stubwood Stonywell Caverswall Bolehall Bagnall Hints The Lymes Swindon Gnosall Boon Hill Upper Longdon Acton Trussell Fradley Junction Back o'th' Brook Church Hill High Onn Wharf Silverdale Blakeley Lane Sidway Madeley Milton Saverley Green Elmhurst Stourton Lower Loxley Green Heath Whitfield Cresswell Cotes Hollybush Crossgate Rocester Mount Pleasant Lowe Hill Barton-under-Needwood Dagdale Meretown Kinver Stafford Lower Stonnall