Luxury Brand Advertising in Bradnop

Get in touch

Luxury Brand Marketing in Bradnop

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Bradnop

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST13 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Bradnop

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Bradnop

True luxury need not be directly communicated but instead experienced.

Consumers in Bradnop like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Bradnop

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Bishops Offley Walton Cauldon Lowe Orslow Bednall Mount Pleasant Gailey Knighton Horsebrook Hednesford Holt Hill Rakeway Apedale Oultoncross Commonside Fawfieldhead Wain Lee Dunwood Lower Knightley Wightwick Manor Newton Shirleywich Lordsley Etruria Florence Moneystone Poolend Stapenhill Shareshill Pasturefields Kingstone Abbey Green Dales Green Boscomoor Ipstones Tamworth Great Haywood Kinver Mobberley Tunstall Cheadle Park Bonehill Wychnor Bridges Swinscoe Stoke-upon-Trent Tatenhill Common Hulme End Creighton Bitterscote Redhill Dagdale Ash Bank Washerwall Sneyd Green Leacroft Knowl Bank Whitehill Stubwood Great Moor Kidsgrove Bromstead Nethertown Willslock Haregate Leyfields Stonywell Newlands Stourton High Onn Wharf Upper Ellastone Weeford Oldfurnace Offleyrock Coalpit Hill Baddeley Green Knighton Coton in the Clay Norbury Butterton Cheddleton Hazles Cross Aspley Knutton Rugeley Middle Cliff Coton Hayes Tithebarn Tixall Glascote Heath Barton Gate Moorside Fole Biddulph Moor Dove Bank Bond End Creswell Brund Weston Jones Milldale The Wharf Okeover Hollies Common Freehay Withystakes Alsagers Bank Whiston Waterfall Rolleston on Dove Little Onn Pipehill Mile Oak Hints Ranton Sandfields Windmill Bank Willoughbridge Longridge Hixon Wootton Withington Hopton Fairoak Cotonwood Edingale Rangemore Amington Napley Broad Meadow Halmer End Adderley Green Blymhill Lawns Lutley Summerhill Doxey Outwoods Chadsmoor Fradley Stowe Meretown Admaston Hinksford Landywood Two Gates Ribden Elford Heath Wolstanton Lawns Wood Stockton Brook Sugnall Overley Boley Park Morrilow Heath Castletown Alders Maer Oak Hill Wheatlow Brooks Rumer Hill Sandyford Kettlebrook Brereton Madeley Enville Newborough End Whittington Bromley Wood Chapel Chorlton Hanbury Woodend Longshaw Winshill Weston Waterhouses Overton Bickford Thorncliffe Birchendale Hilton Oulton Grange Woollaston Ashley Heath Cellarhead Heron Cross Thorpe Constantine Armshead Great Saredon Upper Longdon Wood Lane Outwoods Fazeley Whitgreave Brookhouses Dunston Basford Bentilee Sandyford Seighford Ranton Green Shebdon Rushton Spencer Standon Burslem West Chadsmoor Coven Heath Hill Ridware Sandonbank Gospel End Croxall Gayton Dresden Bagnall Salt Painleyhill Clough Hall Newton Hurst Trysull Upper Leigh Pillaton The Bratch Hazlecross Gipsy Green High Offley Checkley Cornhill Winnington Highfields Goosemoor Green Coton Rudyard Anslow Common Churchbridge Lawnhead Hanley Pitts Hill Ellenhall Almington Newpool Middleport Blithbury Lightwood Rocester Hamstall Ridware Quixhill Blakelow Rickerscote Sutton Standeford Moorend Podmore Balterley Newtown Hales Bowsey Wood Newtown Butters Green Caverswall Godstone Little Heath Stonehouses Upper Mayfield Marston Wigginstall Cross Heath Baswich Threapwood Cresswell Hoar Cross Cold Norton Springhill Great Chatwell Croxden Church Eaton Stanfield Townhead Miles Green Codsall Wood Newtown Normacot Apeton Coven Lawn Burybank Calf Heath Needwood Mossgate Harper's Gate Efflinch Chestall Sandon Oldfallow Forton Church Fields Forsbrook Chasetown Armitage Bilbrook Ball Green Oakamoor Consall Far Hoarcross Knightley The Heath Woodseaves Little Bridgeford Braddocks Hay Six Ashes Godleybrook Dilhorne Prestwood Marchington Woodlands Norbury Junction Hulme Butt Lane Rising Brook Blore Hatherton Bradwell Fauld Bowers High Town Fenton Goldenhill Above Church Lynn Townsend Gailey Wharf Wheaton Aston Alder Moor Meerbrook Latherford Milton Biddulph Hardings Booth Overmoor Stadmorslow Broadeye Stallington Slindon Stanton Crackley Wootton Huntington Gorstyhill Boothen Dunstall Weston-under-Lizard Baldwin's Gate Whitfield Yarlet Dunkirk Pershall Norton Bridge Highwood Scounslow Green Flash Drayton Bassett Woodshutts Rawnsley Offleyhay Perry Crofts Cracow Moss High Onn Lower Tean Hazles Aston Beaconside Cliff Vale Heath Hayes Westwood Congreve Eccleshall Cookshill Shelton under Harley Blythe Marsh Blackshaw Moor Ryecroft Gate New Wood Butterton Woodmill Clayton Hoften's Cross Hillcroft Park Newfield Westlands Westbeech Hanbury Colshaw Colton Broomyshaw Forebridge Streethay Chesterton Blackwaters Crossgate Wallbridge Park Newcastle-under-Lyme Iverley Carroway Head Calton The Raikes Draycott in the Clay Plardiwick Cotton Acton Parkgate Woodhouses Smallthorne Baddeley Edge Grindley Norton Canes Hilltop Bridgtown The Leys Charnes Park End Burston Orton Borough Park Hollington Footherley Aston-by-Stone Coton End Poolfields Boon Hill Newchapel The Bodnets Wombourne Red Bull Ball Haye Green Springwood Lichfield Offleymarsh Chell Heath Burton Manor Morrey Coxgreen Northwood Essington Ravenshall Hollins Kingswood Common Brown Edge Hill Top Callingwood Pasford Brown Lees Ashmore Brook Stone Heath Seabridge Fradley South Blithfield Lightwood Smestow Talke Pits Little Chell Brereton Cross Edial Brewood Gratwich Water Eaton Olive Green Acton Trussell Walton-on-the-Hill Leekbrook Pye Green Barlaston Common Bridge End Lask Edge Middle Mayfield Penkridge Ubberley Stafford Ounsdale Birchall Saverley Green Denford Beechcliff Sheen Hyde Lea Darnford Newborough Beamhurst Lane Berry Hill Hollybush Ashley Dale Mayfield The Potteries Gospel End Village Stowe-by-Chartley The Laches Huddlesford Comberford Wetwood Holmcroft Morridge Side Dunstal Giggetty Southlow Aston Huntley The Brampton Leek Barnfields Great Chell Field Combridge Smallrice Chase Terrace Copmere End Draycott in the Moors Adbaston Mill Green Codsall Betley Common Winkhill Lower Elkstone Springhill Littleworth Heaton Heatley Shaffalong Shenstone Woodend Bignall End Weaverslake Heighley Shenstone Upper Hulme Loggerheads Kingsley Bobbington Allimore Green The Blythe Coton Little Aston Haughton Ford Green Blore Farewell Himley Yarnfield Stanshope Rushton Bank Turnhurst The Lymes Old Perton Four Ashes Warslow Thornes Shutt Green Hadley End Lower Nobut Packmoor Keele Prestwood Orgreave Garmelow Bolehall Cotwalton Hem Heath Croxtonbank Cat's Hill Cross Moreton Upper Hatton Glascote Meaford Church Hill Blackbrook Werrington Tunstall Netherland Green Millmeece Norton Green Shobnall Marchington Fegg Hayes Fisherwick Whitecross Alrewas Little Stoke Blackbrook Millend Rowley Park Bishton Winnothdale King's Bromley Coven Foxley Halfpenny Green Audley Coltstone Cannock Highfields Whiston Branston Blurton Wardlow Bromley Hall Barton Turn Jugbank The Handfords Hartley Green Rock End Loynton Uttoxeter Common Side Trescott Gorstey Ley Wimblebury Cats Edge Hansley Cross Rough Close Whitehurst Ravenhill Doley Coton Farm Brineton Armsdale Bradshaw Hookgate Newtown Longdon Green Church Eaton Green Butter Bank Woottons The Rookery Christ Church Seisdon Cotes Heath Littlewood Leomansley Back o'th' Brook Longport Four Crosses Wychnor Moddershall Hopwas Boundary Abbots Bromley Blymhill Common Bowers Bent Leycett Little Hay Woodcock Heath Oulton Tuppenhurst Chesterfield Colwich Slade Heath Cranberry Bradley in the Moors Perton Kingsford Porthill Blackbrook Stockwell Heath Spath Long Compton Denstone Clifton Campville Onecote Lapley Roche Grange Lower Penn Yoxall Brockton Hilliard's Cross Haselour Dayhills Gillow Heath Croxton Etchinghill Lower Stonnall Longnor Hartwell Acres Nook Chebsey The Hollies Hill Top Roughcote Lane Green Blymhill Beffcote Cross Green Knypersley Kingsley Holt Lower Loxley Ashwood Harriseahead Sideway Beasley Middle Madeley Burntwood Whittington Littleworth Western Downs Wrinehill Slitting Mill Hanchurch Upper Nobut Shraleybrook Great Wyrley Bramshall Dunsley Levedale Dods Leigh Blount's Green Ecton Longsdon Birches Head Longton Horton Great Gate Kingston Hill Gentleshaw Birch Cross Greensforge Haunton Longdon Stanley Shallowford Lower Hatton Cheadle Little Ingestre Stableford Ridgeway Hockley Anslow Parkside Threelows Oulton Weston Coyney Green Heath Hill Chorlton Woodend Sandford Hill Ashley Bank Top Loxley Green Bradeley Cannock Wood Talke Tadgedale Cheddleton Heath Hollins Ellastone Teanford Mitton Creswell Green Crakemarsh Mavesyn Ridware Madeley Park Upper Tean Blundies Colton Hills Curborough Meir Hay Queensville Dogingtree Estate Gnosall Heath Coppenhall Rakes Dale Cobridge Scot Hay Hilderstone Cowall Moor Rue Hill Swindon Tutbury Blythe Bridge Moss Pit Shelton Ford Wigginton Stonydelph Wetton Breretonhill Middleton Green Coton The Quarry Oakley Waggersley Wetley Rocks Bradley Moreton Garshall Green Windy Harbour Fradley Junction Hawthorns Spot Acre The Shruggs Gratton Brazenhill Stanley Moss Coton Green Horninglow Rownall Dosthill Betley Lupin Stanley Moor Enson Jack Hayes Mucklestone Knightley Dale Trentham Joiner's Square Balance Hill Spring Hill Wereton Oulton Heath Aldershawe Leese Hill Sidway Stoke-on-Trent Blackwood Hill Weeping Cross Blackfords Grindon Gnosall Nurton Hill Walford Stretton Hardings Wood Finney Green Coldmeece Mill Green Pattingham Kingsley Moor Bromstead Common Coton Clanford Knowle Style Hademore Featherstone Knotbury Prospect Village Shut Heath Bemersley Green Churnet Grange Quarry Heath Stone Congleton Edge Cold Well Whitemoor Red Street Robin Hill Brinsford Shawfield Marston Oxford Woodgate Little Haywood Tatenhill Goosemoor Farley Leadendale Ramshorn Bucknall Tompkin Wildwood Woodlane Gospel Ash Hanford Cheadle Common Woodwall Green Gillway Madeley Heath Froghall Alstonefield Longbridge Hayes Gunstone Whittington Four Ashes Mixon Derrington Tillington Lower Ellastone Little Madeley Burntwood Green Cotes Westcroft Little Sugnall Billington Upper Cotton Little Burton Burnhill Green Sturbridge Whitmore Owen's Bank Ilam Tittensor Meir Heath Buddileigh Blakeley Knenhall Whitley Heath Bromstead Heath Beech Browns Lane Fradswell Fenton Low Beamhurst Hartshill West Hill Deadman's Green Rileyhill Dapple Heath Harlaston Hobble End Walton Muckley Corner Light Oaks Stonnall Longnor Lower Drayton Bank Top Alton Totmonslow Rake End Onneley Hodgefield Knowl Wall Kiddemore Green Hazelslade Bradnop Boney Hay Cheslyn Hay Fulford Burton upon Trent Nurton Pipe Ridware Broughton Outlands Coombesdale Chatcull Brocton Church Mayfield Church Leigh Carmountside Dunston Heath Norton-in-the-Moors Mosslane Springfields Bishops Wood Dimsdale Radmore Wood Little Wyrley Newchurch Endon Bank Great Bridgeford Bloreheath Acton Gate Gerrard's Bromley Balterley Green Hammerwich Compton Elmhurst The Rowe Woodcroft Barlaston Ingestre Newstead Napley Heath Cauldon Somerford Upper Elkstone Warstone Cowley Laney Green Anslow Gate May Bank Silverdale Meir Endon Milwich Nether Stowe Abbey Hulton Norton East Sandborough Bottom House Lower Leigh Chorley Hollinsclough Upper Landywood Wilnecote Kerry Hill Wall Stramshall Brickbridge Basford Green Newton Greenhead Brookhay Amerton Foxt Belgrave Hill Top Barton Green Blakeley Lane Newtown Swynnerton Rodbaston Woodhouse Green Poolfold Little Saredon Milford Penkhull Broomhill Sharpley Heath Bednall Head Hawks Green Stonefield Handsacre Beam Hill Otherton Stretton Barton-under-Needwood Middle Hill Hopedale Drointon Townend Trent Vale Lowe Hill Elford Crateford Red Hill Hillsdale Dam Mill Lea Heath Shutlanehead Woodhouses Trinity Fields Oaken