Luxury Brand Advertising in Kingstone

Get in touch

Luxury Brand Marketing in Kingstone

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Kingstone

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST14 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Kingstone

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Kingstone

True luxury need not be directly communicated but instead experienced.

Consumers in Kingstone like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Kingstone

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Kingstone (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Aston-by-Stone Audley Norton Canes Dove Bank Broomyshaw Armsdale Beam Hill Baldwin's Gate Back o'th' Brook Shallowford Hilderstone Hem Heath Church Eaton Green Wootton Cracow Moss The Raikes Harriseahead Brazenhill Barlaston Common Morridge Side Townend Butt Lane Bishops Offley Sneyd Green Lupin Hanbury Whittington Walford Rileyhill Baddeley Edge Croxtonbank Washerwall Bridge End Ashwood Newtown Lapley Combridge Barnfields Comberford Upper Leigh Beech Poolfields Oldfallow Oulton Scot Hay Bednall Knightley Dale Horsebrook Grindley Hoar Cross Commonside Woollaston Cornhill Colwich Woodlane Ball Green Hobble End Little Saredon Cotonwood Tithebarn Trysull Porthill Forebridge Talke Pits Newtown Coton Abbots Bromley Croxden Garshall Green Whittington Charnes Rue Hill Hatherton Anslow Gate Knowl Bank Biddulph Moor Wereton Thorpe Constantine Armshead Bridgtown Podmore Ribden Foxley Little Aston Norton East Miles Green Beamhurst Oulton Heath Milford Kingsley Holt Newcastle-under-Lyme Winnothdale Kingsley West Chadsmoor Basford Green Gillow Heath Newtown Westbeech Hawks Green Fole Nethertown Coppenhall Caverswall Wardlow Adbaston Drayton Bassett Stone Heath Ounsdale Mile Oak Tompkin Woodend Cheadle Bromley Wood Crackley Stanley Weaverslake Middleport Bishops Wood Castletown Bond End Coton End Baddeley Green Rocester Farley Highfields Barton Gate Ravenshall Longnor Tillington Great Chell Radmore Wood Brown Edge Madeley Heath Seabridge Slitting Mill Hockley Joiner's Square Cheddleton Heath Painleyhill Common Side Quarry Heath Mosslane Almington Hill Top Marchington Hyde Lea Burston Stretton Cross Green Consall Chebsey Butterton Levedale Chadsmoor Leese Hill Balterley Woottons Woodmill Oaken Fradley Junction Heatley Finney Green Ford Green Croxall Whitmore Huddlesford Blackshaw Moor Leadendale Ridgeway Moss Pit Longnor Bentilee Greensforge Westcroft Salt Abbey Green Maer Outwoods Stadmorslow Kingsley Moor Northwood Derrington Little Onn Coton in the Clay Dam Mill Walton-on-the-Hill Coldmeece Ellastone Rushton Bank Oldfurnace Orslow Bramshall Fradley South The Quarry Brown Lees Coxgreen Milldale Threelows Jugbank Whitecross Normacot Willslock Great Moor Calf Heath Fradley Little Haywood Lower Drayton Amerton Little Burton Shenstone Woodend Chorley Smallrice Blackbrook Burntwood Ranton Green Gnosall Rangemore Chatcull Marchington Woodlands Dunston Yoxall Tunstall Blythe Marsh Oakley Borough Park Crateford Aston Springhill Teanford Longsdon Codsall Lower Ellastone Napley Little Heath Heron Cross Christ Church Overmoor Bowers Bent Colton Knighton Upper Tean Lower Tean Great Gate Whitehill Chase Terrace Stonywell Lichfield Coton Kingswood Common Acton Gate Stafford Whitemoor Calton Upper Hulme Wetley Rocks Braddocks Hay Scounslow Green Whiston Packmoor Madeley Fegg Hayes Sandfields Hamstall Ridware Ford Hartshill Aspley Featherstone Red Hill Woodhouse Green Burton upon Trent Darnford Ball Haye Green Four Ashes Clifton Campville Coton Clanford Bilbrook Weeford Ecton Brund Kerry Hill Little Hay Boley Park Alstonefield Hulme Moreton Hansley Cross The Leys Hoften's Cross Shutt Green Newchurch Moreton Seisdon Weston Jones Upper Elkstone Gailey Wharf Penkhull Sturbridge Bromstead Heath Rickerscote Walton Shawfield Rudyard Threapwood Barton Turn Brocton Coton Hayes Field Foxt Far Hoarcross Flash Beechcliff Wetton Butterton Gospel Ash Bradeley Rodbaston Apeton Brookhay Shobnall Eccleshall Onecote Hadley End Outlands Creswell Green Church Fields Longshaw Draycott in the Moors Norton Bridge Hill Top Brineton Beaconside Lask Edge Gnosall Heath Townsend Ingestre Stanfield Sandon Brereton Basford Hanbury Woodend Kiddemore Green Balance Hill Somerford Wimblebury Leomansley Brinsford Stonnall Cannock Uttoxeter Wychnor Aston Shareshill Sandonbank Ashley Dale Okeover Kinver Hednesford Bradwell Willoughbridge Rumer Hill Hollins Middle Cliff Coalpit Hill Brockton Buddileigh Orgreave Lane Green Barlaston High Offley Hopton Hazles Beffcote Gunstone Ravenhill Ilam Brickbridge Parkgate Water Eaton Blakelow Windy Harbour Whiston Bickford Edingale Coton Trinity Fields Blackfords The Rowe Blackwood Hill Newpool Allimore Green Longbridge Hayes Heaton Blakeley Lane Bemersley Green Oulton Cheddleton Tixall Newton Rakes Dale Red Street The Shruggs Chestall Four Crosses Newlands Birchall Birch Cross Landywood Bloreheath Dunstal Deadman's Green Knowl Wall Little Chell Wychnor Bridges Stoke-upon-Trent Morrilow Heath Hanford Lynn Essington Yarnfield Ash Bank Fawfieldhead Newborough Bowers The Hollies Hixon Broomhill Bromley Hall Wightwick Manor Huntington Mitton Springfields Cheadle Park Blithfield Harper's Gate Stowe-by-Chartley Prestwood Woodseaves The Brampton Gillway Holt Hill Bromstead Norton Green Dilhorne Betley Sandford Hill Lordsley Blurton Bitterscote Pye Green Beamhurst Lane Lower Hatton Clough Hall Mount Pleasant Lower Stonnall Sheen Blore Edial Blackbrook Hookgate Perry Crofts Hazelslade Stapenhill Hollybush Gorstey Ley Owen's Bank Littlewood Longdon Oulton Grange Elford Overley Coombesdale Waterhouses Woodcock Heath Lower Knightley Lawnhead Coven Gerrard's Bromley Cobridge Shebdon Dods Leigh Kingsford Cranberry Wood Lane Werrington Whitfield Huntley Queensville Fulford Totmonslow Lower Loxley Hillcroft Park Newtown Weston Pasford Lower Nobut Latherford Dunston Heath Draycott in the Clay The Rookery Bobbington Hanley Endon Broad Meadow Fradswell Stanshope Copmere End Wolstanton Lightwood Ubberley Burybank Standon Blakeley Longdon Green Sideway Longport Lowe Hill Bottom House Offleyhay Middleton Green Blymhill Lawns Slindon Congleton Edge Marston Bignall End Hales Upper Mayfield Efflinch Church Hill Talke Apedale Wildwood Fenton Lightwood Newchapel Knypersley Rugeley Bank Top Wheaton Aston Streethay Halmer End Plardiwick Burntwood Green Moddershall High Onn Wharf Baswich Cold Well Churchbridge Gorstyhill Upper Longdon Ipstones Leyfields Cowall Moor Little Ingestre West Hill Carmountside Little Sugnall Barton Green Cotwalton Church Mayfield Swynnerton Cauldon Stone Hodgefield Bagnall Oak Hill Woodwall Green Dimsdale Blythe Bridge Holmcroft May Bank Stonefield Woodhouses Stubwood Red Bull Meir Upper Cotton Rowley Park Sutton Woodshutts Offleyrock Milton Olive Green Hanchurch Stableford Knotbury Goosemoor Green Upper Landywood Bishton Trentham Brereton Cross Weston-under-Lizard Dapple Heath Hilltop Checkley Southlow Shaffalong Mixon Morrey Acton Trussell Browns Lane Lower Elkstone Ranton Glascote Keele Boundary Anslow Bank Top Wigginstall Cookshill Cat's Hill Cross Garmelow Blymhill The Bratch Brewood Trescott Glascote Heath Shirleywich Compton Rawnsley Above Church Smestow Whitehurst Whitley Heath Blount's Green Spot Acre Elmhurst Ashley Heath Warstone Florence Whitgreave Curborough Halfpenny Green Pershall Heighley Walton Mavesyn Ridware Chesterton Church Leigh Littleworth Western Downs Crossgate Gayton Chell Heath Rising Brook Laney Green Cold Norton Swinscoe Dresden Mucklestone Cotes Heath Kettlebrook Bradnop Meerbrook Marston Kingston Hill Bucknall Biddulph Wootton Two Gates Boscomoor Cliff Vale Dayhills Bednall Head Endon Bank Sandyford Kingstone Clayton Shelton under Harley Poolfold Creswell Great Bridgeford Amington Hints Cheslyn Hay Roche Grange Mobberley Light Oaks Sidway Meir Heath Smallthorne Blymhill Common Withington Coven Heath Stanley Moor Newborough End Roughcote Pasturefields The Potteries Meretown Moneystone Birches Head Sharpley Heath Butter Bank Brookhouses Alrewas Dogingtree Estate Windmill Bank Harlaston Hilliard's Cross Hademore Dunsley Townhead Hillsdale Great Saredon Boney Hay Iverley Himley Stourton Fazeley The Handfords The Heath Stallington Giggetty Stowe Newstead Broadeye Napley Heath Moorside Cellarhead The Lymes Blithbury Doxey Alders Grindon Crakemarsh Ashley Lea Heath Elford Heath Thornes Nether Stowe Waterfall Bromstead Common Middle Mayfield Gospel End Village Oultoncross Chapel Chorlton Enville Footherley Standeford Highwood Oxford Millend Godstone Betley Common Knowle Style Enson Leacroft Perton Wetwood Hartwell Creighton Sandyford Congreve Knutton Acres Nook Bradley Moorend Littleworth King's Bromley Loynton Wheatlow Brooks Stretton Little Stoke Kidsgrove Cotton Bolehall Hardings Wood Coltstone Tatenhill Common Hawthorns Upper Ellastone Hollies Common Silverdale Dunwood New Wood Shraleybrook Coton Green Fauld Oakamoor Birchendale Newton Hurst Colshaw Gipsy Green Hammerwich Sugnall Wrinehill Fenton Low Bradley in the Moors Middle Hill Drointon Dosthill Codsall Wood Newton Blackwaters Needwood Wain Lee Great Wyrley Stanton Farewell Wombourne Slade Heath Great Haywood Goosemoor Gratton Knightley Winshill Goldenhill Shelton Rownall Dales Green The Wharf Mill Green Stoke-on-Trent Berry Hill Horninglow Cats Edge Winkhill Leycett Gratwich Hill Top Middle Madeley Etchinghill Wall Alton Tamworth Six Ashes Pillaton Froghall Netherland Green Offleymarsh Handsacre Bonehill Milwich Great Chatwell Thorncliffe Westlands Lawns Wood Forsbrook Heath Hayes Muckley Corner The Bodnets Norton-in-the-Moors Leekbrook Tadgedale Shenstone Old Perton Coton Farm Butters Green Overton Wigginton Hilton Haughton Boothen Broughton Stockton Brook Tatenhill Ellenhall Pitts Hill Denstone Little Wyrley Billington Barton-under-Needwood Ramshorn Norbury Jack Hayes Newfield Blundies Adderley Green Prestwood Shut Heath Hulme End Bradshaw Rock End Stonydelph Whittington Croxton Churnet Grange Pattingham Alsagers Bank Haselour Onneley Burnhill Green Trent Vale Freehay High Town Swindon Breretonhill Penkridge Etruria Poolend Stockwell Heath Greenhead Meir Hay Spath Mossgate Gentleshaw Pipehill Hartley Green Horton Beasley Meaford Springwood Alder Moor Nurton Fairoak Longton Dunstall Nurton Hill Knighton Hollinsclough Admaston Pipe Ridware Belgrave Forton Withystakes Acton Stanley Moss Colton Hills Lutley Loxley Green The Laches Aldershawe Tutbury Woodcroft Little Bridgeford Coven Lawn Winnington Upper Hatton Hill Chorlton The Blythe Mayfield Blackbrook Orton Cannock Wood Yarlet Rough Close Long Compton Quixhill Parkside Tittensor Rushton Spencer Hardings Booth High Onn Church Eaton Branston Haunton Hollington Dagdale Madeley Park Springhill Gospel End Tunstall Abbey Hulton Woodgate Spring Hill Cross Heath Blore Hopedale Hazlecross Godleybrook Stonehouses Hill Ridware Gailey Woodhouses Hinksford Wallbridge Park Seighford Burslem Tuppenhurst Weston Coyney Longridge Turnhurst Norbury Junction Cauldon Lowe Carroway Head Burton Manor Stramshall Highfields Chesterfield Upper Nobut Green Heath Otherton Cheadle Common Doley Little Madeley Waggersley Rake End Cotes Cowley Fisherwick Park End Shutlanehead Sandborough Knenhall Rolleston on Dove Anslow Common Ashmore Brook Lower Leigh Cresswell Summerhill Hopwas Newtown Lower Penn Callingwood Loggerheads Boon Hill Hazles Cross Weeping Cross Haregate Armitage Redhill Ryecroft Gate Hollins Millmeece Warslow Four Ashes Leek Mill Green Wilnecote Chasetown Westwood Prospect Village Saverley Green Bowsey Wood Rakeway Denford Robin Hill Dunkirk Balterley Green Outwoods