Luxury Brand Advertising in Blakeley

Get in touch

Luxury Brand Marketing in Blakeley

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Blakeley

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WV5 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Blakeley

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Blakeley

True luxury need not be directly communicated but instead experienced.

Consumers in Blakeley like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Blakeley

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Blakeley (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Moreton Coton Clanford Werrington Ball Green Coton Roche Grange Checkley Milwich Upper Hatton Forsbrook Windy Harbour Butters Green Bloreheath Charnes Norbury Hammerwich Stanley Moor Newton Hurst Perry Crofts Tithebarn Cranberry Mitton Dresden Ellastone Keele Cheslyn Hay Blymhill Common Butterton Waterhouses Two Gates Swinscoe Norton Canes Lightwood The Brampton Cracow Moss High Onn Wharf Quixhill Woodshutts Wall Plardiwick Leese Hill Coton Sandyford Hilliard's Cross Little Bridgeford Slitting Mill Lapley Ravenhill Wetton Lordsley Hanchurch Fawfieldhead Little Stoke Footherley Scounslow Green Four Ashes Forebridge Townsend Hawthorns Coalpit Hill Harper's Gate Woodgate Derrington Shebdon Ecton Overley Little Ingestre Thornes Haunton Admaston Wigginton Tixall Mill Green Maer Anslow Common The Heath Borough Park Lower Ellastone Mixon Newborough End Coven Farley Essington Knowle Style Broomhill Oaken Leyfields Sandyford Blackshaw Moor Brocton Upper Tean Cellarhead Newtown Little Hay Braddocks Hay Water Eaton Anslow Gate Tatenhill Common Burnhill Green Winshill Walton-on-the-Hill Moss Pit Lichfield Creighton Dunston Cowall Moor Norton Bridge Combridge Gospel End Village Leekbrook Burslem Latherford Cross Heath Madeley Betley Baddeley Edge Longshaw Almington Comberford Bednall Head Rugeley Broughton Woottons Springfields Wychnor Whiston Barton-under-Needwood Gratwich Copmere End Weaverslake Weston Jones Wardlow Blurton Longdon Berry Hill Doxey Walton Hyde Lea Codsall Wood Haselour Gunstone Cheadle Park Hatherton Napley Yoxall Christ Church Greensforge Church Mayfield Dove Bank Endon Ranton Green Hilderstone Chasetown Acton Trussell Dunkirk Kingstone Sandford Hill Jack Hayes Congleton Edge Heighley Armitage Acton Oldfallow Field Littleworth Colwich Stretton Stourton Moorside Denford Bromstead Great Bridgeford Wigginstall Napley Heath Baswich Heath Hayes Betley Common Horninglow Blithfield Bowsey Wood Highwood Okeover Basford Bishton Fradswell Bentilee The Quarry Ramshorn Armsdale Commonside Streethay Newfield Quarry Heath Fradley Junction Callingwood West Chadsmoor Birchall Knotbury Woodhouse Green Wood Lane The Bratch Weston-under-Lizard Nether Stowe Cookshill Spath Pasturefields Colton Elford Heath Fradley Rushton Bank Orton Wheatlow Brooks Bank Top Great Gate Talke Ribden Butter Bank Apeton Newlands Rough Close Willoughbridge Rocester Ilam Draycott in the Clay Smestow Tuppenhurst Hopwas Onecote Lawnhead Coton Hazles Cross Hopedale Little Madeley Stanley Above Church Tunstall Heatley Crateford Prestwood Rue Hill Cats Edge Westbeech Totmonslow Longdon Green Colton Hills Baddeley Green Blythe Bridge Lower Knightley Hill Chorlton Stockwell Heath Blythe Marsh Leacroft Wootton Horsebrook Stone Ranton Bramshall Offleymarsh Beaconside High Town Newchurch Blore Biddulph Parkgate Newton Abbots Bromley Springwood Highfields Great Haywood Walford Featherstone Longnor Laney Green Birches Head Summerhill Middleton Green Stretton Willslock Stramshall Church Fields Light Oaks Shawfield Enville Hilton Fisherwick Pershall Longton Blount's Green Brickbridge Oldfurnace Creswell Green Stonydelph Levedale The Leys Hixon Lower Stonnall Kettlebrook Gnosall Heath Four Crosses Westcroft Lower Hatton Foxley Haughton Hardings Booth Aston-by-Stone Bignall End Cauldon Norbury Junction Bitterscote Hadley End Prospect Village Apedale Wombourne Newtown Browns Lane Bradwell Coton End Tunstall Rushton Spencer Smallrice Knenhall Elmhurst Hollins Hartley Green Eccleshall Loxley Green The Bodnets Giggetty Roughcote Branston Far Hoarcross Boley Park Barton Green Warstone Yarlet Four Ashes Thorpe Constantine Madeley Park Gillow Heath Cliff Vale Mount Pleasant Lightwood Shelton under Harley Lower Leigh Warslow Elford Bond End Amington Baldwin's Gate Kingsley Kingswood Common Fradley South Rudyard Morrey Bednall Burybank Mobberley Rock End Cold Norton Perton Newchapel Rangemore Dayhills Marchington Dagdale Kingston Hill Lower Elkstone Ashley Threelows Clifton Campville Gailey Wharf Wootton Acres Nook Calf Heath Woodend Mucklestone Little Heath Little Sugnall Shelton Morridge Side Stanfield Kidsgrove Coven Heath Croxall The Shruggs Orslow Hookgate Brereton Cross Sandfields Green Heath Burntwood Green Edial High Offley Woodlane Wallbridge Park Meaford Blundies Stanley Moss Little Burton Red Bull Abbey Green Brereton Bank Top Sturbridge Hednesford Mosslane Coppenhall Shutlanehead Butterton Podmore Boon Hill Upper Elkstone Lowe Hill Cheadle Common Bromstead Common Fairoak Beffcote Beechcliff Burston Doley Gerrard's Bromley Anslow Tillington Windmill Bank Rising Brook Turnhurst Curborough Boundary Hodgefield Shut Heath Blakeley Knighton Trent Vale Oulton Heath Somerford Consall Smallthorne The Potteries Highfields Withystakes Lutley Chase Terrace Poolfold Billington Aston Meretown Trysull Cotton Needwood Stowe Poolfields Gospel Ash Kiddemore Green Lask Edge Upper Mayfield Hawks Green Oulton Grange Millmeece Parkside Cannock Wood Tutbury Fauld Little Wyrley Littleworth Upper Landywood Ashmore Brook Armshead Moreton Hulme End Wetwood Beamhurst Lane Stableford Blakelow Threapwood Ellenhall Stonehouses Jugbank Normacot Blymhill Shobnall Newtown Fulford Chebsey Bromley Wood West Hill Chatcull Great Chatwell Chesterton Gratton Knypersley Brewood Bradley Sugnall Huntley Hartshill Upper Hulme Newpool Bobbington Lupin Pattingham Whittington Church Eaton Aldershawe Efflinch Halmer End Chell Heath Newtown Alton Halfpenny Green Bradnop Northwood Farewell Sheen Brookhay Pasford Crossgate Bucknall Norton-in-the-Moors Trentham Stafford Newcastle-under-Lyme The Blythe Burton upon Trent Aston Queensville Swindon Hulme Silverdale Shareshill Brinsford Hartwell Gayton Townend Castletown Buddileigh Mill Green Weeping Cross Madeley Heath Meir Heath Harlaston Chapel Chorlton Stanton Ridgeway Moddershall Stonnall King's Bromley Hamstall Ridware Basford Green Blakeley Lane Bromstead Heath Knightley Fenton Beasley Dales Green Finney Green Church Eaton Green Beech Bickford Seisdon Aspley The Hollies Seabridge Nurton Hill Hollinsclough Hazlecross Chadsmoor Cheddleton Coton Farm Swynnerton Whitfield Great Saredon Croxden Shraleybrook Scot Hay Shenstone Coltstone Hobble End Dilhorne Woodhouses Adderley Green Brockton Chestall Trescott Weeford Hints Ford Sideway Balance Hill Stadmorslow Middle Madeley New Wood Offleyrock Tatenhill Ashley Dale Gnosall Alstonefield Godstone Greenhead Grindon The Laches Wetley Rocks Kingsford Bradley in the Moors Springhill Brown Edge Gentleshaw Radmore Wood Middle Cliff Pitts Hill Colshaw Cat's Hill Cross Oak Hill Lower Penn Oxford Gorstey Ley Marchington Woodlands Grindley Spring Hill Hilltop Millend Adbaston Little Aston Cowley Biddulph Moor Oultoncross Whiston Alder Moor Compton Shirleywich Washerwall Stone Heath Heaton Red Hill Shallowford Brown Lees Blackfords Foxt Crakemarsh Etchinghill Nurton Moorend Hem Heath Gipsy Green Heron Cross Knowl Wall Blackwaters Dunston Heath Rickerscote Lower Tean Whitehill High Onn Cornhill Hoften's Cross Trinity Fields Common Side Slindon Westwood Brineton Drointon Church Leigh Caverswall Longbridge Hayes Seighford Wheaton Aston Coven Lawn Moneystone Hanley Deadman's Green Sidway Weston The Lymes Six Ashes Sandon Blymhill Lawns The Raikes Milldale Outlands Mayfield Waterfall Fegg Hayes Bilbrook Kerry Hill Blackbrook Great Moor Thorncliffe Milton Hollins Barlaston Common Kinver Middle Hill Iverley Garshall Green Broomyshaw Ingestre Goosemoor Dam Mill Hales Cotwalton Lynn Hollington Standeford Hoar Cross Brund Horton Church Hill Loynton Gospel End Abbey Hulton Hanbury Godleybrook Birch Cross Draycott in the Moors Knighton Robin Hill Southlow Dimsdale Lea Heath Harriseahead Broadeye Hillsdale Wilnecote Wimblebury Holmcroft Netherland Green Cauldon Lowe Rakes Dale Onneley Littlewood Talke Pits Huddlesford Blithbury The Rowe Stowe-by-Chartley Slade Heath Darnford Gillway Woodseaves Packmoor Goosemoor Green Croxton Breretonhill Flash Acton Gate Edingale Cross Green Boney Hay Bishops Offley Coxgreen Beam Hill Upper Cotton Meir Oakley The Rookery Ipstones Dogingtree Estate Mavesyn Ridware Salt Rawnsley Overton Coombesdale Withington Meir Hay Ash Bank Bonehill Dapple Heath Burton Manor Hillcroft Park Bromley Hall Balterley Shutt Green Lane Green Blore Wain Lee Enson Newton Bottom House Ford Green Redhill Ubberley The Wharf Fenton Low Bolehall Teanford Dods Leigh Bradshaw Owen's Bank Sharpley Heath Woodcock Heath Winkhill Longsdon Amerton Clayton Stockton Brook Whitehurst Ravenshall Huntington Pipehill Lawns Wood Back o'th' Brook Outwoods Tadgedale Ounsdale Ashwood Leycett Upper Longdon Handsacre Barnfields Stoke-upon-Trent Joiner's Square Longnor Springhill Boscomoor Middleport Rodbaston Olive Green Whitecross Hanford Loggerheads Stonywell Carroway Head Rileyhill Long Compton Red Street Sandonbank Hill Top Knightley Dale Norton East Kingsley Moor Florence Sneyd Green Morrilow Heath Weston Coyney Cannock Alsagers Bank Drayton Bassett Cobridge Pye Green Barton Turn Froghall Westlands Hanbury Woodend Tittensor Painleyhill Yarnfield Uttoxeter Wightwick Manor Hockley Clough Hall Carmountside Upper Leigh Belgrave Alrewas Woodhouses Leek Stubwood Bowers Dunwood Cheddleton Heath Ashley Heath Endon Bank Chesterfield Landywood Rownall Churnet Grange Crackley Waggersley Upper Ellastone Stallington Winnington Cotonwood Hansley Cross Newstead Muckley Corner Gorstyhill Porthill Etruria Little Chell Shaffalong Cresswell Boothen Barlaston Bagnall Great Wyrley Walton Blackwood Hill Whittington Rakeway Sutton Woodmill Shenstone Woodend Woollaston Birchendale Alders Forton Stonefield Western Downs Brazenhill Knutton Oulton Freehay Bishops Wood Hollybush Stapenhill Haregate Dunsley Hinksford Calton Leomansley Fazeley Dosthill Standon Butt Lane Leadendale Penkhull Glascote Heath Upper Nobut Tompkin Goldenhill Offleyhay Bridgtown Holt Hill Fole Wrinehill Rake End Milford Orgreave Stoke-on-Trent Otherton Blackbrook Middle Mayfield Lower Nobut Rumer Hill Marston Denstone Nethertown Wereton Hollies Common Longridge Oulton Wolstanton Codsall Lower Drayton Croxtonbank Dunstal Rolleston on Dove Sandborough Chorley Brookhouses Allimore Green Townhead Little Onn Winnothdale Old Perton Coton Green Whitgreave Balterley Green Hill Top Little Haywood Penkridge Poolend Woodcroft Cold Well Broad Meadow Ryecroft Gate Coton in the Clay Audley Beamhurst Great Chell Whittington The Handfords Bemersley Green Barton Gate Burntwood Knowl Bank Whitmore Wildwood Himley Bowers Bent Saverley Green Longport Wychnor Bridges Coton Hayes Park End Stanshope Hademore Marston Whitley Heath Tamworth Hazelslade Spot Acre Bridge End Miles Green Ball Haye Green Mile Oak Glascote Hill Top Outwoods Hardings Wood Garmelow Oakamoor Coldmeece Prestwood Bradeley Rowley Park Blackbrook Gailey Newborough Little Saredon Hill Ridware Mossgate Creswell Pillaton Kingsley Holt Dunstall Cheadle Newtown May Bank Hopton Cotes Whitemoor Hazles Meerbrook Congreve Cotes Heath Pipe Ridware Lower Loxley Overmoor Churchbridge Norton Green Woodwall Green