Luxury Brand Advertising in Longton

Get in touch

Luxury Brand Marketing in Longton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Longton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST3 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Longton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Longton

True luxury need not be directly communicated but instead experienced.

Consumers in Longton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Longton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Longton (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Meretown Rawnsley Meerbrook Breretonhill Milldale Goosemoor Morridge Side Morrey Leek Newstead Heaton Lightwood Weston-under-Lizard Millend Morrilow Heath Broomhill Burslem The Brampton Buddileigh Weeford Leycett Gayton Oldfurnace Weston Allimore Green Little Stoke Blithbury Windmill Bank Nurton Cranberry Little Sugnall Stourton Woodlane High Onn Bromley Hall Whittington Ashmore Brook Wightwick Manor Mill Green Fradswell Mossgate Brinsford Checkley Newtown Rushton Bank Norton Green Bradshaw Biddulph Longton Croxall Stone Heath Springwood Longnor Hanbury Woodend Upper Mayfield Stonnall King's Bromley Little Bridgeford Garshall Green Edial Knenhall Scot Hay Roughcote The Bodnets Whitley Heath Stallington Colton Hills Colwich Sandonbank Aldershawe Knowl Bank Hyde Lea Dunston Wrinehill Spot Acre Tixall Freehay Newborough Dove Bank Tompkin Littlewood Calf Heath Himley Pershall Newfield Withington Boley Park Bramshall Trescott Hulme Church Eaton Red Hill Turnhurst Garmelow Lightwood Balterley Green Cookshill Four Crosses Poolfold Anslow Bowers Brocton Whitemoor Laney Green Weston Coyney Rock End Mitton Meaford Coxgreen Woodend Shareshill Fulford Chesterton Great Moor Horninglow Beamhurst Lane Tamworth Acton Trussell Barnfields Whitfield Talke Pits Church Fields Hansley Cross Hockley Aston Amington High Offley Compton Moddershall Butters Green Blackshaw Moor Rakes Dale Hobble End Rakeway Westcroft Coton Farm Slindon Anslow Common Maer Lower Leigh Cresswell Hanley The Heath Hollies Common Onneley Coven Heath Stonefield Springhill Lower Nobut Croxtonbank Wallbridge Park The Shruggs Ashley Dale Billington Cotes Heath Cotwalton Oakamoor Rowley Park Mile Oak Beaconside Bank Top Godstone Hill Top Kingston Hill Blackwood Hill Coton End Brockton Sugnall The Leys Stramshall Blithfield Burntwood The Rowe Stowe Overton Kinver Dunkirk Winnington Totmonslow Mosslane Porthill Grindley Amerton Mill Green Newtown Winshill Upper Hatton Six Ashes Foxt Bowsey Wood Etchinghill Overmoor Huddlesford Southlow Holmcroft Weaverslake Ecton Springfields Hanford Hardings Booth Coton Green Dosthill Milwich Highfields Admaston Saverley Green Lower Penn Woodmill Armshead Huntington Latherford Cannock Wood Werrington Ellastone Norbury Junction Perry Crofts Cheadle Park Hollins Longshaw Stoke-upon-Trent Fole Oaken Lapley Hollybush Townsend West Hill Walton-on-the-Hill Forebridge Gnosall Heath Rising Brook Footherley Tunstall Featherstone Finney Green Hodgefield Lutley Essington Blore Great Saredon Mount Pleasant Kidsgrove Blurton Fradley Tatenhill Broad Meadow Wardlow Wolstanton Sandyford New Wood Wetley Rocks Penkhull Whittington Bagnall Loggerheads Middle Mayfield Trentham Levedale Chadsmoor Etruria Highwood Blymhill Common The Wharf Hartley Green Upper Elkstone West Chadsmoor Gnosall Wheaton Aston Upper Longdon Wetton Cowley Upper Landywood Elford Heath Ryecroft Gate Waggersley Wimblebury Thornes Ellenhall Beech Sandford Hill Napley Heath Salt Lower Tean Rocester Ramshorn Froghall Little Onn Great Gate Lynn Norton East Denford Woodcroft Bromstead Heath Owen's Bank Pasturefields Apeton Threelows Belgrave The Potteries Bridge End Alder Moor Hamstall Ridware Stretton Whitgreave Quixhill Kingstone Cross Green Walton Hill Top Back o'th' Brook Longdon Bromstead Hadley End Loynton Hawks Green Holt Hill Milton Willslock Bishton Baddeley Edge Bednall Head Beffcote Gunstone Pipehill Littleworth Cotes Little Chell Bottom House Littleworth Gospel End Village Longbridge Hayes Bobbington The Quarry Boscomoor Little Heath Coton in the Clay Chesterfield Blakelow Smallthorne Parkside Little Madeley Parkgate Cheadle Newtown Common Side Abbey Hulton Whiston Stockwell Heath Pipe Ridware Prestwood Balance Hill Brazenhill Milford Huntley Westlands Hilltop Green Heath Butter Bank Moreton Nethertown Windy Harbour Newton Coppenhall Cotton Gospel End Far Hoarcross Rue Hill The Lymes Greenhead Jack Hayes Netherland Green Tuppenhurst The Handfords Willoughbridge Shelton under Harley Ilam Elford Leyfields Burston Iverley Ravenshall Heighley Jugbank Newborough End Godleybrook Little Saredon Kiddemore Green Meir Hay Hazles Cross Shenstone Croxton Westbeech Sandon Barton Gate Teanford Fradley South Brewood Anslow Gate Little Haywood Acton Gate May Bank Glascote Knypersley Church Mayfield Cowall Moor Comberford Audley Woodhouse Green Seabridge Mobberley Rough Close Carroway Head Biddulph Moor Lower Knightley Walford Silverdale Boney Hay Fawfieldhead Haselour Upper Leigh Leomansley Marchington Middleton Green Barlaston Common Somerford Pattingham Gipsy Green Rudyard Dimsdale Beechcliff Stanfield Tutbury Draycott in the Moors Bentilee Acres Nook Hollington Boon Hill Borough Park Kingsley Moor Wilnecote Knowle Style Woodseaves Norton-in-the-Moors Hazelslade Norton Canes Wain Lee The Blythe Woodhouses Hilderstone Wootton Standon Hinksford Dunston Heath Knutton Aspley Birchendale Balterley Bemersley Green Great Chatwell Outlands Harper's Gate Adbaston Church Leigh Broughton Little Ingestre Hill Chorlton Whitecross Weston Jones Haughton Cornhill Barton Turn Slitting Mill Little Aston Sutton Radmore Wood Stafford Moneystone Newtown Hill Ridware Hilliard's Cross Gailey Wharf Hixon Woottons Birch Cross Alrewas Apedale Ford Bucknall Offleymarsh Packmoor Haregate Wychnor Bridges Fazeley Bradley Dayhills Newton Hurst Bank Top Whitmore Basford Green Cauldon Lowe Wombourne Coldmeece Oakley Wildwood Woodwall Green Broomyshaw Spring Hill Creswell Green Cat's Hill Cross Browns Lane Clifton Campville Moorside Fauld Commonside Lea Heath Leadendale Rake End Lower Loxley Hoar Cross Ashwood Rugeley Upper Tean Efflinch Stubwood Rumer Hill Warslow Gerrard's Bromley Barton Green Harriseahead Swinscoe Weeping Cross Brookhouses Great Chell Leekbrook Gratton Burybank Newchurch Chebsey Kettlebrook Four Ashes Middle Cliff Upper Nobut Haunton Old Perton Codsall Wood Brereton Cross Deadman's Green Wetwood Hales Aston-by-Stone Yarnfield Wereton Lower Ellastone Madeley Heath Oulton Heath Sandborough Stone Ridgeway Woodshutts Crossgate Sheen Miles Green Stapenhill Castletown Coven Lawn Consall Trent Vale Redhill Gorstyhill Colton Napley Wigginton Waterfall Moreton Prestwood Brown Lees Rownall Lower Stonnall Basford Wootton Shutt Green Endon Bank Ingestre Churnet Grange Harlaston Trysull Coton Hayes Landywood Hazlecross Alton Swindon Beamhurst Rodbaston Newcastle-under-Lyme Outwoods Summerhill Overley Offleyhay Tunstall Bradeley Blackbrook Leese Hill Fenton Low Sidway Cauldon Ribden Betley Yarlet Chatcull Stockton Brook Ravenhill Dales Green Bolehall Boundary Lordsley Lower Hatton Beam Hill Handsacre Hardings Wood Fradley Junction Kingsford Ashley Onecote Chorley Cheddleton Florence Bickford Loxley Green Townhead Kingsley Holt Lupin Bond End Streethay Chase Terrace Hazles Plardiwick Water Eaton Marchington Woodlands Townend Middleport Butterton Curborough Oak Hill Baddeley Green Stretton Needwood Darnford Rolleston on Dove Cracow Moss Eccleshall Whitehill Little Wyrley Cats Edge Greensforge Winkhill Offleyrock Burnhill Green Coton Dunstall Hademore Dunsley Ash Bank Bishops Offley Light Oaks Olive Green Pasford The Hollies Enville Sharpley Heath Bradley in the Moors Queensville Westwood Oulton Grange Coltstone Stanley Moor Congleton Edge Blythe Marsh Blythe Bridge Caverswall Blackbrook Shebdon Wall Stonywell Blakeley Rickerscote Alsagers Bank Broadeye Madeley Meir Tadgedale Shutlanehead Gorstey Ley Longsdon Enson Hednesford Rushton Spencer Farewell Glascote Heath Leacroft Fegg Hayes Shobnall Cold Well Betley Common Marston Fairoak Joiner's Square Normacot Lower Drayton Mavesyn Ridware Gillow Heath Hartshill Aston Hartwell Clough Hall Goldenhill Middle Hill Halmer End Chapel Chorlton Hollins Gratwich Dagdale Bowers Bent Newton Elmhurst Ball Green Stanshope Blackwaters Farley Ball Haye Green Hopedale Dunstal Lawnhead Scounslow Green Denstone Coven Longridge Woodhouses Lower Elkstone Pitts Hill Cobridge Baswich Fenton Fisherwick Spath Above Church Stowe-by-Chartley Ford Green Bridgtown Combridge Clayton Stanton Slade Heath Drointon Endon Edingale Pillaton Sturbridge Charnes Abbots Bromley Codsall Christ Church Cannock Blore Woodgate Springhill Lichfield Walton Woodcock Heath Butterton Moss Pit Dilhorne Bednall Whittington Copmere End Okeover Upper Cotton Madeley Park Gailey Coton Draycott in the Clay Hoften's Cross Millmeece Stadmorslow Burton upon Trent Tittensor Longnor The Raikes Stonydelph Burton Manor Pye Green Kerry Hill Lask Edge Lane Green Trinity Fields Park End Keele Berry Hill Red Street Hanbury Rileyhill Poolfields Alders Derrington Shenstone Woodend Stanley Smestow Crakemarsh Great Haywood Cross Heath Norbury Stableford Brown Edge Robin Hill Blymhill Outwoods Heatley Hem Heath Blundies Crackley Armsdale Barton-under-Needwood Birches Head Brund Perton Crateford Doxey Bradnop Carmountside Thorncliffe Whitehurst Field Northwood Threapwood Shirleywich Seighford Shelton Gospel Ash Great Wyrley High Onn Wharf Hopton Coombesdale Knightley Woollaston Tatenhill Common Callingwood Coton Ipstones Meir Heath Bignall End Drayton Bassett Beasley Two Gates The Laches Ounsdale Dods Leigh Talke Braddocks Hay Bromstead Common Newlands Cold Norton Chestall Hill Top Calton Cheadle Common Dresden Stoke-on-Trent Ubberley Painleyhill Stonehouses Swynnerton Cellarhead Bradwell Long Compton Nurton Hill Giggetty Bishops Wood Brineton Mayfield Bonehill Washerwall Oldfallow Oxford Muckley Corner Four Ashes Newchapel Horsebrook Cotonwood Wood Lane Little Hay Churchbridge Hawthorns Sideway Blakeley Lane Butt Lane Middle Madeley Heron Cross Brookhay Seisdon Orgreave Knightley Dale Halfpenny Green Hammerwich The Bratch Church Eaton Green Warstone Nether Stowe Brickbridge Blymhill Lawns Bromley Wood Whiston Ranton Green Coton Clanford Dogingtree Estate Dapple Heath Kingsley Chasetown The Rookery Gillway Foxley Hulme End Ashley Heath Little Burton Withystakes Newpool Burntwood Green Lowe Hill Croxden Oultoncross Orslow Congreve Creighton Great Bridgeford Knighton Hopwas Brereton Blount's Green Blackbrook Mucklestone Almington Adderley Green Marston Red Bull Shaffalong Gentleshaw Newtown Forsbrook Bloreheath Thorpe Constantine Alstonefield Bilbrook Tithebarn Armitage Hookgate Branston Forton Colshaw Shawfield Western Downs Kingswood Common Standeford Longdon Green Acton Shut Heath Poolend Orton Hatherton High Town Stanley Moss Goosemoor Green Wigginstall Winnothdale Boothen Knighton Baldwin's Gate Cliff Vale Dam Mill Wychnor Mixon Cheslyn Hay Smallrice Tillington Ranton Knowl Wall Rangemore Sneyd Green Otherton Hillsdale Prospect Village Horton Hanchurch Oulton Highfields Flash Hints Coalpit Hill Uttoxeter Upper Hulme Podmore Bitterscote Church Hill Oulton Cheddleton Heath Lawns Wood Yoxall Grindon Chell Heath Abbey Green Hillcroft Park Norton Bridge Shallowford Hollinsclough Doley Barlaston Longport Knotbury Wheatlow Brooks Heath Hayes Waterhouses Roche Grange Blackfords Sandyford Creswell Moorend Birchall Upper Ellastone Sandfields Penkridge Dunwood Quarry Heath Hilton Shraleybrook