Luxury Brand Advertising in Pipehill

Get in touch

Luxury Brand Marketing in Pipehill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Pipehill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WS13 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Pipehill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Pipehill

True luxury need not be directly communicated but instead experienced.

Consumers in Pipehill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Pipehill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Pipehill (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bank Top Hyde Lea Springwood Coton Hawks Green Armshead Newton Madeley Heath Ford Green Westbeech Norton East Orgreave Oxford Cresswell Hill Top Upper Leigh Newchurch Tixall Mill Green Ubberley Edingale Hanford Burton Manor Great Saredon Hixon Knighton Stowe-by-Chartley Coltstone Newborough End Seighford Apeton Bilbrook Wimblebury Somerford The Rowe Woodmill Birches Head Dresden Green Heath Rickerscote Cotes Coton in the Clay Great Haywood Stafford Hoar Cross Swinscoe Robin Hill Blackbrook Blackwaters Red Street Butterton Millend Newton Hurst Hollinsclough Spot Acre Hazles Cross Barton Gate Little Wyrley Ashley Heath Cold Well The Wharf Bickford Lawnhead Nethertown Woodlane Meir Heath Greenhead Stowe Cotonwood Whitfield Rodbaston Moorend Windmill Bank Elford Heath Packmoor Dods Leigh Creswell Featherstone Butter Bank Church Hill Hartshill Aston Bednall Head Penkhull Norbury Stone Hardings Wood Hazelslade Walton Derrington Jugbank Etchinghill Ingestre Cat's Hill Cross Tunstall Whittington Lower Ellastone Horsebrook Washerwall Scounslow Green Broomyshaw Porthill Lower Penn Cranberry Pipehill Wombourne Blymhill Lawns Apedale Armsdale Haughton Abbey Green Garmelow Standon Rudyard Woodgate Oakamoor Dosthill Bridgtown Hartley Green Fradley South Froghall Bradley in the Moors Baddeley Green Barnfields Woodshutts Edial Farewell Wardlow Brown Edge Middleton Green Cookshill Borough Park Outwoods Netherland Green Maer Little Sugnall Florence Dapple Heath Moss Pit Longnor Hobble End Brewood Sneyd Green Carmountside Blythe Bridge Beech Sandonbank Parkside Dimsdale Onecote Winnington Stretton Cats Edge Loggerheads Lower Leigh Bucknall Hinksford Ranton Mavesyn Ridware Hilderstone Chebsey Betley Marchington Hazlecross Summerhill Sutton Holmcroft Fazeley Meir Heaton Wallbridge Park Christ Church Lordsley Ipstones Harlaston Littleworth Brown Lees Shenstone Woodend Coton Green Bond End Burntwood Green Prospect Village High Offley Rake End Fradswell Perry Crofts Newfield Bromstead Heath Chesterfield Pye Green Lower Tean Carroway Head Belgrave Great Chell Bemersley Green Sugnall Enson Norton Green Cobridge Shutlanehead Cotton Amerton Poolfields Birchall Braddocks Hay Stonnall Fole Gailey Wharf Adderley Green Shawfield Overton Totmonslow Great Chatwell Burston Congreve Huntington Knutton Bowsey Wood Moorside Bridge End Oakley Sandyford Balterley Springhill Fenton Fawfieldhead Gerrard's Bromley Great Moor Cheddleton Heath Knenhall Windy Harbour Far Hoarcross Hardings Booth Okeover Uttoxeter Ribden Milwich Draycott in the Clay Lower Drayton Balterley Green Longnor Wood Lane Western Downs Dayhills Chapel Chorlton Calton Bradley Admaston Pillaton Blore Knypersley Knowl Bank Coldmeece Joiner's Square Napley Heath Woodwall Green Brinsford Offleyhay Hollybush Sandborough Adbaston Miles Green Longridge Chell Heath Ramshorn Forebridge Godstone Gayton Knowle Style Little Onn Springfields Oak Hill Baldwin's Gate Back o'th' Brook Lower Loxley Rileyhill Rocester Bottom House Outlands Wrinehill Roche Grange Stubwood Six Ashes Great Bridgeford Springhill Ball Green Cheddleton Oulton Heath Long Compton Burybank Anslow Swindon Ashley Dale Painleyhill Kingswood Common Tuppenhurst Betley Common Park End Creswell Green Meir Hay Bowers Weston-under-Lizard Chatcull Giggetty Nurton Crossgate Croxton Cowley Four Ashes Stockton Brook Butt Lane Yoxall Gospel End Swynnerton High Town Chasetown Hodgefield Great Gate Morridge Side Brickbridge Broomhill Bishton High Onn Wharf Owen's Bank Bloreheath The Leys Ravenhill Fauld Lane Green Church Eaton Forsbrook Whitgreave Red Hill Aston The Handfords Cowall Moor Middle Madeley Audley Burnhill Green Poolfold Church Mayfield Marston Horninglow Dunston Anslow Common Burslem Morrey Ellastone Hanbury Woodend Little Chell Oulton Grange Norton Bridge Alders Consall Oulton Pitts Hill Mixon Heron Cross Cross Heath Marchington Woodlands Hookgate Kingston Hill Longdon Green Gunstone Mount Pleasant Hammerwich Stonywell Dunwood Leomansley Kingsley Highfields Trinity Fields Acton Trussell Moneystone Barlaston Doley Bradeley Wheatlow Brooks Withystakes Westlands Barton-under-Needwood Needwood Ravenshall Amington Brazenhill Shraleybrook Wheaton Aston Blythe Marsh Gipsy Green The Heath Blurton Shelton under Harley Ashmore Brook Kiddemore Green Commonside Kidsgrove Eccleshall Waterfall Sideway Baddeley Edge The Lymes Whitehill Talke Gillway Madeley Quarry Heath Upper Hatton Jack Hayes Grindon Shallowford Biddulph Trescott Bolehall Bishops Offley Blundies Wereton Dunsley Meretown Whittington Brookhay Fradley Gratwich Withington Mucklestone Bagnall Horton Bentilee The Laches Mitton Hawthorns Newtown Ilam Newtown Stadmorslow Copmere End Codsall Fisherwick Chestall Smallthorne Woodhouse Green Weston Coppenhall Halmer End Great Wyrley Kinver Whitmore Barton Turn Bonehill The Shruggs Stourton Bromstead Lupin Offleyrock Branston Slitting Mill Prestwood Mill Green Ounsdale Queensville Draycott in the Moors Overley Wychnor Bridges Rushton Bank Blakeley Lane Beaconside Werrington Woodseaves Combridge Gnosall Cannock Brocton Newtown Hopton Pershall Butters Green Rakeway Shirleywich Dove Bank Acres Nook Endon Bank Blymhill Common Allimore Green Coven Lawn Seabridge Billington Wychnor New Wood Red Bull The Blythe Rowley Park Lea Heath Fenton Low Beechcliff Shenstone Upper Ellastone Loxley Green Westcroft Dales Green Fradley Junction Drayton Bassett Aston-by-Stone Tadgedale Cliff Vale Burton upon Trent Woodcroft Roughcote Boley Park Lower Knightley Ashley Berry Hill Wain Lee Dunston Heath Broughton Goosemoor Flash Penkridge Ridgeway Oultoncross Lask Edge Otherton Browns Lane Whitley Heath Nether Stowe Coven Sandfields Denford Lower Stonnall Townend Bromstead Common Cannock Wood Leyfields Hazles The Brampton Charnes Latherford Codsall Wood Harriseahead Gospel End Village Denstone Brookhouses Bobbington Tunstall Hulme End Threapwood Stanley Moor Alrewas Little Haywood Darnford Tatenhill Coalpit Hill Blakeley Freehay Huntley Mobberley Glascote Heath Broadeye Longsdon Slade Heath Hamstall Ridware Leycett Colwich Hopwas Ellenhall Castletown Alton Redhill Hockley Bank Top Longbridge Hayes Lowe Hill Dagdale Beasley Milford Blackbrook Woodcock Heath Upper Nobut Bromley Wood Coombesdale Poolend Winshill Little Madeley Lower Elkstone Boothen Coxgreen Rolleston on Dove Talke Pits Leadendale Westwood Blackbrook Warstone Congleton Edge Stanley Churnet Grange Cheadle Tithebarn Morrilow Heath Chadsmoor The Bodnets Iverley Almington Ford Plardiwick Rock End Standeford Warslow Gratton Streethay Upper Hulme Hanbury Ryecroft Gate Birchendale Moddershall Bramshall Callingwood Hademore Essington Crakemarsh Cotes Heath Kingsley Holt Etruria Caverswall Salt Knowl Wall Parkgate Nurton Hill Common Side Chorley Gentleshaw Newcastle-under-Lyme Newton Norton Canes Comberford Sturbridge Brereton Basford Landywood Blakelow Ball Haye Green Alder Moor Highwood Leek Hill Top Bowers Bent Radmore Wood Chesterton Hem Heath Gorstey Ley Boundary Marston Rough Close Gnosall Heath Silverdale Whitehurst Napley Boney Hay Trysull Keele Cracow Moss Enville Gailey Footherley Birch Cross Little Stoke Offleymarsh Acton Cheslyn Hay Blore Deadman's Green Wolstanton Tamworth Beam Hill Wigginton Threelows Weston Jones Weaverslake Crateford Field Sandford Hill Abbey Hulton Woottons Cross Green Elford Spath Scot Hay Elmhurst Beamhurst Lane Newpool Knotbury Hollins Wootton Shut Heath Olive Green Oldfurnace Walton-on-the-Hill Whittington Aspley Hill Ridware Himley Hednesford Sandyford Haregate Stableford Onneley Woodhouses Endon Knightley Dale Hints Mayfield Heatley Little Saredon Gospel Ash Wilnecote Ash Bank West Chadsmoor Hansley Cross Tatenhill Common Stanton Leese Hill Townsend Balance Hill Woodend Tillington Dam Mill Blackfords Church Leigh Hollington Littlewood Coton Hayes Sharpley Heath Littleworth Northwood Leekbrook Coton Farm Cauldon Lowe Gorstyhill Wildwood Perton Oaken Blymhill Hales Levedale Pipe Ridware Water Eaton Stoke-on-Trent Lightwood Blackwood Hill Glascote Old Perton Normacot Shaffalong Croxtonbank Saverley Green Bednall Newtown Kingsford Stonehouses Dunkirk Dunstall Efflinch Smallrice Hilton Checkley Lower Hatton Shobnall Tittensor Coton Southlow Hanley Yarnfield Ranton Green Curborough Longton Upper Landywood Hollins Coton Clanford Oulton The Quarry Hillsdale Outwoods Two Gates Mosslane Cold Norton Chase Terrace Seisdon Colton Waterhouses Loynton Ashwood The Bratch Blithbury High Onn Drointon Heath Hayes Spring Hill Wigginstall Church Eaton Green Haselour Hill Top Stanfield Upper Tean Whitecross Bromley Hall Middle Mayfield Breretonhill Hilltop King's Bromley Shareshill Rushton Spencer Handsacre Hulme Little Bridgeford Fairoak Leacroft Dunstal Thornes Woodhouses Laney Green Lawns Wood Willoughbridge Stonydelph Winnothdale Whiston Millmeece Newstead Coton End Harper's Gate Croxall Moreton Huddlesford Farley Rumer Hill Slindon Upper Cotton Upper Longdon Stonefield Clough Hall Goosemoor Green Yarlet Willslock Meerbrook Knighton Cotwalton Brockton Biddulph Moor Sandon Shelton West Hill May Bank Anslow Gate Wetwood Madeley Park Kingstone Whiston Blackshaw Moor Godleybrook Stone Heath Waggersley Townhead Middle Cliff Rue Hill Clayton Armitage Alstonefield Burntwood The Raikes Newlands Newborough Little Ingestre Bradwell Barlaston Common Clifton Campville Bradnop Kettlebrook Longdon Baswich Tompkin Stoke-upon-Trent Lutley Ecton Weeping Cross Acton Gate Foxt Goldenhill Cornhill Haunton Podmore Rugeley Forton Colton Hills Gillow Heath Pasford Crackley Hill Chorlton Longshaw Hilliard's Cross Stanshope Above Church Oldfallow Bradshaw Dilhorne Knightley Blount's Green Finney Green Trent Vale Walford Church Fields Grindley Cellarhead Lichfield Compton Smestow Alsagers Bank Broad Meadow Little Heath Stapenhill Fegg Hayes Orton Hatherton Stanley Moss Highfields Lightwood Moreton Butterton Middleport Wootton Hillcroft Park Boon Hill Prestwood Mossgate Bignall End Rownall Hadley End Aldershawe Overmoor Hopedale Bitterscote Light Oaks Shebdon Bishops Wood Sheen The Rookery Calf Heath Walton Pasturefields Teanford Coton Little Hay Dogingtree Estate The Hollies Beffcote Barton Green Doxey Garshall Green Brund Wetton Halfpenny Green Brineton Rawnsley Beamhurst Wetley Rocks Brereton Cross Mile Oak Milton Kingsley Moor Hollies Common Boscomoor Longport Stramshall Heighley Tutbury Woollaston Wightwick Manor Stockwell Heath Milldale Basford Green Newtown Stallington Little Burton Stretton Cheadle Common Croxden Kerry Hill Buddileigh Wall Holt Hill Churchbridge Pattingham Sidway Foxley Weeford Hanchurch Turnhurst Winkhill Abbots Bromley Newchapel Middle Hill Lapley Muckley Corner Upper Elkstone Meaford Thorpe Constantine Rising Brook Hoften's Cross Orslow Norton-in-the-Moors Four Crosses Coven Heath Weston Coyney Four Ashes Colshaw Quixhill Lower Nobut The Potteries Rangemore Blithfield Thorncliffe Norbury Junction Cauldon Lynn Whitemoor Creighton Cheadle Park Rakes Dale Upper Mayfield Trentham Hartwell Little Aston Fulford Greensforge Shutt Green