Luxury Brand Advertising in Middle Hill

Get in touch

Luxury Brand Marketing in Middle Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Middle Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WV10 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Middle Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Middle Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Middle Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Middle Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Middle Hill (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
The Potteries Swynnerton Brookhouses Chapel Chorlton Hillcroft Park Cowley Westwood Penkhull Lower Nobut Morrey Seisdon Dods Leigh Dunsley Hollinsclough Ashwood Upper Mayfield Brookhay Slade Heath Sidway Acton Gate Marston Codsall Newtown Middle Mayfield Trent Vale Denstone Blithbury Great Chell Calton Offleymarsh Drayton Bassett Knowl Wall Greensforge Fazeley Stretton Oxford Knighton Middleton Green Basford Green Littleworth Etchinghill Biddulph The Brampton Hopwas Hookgate Dosthill Milford Yoxall Branston Shallowford Ravenhill Tunstall Cookshill Lower Tean Lower Stonnall Light Oaks Longsdon Coton in the Clay Gillow Heath Hollies Common Amerton Townhead Hopton Lightwood Newchapel Somerford West Hill Stourton Featherstone Owen's Bank Cliff Vale Deadman's Green Bishops Wood Sturbridge Red Bull Comberford Birches Head High Onn Wharf Little Onn Mitton Hatherton Etruria Armsdale Oldfallow Bond End Breretonhill Winnothdale Blymhill Back o'th' Brook Middle Madeley Clough Hall Little Haywood Newtown Loggerheads Hodgefield Wall Gorstey Ley Orslow Highfields Weston-under-Lizard Little Sugnall Almington Blurton Woodhouses Broadeye The Bodnets Meir Hay Cold Norton Whitecross Dapple Heath Flash New Wood Penkridge Stretton Aston Wolstanton Halmer End Congleton Edge Cheslyn Hay High Offley Stanley Moor Green Heath Gratton Loxley Green Overton Mobberley Moreton Leyfields Wychnor Dam Mill Heath Hayes Hanley Beech Enson Stonywell Heaton Highfields Ingestre Cobridge Harriseahead Colton Hills Whittington Cauldon Lowe Aldershawe Bramshall Calf Heath Newpool Tixall Blundies Coton End Far Hoarcross Outwoods Common Side Springhill Blymhill Common Lower Drayton Blackbrook Sandford Hill Sandyford Shutlanehead Offleyrock Biddulph Moor Maer Spot Acre Ecton Longdon Green Blackwaters Knypersley Four Ashes Darnford Stonnall Rudyard Chestall Brereton Cross Poolfold Longbridge Hayes Willoughbridge Chadsmoor Dales Green Borough Park Clayton Tutbury Overmoor Gillway Bottom House Blackwood Hill Oaken Boothen Ashmore Brook Fradley South Fulford Werrington Heron Cross Sandonbank Blackfords Bloreheath Shenstone Thornes Wigginstall Wootton Cheadle Common Greenhead Barton Turn Ash Bank Creighton Cannock Wood Woodend Southlow Whiston Abbey Hulton Draycott in the Clay Ridgeway Barton Green Woodcroft Moss Pit Warslow Wardlow Newton Hurst Cheddleton Rough Close Shobnall Shaffalong Great Bridgeford Quixhill Horton Longshaw Cracow Moss Rawnsley Balterley Basford Cold Well Bradwell Sandyford Haselour Tuppenhurst Beamhurst Alstonefield Field Wootton Crackley Newton Kingston Hill Hulme Stockwell Heath Weeping Cross Butter Bank Whittington Acton Woodhouse Green Little Chell Rileyhill Harlaston Burston Boon Hill Nurton Hints Hill Top Slitting Mill Coton Farm Hanbury Woodend Finney Green Knotbury Muckley Corner Bromstead Common Oultoncross Shirleywich Kingsley Barlaston Common Knowl Bank The Handfords Madeley Wychnor Bridges Bishops Offley Browns Lane Oulton Hilderstone Hem Heath The Quarry Upper Landywood Quarry Heath Northwood Rock End Woottons Hales Woodcock Heath Stanfield Leese Hill Seighford Barnfields Anslow Great Wyrley Ball Green Admaston Birch Cross High Onn Stapenhill Goosemoor Green Shraleybrook Alder Moor Bridgtown Jugbank Gnosall Coton Hayes Berry Hill Outlands Church Eaton Green Cat's Hill Cross Brown Lees Chorley Butterton Butterton Beasley Colton Oak Hill Fegg Hayes Dove Bank Sandborough Fenton Salt Endon Great Gate Ellenhall Churchbridge Bromley Hall Pye Green Bromley Wood The Wharf Creswell Blythe Marsh Oldfurnace Belgrave Dunston Heath Laney Green Bradshaw Brinsford Madeley Park Braddocks Hay Burnhill Green Burton Manor Foxley Old Perton Bentilee Croxtonbank Middle Cliff Gailey Wharf Hilliard's Cross Perton Sheen Fairoak Hillsdale Boscomoor Morrilow Heath Joiner's Square Iverley Bickford Barlaston Nethertown Tunstall Crossgate Napley Teanford The Raikes Bromstead Heath Robin Hill Cornhill Freehay Barton-under-Needwood Acton Trussell Windmill Bank Cheadle Ramshorn Woodgate Forebridge Shenstone Woodend Windy Harbour Hazles Whitgreave Kerry Hill Springhill Leek Weaverslake Shelton Tithebarn Cranberry Leycett Longdon Shutt Green Giggetty Blackbrook Ubberley Abbey Green Totmonslow Heighley Blore Hansley Cross Birchendale Bradeley Hartshill Bonehill Westcroft Pershall Acres Nook Plardiwick Milton Kingsley Moor Hollins Butters Green Poolfields Queensville Great Saredon Stafford Bucknall Crakemarsh Tillington Warstone Townsend Walton The Laches Lower Penn Haregate Bowsey Wood Blakeley Beechcliff Cheddleton Heath Rowley Park Rugeley Doxey Ford Green Loynton Coven Lawn Cotonwood Miles Green Sideway Hazelslade Farewell Kiddemore Green Westlands West Chadsmoor Hopedale Shebdon Prospect Village Washerwall Little Wyrley Coldmeece Red Street Brund Coton Beaconside Goosemoor Knutton Chase Terrace Farley Keele Lower Elkstone Froghall Cannock Winshill Lawnhead Hademore Slindon Cowall Moor Hulme End Mosslane Bemersley Green Hilton Newcastle-under-Lyme Talke Copmere End Hill Top Wood Lane Blackbrook Whitehurst Bradnop Upper Tean Blore Weeford Whitemoor Thorpe Constantine Jack Hayes Weston Coyney Pitts Hill Hawthorns Chell Heath Millend Broughton Brickbridge Wimblebury Blymhill Lawns Longport Rushton Spencer Colwich Bagnall Painleyhill Stubwood Kingstone Lichfield Norbury Junction Brockton Coton Bank Top Blithfield Betley Charnes Chesterfield Landywood Armshead Carroway Head Tadgedale Ashley Dunstall Knightley Dale Onneley Amington Coton Clanford Pipehill Pillaton Upper Nobut Swinscoe Great Haywood Weston Jones Oulton Heath Dunstal Mayfield Kettlebrook Baswich Otherton Rodbaston Cotwalton Aspley Woodseaves Hinksford Dayhills Newtown Wightwick Manor Onecote Upper Longdon Smestow Efflinch Burntwood Stonydelph Knenhall Coombesdale Huntley Bednall Aston Hanbury Newtown Baldwin's Gate Hollybush Chatcull Netherland Green Cotes Leadendale Moreton Blakelow Lower Loxley Stanton Blount's Green Red Hill Waterfall Hobble End Latherford Checkley Handsacre Hockley Perry Crofts Bridge End Normacot Blackshaw Moor Forsbrook Derrington Stone Trescott Church Fields Rushton Bank Hardings Booth Summerhill Hednesford Little Stoke Threelows Blakeley Lane Podmore Broad Meadow Hill Chorlton Betley Common Knowle Style Little Saredon Gentleshaw Scot Hay Wetton Woodwall Green High Town Springfields Fisherwick Standeford Moneystone The Lymes Huddlesford Gailey Above Church Huntington Long Compton Coton Ribden Great Moor Dagdale Halfpenny Green Meir Heath Ford Bowers Bent Rickerscote Walford Stanley Holt Hill Haunton Little Heath Edingale Highwood Burybank Dogingtree Estate Westbeech Standon Alders Pasford Churnet Grange Barton Gate Shareshill Bishton Cauldon Outwoods Butt Lane Commonside Endon Bank Audley Carmountside Roche Grange Wain Lee Hardings Wood Gerrard's Bromley Sandfields Poolend Rising Brook Wigginton Meretown Shawfield Cotes Heath Croxall Withystakes Woodshutts Castletown Little Madeley Four Ashes Upper Hatton Tatenhill Smallthorne Mill Green Baddeley Edge Gospel End Village Elford Heath Fenton Low Cats Edge Burslem Lutley Holmcroft Spring Hill Mucklestone Willslock Bromstead Ellastone Burntwood Green Christ Church Gorstyhill Townend Hazles Cross Meaford Tatenhill Common Saverley Green Church Eaton Coxgreen Hawks Green Western Downs Mount Pleasant Norton Green Elmhurst Meir Kidsgrove Lawns Wood Armitage Forton Tittensor Hanchurch Creswell Green Porthill Newlands Crateford Eccleshall Knighton Hill Ridware Winnington Balterley Green Morridge Side Ravenshall Bradley in the Moors Rake End Longnor Park End Streethay Hartwell Gospel End Wilnecote Little Ingestre Birchall Lower Hatton Boney Hay Bignall End Parkside Coven Rownall Boley Park Fawfieldhead Hixon Dilhorne Mossgate Hilltop Essington The Heath Wetwood Codsall Wood Longridge Bank Top The Hollies Heatley Olive Green Mile Oak Marchington Woodlands Gipsy Green Billington Buddileigh Millmeece Trinity Fields Adderley Green Okeover Garshall Green Beam Hill Church Leigh Fradley Junction Gratwich Beffcote Wetley Rocks Godleybrook Meerbrook Mill Green Hollington Norton Bridge Nurton Hill Hoar Cross Wombourne Draycott in the Moors Dunwood Newfield Apeton Sneyd Green Alsagers Bank Kingswood Common Hazlecross Stoke-on-Trent Newstead Upper Elkstone Gayton Springwood Wallbridge Park Bednall Head Lapley Newborough End Brown Edge Wildwood Ipstones Spath Little Burton Rolleston on Dove Anslow Gate Drointon Bobbington Leomansley Coppenhall Ryecroft Gate Ranton Hanford Winkhill Brocton Lask Edge Stowe-by-Chartley Croxden Newborough Foxt Adbaston Stallington Redhill Stadmorslow Hartley Green The Rowe Orton Tompkin Rumer Hill Cross Green Upper Ellastone Mavesyn Ridware Lowe Hill Haughton Stonehouses Chasetown Himley Coltstone Wereton Whittington Grindley Fradswell Silverdale Cross Heath Lupin Woodlane Rue Hill Gunstone Bolehall Wrinehill Stramshall Prestwood Wheatlow Brooks Norton Canes Bitterscote Colshaw Seabridge Threapwood Rakes Dale Stableford Balance Hill Fradley Waterhouses Shut Heath Hamstall Ridware Norton East Lower Ellastone Stanshope Fauld Alrewas Coton Green Little Aston Roughcote Oulton Brazenhill Ball Haye Green Knightley Edial Dimsdale Enville Middleport Whitmore Middle Hill Stockton Brook Woodhouses Madeley Heath Kingsford Grindon Godstone Thorncliffe Upper Hulme Waggersley Hammerwich Tamworth Stanley Moss The Blythe Abbots Bromley Lynn Little Bridgeford Walton Kingsley Holt Horsebrook Chebsey Marchington Norton-in-the-Moors Hill Top Elford Footherley Florence Swindon Hollins Brineton Bowers Littlewood Talke Pits Uttoxeter Trentham Lightwood Dunkirk Denford Oulton Grange Milwich Glascote Heath Congreve Moorside Ranton Green Newtown Shelton under Harley Radmore Wood Upper Leigh Clifton Campville Wheaton Aston Oakamoor Six Ashes Fole Hoften's Cross Baddeley Green Smallrice Church Hill Caverswall Boundary The Bratch Mixon Leekbrook Broomyshaw Cheadle Park Coalpit Hill Sharpley Heath Ashley Dale Callingwood Trysull Coven Heath Scounslow Green Leacroft Stone Heath Lordsley Needwood Lower Leigh Sutton Longnor Allimore Green Stonefield Longton Hyde Lea Littleworth Compton Packmoor Moorend Orgreave Burton upon Trent Curborough Anslow Common Croxton Milldale The Shruggs Brereton Gnosall Heath Gospel Ash Consall Overley Levedale Hadley End Sandon Great Chatwell Rocester Walton-on-the-Hill Garmelow Kinver Parkgate Church Mayfield Stoke-upon-Trent Rakeway Alton Brewood Blythe Bridge Bilbrook Chesterton Yarlet Pasturefields King's Bromley Weston Whitfield Whiston Whitehill Lane Green Cellarhead Sugnall Cotton Dunston Prestwood Ounsdale The Leys May Bank Marston Little Hay Norbury The Rookery Dresden Four Crosses Doley Rangemore Bradley Ashley Heath Turnhurst Water Eaton Combridge Ilam Harper's Gate Pattingham Broomhill Upper Cotton Cresswell Oakley Yarnfield Woodmill Newton Two Gates Goldenhill Whitley Heath Woollaston Lower Knightley Moddershall Newchurch Napley Heath Horninglow Nether Stowe Aston-by-Stone Offleyhay Pipe Ridware Glascote Apedale Withington Beamhurst Lane Stowe Lea Heath