Luxury Brand Advertising in Pitts Hill

Get in touch

Luxury Brand Marketing in Pitts Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Pitts Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST6 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Pitts Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Pitts Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Pitts Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Pitts Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Pitts Hill (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Stanton Carroway Head Stableford Ranton Hilltop Burton upon Trent Swinscoe Holt Hill Broughton Gerrard's Bromley Hookgate Waggersley Sandon Hardings Wood Coton Green Cellarhead Dunwood The Rookery Coton Clanford Windy Harbour Coxgreen Adbaston Woodhouses Knowl Wall Radmore Wood Brereton Cross Drayton Bassett Coalpit Hill Fradley South Ford Green Hatherton Compton Hopedale Whitmore New Wood Winkhill Queensville Bottom House Longnor Whittington Bucknall Winshill Codsall Bowers Bent Etchinghill Goosemoor Threapwood Garshall Green Hollies Common Western Downs Edial Stockwell Heath Sidway Hansley Cross Shraleybrook Norbury Mayfield Milwich Walton-on-the-Hill Upper Cotton Tatenhill Bond End Blithfield Willoughbridge Prospect Village Hem Heath Bishton Marston Salt Heaton Whitfield Burston Kingswood Common Hazles Norton Bridge Norton Green Boney Hay Hawks Green Mucklestone Finney Green Tittensor Wetton Thornes Shutt Green Hill Top Offleyrock Swindon Shallowford Fradley Junction Hollins Wrinehill Hollins Knenhall Lane Green Slindon High Onn Rushton Bank Marchington Otherton Lower Ellastone Burnhill Green Woollaston Draycott in the Clay Creswell Rock End Wolstanton Light Oaks Christ Church Springwood Coombesdale Longridge Shelton Cookshill Four Ashes Nether Stowe Bromstead Heath Nurton Packmoor Meretown Longsdon Bolehall Wereton Essington Saverley Green Bowers Stoke-on-Trent Winnington Sandborough Wain Lee Great Saredon Rownall Whitemoor Creswell Green Spath Shebdon Beamhurst Lane Coton Hayes Hockley Loxley Green Ash Bank Longport The Potteries Hopton Tillington Coton West Hill Hill Top Ball Green Ashley Dale Leyfields Oakley Newborough Trescott Betley Common Dosthill Brickbridge Sandonbank Dods Leigh Brineton Cannock Pershall Highfields Prestwood Stanfield Bridge End Weston Jones Rakeway Great Chatwell Scot Hay Dayhills Loggerheads Hamstall Ridware Teanford Whitecross The Heath Great Chell Field Braddocks Hay Basford Churnet Grange Rocester Slade Heath Oak Hill Hoar Cross Hollinsclough Hartshill Norbury Junction Haregate Blackshaw Moor Blakeley Blymhill Common Dunsley Giggetty Hadley End Gailey Wharf Copmere End Sturbridge Bickford Weston The Hollies Shutlanehead Westwood Brewood Whitehurst Rakes Dale Browns Lane Ubberley Grindon Morrilow Heath Great Haywood Offleyhay Weeping Cross Alder Moor Dove Bank Wootton Ramshorn Blackfords Heath Hayes Horsebrook Fairoak Rushton Spencer Middle Mayfield Woodend Perton Audley Somerford Bemersley Green Chadsmoor Gratton Butters Green Outwoods Morrey Cheadle Common Bromley Hall Bradeley Warstone Kettlebrook Hulme Wetwood Netherland Green Long Compton Balance Hill Poolfields Stanley Moor Broomyshaw Stretton Muckley Corner Blore Cobridge Foxley Kingston Hill Brockton Latherford Blythe Marsh Ilam Church Leigh Lawnhead Alsagers Bank Colwich Admaston Alders Cowley Huntington Oultoncross Six Ashes Greensforge Buddileigh Shawfield Moneystone Milford Stourton Lower Penn Church Fields Middle Cliff Calton Bonehill Charnes Moorside Ravenshall Godleybrook Beechcliff Longshaw Dagdale Breretonhill Rake End Stonnall Thorpe Constantine Rawnsley Blackwaters Cauldon Lowe Gospel End Norton-in-the-Moors Marchington Woodlands West Chadsmoor Talke Podmore Shut Heath Little Chell Elmhurst Church Eaton Woodhouse Green Lower Elkstone Madeley Heath Gnosall Dunstal Stapenhill Dam Mill Newtown Whiston Four Crosses Leek Fauld Mixon Tompkin Two Gates Weaverslake Longdon Handsacre Elford Milldale Rue Hill Barton Gate Upper Hulme Gentleshaw Tithebarn Poolfold Foxt Little Stoke Goldenhill Rolleston on Dove Old Perton Hademore Stonywell Summerhill Prestwood Ashley Woodhouses Bradshaw Cornhill Laney Green Gailey Blurton Halfpenny Green Uttoxeter Lapley Bridgtown Brund Croxton Bank Top Mile Oak Flash Needwood Cat's Hill Cross Barlaston Common Bradley in the Moors Aston Chase Terrace Great Gate Ravenhill Tunstall Goosemoor Green Rough Close Shobnall Stowe Weston Coyney Fegg Hayes Lower Loxley Newtown Hilliard's Cross Froghall Cotes Heath Willslock Wallbridge Park Holmcroft Cotwalton Broadeye Newfield Crossgate Little Bridgeford Pipehill Painleyhill Woodseaves Butt Lane Cross Green High Town Ashmore Brook Lupin Seisdon Kingstone Tunstall Windmill Bank Fawfieldhead Jugbank The Bodnets Acton Gate Upper Landywood Sharpley Heath Morridge Side The Blythe Croxden Burntwood Green Norton East Allimore Green Broomhill Upper Hatton Westcroft Meir Horninglow Far Hoarcross Chestall Newtown Anslow Common Creighton Stockton Brook The Raikes Seighford Thorncliffe Carmountside Wigginton Baswich Brown Edge Eccleshall Grindley The Bratch Keele Yarlet Armitage Scounslow Green Chesterton Haselour Farewell Church Hill Cats Edge Blackbrook Blythe Bridge Kingsford Standon Borough Park Wall Sandfields Gospel End Village Oxford Mavesyn Ridware Crackley King's Bromley Pye Green Freehay Park End Whiston Woodcroft Rumer Hill Stonydelph Hill Top The Laches Smallthorne Wigginstall Lower Drayton Blymhill Mill Green Meerbrook Pattingham Commonside Whittington Wood Lane Hilton Oakamoor Knighton Stoke-upon-Trent Hammerwich Kiddemore Green Above Church Aston-by-Stone Wychnor Bridges Knightley Burton Manor Abbots Bromley Hollington Cresswell Harper's Gate Hanbury Boscomoor Wombourne Aspley Hinksford Cauldon Smallrice Heighley Broad Meadow Denstone Baddeley Green May Bank Comberford Threelows Coven Lawn Beffcote Springhill Butter Bank Fole Knighton Joiner's Square Common Side Tatenhill Common Overmoor Fulford Orslow Water Eaton Waterfall Newtown Ranton Green Ridgeway Biddulph Woodlane Ingestre Overton Bednall Head Lawns Wood Consall Blakeley Lane Bednall Winnothdale Enson Hazles Cross Leese Hill Blore Bentilee Warslow Chatcull Ribden Upper Longdon Gayton Gipsy Green Coldmeece Mitton Sneyd Green Spring Hill Efflinch Lynn Doley Croxall Onecote Ashwood Barton Green Oulton Dunston Betley Croxtonbank Perry Crofts Abbey Green Moss Pit Tixall Hill Chorlton Springfields Walton Little Sugnall Madeley Park Lutley Seabridge Enville Belgrave Apedale Westlands Bagnall Stanley Moss Coven Heath Rangemore Walton Upper Ellastone Marston Balterley Newton Birchall Hanchurch Shareshill Wilnecote Codsall Wood Great Bridgeford Offleymarsh Gorstey Ley Heatley Alton Bishops Wood Doxey Stanley Red Bull Oldfurnace Brookhouses Hanley Checkley Kidsgrove Rising Brook Talke Pits Southlow Crakemarsh Walford Curborough Cotonwood Hopwas Combridge Dresden Hyde Lea Dapple Heath Moreton Baldwin's Gate Woodshutts Streethay Little Heath Sugnall The Leys The Lymes Hazelslade Coppenhall Townhead Hollybush Newcastle-under-Lyme Coltstone Meir Hay Highwood Whitley Heath Blymhill Lawns Newchurch Wimblebury Rickerscote Coton in the Clay Leycett Gillway Lightwood Abbey Hulton Armsdale Bromstead Common Rileyhill Wheaton Aston Pillaton Brazenhill Bradley Springhill Milton Greenhead Mosslane Levedale Highfields Poolend Barton-under-Needwood Green Heath Dales Green Weeford Lower Leigh Church Eaton Green Red Street Lowe Hill Stafford Boon Hill Trent Vale Standeford Stone Heath Aldershawe Overley Chebsey Stonehouses Barton Turn Washerwall Little Aston Wightwick Manor Yarnfield Shaffalong Quixhill Kingsley Holt Endon Bank Knowl Bank Hixon Lower Tean Featherstone Burslem Footherley Hardings Booth Ounsdale Lower Hatton Lask Edge Coton Gospel Ash Balterley Green Miles Green Sandford Hill Trentham Sandyford Gorstyhill Alstonefield Coton Farm Anslow Bank Top Middleport Westbeech Jack Hayes Townend Barnfields Little Saredon Middleton Green Rugeley Butterton Kinver Barlaston Littlewood Little Onn Normacot Adderley Green Glascote Butterton Cheddleton Heath Newtown Branston Ipstones Lower Stonnall Shenstone Woodend Stramshall Withystakes Halmer End Silverdale Boley Park Farley Wootton Leacroft Bloreheath Upper Mayfield The Brampton Bignall End Oulton Grange Burybank Callingwood Landywood Chesterfield Newton Back o'th' Brook Drointon Coven Cross Heath Amerton Rodbaston Mill Green Bromley Wood Bitterscote Blundies Mount Pleasant Millend Cowall Moor Four Ashes Cheslyn Hay High Onn Wharf Wetley Rocks Maer Weston-under-Lizard Stadmorslow Woodmill Burntwood Edingale Hednesford Wardlow Cheadle Ryecroft Gate Aston Upper Elkstone Coton End Oulton Heath Chell Heath Tutbury Loynton Himley Calf Heath Ashley Heath Smestow Nurton Hill Brinsford Little Hay Oulton Woodwall Green Blount's Green Pitts Hill Congreve Withington Parkside Kingsley Littleworth Beam Hill The Shruggs Huddlesford Trysull Meir Heath Stubwood Gunstone Newpool Congleton Edge Hanbury Woodend Pasturefields Brookhay Lightwood Woodgate Hill Ridware Tuppenhurst Knutton Hulme End Brocton Roughcote Longdon Green Armshead Stretton Fenton Knowle Style Dogingtree Estate Middle Madeley Ford Coton Knotbury Apeton Swynnerton Harlaston Berry Hill Penkridge Blackwood Hill Oldfallow Forebridge Great Wyrley Fradley Sutton Moorend Denford Napley Heath Haunton Okeover Porthill Knypersley Moddershall Outwoods Leomansley Sandyford Godstone Orgreave Northwood Crateford Pasford Penkhull Turnhurst Gnosall Heath Stonefield Ellenhall Acton Trussell Biddulph Moor Gillow Heath Blackbrook Woottons Stone Shelton under Harley Gratwich Mossgate Shenstone Trinity Fields Ecton Alrewas Lea Heath Boundary Littleworth Boothen Kingsley Moor Wheatlow Brooks Hilderstone Longnor Cheadle Park Deadman's Green Lower Nobut Quarry Heath Derrington Glascote Heath Upper Tean Cotes Huntley Chorley Bowsey Wood Harriseahead Sideway Red Hill Newchapel Dunkirk Cheddleton Bradnop Acres Nook Draycott in the Moors Hodgefield Onneley Little Burton Forsbrook Moreton Bishops Offley Leekbrook The Handfords Brown Lees Etruria Dunstall Hillsdale Townsend Shirleywich Horton Blakelow Cold Norton Kerry Hill Colton Hills Olive Green Clayton Lordsley Little Madeley Castletown Hanford Beamhurst Florence Endon Oaken Stallington Redhill Rowley Park Nethertown Cranberry Chasetown Napley Sheen Birch Cross Orton Lichfield Fradswell Fenton Low Totmonslow Billington Lower Knightley High Offley Dunston Heath Middle Hill Dilhorne Whittington Plardiwick Stanshope Fisherwick Churchbridge Garmelow Upper Leigh Cold Well Little Ingestre Baddeley Edge Roche Grange Norton Canes Bramshall Cliff Vale Meaford Hobble End Birchendale Hoften's Cross Tadgedale Birches Head Longton Whitehill Anslow Gate Mobberley Rudyard Iverley Blackbrook Longbridge Hayes Beech The Wharf Colshaw Great Moor Blithbury Stowe-by-Chartley Colton Waterhouses Wychnor Little Wyrley Forton Fazeley Tamworth Slitting Mill Ellastone Outlands Clifton Campville Hartley Green Bromstead Woodcock Heath Hazlecross Madeley Cracow Moss The Quarry Whitgreave Yoxall Amington Newton Hurst Hawthorns Knightley Dale Heron Cross Newlands Bobbington Robin Hill Cannock Wood Pipe Ridware Caverswall Brereton Elford Heath Owen's Bank The Rowe Little Haywood Darnford Hales Newstead Bradwell Hillcroft Park Basford Green Church Mayfield Beasley Dimsdale Clough Hall Chapel Chorlton Millmeece Spot Acre Hartwell Leadendale Haughton Beaconside Ball Haye Green Upper Nobut Wildwood Acton Almington Hints Newborough End Bilbrook Parkgate Werrington Cotton