Luxury Brand Advertising in Hardings Wood

Get in touch

Luxury Brand Marketing in Hardings Wood

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hardings Wood

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST7 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hardings Wood

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hardings Wood

True luxury need not be directly communicated but instead experienced.

Consumers in Hardings Wood like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hardings Wood

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Hardings Wood (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Acton Gate Chasetown Werrington Walton Sandyford Moss Pit Lower Knightley Gailey Cresswell Etruria High Onn Wharf Fenton Westbeech Townsend Hoar Cross Shawfield Chadsmoor Wallbridge Park Great Gate Hill Top Roughcote Hales Shareshill Middle Madeley Copmere End Wall Draycott in the Moors Plardiwick Newtown Carroway Head Rodbaston West Hill Longbridge Hayes Tatenhill Red Hill Seabridge Yoxall Moorend Woodcock Heath Ubberley Hollies Common Woollaston Holmcroft Hixon Light Oaks Brookhouses Callingwood Blundies Enville Hilton West Chadsmoor Blore Breretonhill Whitley Heath Colton Basford Longton Wimblebury Newchurch Okeover Prospect Village Upper Ellastone Coombesdale Dosthill Farley Cobridge Lower Elkstone Bromstead Rugeley Milton Whittington Belgrave Turnhurst Dimsdale Lapley Oldfallow Coltstone Elford Heath Stanshope Barlaston Common Haughton Loggerheads Woodhouse Green Buddileigh Wigginton Burton upon Trent Dunwood Two Gates Bowers Bent Poolfold Upper Nobut Little Haywood Broad Meadow Uttoxeter Little Aston Sheen Balterley Green Cookshill Bednall Chapel Chorlton Meerbrook Drayton Bassett Hanley Butters Green Woodhouses Knotbury The Hollies Wildwood Bromstead Common Ford Brineton Orslow Bradnop Keele Lower Penn Shraleybrook Lower Stonnall Quixhill Allimore Green Penkhull Stapenhill Beechcliff Owen's Bank Mobberley The Laches Lawns Wood Endon Bank Packmoor Bednall Head Cowley Efflinch Stourton Baldwin's Gate Marston Sandonbank Kingsley Moor Little Wyrley Green Heath Little Chell Newton The Heath Knypersley Rock End Rowley Park Lower Leigh Rake End Grindley Rumer Hill Goosemoor Gnosall Heath Broomyshaw Wood Lane Ashwood Threelows Onecote Loynton Back o'th' Brook Hanchurch Beaconside Acton Perry Crofts Cheddleton Heath Willslock Halmer End Audley Longsdon Whitecross The Potteries Calf Heath Hopton Rickerscote Chestall Coalpit Hill Park End Bradley in the Moors Windmill Bank Biddulph Tatenhill Common Middle Mayfield Littleworth Parkside Godstone Biddulph Moor Stone Brookhay Southlow Fradley Butter Bank Cheadle Mosslane Talke Pits Napley Morridge Side Fazeley Oldfurnace Newfield Kidsgrove Himley Woodshutts Fawfieldhead Red Street Haregate Blythe Bridge Carmountside Lower Tean Essington Talke Westcroft Horsebrook Farewell Hawks Green Fegg Hayes Brereton Cross Ramshorn Gillway Little Sugnall Mucklestone Outlands Church Eaton Green Kingsley Coton Oakley Cotes Heath Norton Green Wolstanton Norton East Shut Heath Crakemarsh Elmhurst Trescott Heaton Birches Head King's Bromley Dayhills Standon Chorley Cliff Vale Wychnor Bridges Cranberry Deadman's Green Mitton Fairoak Little Bridgeford Bonehill Littlewood Gayton Horninglow Rileyhill Heatley Adderley Green Shaffalong Baddeley Edge Longnor Bond End Northwood Waterfall Blackbrook Clifton Campville Butterton Oulton The Leys Woodhouses Kingston Hill Newton Hardings Booth Wightwick Manor Blymhill Beamhurst Lane Creswell Fauld Mile Oak Ravenshall Blurton Warslow Handsacre Rangemore Burybank Millend Little Stoke Wetton Barton Gate Beech Milwich Cauldon Knutton Penkridge Olive Green Bromstead Heath Pipe Ridware Four Ashes Tuppenhurst Dogingtree Estate Dales Green Lower Hatton Shenstone Dods Leigh Saverley Green Chebsey Lightwood Yarlet Warstone Barton-under-Needwood Bemersley Green Wychnor Cracow Moss Newtown Ilam Springwood Slindon Newtown Armitage Brown Edge Ashmore Brook Stoke-on-Trent Darnford Tamworth Offleymarsh Porthill Marston Curborough Abbey Green Bentilee Westlands Knightley Horton Bromley Hall Lawnhead Oakamoor Braddocks Hay Coton Hayes Winshill Parkgate Churnet Grange Apeton Sideway Christ Church Hill Chorlton Far Hoarcross Wheatlow Brooks Church Mayfield Cannock Wood Stonehouses Cotwalton Brown Lees Heighley Hopwas Heath Hayes Millmeece Dilhorne Boley Park Orton Tompkin Stanley Gospel Ash Prestwood Kingsley Holt Aston Robin Hill Ford Green Creswell Green Newchapel Whitehurst Featherstone New Wood Basford Green Thornes Springhill Trysull Little Heath Walford High Offley Summerhill Knighton Mixon Gerrard's Bromley Wardlow Burton Manor Slitting Mill Withington Woodgate The Blythe Bilbrook Salt Almington Ingestre Levedale Footherley Bobbington Sandfields Bignall End Aldershawe Hill Ridware Blakelow Stockwell Heath Hazlecross Burntwood Green Fenton Low Cats Edge Red Bull Wheaton Aston Rue Hill Lightwood Tillington Offleyhay Dresden Ellenhall Sandford Hill Newstead Offleyrock Bramshall Little Saredon Froghall Weston Jones The Shruggs Coton Farm Hednesford Fradswell Bromley Wood Forsbrook Gospel End Trinity Fields The Rowe Coven Lawn Congreve Blakeley Burslem High Onn Birchendale Madeley Rising Brook Gentleshaw Charnes Stoke-upon-Trent Longdon Dunkirk Sugnall Wrinehill Commonside Lane Green Crackley Colwich Brinsford Whitfield Chatcull Moddershall Longdon Green Waggersley Halfpenny Green Wetwood Fradley South Weeping Cross Anslow Rawnsley Abbots Bromley Bridge End Mount Pleasant Hazelslade Doxey Coton Lupin Hammerwich Hill Top Blackwood Hill Water Eaton Apedale Gorstyhill Combridge Edial Norton-in-the-Moors Tutbury Ryecroft Gate Hademore Boney Hay Otherton Boothen Stowe Consall Highfields Whitgreave Hollybush Goosemoor Green Rushton Bank The Bratch Gunstone Oulton Grange Nether Stowe Ashley Heath Mill Green Elford Joiner's Square Haunton Garmelow Hopedale Spot Acre Castletown Cat's Hill Cross Bagnall Balterley Forebridge Coton Clanford Bolehall Winnington Lower Ellastone Marchington Woodlands Leese Hill Painleyhill Gailey Wharf Upper Longdon Sandborough Barnfields Jack Hayes Cannock Heron Cross Hem Heath Hansley Cross Denford The Handfords Blymhill Common Netherland Green Latherford Leadendale Rocester Aston Kingstone Scot Hay Dove Bank Coton in the Clay Woodwall Green Upper Leigh Beamhurst Crateford Hilltop Stafford Knowle Style Dam Mill Roche Grange Smallthorne Woodcroft Blore Stockton Brook Middleton Green Amington Church Hill Bottom House Aston-by-Stone Wombourne Longport Stretton Cornhill Finney Green Norton Bridge The Bodnets Dunstal Norbury Junction Hodgefield Blithfield Overmoor Moorside Acton Trussell Bickford Weston Mill Green Croxall Sutton Derrington Little Ingestre Lordsley Forton Pipehill Harper's Gate Birchall Shirleywich Coton Stramshall Boon Hill Stanley Moss Leacroft Foxley Upper Hatton Thorpe Constantine Upper Elkstone Bank Top Armsdale Shelton Alrewas Tithebarn Checkley Weston-under-Lizard Acres Nook Tunstall Giggetty Shutt Green Newcastle-under-Lyme Newpool Normacot Bradley Haselour Above Church Kettlebrook Littleworth Great Haywood Kingsford Townend Newtown Meretown Butt Lane Kiddemore Green Doley Clough Hall Blackbrook Sturbridge Dunston Heath Anslow Common Wootton Woodend Hazles Four Ashes Nurton Fole Brewood Rakes Dale Fradley Junction Alders Rakeway Betley Shelton under Harley Madeley Park Rownall Whiston Lower Drayton Meaford Spath Gratwich Borough Park Stanfield Woottons Burnhill Green Hawthorns Blackwaters Eccleshall Chesterton Springfields Chesterfield Shebdon Mavesyn Ridware Birch Cross The Brampton Nurton Hill Bloreheath Stretton Lichfield Dunston Harlaston Meir Lower Loxley Stonefield Hanbury Church Fields Redhill Rudyard Cheadle Common Colton Hills Baswich Springhill Compton Cheadle Park Anslow Gate Cotonwood Clayton Milldale Rough Close Croxton Ravenhill Hartwell Woodmill Broomhill Dagdale Stone Heath Croxtonbank Napley Heath Knenhall Stadmorslow Cotton Cold Norton Gnosall Lowe Hill Sandyford Wetley Rocks Wereton Stanton Upper Tean Meir Heath Knightley Dale Ashley Washerwall Draycott in the Clay Hill Top Hockley Blackbrook The Raikes Enson Boscomoor Iverley Bradwell Beffcote Tixall Westwood Brereton Tittensor Moreton Windy Harbour Woodlane Upper Hulme Morrey Bridgtown Oxford Willoughbridge Radmore Wood Little Hay Stallington Four Crosses Boundary Great Saredon Swindon Shenstone Woodend Needwood Edingale Poolfields Ashley Dale Stonywell Wilnecote Leyfields Maer Wigginstall Great Chatwell Coton Green Bishton Outwoods Huntington Gratton Berry Hill Orgreave Upper Landywood Godleybrook Little Madeley Glascote Heath Scounslow Green Silverdale Marchington Hyde Lea Hilliard's Cross Calton Norbury Drointon Freehay Hints Blakeley Lane Gipsy Green Brazenhill Totmonslow Slade Heath Goldenhill Coven Heath Hillsdale Cheslyn Hay Hoften's Cross Billington Blithbury Hollins Alsagers Bank Rolleston on Dove Ounsdale Brocton Lask Edge Moreton Broughton Pattingham Thorncliffe Alton Blymhill Lawns Hillcroft Park Coven Townhead Kingswood Common Aspley Loxley Green Shallowford Amerton Newtown Shobnall Hookgate Landywood Miles Green Winnothdale Stonnall Ranton Cold Well Threapwood May Bank Muckley Corner Huntley Hollinsclough Madeley Heath Somerford Holt Hill Podmore High Town Kerry Hill Browns Lane Teanford Cross Green Old Perton Knowl Wall Foxt Coton End Six Ashes Lynn Oaken Pitts Hill Beasley Adbaston Dapple Heath Common Side Yarnfield Swinscoe Trentham Gillow Heath The Wharf Beam Hill Church Leigh Great Wyrley Ball Haye Green Hamstall Ridware Hollins Stonydelph Hardings Wood Brockton Blythe Marsh Lower Nobut Poolend Whittington Codsall Tunstall Pye Green Middleport Sharpley Heath Hanbury Woodend Weston Coyney Denstone Barton Turn Church Eaton Whittington Prestwood Newton Hurst Lutley Hazles Cross Onneley Great Chell Ball Green Woodseaves The Quarry Bowers Oulton Heath Newlands Chell Heath Knighton Leekbrook Seisdon Coldmeece Fulford Whitmore Stubwood Pillaton Burntwood Brickbridge Newborough End Weeford Brund Codsall Wood Oultoncross Baddeley Green Shutlanehead Chase Terrace Dunstall Walton-on-the-Hill Standeford Highwood Ecton Sandon Swynnerton Croxden Nethertown Hinksford Streethay Pershall Moneystone Withystakes Congleton Edge Cowall Moor Colshaw Florence Laney Green Quarry Heath Betley Common Outwoods Alder Moor Broadeye Pasturefields Bitterscote Spring Hill Hadley End Wootton Pasford Blackshaw Moor Abbey Hulton Ash Bank The Rookery Newborough Perton Great Moor Hartshill Lea Heath Bishops Wood Sneyd Green Greensforge Long Compton Greenhead Smestow Whitemoor Leek Longshaw Great Bridgeford Winkhill Butterton Jugbank Little Onn Morrilow Heath Oak Hill Fisherwick Longnor Bowsey Wood Bradeley Meir Hay Upper Mayfield Stableford Creighton Coppenhall Balance Hill Trent Vale Bishops Offley Armshead Flash Ellastone Stanley Moor Bucknall Burston Harriseahead Oulton Admaston Etchinghill Blackfords Hulme End Smallrice Hartley Green Western Downs Upper Cotton Weaverslake Wain Lee Barton Green Overley Hobble End Garshall Green Waterhouses Queensville Field Sidway Middle Cliff Ridgeway Comberford Overton Coxgreen Ribden Barlaston Longridge Whiston Endon Tadgedale Ipstones Hatherton Knowl Bank Whitehill Churchbridge Dunsley Leycett Bank Top Cauldon Lowe Hollington Crossgate Middle Hill Little Burton Walton Cotes Leomansley Grindon Norton Canes Cheddleton Gorstey Ley Rushton Spencer Cross Heath Caverswall Glascote Hulme Kinver Mayfield Blount's Green Seighford Hilderstone Mossgate Branston Milford Hanford Gospel End Village Cellarhead The Lymes Ranton Green Huddlesford Stowe-by-Chartley Bradshaw Alstonefield Highfields