Luxury Brand Advertising in Coney Weston

Get in touch

Luxury Brand Marketing in Coney Weston

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Coney Weston

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP31 1, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Coney Weston

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Coney Weston

True luxury need not be directly communicated but instead experienced.

Consumers in Coney Weston like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Coney Weston

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Coney Weston (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Rushmere Claydon Denham Green Cole's Green Chilton Westerfield Wixoe Sproughton Tan Office Green Glemsford Thorpe Street Mildenhall Eyke Thorns Ringshall Wetherden Upper Town Forward Green Bower House Tye Capel St Mary Bird Street Little Saxham Barton Mills Pound Green Linstead Parva Withersdale Street Finningham St Margaret South Elmham Peasenhall Spratt's Street Mill Hills Depden Brackenham Grinstead Hill Norton Little Green Upper Street Denham Street Saxtead Little Green Little Knowles Green Lambfair Green Bredfield High Street Mace Green Rotten End Spexhall Gulling Green Flowton Fornham St Genevieve Little Welnetham Harrow Green Daisy Green Bures Ilketshall St Lawrence Gosland Green Shottisham Birds End Middlewood Green Cocks Green Hasketon Little London Bedfield Long Green Pixey Green Wales End Debach Ringsfield Corner Hillside Boardy Green Friston East End Theberton Monks Eleigh Stoven Creeting St Mary Woodbridge Walk Southolt Braiseworth Capel St Andrew Sternfield Kirton Hintlesham Easton Tuddenham St Martin Baylham Darmsden Nether Street Babel Green Brome Street Barsham Stonham Aspal Barking Tye Hoggard's Green Upsher Green Clay Common Landwade Icklingham Lower Holbrook Toad Row Stonecross Green Greenwich Hemingstone Stanstead Drinkstone Onehouse Wetheringsett Stansfield Lower Hacheston Fressingfield Gipping Bromswell Heath Middleton Stowupland Benacre Castling's Heath Bloodman's Corner Great Green The Port of Felixstowe Thorpe Morieux Newton Oulton Broad Brandon Eriswell Cherrytree Green Annesons Corner Willisham Wyverstone Street Rushmere Street Round Maple High Street Green Fornham All Saints Annis Hill Bedingfield Street Kelsale Barrow Lower Layham Felixstowe Ferry Mellis Marlesford Denham Saxtead Green Bruisyard Wingfield Bury St Edmunds Shipmeadow Rickinghall Trimley St Martin Kettlebaston Little Bradley Dennington Hagmore Green Herringswell Tan Office Wherstead California Timworth West End Corton Mile End Creeting Hills Walsham le Willows Thorington Barnham Easton Bavents Hanchett End Holywell Row Broad Green Redgrave Broadgrass Green Kessingland Beach Battisford Crowfield Green Borley Green Brundish Hartest Hill Little Cornard Otley Nettlestead Mill Hole High Rougham Wickham Street Otley Bottom Poslingford Botesdale Little Blakenham Wickhambrook Akenham Stanton Redlingfield Thurston Martlesham Nayland Withermarsh Green Brabling Green Upper Holton Baylham Stone Acton Cookley Colton Southwold Haughley New Street Castle Hill Coldfair Green Cove Bottom Little Green Old Newton Cranley Methersgate Wilde Street Mill Green Elmswell Willisham Tye Bungay Waldringfield Heath Ramsholt Water Run Pakenham Bacton Knaves Green Nacton Sweffling Great Bealings Kettleburgh Broad Street Worlingworth Rougham Cargate Chelsworth Saxtead Bottom East End Mickley Green All Saints' South Elmham Playford Cretingham Heckfield Green Chillesford Kedington Hessett Slough Hill Grundisburgh Ilketshall St Margaret Great Finborough North Warren Thorpe Green Shotley Gate Great Waldingfield Upthorpe Creeting Bottoms Pea Porridge Green Stoke Park Oulton Lavenham Lampardbrook Kentford Offton Chelmondiston Reydon Frostenden Corner Farnham High Street Trimley Lower Street Little Bealings Fenstead End Snape Washmere Green Levington Stoke-by-Clare Smallwood Green Hartest Bedingfield Workhouse Green Priory Heath Apsey Green Wordwell East Bergholt West Row Wattisfield Broom's Barn Horringer Woolpit Heath Curlew Green Sicklesmere Thornham Parva Battisford Tye Brockford Green Poystreet Green Long Thurlow Beyton Chippenhall Green Knodishall The Heath Cross Street Drakestone Green Red Lodge Maypole Green Blaxhall Monewden Silverley's Green Moulton Beyton Green Friday Street Thurston Planche Edwardstone Risby Timworth Green Lower Falkenham High Street Horham Woolpit Wickham Market Saxtead Bruisyard Street Brockley Larks' Hill Raydon Shimpling Ipswich Leavenheath Wissett Leiston Boyton Thistley Green Wetherden Hulver Street Whelp Street Cow Green Winston Green Waldringfield Goddard's Corner Denham End Bull Green Humble Green Chediston Green Whatfield Wrentham West End Cotton Weston Ditch West Stow Troston Hadleigh Heath Bedfield Preston St Mary Lidgate Little Wenham Shingle Street Chilton Leys Dalham Wickham Street Otley Green Cuckold's Green Elmsett Wootten Green Chimswell Chelsworth Common Washbrook Street Burthorpe Metfield Common Sackers Green Cuckoo Green Stone Common Moats Tye Syleham Rooksey Green The Street Gibraltar Town Street Shotley Common Eye Church Common Cransford Page's Green Ringsfield Bentley Blyford Denham Blacksmith's Green Felixstowe Eastbridge Cox Common Chickering The City Freckenham Freston Stock Hill Yoxford Stone Street Lower Raydon Botesdale Green Wangford Rattlesden Cranmer Green Denston Foals Green Thelnetham Upper Weybread Hunston Camps Heath Great Barton Upper Layham Boulge Stratford St Mary Hacheston Stoke Bildeston Mill Green William's Green Gosling Green Pettaugh Bobby Hill Little Eriswell Hitcham Frizzeler's Green Rede Kenny Hill Melon Green Cock Street Laxfield Hoxne Gipsy Row Ringsfield Common Lattinford Hill California Cookley Green Monks Eleigh Tye Collipy's Green Weybread Street Thrandeston Snape Watering Euston Upper Street Palgrave Uggeshall St James South Elmham Wetherup Street Coopers Corner Alpheton Sotherton Cross Green Dorley's Corner Thornham Magna Darsham Somerleyton Mendlesham Grimstone End Rushbrooke Stores Corner Maidensgrave Crownland Weston Kersey Hollesley Brampton Street Stratford St Andrew Earl Soham Burgh Badwell Ash Willingham Somerton Mole Hill Charsfield Brantham North Green Oak Hill The Woodlands Ubbeston Dunwich Kittle's Corner Wortham Ling Button's Green Stanton Street Broke Hall Market Weston Chimney Street Ampton Stuston Cattishall Chapel Hill Martlesham Heath Cavenham Clopton Green Gunton Worlingham Westleton Undley Combs Hadleigh Gainsborough Brockley Green Nowton Higham Brook Green Carlton Barningham Wilby Felsham Barking Tostock Gedgrave Broad Green Lowestoft Bradfield St George Redisham Little Thurlow Bawdsey North Green Mount Pleasant Audley End Saxham Street Old Felixstowe Lower Street Flixton Boxford Fen Street Santon Downham Brightwell Norton Sibton Denham Corner Burstallhill Nedging Tye Chevington Hanningfields Green Mendham Earsham Street Newman's Green Occold Easton Green Chedburgh Withersfield Stowmarket Thurston End Wickham Green Little Livermere Brettenham Genesis Green Westhall Assington Ashfield Green Kingshall Street Ufford Coddenham Green Westbourne Sibton Green Four Ashes Aldham Broadway Knettishall Little Whittingham Green Earl's Green Culford Little Finborough Bradfield Combust Huntingfield Ixworth Magpie Green Friday Street Sutton Street Earl Stonham Cross Green Tattingstone Bures Green Duck Corner Framsden Holton Drinkstone Green Cavendish Hemley Bleach Green Stoke-by-Nayland Lawshall Green Gedding Butley High Corner Dallinghoo Meeting Green Smithwood Green Stanton Chare Gosbeck Crowfield Cockfield Lady's Green Newbourne Parham Canham's Green Coltsfoot Green Dennington Corner Windsor Green Cross Green Stubbing's Green Linstead Green Nedging Newtown Bush Green Daisy Green Whepstead Silverlace Green Thorndon Wangford Sizewell Rushmere St Andrew Wissington Brockford Street Boyton End Blackthorpe Sapiston Copdock Milden Hanchett Village Benhall Green Blythburgh Kersey Upland Stanway Green Blacksmith's Corner Bramford Cookley Street Horner's Green St Cross South Elmham Kingshall Green Battlies Green Letheringham Aspall Stradishall Wilsey Scotland Street St Peter South Elmham Honey Tye Stone Street Dennington Hall Aldeburgh Little Green Mendlesham Green Clopton Corner Ashfield Cum Thorpe Harleston Iken Bridge Street Mill Green Hinderclay Boxted Shop Corner Rose Hill Fen Street Boyden End Monk Soham Green Cobblers Corner Hawkedon Dorking Tye Swilland Bicker's Heath Great Green Walpole Thorney Green Great Wratting Cratfield Swingleton Green Cowlinge Bromeswell Great Bradley Sutton Wenhaston Black Heath Hepworth Hundon Hargrave Little Glemham The Downs Roman Hill Beccles Pitmans Corner Great Welnetham Dagworth Lindsey Tye Hanningfield Green Rodbridge Corner Hestley Green Brockley Corner Butley Lackford Groton Cay Hill Haughley Green Combs Ford Brandeston Chilton Street Alderton Drybridge Hill Stockhold Green Stanwell Green Parliament Heath Longfield Green Langham Allwood Green Bacon's Green Halesworth Wattisham Sowley Green Sutton Common Hemp Green Park Gate Hazel Stub South Cove Great Cornard Fingal Street Culfordheath Cuckoo Tye Mill Common St Nicholas South Elmham Purple Hill Brent Eleigh Baxter's Green Harkstead Witnesham Blundeston Falkenham Needham Street Campsea Ashe East Green Dublin Shelley Worlington Great Wenham Russel's Green Acton Place Duke Street Scotia Drift Rose Green Lound Little London Barnby Hawstead Gromford Brightwell Heath Honington Pinford End Clements Kesgrave St Michael South Elmham Erwarton Candle Street Mutford Naughton Great Bricett Normanston Melton Winston Rumburgh Calford Green Walton Bramfield Wicker Street Green Reydon Smear Haughley Mill Street Holbrook Wyverstone Parkway Malting End Heveningham Capel Green Saxmundham Clopton Mells Brown Street Burstall Back Street Pitcher's Green Aldringham Wattisham Stone Cock and End Charles Tye Swan Green Hawstead Green Stanningfield Tannington Higham Chediston Mill Green Hengrave Great Common Hog's Corner Walberswick Lower Green Kersey Tye Clare Wick's Green Cornard Tye Wenhaston Bucks Horn Place Upper Street Thwaite Rendlesham Friday Street Tuddenham Woodbridge Thorington Street Great Thurlow Barley Green Wortham Homersfield Gazeley Fornham St Martin Badingham Hibb's Green Conyer's Green Gedgrave Hall Clopton Green Herringfleet Falkenham Sink Woolverstone Wingfield Green Mellis Green Washbrook Kenton Corner Gisleham Sotherton Corner Woolpit Green Base Green Bowbeck Westhorpe Oaks Tye Henstead Haverhill Maidenhall Hoo Sotterley Henley Capon's Green Burgate Barham Ellough Benhall Street Priory Green Wickham Skeith Bell's Corner Button Haugh Green Bradfield St Clare Shimpling Street Metfield Lawshall Great Blakenham Badwell Green Ford's Green Pakefield West Street Crackthorn Corner Attleton Green Ousden Shotley Oakley Barnaby Green Hobbles Green Ringshall Stocks Framlingham White Horse Corner Thorpeness Studlands Park Barnardiston Cook's Green Middleton Moor Buxhall Sudbury Needham Market Brampton East Green Stutton Beck Row Racecourse Brundish Street Ash Street Boot Street Long Melford Creeting St Peter Kessingland Hightown Green Oakley Park Clopton Green Bacton Green Wyverstone Green Orford Ash Corner Culpho Little Wratting Poslingford Corner Battlesea Green Stoke Ash Whitton Calais Street Ballingdon Wainford Chantry Frostenden Whitestreet Green Sudbourne Buxhall Fen Street Gislingham Woodside View Bell's Cross Tannington Place Bucklesham Debenham Bardwell Kenton Little Thurlow Green Brome Sherbourne Street Brundon Lower Common Little Stonham Stradbroke Mettingham Wentford Almshouse Green Flempton Ashfield Green Rishangles Great Ashfield Newmarket Assington Green Flixton Polstead Athelington Butley Low Corner Ashbocking Shelland Blackheath Rendham Exning Potash Lindsey Tunstall Elveden Dunstall Green Warren Heath Depden Green Farley Green Black Street Carlton Colville Trimley St Mary Yaxley Rougham Green North Cove Helmingham Stowlangtoft Fakenham Magna Little Waldingfield Tattingstone White Horse Hunston Green Wrentham Great Saxham Weybread Great Glemham Maypole Green Stow's Hill Oldhall Green Kennett End Kirkley Stackyard Green Ward Green Cattawade Upper Town Belstead Somersham Coddenham Hopton Lakenheath Dandy Corner Newthorpe Sharpstone Street Covehithe Church End East Barton Semer Temple End Colchester Green Shadingfield Coney Weston Great Livermere Crown Corner Holton St Mary Polstead Heath Mickfield Owl's Green Monk Soham Westley Great Green Chattisham Hollybush Corner Cock & End Pettistree Ilketshall St Andrew Ixworth Thorpe Chalkstone Ingham