Luxury Brand Advertising in Cookley Street

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Luxury Brand Marketing in Cookley Street

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Cookley Street

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP19 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Cookley Street

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Cookley Street

True luxury need not be directly communicated but instead experienced.

Consumers in Cookley Street like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Cookley Street

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Upthorpe Eriswell Nayland Brackenham Friday Street Bromeswell Stanway Green Cross Green Worlingham Barsham Little Thurlow Bucks Horn Place Capon's Green Mendham Sternfield Westhorpe Denston Ringshall Stocks Lower Falkenham Bredfield Wainford Chillesford Upper Street Wrentham Bedfield Long Green Great Finborough Finningham Maidensgrave Sotherton Wetherup Street Nether Street Onehouse Hacheston Lattinford Hill North Warren Reydon Smear Kennett End Hollybush Corner Brantham Blundeston Rattlesden Hawkedon Boyton Battisford Tye Hunston Metfield Common Brampton Ringsfield Culpho St Cross South Elmham Annesons Corner Redlingfield Wetheringsett Hanningfield Green Priory Heath Windsor Green Clements Holbrook Capel Green Cay Hill Gromford Mendlesham Green Calais Street Cranley The Downs Beyton Green Little Bealings Stanstead Burthorpe Santon Downham Barnardiston Bedingfield Fenstead End North Cove Broadway Combs Ford California Ilketshall St Andrew Hinderclay Wordwell West Street Stoven Southwold Chimswell Walberswick Creeting St Peter Great Bradley Candle Street Hasketon Friday Street Tostock Pea Porridge Green Badwell Green Wilsey Bawdsey Polstead White Horse Corner Spratt's Street Stone Street Uggeshall Elmsett Oaks Tye Mickley Green Lound Drinkstone Nedging Pinford End Walpole Gisleham Pixey Green Bower House Tye Monks Eleigh Duke Street Chippenhall Green Akenham Thorpe Street Cowlinge Hepworth Freston Stanton Hightown Green Dalham Cookley Street Holton St Mary Charles Tye Carlton Mill Hole Hanningfields Green East End Mellis Green Baylham Falkenham Saxtead Green Kelsale Clopton Green Henley Melton Hog's Corner Chediston Babel Green Bures Acton Place Silverley's Green Willisham Tye Needham Street Denham Oldhall Green Stowupland Whelp Street Thornham Parva Swan Green Haughley Green Debach Cock & End Ousden Bacon's Green Benacre Barrow Shelland Bell's Cross Helmingham Chalkstone Stock Hill Barnby Shimpling Street Bungay Martlesham Parham Grinstead Hill Stowlangtoft Hundon Button's Green Pakefield Cock and End Aldeburgh Brundish East Green Aldham Herringswell Otley Meeting Green Coltsfoot Green Lampardbrook Bradfield Combust Wootten Green Tannington Letheringham Lowestoft Great Cornard Charsfield Boot Street Badwell Ash Felixstowe Ferry Bury St Edmunds Iken Fingal Street Capel St Mary Wixoe Creeting St Mary Malting End Little Eriswell Haverhill Coddenham Green Bridge Street Kingshall Green Hessett Marlesford Great Livermere Stratford St Mary Woolpit Green East Barton Offton Buxhall Fen Street Gosling Green Willisham Baylham Stone Hoggard's Green Martlesham Heath Benhall Green Washbrook Exning Lower Raydon Bruisyard Street Glemsford Leavenheath Saxtead Boxford Bardwell Bures Green Denham Green Cock Street Oulton Honey Tye Bull Green Denham Street Wickham Green Wyverstone Street Brown Street Cookley Earl Soham Brightwell Heath Brundish Street Harkstead Stone Street Crackthorn Corner Warren Heath Dennington Hall Semer Claydon Snape Watering Roman Hill Cattishall Bleach Green Saxham Street Great Bricett Cockfield Stubbing's Green Lower Hacheston Swilland Sudbourne Mickfield Cattawade Parliament Heath Cross Green Kersey Upland Clopton Green Freckenham Wherstead Thurston End Shingle Street Ramsholt Wortham Ford's Green Nacton Grimstone End Crownland Rodbridge Corner Humble Green Stackyard Green Great Barton Bradfield St George Sotherton Corner Boyden End Boulge Corton Homersfield Hemp Green Landwade Playford Troston Wilde Street Cole's Green Assington Green Kersey Tye Badingham Cow Green Aldringham Kingshall Street Cotton Mill Green Barley Green Brockley Green Creeting Hills Priory Green Pettaugh Depden Woodbridge Little Wenham Sharpstone Street Purple Hill Honington Little Finborough Back Street Stutton Newbourne Kittle's Corner Kessingland Eyke Upsher Green Hobbles Green Gosbeck Bedingfield Street Genesis Green Rougham Green Wetherden Ward Green Worlingworth Sudbury Felsham Haughley New Street Bedfield Washmere Green Southolt Yoxford Boyton End Sotterley Ingham Hintlesham Colton Huntingfield Whatfield Elmswell Castling's Heath Russel's Green Little Wratting Cook's Green Buxhall Kessingland Beach Little Stonham Gazeley Upper Town Wangford Mill Green Church Common The Street Pitcher's Green Raydon Westerfield Coopers Corner Gipsy Row Rose Green Wortham Ling Stradbroke Thorns Longfield Green West Stow Mill Hills Botesdale Brome Street Thorpe Green Slough Hill Drakestone Green Gibraltar Carlton Colville Little Welnetham Fen Street Redgrave Stoke Park Dunstall Green Fressingfield Boardy Green Tunstall Winston Rishangles High Street Thorington Chedburgh Wickham Street Brandon Rumburgh Barking Tye Whitton Ringshall Mettingham Church End Broad Green Clay Common Rushmere St Andrew Eye Ixworth Parkway Stansfield Barnaby Green Greenwich Ubbeston Otley Green Saxtead Little Green Washbrook Street Ellough Thorney Green Maypole Green Elveden Great Blakenham Attleton Green Poystreet Green Wetherden Upper Town Yaxley Stanwell Green Hartest Pettistree Kersey Westhall Trimley St Martin Curlew Green Blythburgh East End Lindsey Tye Ash Corner Fakenham Magna Kesgrave Campsea Ashe Waldringfield Farnham Rooksey Green Moats Tye Bicker's Heath Rickinghall Gedgrave Hall Sowley Green Palgrave Rushmere Mole Hill Falkenham Sink Bell's Corner Cargate Ashfield Green Pitmans Corner Brockford Green Metfield Racecourse Heckfield Green Dallinghoo Horringer Barham Chimney Street Tannington Place Stuston Stanton Chare Little Knowles Green Butley Cross Green Orford Swingleton Green Clopton Corner Lower Green Frostenden Corner Little Whittingham Green Laxfield Flixton Mells Harrow Green Black Street Covehithe Great Green Drinkstone Green Wattisfield Worlington Hitcham Stoke Audley End Thornham Magna Wangford Alpheton Chelmondiston Brook Green Wickhambrook Brockley Ipswich Easton Green Blackheath Hemingstone Baxter's Green Haughley Birds End Hestley Green Dennington Shop Corner Hagmore Green Earl Stonham Temple End Cavendish Sapiston Nowton Ash Street Friday Street Castle Hill Hanchett End Sibton Green Water Run Ampton Lindsey Mill Green Broadgrass Green Braiseworth Great Glemham Burstall Stoke-by-Clare Flempton Rendlesham Preston St Mary Hopton Trimley St Mary Cherrytree Green Syleham Pound Green Monk Soham Button Haugh Green St Margaret South Elmham Gislingham Daisy Green Thorndon Clopton Wentford Upper Holton Shimpling Hargrave Belstead Thurston Planche Gedding Somerleyton Fornham All Saints Larks' Hill Sutton Common Gunton North Green Ashfield Cum Thorpe Barton Mills Assington Hadleigh Dublin Norton Rendham Acton Dunwich Cratfield Barking Alderton Rose Hill Four Ashes Lavenham Ixworth Thorpe Newtown Brockley Corner North Green Oakley Hawstead Kedington Ashfield Green Timworth Green Depden Green Lambfair Green Cranmer Green Mill Street Great Welnetham Weston Newman's Green The Heath Witnesham William's Green Brightwell Mill Green Earl's Green The City Knodishall Needham Market Bentley Mount Pleasant Stoke Ash Stone Common Park Gate Chediston Green Dorley's Corner Nedging Tye Kentford West Row Great Ashfield Mildenhall Bird Street Halesworth Stockhold Green Otley Bottom Chattisham Wyverstone Green Thrandeston Flowton Bucklesham Silverlace Green Hengrave Frizzeler's Green Goddard's Corner Scotia Drift Gedgrave Barningham Brabling Green Linstead Green Kirton Stow's Hill Oak Hill Stratford St Andrew Culfordheath Coney Weston Theberton Thurston Wissington Foals Green Timworth Mendlesham Maypole Green Sicklesmere Brome Barnham Hadleigh Heath Apsey Green Sackers Green Norton Little Green Sibton Stowmarket Town Street Upper Street Grundisburgh Woolverstone Wilby Calford Green Almshouse Green Maidenhall Harleston Studlands Park Hibb's Green Holton Blackthorpe Cransford Polstead Heath Framsden Icklingham Fornham St Martin Stanningfield Monk Soham Green Great Bealings Benhall Street Ringsfield Corner Wingfield Green Broad Street High Street Green Great Thurlow Levington Woolpit Heath Tan Office Framlingham Little Livermere Wickham Street Bramfield Rotten End Rougham Mace Green Chantry Culford Hartest Hill Brundon Middleton Moor Fen Street Lawshall Bobby Hill Hawstead Green Chelsworth Blacksmith's Corner Capel St Andrew Battlies Green Round Maple The Port of Felixstowe Cove Bottom Thelnetham Milden Thorpeness Nettlestead Base Green East Green Rede Hazel Stub Wenhaston Lawshall Green Lidgate Hillside Hunston Green Forward Green Colchester Green Poslingford Corner Wissett Moulton Cavenham Great Waldingfield Hanchett Village Rushmere Street Chickering Occold Cornard Tye Beccles Chilton Leys High Street Burstallhill Chilton Street Newthorpe Upper Layham Friston Peasenhall Great Wenham Potash Cox Common Magpie Green Burgate Clopton Green Wicker Street Green Thistley Green Kenny Hill Thorington Street Kenton Wickham Market Daisy Green Holywell Row Red Lodge Earsham Street Great Green Broom's Barn Mellis Farley Green Dennington Corner Whitestreet Green Gainsborough Hulver Street Ilketshall St Margaret St Nicholas South Elmham Whepstead Duck Corner Little London Annis Hill Eastbridge Higham Stores Corner Tattingstone Bloodman's Corner Copdock Thorpe Morieux Groton The Woodlands Battlesea Green Walton Saxtead Bottom Smithwood Green Bacton Green Cookley Green Stonecross Green Linstead Parva Little Bradley Lower Street Leiston Stoke-by-Nayland Broad Green Coddenham Erwarton Creeting Bottoms Knaves Green Lower Layham Kettlebaston Bowbeck Boxted West End Flixton Ilketshall St Lawrence Saxmundham Cocks Green Butley Low Corner Long Melford Middleton Mutford Westleton Aspall Bramford Horner's Green Scotland Street Bush Green Shadingfield Woolpit Conyer's Green Crown Corner Hoxne Battisford Mill Common Brampton Street Sherbourne Street Easton Bavents Heveningham Chapel Hill Walsham le Willows Brettenham Great Green Butley High Corner Hollesley Blaxhall Redisham Waldringfield Heath Thwaite Gosland Green Tuddenham St Martin Collipy's Green Wattisham Stone Dandy Corner Chevington Fornham St Genevieve Wattisham Higham Bacton Frostenden Workhouse Green Dorking Tye Cretingham Ashbocking Weston Ditch St Michael South Elmham Athelington Great Saxham Little Waldingfield Trimley Lower Street Shelley Shipmeadow Weybread Street Ufford Horham Little Green Canham's Green Stanton Street Lower Common Lakenheath Camps Heath Westbourne South Cove Shotley Shottisham Easton Upper Weybread Coldfair Green Spexhall Botesdale Green Langham East Bergholt Monewden Risby Withersfield Newmarket Gulling Green Denham Corner Debenham Owl's Green Hoo Felixstowe Beck Row Blacksmith's Green Bromswell Heath Stonham Aspal Gipping Old Newton Darmsden Long Thurlow Chelsworth Common Blyford Kirkley Allwood Green Cuckoo Tye Melon Green Ballingdon Methersgate Little Cornard Sutton St James South Elmham Somersham Shotley Common Reydon Henstead Snape Broke Hall Lower Holbrook Great Wratting Herringfleet Wyverstone Euston Clare Mile End Kettleburgh Rushbrooke Wenhaston Black Heath Shotley Gate Little Saxham Cobblers Corner Sproughton Kenton Corner Wales End Poslingford Combs Lackford Lady's Green Crowfield Green Middlewood Green Upper Street Burgh Newton Stradishall Tuddenham Little London Tan Office Green Normanston Cross Street Sweffling Somerton Woodside View Hemley Withersdale Street Tattingstone White Horse Sutton Street Chilton Bildeston Dagworth Crowfield Toad Row Oakley Park Cuckoo Green Withermarsh Green Ringsfield Common Wick's Green Cuckold's Green Brockford Street Beyton Wingfield Old Felixstowe Little Green Denham All Saints' South Elmham Naughton Sizewell Market Weston St Peter South Elmham Page's Green Brandeston Undley Winston Green Edwardstone Bradfield St Clare Oulton Broad Darsham Brent Eleigh Wickham Skeith High Street Little Thurlow Green Monks Eleigh Tye Smallwood Green Denham End Woodbridge Walk Little Glemham High Rougham Willingham Weybread Drybridge Hill Knettishall Bruisyard Great Common Little Blakenham Pakenham Wrentham West End Borley Green California Westley