Luxury Brand Advertising in Cookley Street

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Luxury Brand Marketing in Cookley Street

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Cookley Street

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP19 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Cookley Street

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Cookley Street

True luxury need not be directly communicated but instead experienced.

Consumers in Cookley Street like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Cookley Street

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Cavendish Botesdale Green Depden Base Green Priory Heath Friday Street Owl's Green Nedging Oulton Trimley St Martin Stanwell Green Willisham Collipy's Green Kingshall Green Westhorpe Priory Green Bradfield St Clare Monks Eleigh Gisleham The Port of Felixstowe Wrentham Brundon Hadleigh Gislingham Undley Wenhaston Metfield Burthorpe Dublin Wickham Street Little Thurlow Green Church End West Street Warren Heath Little Knowles Green Baxter's Green Farley Green Bell's Cross Ixworth Thorpe Huntingfield Stone Street Rougham Green Ipswich Genesis Green Boyton End Parham High Street Woolverstone Capon's Green Willisham Tye Wattisham Middleton Cockfield Bacon's Green Chelsworth Common Old Felixstowe Dagworth Cow Green Badwell Green Denham Corner Bush Green Hadleigh Heath Hemley Stuston Earl Soham Hemingstone Upper Street Nayland Thurston Planche Crowfield Green Lidgate Corton Great Bricett Mill Hills High Rougham Little London Temple End Darsham Drinkstone Beccles Dunwich Glemsford Winston Crownland Stores Corner Culford Frostenden Drybridge Hill California Mill Common Ash Street Silverley's Green Wentford Boxted Oakley Kingshall Street Button's Green Hemp Green Weston Ditch Yaxley Wangford Lakenheath Otley Green Hightown Green Harrow Green Studlands Park Page's Green Saxtead Green Tuddenham St Martin Eastbridge Little Welnetham Maidenhall Snape Naughton Friday Street Normanston Stoke Ash Wick's Green Boyden End Hibb's Green Herringswell Bloodman's Corner Bedingfield Street Melton St James South Elmham The Street Blundeston Woodside View Claydon Knettishall Framsden Bawdsey Brown Street Poslingford Hunston Theberton Spexhall Great Finborough Langham Needham Market Chillesford Middleton Moor Sotherton Bleach Green Cross Green Creeting Bottoms Denham Rumburgh Chelsworth Thistley Green Risby Nacton Shimpling Street Pakenham Gosland Green Scotland Street Kersey Wetherden Belstead Roman Hill Erwarton Cranmer Green Assington Silverlace Green Winston Green Pinford End Church Common Annis Hill Little Saxham Barley Green Alpheton Fornham St Genevieve Gromford Greenwich Dalham Westhall Freston Cotton Little Green Mellis Needham Street Brockley Green Bacton Canham's Green Mill Green Shimpling Fen Street Elmsett Coltsfoot Green Parliament Heath Campsea Ashe Badwell Ash Hagmore Green Chilton Leys Broadgrass Green Shotley Gate Oaks Tye Kentford Grundisburgh Hollybush Corner Great Saxham Blaxhall South Cove Brook Green Water Run Barnardiston Newbourne Wilsey Shingle Street Kesgrave William's Green Allwood Green Mole Hill East Green Trimley Lower Street Coldfair Green Brockley Corner Bramford Lowestoft Brampton Clay Common Newman's Green Harleston Denham Dallinghoo Timworth Green Thorns Tattingstone Henley Cattishall St Margaret South Elmham Brettenham Burstallhill Uggeshall Lawshall Blyford Sotherton Corner Mace Green Debach Dunstall Green Hoo Kersey Tye Gunton Milden Broke Hall Battisford Tye Great Barton Sherbourne Street Thorington Gedgrave Hall Ward Green Martlesham Heath Leavenheath Thorpe Green Great Thurlow Humble Green Moulton Kittle's Corner Haughley Hestley Green Dorley's Corner Bardwell Henstead Creeting St Peter Stowlangtoft Haverhill Boyton Chapel Hill Ashfield Green Barrow Ringshall Woodbridge Walk Exning Athelington Wixoe Bridge Street Gainsborough Aspall Rotten End Westerfield Letheringham Metfield Common Coopers Corner Annesons Corner Ashbocking Cavenham Bedingfield Shop Corner Crackthorn Corner Barham Little Finborough Badingham Brockley Maypole Green Rickinghall Little Glemham Palgrave Hengrave Frizzeler's Green Bromeswell Sproughton Thornham Magna Toad Row Walberswick Earl Stonham Elveden Carlton Colville Playford Walton Park Gate Hulver Street Bedfield Clopton Hessett Kelsale Yoxford Oak Hill Wissington Reydon Smear Somersham Wootten Green Great Common Witnesham North Green Willingham Ringsfield Corner Broad Green Stock Hill Calais Street Goddard's Corner Lattinford Hill Spratt's Street Heckfield Green Martlesham Cock and End Cookley Harkstead Groton Great Bradley Stanton Chare Lower Green Wickham Street Wickham Green Clopton Green Poslingford Corner Market Weston Sibton Gipsy Row Back Street Lower Hacheston Capel St Andrew East Bergholt Methersgate Holbrook Bucks Horn Place Town Street Smithwood Green Hacheston Almshouse Green Earsham Street Tuddenham Chalkstone Cargate Thorpeness Sweffling Denham Street Potash Little Wratting Hobbles Green Tan Office Whepstead Rodbridge Corner Burgate Saxham Street Rushbrooke Washbrook Woolpit Green Great Glemham Capel Green Heveningham Ashfield Green Darmsden Trimley St Mary Hundon Sapiston Wyverstone Street Barton Mills Little Stonham Brabling Green Duke Street Burstall Hanchett End Wickham Market Monk Soham Saxtead Chilton Street Little Eriswell Cattawade Scotia Drift Higham Ringshall Stocks Buxhall Norton Little Green Bradfield St George Weybread Street Sackers Green Chimney Street Wangford The City Daisy Green Weybread Gibraltar Herringfleet Upper Holton Barnby Bowbeck Ilketshall St Margaret Swingleton Green Four Ashes Helmingham East Green Shelland High Street Cratfield Old Newton Ilketshall St Andrew Stow's Hill West End Tunstall Great Green Rushmere Great Cornard Parkway Woodbridge Gedgrave Fen Street Hazel Stub Polstead Heath Bury St Edmunds Barnham Brockford Street Barking Tye Stratford St Mary Wattisham Stone Gosbeck Hoxne Sowley Green Sternfield Reydon Little Thurlow Kirkley Colton Worlingworth Holton Cay Hill Wilby Hinderclay Bedfield Long Green Newton Cuckold's Green Snape Watering Withersfield Lavenham Round Maple Falkenham East End Ingham Brampton Street Wortham Ling Ramsholt Lower Falkenham Great Bealings Drinkstone Green Easton Bavents Cross Street Tan Office Green Chantry Creeting Hills Upthorpe Alderton Falkenham Sink Marlesford Little London Stubbing's Green Friston Little Blakenham Slough Hill Gosling Green Boulge Hunston Green Denston Worlington Mickfield Orford Monk Soham Green Flowton Monks Eleigh Tye Newmarket Combs Ford Pakefield Long Thurlow Upper Town Lound Hargrave Otley Bottom Oakley Park Acton Place Wordwell Nether Street Workhouse Green The Woodlands Russel's Green St Peter South Elmham Thurston End Norton Occold Castle Hill Nowton Stoven Frostenden Corner Botesdale Thorndon Lower Raydon Stonecross Green Moats Tye Great Green Oldhall Green Stackyard Green Stone Street Thrandeston Dennington Corner Shadingfield Copdock Santon Downham Iken Bures Redisham Chilton Hawstead Bruisyard Street Mill Green Wicker Street Green Black Street Tannington Cole's Green Monewden Brantham Hasketon Middlewood Green Ilketshall St Lawrence Lower Layham Honey Tye Attleton Green Eye Stanstead Upper Street Westleton Bungay Cretingham Ringsfield Barnaby Green Kennett End Great Blakenham Broom's Barn Broadway Onehouse Hillside Calford Green Stowupland Mutford Waldringfield Heath Wyverstone Mill Green Blacksmith's Green Little Cornard Depden Green Smallwood Green Wissett Bobby Hill Rishangles Chelmondiston Magpie Green Laxfield Flempton Great Green Stoke Hanchett Village Babel Green Ash Corner Rougham Castling's Heath Lindsey St Nicholas South Elmham Great Livermere Shipmeadow Aldeburgh Knaves Green Culfordheath Levington Felixstowe Fressingfield Upper Street Stanton Bentley Freckenham Fakenham Magna Lambfair Green Hintlesham Hawstead Green Semer Bower House Tye Mendham Wherstead Weston Brandeston Cranley Combs Wyverstone Green Dandy Corner Cuckoo Tye Brockford Green Curlew Green Leiston Mendlesham Green Little Green Eriswell Rose Hill Linstead Parva Holton St Mary Horringer Capel St Mary Gedding Bramfield Coney Weston Pixey Green Mile End Cobblers Corner Thornham Parva Stoke Park Hitcham Thorpe Morieux Woolpit Heath Sutton Common Kettlebaston Brent Eleigh Little Livermere Foals Green Boardy Green Landwade Stonham Aspal Ousden The Downs Aldham Hog's Corner Conyer's Green Westley Barsham Withersdale Street Hepworth Bredfield Bird Street High Street Green Stanningfield Higham Fingal Street West Row Crown Corner Southolt Brightwell Heath Earl's Green Fornham All Saints Clare Barking Meeting Green Pea Porridge Green Shotley Common Rattlesden Cove Bottom Hawkedon Grimstone End Polstead Brandon Little Whittingham Green Bell's Corner Kessingland Framlingham Culpho Brundish Coddenham Green Mildenhall Carlton Stradishall Stone Common Rooksey Green Camps Heath Southwold Wales End Lampardbrook Hanningfield Green Benacre Ballingdon Mendlesham Bucklesham Kedington Pitcher's Green Preston St Mary Benhall Street Kenton Button Haugh Green St Cross South Elmham Beyton Green Wetherden Upper Town Rushmere Street Waldringfield Stansfield Lindsey Tye North Warren Friday Street Washmere Green Swilland Saxmundham Mickley Green Shelley Brightwell Buxhall Fen Street Finningham Swan Green Redlingfield Broad Street Shotley Hanningfields Green Pettistree Beck Row Walsham le Willows Maypole Green Ford's Green Felixstowe Ferry Lower Holbrook Great Waldingfield Chickering Bull Green Sutton Street Wrentham West End Cornard Tye Icklingham Battlesea Green Ufford Great Wratting Flixton Oulton Broad Kessingland Beach Brome Whitestreet Green Farnham Blackheath Haughley Green Linstead Green Woolpit Butley High Corner California Larks' Hill Whelp Street Walpole Wingfield Green Cross Green Sudbourne Tattingstone White Horse Blacksmith's Corner Wortham Peasenhall Malting End Ampton Washbrook Street Aldringham Rede Holywell Row Kenny Hill Bacton Green Honington Cookley Green Clopton Corner Boxford Rendham Stanway Green Pound Green Mill Street Bicker's Heath Newthorpe Wickhambrook Butley Low Corner Sotterley Ringsfield Common Dorking Tye Whatfield Otley Tannington Place Halesworth Sibton Green Cherrytree Green Sharpstone Street Kersey Upland Great Welnetham Pettaugh Hartest Hill Ubbeston Cocks Green Mill Hole Baylham Little Bradley Forward Green Dennington Hall Poystreet Green Thurston Upsher Green Brackenham Brundish Street Covehithe Akenham Maidensgrave Cock & End Sudbury Sutton Longfield Green Hartest Chevington Cowlinge Easton Great Wenham Stoke-by-Nayland Somerton Bromswell Heath Denham End Felsham Thwaite Chimswell Nedging Tye Stoke-by-Clare Ixworth Birds End Wenhaston Black Heath Stradbroke Audley End Bildeston Grinstead Hill Little Waldingfield Eyke Kenton Corner Coddenham Candle Street Borley Green Stowmarket Cock Street Colchester Green Battisford Hollesley Knodishall Tostock Saxtead Bottom Upper Weybread Thorington Street St Michael South Elmham High Street Lawshall Green North Cove Battlies Green Cookley Street Fornham St Martin Easton Green Little Bealings Mount Pleasant Cross Green Blythburgh Wetherup Street Daisy Green Racecourse Acton East Barton Horner's Green Bradfield Combust Newtown Mellis Green Wingfield Crowfield Beyton Chediston Green Stratford St Andrew Gazeley Duck Corner Baylham Stone Haughley New Street Burgh All Saints' South Elmham Brome Street Troston Windsor Green Wickham Skeith Lackford Boot Street Sicklesmere White Horse Corner Offton Mettingham Wilde Street Barningham Stockhold Green Gipping Edwardstone Kirton Thorpe Street Withermarsh Green Dennington Chippenhall Green Mells Rose Green Wattisfield Flixton Somerleyton Clopton Green Clements Pitmans Corner Clopton Green Westbourne Hopton Nettlestead Creeting St Mary Saxtead Little Green Horham Great Ashfield Timworth Whitton Wainford Benhall Green Sizewell Hoggard's Green Lower Street Cox Common Mill Green Euston Assington Green Syleham Raydon East End Rendlesham Apsey Green Blackthorpe Charles Tye Lady's Green Redgrave Upper Layham Stanton Street Braiseworth Homersfield Thorney Green Chediston Denham Green Gulling Green Charsfield Elmswell Cook's Green Purple Hill Drakestone Green Bruisyard Chattisham Cransford Red Lodge Melon Green Butley Chedburgh Fenstead End Broad Green North Green The Heath Kettleburgh Stutton Bures Green Ellough Shottisham Lower Common Long Melford Wetheringsett Cuckoo Green Rushmere St Andrew Debenham Thelnetham Worlingham Little Wenham Ashfield Cum Thorpe West Stow