Luxury Brand Advertising in Cookley Street

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Luxury Brand Marketing in Cookley Street

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Cookley Street

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP19 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Cookley Street

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Cookley Street

True luxury need not be directly communicated but instead experienced.

Consumers in Cookley Street like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Cookley Street

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Stone Street Upsher Green Sackers Green Stanstead Great Saxham Ringshall Ramsholt Winston Heveningham Clopton Green Otley Bottom Honey Tye Athelington Yaxley St Cross South Elmham Friday Street Slough Hill Blacksmith's Green East Green Dalham Assington Newthorpe Wrentham West End Hasketon Nedging Tye Allwood Green Shingle Street Brockford Green Great Welnetham Lattinford Hill Ringsfield Common Little Livermere Yoxford Great Bradley Sharpstone Street Horham Saxtead Little Green Stradbroke Hollesley Hoxne Upper Town Eyke Fingal Street Button Haugh Green Laxfield Lampardbrook Barley Green Foals Green Westhorpe East Green High Street Metfield Common Cowlinge Needham Market Lower Raydon Stradishall Aldeburgh Hitcham Red Lodge Sibton Reydon Hemley Gibraltar Pound Green Martlesham Heath Mettingham Capon's Green Lavenham Barrow Kenny Hill Hadleigh Heath Audley End Shop Corner Benhall Green Hibb's Green Polstead Heath Whatfield Framsden Wickham Green Stanton Street Hawstead Green Crowfield Green Coopers Corner Pixey Green Kirkley Cattawade Newtown Malting End Freckenham Kelsale Burgate Botesdale Stowlangtoft Toad Row Willisham Castling's Heath Walberswick Stonham Aspal Flixton Exning Barnaby Green Cook's Green Bawdsey Bicker's Heath Shelley Little London Bedingfield Shotley Ashfield Green North Green Baylham Framlingham Baylham Stone Burthorpe Denston Holywell Row Coltsfoot Green Wingfield Green Copdock Coddenham Undley Ipswich Linstead Parva Mill Common Creeting St Peter Boxted Wrentham Cock Street Capel St Andrew Apsey Green Thorpe Morieux Upper Street Shottisham Bredfield Cranmer Green Barningham Babel Green Great Waldingfield Little Bealings Chattisham High Street Green Chelsworth Racecourse Wickham Street Naughton West End Wickham Skeith Bacton Green Ford's Green Brent Eleigh Bucklesham Boyton End Pitmans Corner Cookley Letheringham Thistley Green Base Green Cattishall Oulton Broad Nowton North Green High Street Westhall Tuddenham Sternfield Herringfleet Cow Green Newman's Green Gosland Green Cotton Claydon Blundeston Botesdale Green Studlands Park St Nicholas South Elmham Bramford Cocks Green Lawshall Green Bacton Stockhold Green Maypole Green Great Cornard Brantham Rose Green Oaks Tye Hacheston Elveden Rickinghall Stonecross Green Parham Denham End Mells Haughley Kingshall Green Hanningfields Green Easton Fressingfield Bromswell Heath Alderton Gosbeck Brockley Corner Stratford St Andrew Wingfield Rougham Magpie Green Wortham Ling Edwardstone Weybread Street Clay Common Needham Street Rougham Green Wilsey Shotley Gate Town Street Kettleburgh Worlington Hoo Almshouse Green Blaxhall Assington Green Hanchett Village Clements Harleston Cavenham Rendlesham Southolt Spexhall Melton Mendlesham Green Moulton Russel's Green Whitton Hunston Badingham Great Thurlow Redisham Carlton Gosling Green Newton Beccles Wetherup Street Warren Heath Lambfair Green Heckfield Green Coddenham Green Oakley Daisy Green Shelland Ixworth Cross Street Coney Weston Shimpling Street Methersgate Stoke Park Gedding Darsham Smithwood Green Blyford Stores Corner Priory Heath Butley Low Corner Mendham Uggeshall Syleham Denham Green Willingham Smallwood Green Fornham St Martin Hintlesham Wattisham Bradfield St Clare Buxhall Earsham Street Old Newton Chediston Eye Hawkedon Ilketshall St Andrew Blacksmith's Corner Wangford Trimley St Martin Henley Wattisfield Stackyard Green Meeting Green Stuston Chelsworth Common Oldhall Green Canham's Green Gromford Fen Street Monks Eleigh Lawshall Sizewell Wickham Market Dallinghoo Troston Bradfield Combust Thwaite Earl Stonham Wangford Stoke Combs Ford Timworth Temple End Drybridge Hill Barham Cargate Herringswell Chilton Street Park Gate Black Street Benacre Wissett Drinkstone Carlton Colville Hazel Stub Great Finborough Helmingham Little Waldingfield Broke Hall Newmarket Waldringfield Heath Bridge Street Church End Nacton The Woodlands Shotley Common Icklingham Ampton Stanwell Green Saxtead Milden Great Bealings Bird Street Market Weston Chediston Green Haverhill Somerton Fenstead End Tannington Thelnetham Beyton Green Kingshall Street Cock and End Bower House Tye Friston Washbrook Santon Downham Mellis Green Gipping Weston Genesis Green Gunton Dandy Corner Chedburgh Silverlace Green Metfield Woolpit Heath Bell's Cross St Margaret South Elmham Crown Corner Battlies Green Brettenham Elmswell Battisford Tye Thorpeness Walton Tunstall Little Knowles Green Marlesford Little Blakenham Crowfield Clopton Corner Cornard Tye Boyden End Barnardiston Water Run Little Thurlow Thorpe Street Larks' Hill Thorns Flowton Hanningfield Green Peasenhall Kersey Tye Maidensgrave Little Bradley Akenham Thurston Planche Conyer's Green Sotterley Hawstead Lower Falkenham Brome Brockley Green Brampton Oakley Park Wickhambrook Saxham Street Ufford Hollybush Corner Birds End Ashfield Green Lackford Brampton Street Gisleham Ash Street Brockford Street Rushmere Great Bricett Ilketshall St Margaret Kenton Corner Witnesham Finningham Cuckold's Green Levington Rushbrooke William's Green Higham Chickering Aldringham Coldfair Green Preston St Mary Pettistree Monk Soham Green Fakenham Magna Offton Bowbeck Stone Street Chilton Woodside View Knettishall Trimley St Mary Hartest Blackthorpe Stoke-by-Nayland Ringsfield Corner Wootten Green Sicklesmere Bentley Cross Green Upper Weybread Attleton Green Boxford Ellough Duke Street Hundon Round Maple Little London Brabling Green Shipmeadow Brightwell Heath White Horse Corner Felixstowe Ferry St Michael South Elmham Kirton Blackheath Tan Office Depden Green Thorpe Green Bruisyard Boyton Corton Honington Fen Street Wenhaston Black Heath Pea Porridge Green Ash Corner West Row Forward Green Knaves Green Gedgrave Stanningfield Ingham Silverley's Green Leiston Henstead Charsfield Belstead Thornham Parva Back Street Brightwell North Cove North Warren South Cove Gainsborough Woodbridge Stansfield Snape Frostenden Corner Lindsey East End Gipsy Row Wetherden Upper Town Button's Green Cove Bottom Bedfield Baxter's Green Withersfield Swan Green Butley Otley Brook Green Crownland Dorley's Corner Little Wenham Sudbourne Woolverstone Bradfield St George Weston Ditch Felixstowe Falkenham Sink Cuckoo Tye Linstead Green Four Ashes East Barton Thorney Green Cay Hill Rose Hill Great Green Hoggard's Green Stow's Hill Theberton Gulling Green Hillside Pettaugh Wissington Monewden Lound Chilton Leys Whitestreet Green Lower Holbrook Hepworth Wilby Glemsford Stanway Green Curlew Green Barking Chippenhall Green Lower Layham Waldringfield Wattisham Stone Beyton Burstall Onehouse Elmsett Kedington Chillesford Barnby Spratt's Street Stubbing's Green Wixoe Benhall Street Easton Green Lidgate Bloodman's Corner Thurston End Cuckoo Green Stock Hill Rumburgh Gislingham Bungay Hobbles Green Cavendish Tattingstone Bildeston Gedgrave Hall Potash Barnham Saxtead Green Redlingfield Landwade Drakestone Green Mill Hills Stowmarket Palgrave Creeting Hills Sotherton The Port of Felixstowe Acton Swilland Burgh Scotia Drift Pinford End Bush Green Wherstead Pitcher's Green Denham Corner Huntingfield Tan Office Green Boot Street Hanchett End Rattlesden Cole's Green Annesons Corner Purple Hill Cockfield Boulge Long Melford Wilde Street Little Green Hightown Green Pakefield Timworth Green Bull Green Broadway Kesgrave Stanton Maidenhall Mendlesham Great Blakenham Polstead Dunstall Green Sweffling Langham Clopton Culpho Otley Green Creeting Bottoms Acton Place Sutton Street Barton Mills Wicker Street Green Fornham All Saints Monk Soham Lowestoft Ward Green Stoke-by-Clare Fornham St Genevieve Denham Clare Broad Green Hagmore Green Poslingford Mickfield Colton Snape Watering Kettlebaston Friday Street Little Wratting Farley Green Parliament Heath Owl's Green Great Wratting Wortham Hengrave Withermarsh Green Chantry Wordwell Aspall The City Shadingfield All Saints' South Elmham Mile End Worlingworth Cookley Green Wainford Hartest Hill Braiseworth West Street Winston Green Mill Green Great Barton Mill Street Rishangles Collipy's Green Great Ashfield Farnham East Bergholt Sapiston Lower Hacheston Reydon Smear Withersdale Street Scotland Street Rendham Nettlestead Wyverstone Street East End Somersham Capel St Mary Longfield Green Badwell Ash Page's Green Calais Street Tostock Debach Willisham Tye High Rougham The Heath Nedging Old Felixstowe Rede High Street Southwold Bobby Hill Groton St Peter South Elmham Kersey Rushmere Street Lakenheath Dunwich Middleton Denham Street Somerleyton Brackenham Earl Soham Mildenhall Barking Tye Freston Leavenheath Poystreet Green The Downs Grundisburgh Combs Felsham Knodishall Chapel Hill Upthorpe Charles Tye Westley Grimstone End Shimpling Wetheringsett Hopton Semer Debenham Butley High Corner Kersey Upland Normanston Great Wenham Blythburgh Woolpit Green Euston Moats Tye Mole Hill Kessingland Hinderclay Dagworth Clopton Green Kenton Bell's Corner Depden Ringshall Stocks Lower Street Cretingham Mill Green Borley Green Harkstead Woodbridge Walk St James South Elmham Earl's Green Broad Green Thurston Ashbocking Thrandeston Lady's Green Westleton Rushmere St Andrew Wyverstone Bury St Edmunds Higham Lindsey Tye Calford Green Broadgrass Green Haughley New Street Risby Badwell Green Hemingstone Frizzeler's Green The Street Occold Horringer Little Cornard Castle Hill Mutford Whepstead Kentford Woolpit Candle Street Aldham Brown Street Dennington Wenhaston Wyverstone Green West Stow Sotherton Corner Whelp Street Mace Green Cox Common Worlingham Sherbourne Street Orford Rooksey Green Bucks Horn Place Holton Cookley Street Harrow Green Bedingfield Street Middleton Moor Hulver Street Little Whittingham Green Brandeston Ousden Easton Bavents Chelmondiston Colchester Green Chalkstone Stratford St Mary Martlesham Nayland Bramfield Cratfield Mellis Thorndon Bromeswell Drinkstone Green Beck Row Bleach Green Culfordheath Iken Chevington Ilketshall St Lawrence Walsham le Willows Stowupland Newbourne Cross Green Bruisyard Street California Hunston Green Cransford Duck Corner Ixworth Thorpe Long Thurlow Broom's Barn Darmsden Little Eriswell Washmere Green Sutton Common Little Saxham Flempton Wentford Nether Street Little Green Stutton Upper Holton Culford Pakenham Mill Hole Sowley Green Dennington Corner Redgrave Ballingdon Upper Street Hargrave Kennett End Great Green Thorington Norton Sudbury Haughley Green Chimswell Great Common Homersfield Crackthorn Corner Brockley Maypole Green Little Welnetham Little Thurlow Green Erwarton Battlesea Green Poslingford Corner Great Green Denham Tannington Place Hog's Corner Raydon Thorington Street Eriswell Halesworth Monks Eleigh Tye Ubbeston Wetherden California Saxmundham Little Finborough Sutton Brundish Stoke Ash Grinstead Hill Mount Pleasant Saxtead Bottom Priory Green Buxhall Fen Street Eastbridge Parkway Little Glemham Camps Heath Holton St Mary Bedfield Long Green Bacon's Green Bures Campsea Ashe Cock & End Mickley Green Cobblers Corner Wickham Street Ringsfield Westerfield Covehithe Sibton Green Greenwich Brandon Hadleigh Upper Street Great Livermere Gazeley Cherrytree Green Flixton Brundish Street Burstallhill Friday Street Rotten End Holbrook Dublin Dennington Hall Oak Hill Westbourne Upper Layham Goddard's Corner Workhouse Green Falkenham Ashfield Cum Thorpe Daisy Green Chimney Street Mill Green Walpole Middlewood Green Cranley Great Glemham Cross Green Norton Little Green Clopton Green Kittle's Corner Roman Hill Creeting St Mary Melon Green Lower Green Dorking Tye Battisford Bures Green Windsor Green Hemp Green Mill Green Barsham Tuddenham St Martin Stoven Church Common Hessett Frostenden Sproughton Playford Washbrook Street Wales End Stanton Chare Annis Hill Kessingland Beach Humble Green Bardwell Lower Common Broad Street Horner's Green Tattingstone White Horse Trimley Lower Street Weybread Hestley Green Swingleton Green Stone Common Little Stonham Boardy Green Thornham Magna Brundon Wick's Green Alpheton Capel Green Rodbridge Corner Brome Street Oulton