Luxury Brand Advertising in Cookley Street

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Luxury Brand Marketing in Cookley Street

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Cookley Street

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP19 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Cookley Street

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Cookley Street

True luxury need not be directly communicated but instead experienced.

Consumers in Cookley Street like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Cookley Street

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Church End Brundish Street Oak Hill Baylham Stone Brent Eleigh Thorpeness Borley Green Metfield Common Ramsholt Duck Corner Sibton Kettleburgh Brandeston Rooksey Green Ringshall Stocks Canham's Green White Horse Corner Wickham Skeith Clopton Corner Benhall Street Bawdsey Weston Ditch Mells Chapel Hill Great Finborough Botesdale Dennington Hall Higham Coddenham Boardy Green Humble Green Ashfield Green Honey Tye Hacheston Stowlangtoft Barningham Thrandeston Great Wratting Gosling Green Chantry Little Eriswell Culford Sowley Green Cavenham Sherbourne Street North Green Cocks Green Babel Green Crown Corner Debach Great Thurlow Cransford Upper Town Chediston Cobblers Corner Martlesham Fornham St Martin Southolt Coltsfoot Green Darmsden East End Belstead Barton Mills Brockford Green Assington Green Roman Hill Hemley East Green Little Green Stoke Ash Hawstead Green Stores Corner Undley Great Bricett Acton St James South Elmham Lindsey Tye Peasenhall Wetheringsett Owl's Green Harrow Green Badingham Benacre Gislingham Audley End Poslingford Parkway Sternfield Lidgate Shingle Street Kennett End Wickham Market Pea Porridge Green East Bergholt Sizewell Middleton Nowton Newthorpe Rushbrooke Dunwich Colchester Green Gipping Boyden End Westbourne Nedging Little Cornard Sutton Common Butley Low Corner Mill Green Rushmere Thorpe Green Bloodman's Corner Rodbridge Corner Candle Street Landwade Botesdale Green Waldringfield Henstead Ballingdon Barrow Ashfield Green Butley High Corner Pettaugh Bredfield Framsden Crowfield Dagworth Euston Gipsy Row Wherstead Stutton St Margaret South Elmham Great Glemham Hollesley Brackenham Edwardstone Brown Street Blackthorpe Chimswell Thornham Parva Hawstead Barham Pakenham St Cross South Elmham Hanchett End Drinkstone Green Shottisham Gibraltar Mellis Green Cuckoo Tye Calford Green Broad Green Attleton Green Offton Burgh Friday Street Withersdale Street Church Common Easton Green Worlingham Lattinford Hill Dublin Great Wenham Hitcham Chilton Street Buxhall Fen Street The Street Wingfield Green Alderton Apsey Green Capon's Green Rendham Uggeshall Hadleigh Heath Assington Lower Hacheston Wickham Green Thorington Rishangles Yaxley Moulton Sicklesmere Brockford Street Norton Little Green Stonham Aspal Bird Street Brampton Street Haughley Silverley's Green Bucklesham Ashfield Cum Thorpe Bowbeck Camps Heath Cross Green Brightwell Heath Chediston Green Trimley St Martin Stanwell Green Sapiston Chevington Higham Thwaite Button Haugh Green Hawkedon Cross Green Genesis Green Eye Broke Hall Hessett Bradfield Combust Easton Bavents Lower Layham Somersham Stanstead The Downs Studlands Park Winston Green Leavenheath Hepworth Ellough Hartest Hill Monk Soham Green Ringsfield Laxfield Ford's Green Hargrave Foals Green Meeting Green Broom's Barn Coldfair Green Little Welnetham Spratt's Street South Cove Weybread Street Poystreet Green Kersey Upland Shotley Gate Denham Corner Mount Pleasant Fenstead End Oaks Tye Bildeston Monks Eleigh Little Glemham Thurston Planche Sharpstone Street Cock Street Cranmer Green Great Welnetham Saxham Street Wickhambrook Kentford Santon Downham Cross Street Mettingham Rose Hill Risby Little Stonham Stanton Redlingfield Wrentham West End Cookley Woodside View Darsham Wales End Normanston Stoke Denham Street Rushmere St Andrew Hagmore Green Flixton Hopton Gazeley Worlington Benhall Green Bures Green Stansfield Dorking Tye Ringsfield Common Larks' Hill Hunston Chillesford Thorney Green Upsher Green Collipy's Green Battisford Framlingham Preston St Mary Timworth Spexhall Brome Battlies Green Washmere Green Stonecross Green Bridge Street Kenton Chilton Leys Depden Green Cookley Green Castling's Heath Thistley Green Stanton Street Walpole Farley Green Easton Stone Street Hanningfield Green Baxter's Green California Great Ashfield Troston Flowton Gedgrave Lawshall Gisleham Bacton Green Washbrook Street Brampton Clopton Green Cay Hill Hunston Green Sproughton Kenny Hill Ousden Farnham Dennington Cattawade Bentley Somerton Hibb's Green Newmarket Little Bealings Waldringfield Heath Tuddenham Upper Layham Great Barton High Street Boxted Boot Street Cherrytree Green Aldeburgh Park Gate Willisham Tye Middlewood Green Lower Holbrook Sackers Green Hanchett Village Pakefield Pettistree Bell's Corner Pinford End Otley Bush Green Blacksmith's Corner Wicker Street Green Otley Green Woolpit Lower Street Little Livermere Racecourse East Barton Stuston Wilsey Polstead Heath Earl Stonham Hillside Sotterley Theberton Ilketshall St Margaret Malting End Barnham Thurston Gromford Dandy Corner Melton Little Blakenham Hintlesham Stone Common Wentford Needham Street Saxtead Cross Green Burstall Castle Hill Hasketon East Green Coopers Corner Stanningfield Erwarton Horner's Green Scotia Drift Chelsworth Falkenham Sink Baylham Trimley St Mary Town Street Ipswich Cranley Wenhaston Withermarsh Green Market Weston St Michael South Elmham Burstallhill Elveden Blundeston Aldringham Wilde Street Hemp Green Cock and End Chalkstone Little Thurlow Green Tan Office Green Broadway Barley Green Bicker's Heath Westleton Pitmans Corner Bleach Green Needham Market Combs Brightwell Four Ashes Denham Weybread Tannington Lackford Copdock Naughton Leiston Lady's Green Flixton Old Felixstowe Sutton Street Chilton Hanningfields Green Ixworth Bower House Tye Cargate Bell's Cross Upper Street Bucks Horn Place Letheringham Fornham All Saints Bungay Hestley Green Tattingstone Poslingford Corner Boyton End Horham Ward Green Rougham Green Sweffling Shelland Temple End Mill Green Gunton Coddenham Green Willisham Battlesea Green Bramford Wattisfield North Cove Lower Common Eyke Thorndon Mildenhall Wangford Claydon Water Run The City Rendlesham Methersgate Stock Hill Henley Nacton Maidensgrave Clopton Bacton Bradfield St George Barking Tye Upper Street Oakley Park West End Fen Street Wortham Fornham St Genevieve Great Green Beck Row Playford Cook's Green Shelley Daisy Green Thorpe Morieux Kesgrave Rougham Braiseworth Chattisham West Stow Rumburgh Eastbridge North Green Broad Green Ilketshall St Andrew Little Waldingfield Parliament Heath Dorley's Corner St Peter South Elmham Redisham Mill Common Brabling Green Creeting St Peter Kirton Oulton Broad Barsham Clopton Green Sudbury Ingham Denham Longfield Green Bedingfield Chelsworth Common Friston Lower Green Workhouse Green Frizzeler's Green Whitton Wetherden Upper Town Beyton Dalham Bures West Row Boulge Frostenden Corner Maypole Green Debenham Kersey Exning Priory Heath Brandon Boxford Heveningham Harleston Kedington Wrentham St Nicholas South Elmham Page's Green Smallwood Green Witnesham Little Wratting Walton Felixstowe Ferry Metfield Weston Monks Eleigh Tye Mickley Green Brantham Whepstead Bruisyard Street Hog's Corner Bull Green Swingleton Green Westley Iken Corton Nedging Tye Boyton Polstead Cuckoo Green Kersey Tye Wainford Creeting Hills Little Green Semer Westhall Holywell Row Gainsborough William's Green Mellis Horringer Cratfield Felsham Grimstone End Badwell Green Mile End Clare Badwell Ash Great Green Sudbourne Ubbeston High Street Dallinghoo Ufford Purple Hill Friday Street Wissington Bromswell Heath Shadingfield Beyton Green Barnaby Green Blyford Newton Earl's Green Drinkstone Withersfield Glemsford Little London Reydon Smear Capel St Andrew Magpie Green Gosbeck Wyverstone Green Rickinghall Newtown Duke Street Stanton Chare Crownland Drakestone Green Wangford Ash Corner Nether Street Stone Street Stowmarket Shop Corner Stanway Green Grinstead Hill Thorpe Street Campsea Ashe Kingshall Street Ringshall Gedding Bradfield St Clare Gedgrave Hall Haverhill Tannington Place Buxhall Ashbocking Saxmundham Holton Hoo Lawshall Green Acton Place Mendlesham Carlton Willingham Hightown Green All Saints' South Elmham Earl Soham Haughley New Street Woodbridge Walk Fen Street Woodbridge Mutford Oldhall Green Great Green Helmingham Stoke-by-Clare Cavendish Fakenham Magna Button's Green Rotten End Sibton Green Southwold Creeting Bottoms Great Common Battisford Tye Denham Green Maidenhall Palgrave Brettenham Thurston End Brockley Bedfield Elmsett Cookley Street Priory Green Shotley Common Denham End Wyverstone Fressingfield Nayland Tostock Kenton Corner Upthorpe Cove Bottom The Heath Cockfield Bacon's Green Hundon Hobbles Green The Port of Felixstowe Elmswell Kessingland Goddard's Corner Cox Common Otley Bottom Little Wenham Walsham le Willows Wingfield Great Waldingfield Orford Ringsfield Corner Holton St Mary Melon Green Pitcher's Green Onehouse Stradishall Felixstowe Oakley Chedburgh Knaves Green Shotley Herringfleet Thorns Hoxne Saxtead Little Green Oulton Rede Alpheton Clopton Green Whitestreet Green Smithwood Green Little Whittingham Green Depden Mill Green Sutton Cattishall Curlew Green Little Knowles Green Mole Hill Saxtead Green Grundisburgh Gulling Green Redgrave Heckfield Green Brundish Annis Hill Langham Woolverstone Stockhold Green Hengrave Capel Green Kingshall Green Kelsale Barnardiston Scotland Street Huntingfield Winston Greenwich Swan Green Thelnetham Mendham Homersfield Broadgrass Green Fingal Street Linstead Parva Washbrook Windsor Green Tuddenham St Martin Icklingham The Woodlands Great Livermere Round Maple Walberswick Brome Street Blythburgh Ilketshall St Lawrence Denston Stratford St Mary Timworth Green Bedingfield Street Tunstall Clements Lowestoft Great Bealings Lower Falkenham Occold Covehithe Snape Watering Cock & End Aldham Wordwell Mace Green Brockley Corner Red Lodge Wickham Street Maypole Green Halesworth Kettlebaston Shipmeadow Wortham Ling Burgate Blacksmith's Green Cole's Green Ampton Culfordheath Capel St Mary Wootten Green Chelmondiston Reydon Dennington Corner Martlesham Heath Wilby Little Saxham Linstead Green Hollybush Corner Ash Street Freckenham Shimpling Syleham Wetherden Warren Heath Westhorpe North Warren Culpho Russel's Green Annesons Corner Combs Ford Lound Burthorpe Lakenheath Little Thurlow Newman's Green Stradbroke Cow Green Hulver Street Kittle's Corner Creeting St Mary Clay Common Butley Cowlinge Harkstead Haughley Green Finningham Little Bradley Akenham Brundon Wickham Street Wixoe Mill Green Marlesford Wissett Stoke Park Great Blakenham Carlton Colville Sotherton Corner West Street High Street Potash Tan Office Worlingworth Whelp Street Mickfield Hadleigh Stoven Stackyard Green Rose Green Stowupland Falkenham Parham Herringswell Cotton Great Saxham Trimley Lower Street Wick's Green Kirkley Wattisham Long Melford Little Finborough Athelington Levington Cuckold's Green Lindsey Mendlesham Green Monewden Yoxford Upper Street Knodishall Crackthorn Corner Earsham Street Hinderclay Crowfield Green Lambfair Green Bobby Hill High Rougham Upper Weybread Long Thurlow Mill Hills Coney Weston Charsfield Milden Bedfield Long Green Beccles Base Green Hartest Stubbing's Green Bardwell Black Street Wenhaston Black Heath Somerleyton Moats Tye Shimpling Street Whatfield Eriswell Brockley Green Chippenhall Green Barnby Hoggard's Green Drybridge Hill Upper Holton Aspall East End Little London Rushmere Street Old Newton Almshouse Green Freston Chimney Street Mill Hole Forward Green Calais Street High Street Green Great Bradley Norton Cretingham Middleton Moor Mill Street Pixey Green Wetherup Street Newbourne Raydon Stow's Hill Silverlace Green California Tattingstone White Horse Woolpit Heath Honington Lavenham Holbrook Stoke-by-Nayland Nettlestead Flempton Ixworth Thorpe Pound Green Lampardbrook Cornard Tye Sotherton Allwood Green Blaxhall Groton Saxtead Bottom Kessingland Beach Monk Soham Bury St Edmunds Back Street Stratford St Andrew Broad Street Gosland Green Slough Hill Chickering Bromeswell Swilland Bramfield Barking Colton Birds End Blackheath Snape Conyer's Green Daisy Green Dunstall Green Friday Street Bruisyard Thornham Magna Toad Row Westerfield Lower Raydon Thorington Street Charles Tye Hazel Stub Rattlesden Brook Green Great Cornard Wyverstone Street Hemingstone Knettishall Wattisham Stone Woolpit Green Frostenden