Luxury Brand Advertising in Cookley Street

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Luxury Brand Marketing in Cookley Street

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Cookley Street

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP19 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Cookley Street

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Cookley Street

True luxury need not be directly communicated but instead experienced.

Consumers in Cookley Street like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Cookley Street

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Wickham Skeith Tannington Brampton Darsham Thornham Parva Saxtead Green Kersey Shelley Ilketshall St Lawrence Peasenhall Fornham St Martin Freckenham Cow Green Bleach Green Chevington Great Green Chilton Street Kelsale Chalkstone Lower Layham Withersfield Eastbridge Halesworth Oldhall Green Fenstead End Stutton Rickinghall Offton Barningham Newman's Green Friday Street Stowmarket Chediston Green Barton Mills Dallinghoo Wrentham West End Duke Street Flempton Ellough Gulling Green Sherbourne Street Wickhambrook Sibton Earl Soham Lound Bull Green Fakenham Magna Sutton Common Rendham Meeting Green Great Green Oaks Tye Camps Heath Brockley Corner Lower Green Spexhall Pakefield Apsey Green Cook's Green Hunston Colchester Green Carlton Colville Harleston Bradfield Combust Bruisyard Street Mickley Green Great Wenham St Nicholas South Elmham Snape Shotley Gate Great Wratting Rose Green Lower Common Wilde Street Russel's Green Hadleigh Heath Gunton Thelnetham Upsher Green Rushbrooke Flowton Cock & End Bedingfield Preston St Mary Little Bealings Great Common Benhall Street Parkway Westbourne Mill Common Red Lodge Little London High Street Green Boyton Brockley Green Spratt's Street Bramfield Great Welnetham Priory Heath Chippenhall Green Great Ashfield Kettlebaston Kentford Thurston Planche Bacon's Green Tattingstone East Barton Brandeston Saxtead Little Green Sutton Assington Battisford Tye Felixstowe Cranley Earl's Green Acton Place Wortham Ling Roman Hill Walberswick Flixton Wissett Covehithe Westerfield Boxford Racecourse Stoke Park Waldringfield Heath Framsden Stradishall Martlesham Hoo Hanningfield Green Blythburgh Ash Street Ingham Willisham Cock Street Redlingfield Broad Green Bredfield Hog's Corner Washbrook Street Denham Street Leavenheath Wattisfield William's Green Parliament Heath Bardwell Willisham Tye Wickham Market Blackheath Hepworth Martlesham Heath Stoke Brome Street Whelp Street Almshouse Green Base Green Kersey Tye Frizzeler's Green Crowfield Wyverstone Street Wootten Green St Margaret South Elmham Brantham Stanningfield Hintlesham Saxtead Pinford End Wyverstone Sudbury Easton Green Greenwich Hopton Cherrytree Green Sackers Green Gedding Mill Green Bromeswell Leiston Linstead Parva Butley High Corner Dunwich Woolpit Kedington Shotley Common Frostenden Debenham Pound Green Water Run Blackthorpe Little Glemham Burgh Mendlesham Green Wenhaston Black Heath Denston Hadleigh Stanwell Green Wetherden Upper Town Fornham St Genevieve Cross Green Freston Sotherton Corner Clopton Green Cotton Silverlace Green Monks Eleigh Stansfield Dandy Corner Denham Genesis Green Aldringham Heckfield Green Town Street Broom's Barn Ashfield Cum Thorpe Melton Hillside Fen Street Whepstead Wattisham Holbrook Brome Hartest Hill Stackyard Green Ipswich Little Waldingfield Bradfield St Clare Annis Hill Monks Eleigh Tye Syleham Brent Eleigh Brampton Street Framlingham Woodside View Creeting Hills Shimpling Rushmere Burstallhill Badwell Green Woolpit Green Campsea Ashe Copdock White Horse Corner Somerton Debach Nacton Gipping Stock Hill Brundish Tattingstone White Horse Upthorpe Sicklesmere Back Street Brundon Sudbourne Easton Mells Kenton Great Finborough Pitmans Corner Ash Corner Chattisham Bramford Hundon Fingal Street Wickham Green Dunstall Green Knettishall Bucklesham Lower Falkenham Brightwell Heath Somersham Witnesham Washbrook Stubbing's Green Poslingford Corner Silverley's Green Cox Common Falkenham Sink Onehouse Wixoe Dennington Priory Green Button's Green Lindsey Tye Burthorpe Middleton Moor Cattawade Elmswell Upper Street West End Windsor Green Palgrave Gromford Mutford Timworth Falkenham Ashfield Green Coopers Corner Hacheston Knodishall Conyer's Green Crowfield Green Henley High Street High Street Depden Green Shingle Street Stuston Methersgate Broke Hall Sproughton Long Melford Saxtead Bottom Cornard Tye Aspall Homersfield Wortham Nether Street Newmarket Drybridge Hill Oak Hill Raydon Chedburgh Bedfield Duck Corner Great Bricett Worlingham Stoven Lambfair Green Carlton Dalham Four Ashes Eyke Exning Nowton Charsfield Wicker Street Green Southwold Herringswell Tannington Place Thorington Barsham Little Bradley Maidensgrave Naughton Newton Combs Ford Winston Green Kirkley Gazeley Stradbroke Lakenheath Newtown Boyden End Wilsey Lowestoft Hobbles Green Honey Tye Orford Cattishall Lavenham Playford Great Barton Cross Green Saxham Street Elveden Haughley Green Earsham Street Barnby Finningham Somerleyton Tuddenham California Wingfield Haverhill Lattinford Hill Ballingdon Hawkedon Swingleton Green Stanton Chare Kettleburgh Akenham Bower House Tye Bawdsey Wetherup Street Bruisyard Thornham Magna Stanway Green St James South Elmham Goddard's Corner Castle Hill Sotherton Baylham Chimney Street Brackenham Maypole Green Crackthorn Corner Lawshall Green Maidenhall Stone Street Wetheringsett Cay Hill Long Thurlow Hanningfields Green Moats Tye Mill Hole Melon Green Allwood Green Broad Street Mount Pleasant Weybread Street High Rougham Holywell Row Alderton Great Blakenham Felixstowe Ferry Potash Wenhaston Bromswell Heath East Green Woolverstone Acton Little London Brockley Sowley Green Frostenden Corner Battlesea Green Southolt Capel St Andrew Mill Hills Thurston Wilby Little Finborough Capon's Green Barnham Cranmer Green Stone Common Great Thurlow Colton Calais Street Tan Office Green Letheringham Mile End Maypole Green Risby Haughley Occold Daisy Green Whitestreet Green Cuckoo Tye Clay Common Boyton End Great Livermere Newthorpe Cookley Green Barking Tye Scotland Street Charles Tye Curlew Green Toad Row Barnardiston Butley Horham Cuckoo Green Lady's Green Walpole Westley Ward Green Forward Green Higham Brightwell Thorpe Green East Bergholt Little Thurlow Worlingworth Mill Green Thrandeston West Street Great Waldingfield Aldham Brook Green Hartest Hulver Street Rotten End Denham Rooksey Green Haughley New Street Flixton Swan Green Trimley St Mary East Green Monk Soham Pea Porridge Green Great Bealings Kessingland Birds End Pakenham Butley Low Corner Gosland Green Middleton Aldeburgh North Green Great Bradley The Woodlands Shipmeadow Blacksmith's Green Great Cornard Heveningham Ousden Farley Green East End Edwardstone Groton Hollybush Corner Hemingstone Gainsborough Norton Cargate Snape Watering Stanstead Willingham Thwaite Tunstall Upper Town Redgrave Brockford Green Wetherden Ringshall Buxhall Wickham Street St Peter South Elmham Daisy Green Rougham Green Lower Holbrook Lower Raydon California Whitton Capel St Mary Blundeston Wangford Harkstead Kingshall Green Broadway Redisham Hargrave Malting End Church End Benhall Green Benacre Lower Hacheston Little Stonham Cove Bottom Boxted Polstead Heath Friston Drakestone Green Chickering Pitcher's Green Great Saxham The Downs Pettaugh North Cove Woodbridge Scotia Drift Higham Clopton Corner Undley Bungay Ringsfield Moulton Kennett End Dagworth Bucks Horn Place Mill Green Thistley Green Stonham Aspal Drinkstone Green Hanchett End Chilton Leys Mettingham Depden Sternfield Smallwood Green Icklingham Hunston Green Coddenham Green Wherstead Wales End Nettlestead Ford's Green Oakley Lampardbrook Coltsfoot Green Culpho The Port of Felixstowe South Cove Kesgrave Lower Street Creeting St Peter Bures Green Kingshall Street Friday Street Blacksmith's Corner Badwell Ash High Street Hibb's Green Lindsey Rougham Coddenham Brown Street Mill Green Linstead Green All Saints' South Elmham North Warren Ramsholt Barley Green Stores Corner Hawstead Green Botesdale Bedfield Long Green Wattisham Stone Henstead Clements Shotley Wissington Combs Hasketon Woolpit Heath Semer Withersdale Street Shop Corner Thorney Green Hengrave Rattlesden Mellis Green Walsham le Willows Pixey Green Candle Street Helmingham Ixworth Thorpe Wordwell Hollesley Grimstone End Coldfair Green Cuckold's Green Yaxley Oulton Cratfield Grinstead Hill North Green Santon Downham Bedingfield Street Metfield Levington Workhouse Green Alpheton Cavenham Little Eriswell Fressingfield Metfield Common Ufford Felsham Boot Street The Street Stratford St Andrew Wickham Street Creeting St Mary Thorpe Street Sapiston Ixworth Bures Glemsford Barnaby Green Assington Green Needham Street Huntingfield Chapel Hill Denham End Cowlinge Bacton Green Shelland Little Green Yoxford Westhorpe Horringer Lackford Thorpe Morieux Sweffling Old Newton Barham Brettenham Weston Thurston End Knaves Green Wick's Green Annesons Corner Little Whittingham Green Clopton Green Clopton Sibton Green Wrentham Milden Elmsett Castling's Heath Holton Cookley Street Worlington Purple Hill Tan Office Rede Lawshall Ashbocking Withermarsh Green Little Livermere Market Weston Mildenhall Bridge Street Hemley Uggeshall Bell's Cross Baxter's Green Bicker's Heath Waldringfield Hightown Green Kittle's Corner Weybread Cocks Green Borley Green Rodbridge Corner Longfield Green Bury St Edmunds Babel Green Blaxhall Upper Holton Mill Street Attleton Green St Michael South Elmham Grundisburgh Tostock East End Kessingland Beach Gosling Green Bush Green Ampton Normanston Chillesford Battisford Battlies Green Theberton Walton Ringsfield Common Shadingfield Gisleham Boulge Little Thurlow Green Otley Bottom Belstead Farnham Poystreet Green Bird Street Upper Weybread Wentford Stonecross Green Ilketshall St Andrew Warren Heath Wyverstone Green Rumburgh Black Street Harrow Green Wangford Hawstead Humble Green Little Wratting Stone Street Braiseworth Rushmere Street Stoke-by-Nayland Little Saxham Little Green Gedgrave Hall Sizewell Kenny Hill Upper Street Otley Green Reydon West Row Mendlesham Great Glemham Calford Green Erwarton Sharpstone Street Nedging Tye Pettistree Hanchett Village Stowupland Audley End Gibraltar Park Gate Dorking Tye Stow's Hill Norton Little Green Clopton Green Broad Green Cransford Cobblers Corner Easton Bavents Claydon Dennington Hall Little Knowles Green Chelmondiston Chediston Cockfield Bacton Hessett Ashfield Green Stowlangtoft Ringshall Stocks Buxhall Fen Street Baylham Stone Hazel Stub Rishangles Monk Soham Green Westhall Horner's Green Culfordheath Clare Kersey Upland Studlands Park Mole Hill Corton Old Felixstowe Creeting Bottoms Denham Corner Denham Green Larks' Hill St Cross South Elmham Bentley Culford Sotterley Ilketshall St Margaret Trimley St Martin Honington Hoggard's Green Bobby Hill Ubbeston Marlesford Stratford St Mary Drinkstone Chimswell Dublin Cross Street Capel Green Saxmundham Boardy Green Collipy's Green Hagmore Green Gedgrave Shottisham Eye Beyton Green Timworth Green Coney Weston Laxfield Reydon Smear Winston Cookley Friday Street Round Maple Magpie Green Chelsworth Beyton Stoke Ash Whatfield Stoke-by-Clare Swilland Little Wenham Mendham Beccles Bradfield St George Oulton Broad Upper Layham Barrow Rushmere St Andrew Cock and End Gipsy Row Temple End Iken Holton St Mary Trimley Lower Street Westleton Owl's Green Barking Thorns Stanton Street Hoxne Crownland Great Green Brandon Earl Stonham Lidgate Middlewood Green Little Welnetham Botesdale Green Bowbeck Bloodman's Corner Broadgrass Green Badingham Thorndon Bildeston Dennington Corner Little Blakenham Bell's Corner Tuddenham St Martin Darmsden Parham Washmere Green Langham Euston Gosbeck Polstead Sutton Street Thorpeness Little Cornard Landwade Monewden Athelington Ringsfield Corner Cavendish Hemp Green Brabling Green The City Chantry Canham's Green Chilton Rose Hill Kirton Page's Green Cole's Green Nedging Blyford The Heath Newbourne Kenton Corner West Stow Button Haugh Green Crown Corner Chelsworth Common Weston Ditch Mickfield Burstall Mellis Otley Smithwood Green Oakley Park Upper Street Herringfleet Hinderclay Gislingham Foals Green Slough Hill Troston Church Common Eriswell Wainford Hitcham Dorley's Corner Stockhold Green Hestley Green Fen Street Woodbridge Walk Mace Green Fornham All Saints Poslingford Rendlesham Thorington Street Stanton Cross Green Beck Row Burgate Needham Market Cretingham Wingfield Green Nayland Brundish Street Brockford Street Shimpling Street