Luxury Brand Advertising in Stoke-by-Nayland

Get in touch

Luxury Brand Marketing in Stoke-by-Nayland

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Stoke-by-Nayland

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CO6 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Stoke-by-Nayland

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Stoke-by-Nayland

True luxury need not be directly communicated but instead experienced.

Consumers in Stoke-by-Nayland like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Stoke-by-Nayland

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Stoke-by-Nayland (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Brockford Street Candle Street Maidensgrave Drinkstone Carlton Colville California Stoke Hanningfields Green Clements Oakley Wenhaston Black Heath Rose Green Denston Cox Common Little Eriswell Hintlesham Marlesford Burgate Stradishall Little Cornard Eyke Tan Office Green East End Little Finborough Hollybush Corner Bush Green Gosbeck Stores Corner Poslingford Corner Little Bradley Dunwich Hartest Hill Culpho Cavenham Barton Mills Magpie Green Rattlesden Great Finborough Cross Green Darsham Hillside Harrow Green Blyford Grinstead Hill Cargate Monk Soham Hunston Green Norton Fornham St Genevieve Sicklesmere The Downs Wyverstone Green Ilketshall St Lawrence Little Glemham Euston Oak Hill Upper Street Tostock Kesgrave Kessingland Beach Framsden Priory Green Tunstall Nether Street Mendlesham Green Wissett Dorking Tye Dandy Corner Theberton Colchester Green Great Green Battlies Green Lowestoft Butley Low Corner Broad Green Ramsholt Hawstead Green Rumburgh Cow Green Wetherden Parham Great Green Badwell Green Debenham Weybread Street Wrentham West End North Cove Denham End Upper Town Stanton Risby Monks Eleigh Tye Parliament Heath Weybread Wootten Green Willingham Grimstone End Grundisburgh Chelsworth Common Brampton Street The Street Annesons Corner Langham Bucks Horn Place Back Street Hog's Corner Great Blakenham Conyer's Green Waldringfield Woodbridge Huntingfield Burgh Cock and End Little London Stoke Park Felsham Beck Row Ash Street Botesdale Mettingham Santon Downham Pettistree Red Lodge Honey Tye Swingleton Green Ellough Crackthorn Corner Maypole Green Wetherup Street Timworth Broad Green Bradfield St Clare Wangford Stoke Ash Curlew Green Cretingham Whatfield Stratford St Andrew Bobby Hill Mellis Green Heckfield Green Needham Street Ashfield Cum Thorpe St Nicholas South Elmham Barley Green Bramfield Colton Shipmeadow Little Knowles Green Boot Street Letheringham Rushmere Street Trimley Lower Street Annis Hill Wetherden Upper Town Baylham Somersham Stackyard Green Dunstall Green Smallwood Green Stone Common Saxtead Long Thurlow Lound Knaves Green Snape Cratfield Barnby Saxtead Green Lower Falkenham Thurston Stowupland Occold Flixton Friston Mill Hole Chelsworth Wattisfield Little Welnetham Wenhaston Rooksey Green Upsher Green Rushmere St Andrew Wingfield Green Shimpling Great Livermere Boardy Green Church Common Mutford High Street Green Kedington Cotton Fakenham Magna Allwood Green Claydon Mickley Green Fornham All Saints Sudbourne Barking Haughley Green Hanchett End Russel's Green Butley Bures Eastbridge Coltsfoot Green Denham Great Cornard Depden Green Boxted Cavendish Scotland Street High Street Chillesford Combs Ford Lower Holbrook Rodbridge Corner All Saints' South Elmham Fressingfield Crowfield Green Thwaite Gislingham Copdock Brightwell Heath Hagmore Green Four Ashes Bungay Hinderclay Mill Street Chippenhall Green North Warren Wilde Street Little Green Lattinford Hill Wangford Hibb's Green Freston Fingal Street Bridge Street Crownland Stanningfield Parkway Debach Haughley Cuckold's Green Gainsborough Chediston Bromeswell Shingle Street Pitmans Corner Church End Tuddenham Gazeley The City Westhorpe Cookley Green Forward Green Upper Street Rushmere Benacre Maypole Green Assington Swan Green Thornham Parva Kersey Sotherton Withermarsh Green Great Waldingfield Lower Raydon Blythburgh Saxtead Little Green Gipsy Row Barningham Chediston Green Haughley New Street Brundish Street Blaxhall Capon's Green Easton Green Bruisyard Beccles Hanchett Village Hazel Stub Spexhall Belstead Stock Hill Onehouse Ringshall Burstallhill Freckenham Beyton Thornham Magna Glemsford Newmarket Bloodman's Corner Otley Bottom Sibton Green Creeting Hills Undley Wissington Weston Cornard Tye Brockley Corner Trimley St Mary Wyverstone Street West End Wattisham Stone Workhouse Green Wickham Street St Peter South Elmham Methersgate Almshouse Green Eye Bury St Edmunds Yaxley White Horse Corner Cocks Green Ford's Green Acton Flowton Brackenham Badingham Bull Green Gunton Newbourne Witnesham Brabling Green Windsor Green Sizewell Borley Green Felixstowe Withersfield Preston St Mary Coldfair Green Middlewood Green Swilland Playford Chimswell Higham Lidgate Hightown Green Rendlesham Bures Green Kirkley Earl Soham Kennett End East Bergholt Smithwood Green Rougham Metfield Hemley Easton Lower Common Hengrave Bicker's Heath Woodside View Lindsey Baxter's Green Old Felixstowe Pettaugh Hoo Culfordheath Coddenham Green Buxhall Coney Weston Framlingham Polstead Stanton Street Trimley St Martin Upper Street Blacksmith's Green Henstead Brampton Cole's Green Ashfield Green Redlingfield Shimpling Street Mole Hill Shelley North Green Cock Street Woolpit Green Oaks Tye Redgrave Flixton Cattawade Thorpe Green Hawstead Horham Bredfield Little Blakenham Kingshall Green Audley End Ipswich Walsham le Willows Bell's Cross Washbrook Oldhall Green High Rougham Sutton Priory Heath Oulton Broad Martlesham Heath Hacheston Leavenheath Woolpit Heath Cockfield Little Thurlow Sudbury Akenham Pound Green Hitcham Higham Lambfair Green Walpole Knettishall Bucklesham Horner's Green Pixey Green Clopton Corner Lawshall The Woodlands Camps Heath Boyton End West Street Silverlace Green Lampardbrook Little Saxham Icklingham Withersdale Street Brandeston Mendham Longfield Green Lavenham Little Whittingham Green Stone Street St James South Elmham Wortham Troston Ingham Thorns Broad Street Carlton Hulver Street Whelp Street Mount Pleasant Ringsfield Fen Street Ubbeston Drakestone Green Finningham Chilton Benhall Green Winston Racecourse Stonecross Green Foals Green Hoxne Brockford Green East Green Lackford Kessingland Mace Green Chimney Street Benhall Street Washmere Green Thelnetham Easton Bavents Barrow Apsey Green Harleston Sternfield Ilketshall St Andrew Brome Warren Heath Metfield Common Hollesley Sibton Acton Place Town Street Wickham Market Calais Street Spratt's Street Wick's Green Bedingfield Dennington Hall Cross Green Pakenham Woolpit Bower House Tye Stowmarket Greenwich Chevington Hopton St Michael South Elmham Barsham Dennington Daisy Green Stuston Upper Holton Sutton Street Clopton Potash Brockley Green Cove Bottom Exning Kentford Flempton Shadingfield Poystreet Green East End Weston Ditch Wickhambrook Cuckoo Green Friday Street Bawdsey Mildenhall Sproughton Wetheringsett Cookley Washbrook Street Gedding Stow's Hill Mill Green Wherstead Wentford Aspall Brome Street Rose Hill The Heath Peasenhall North Green Burstall Chickering Gibraltar Stutton Saxtead Bottom Brook Green Sotterley Knodishall Kenton Corner Stoven Rendham Wickham Skeith Saxham Street Shotley Cranmer Green Somerton Sackers Green Wales End Mill Hills Needham Market Malting End Cock & End Thorpe Morieux Westleton Ashfield Green Naughton Cay Hill Bramford Culford Middleton Moor Chattisham Combs Upper Layham Round Maple Dallinghoo Bedfield Long Green Creeting St Mary Button Haugh Green Frostenden Holton St Mary Gipping Drybridge Hill Westbourne Halesworth Great Glemham Battisford Earl Stonham Dagworth Kelsale Ixworth Rotten End Brent Eleigh Ringsfield Common Heveningham Cranley Norton Little Green Thorpe Street Boyton Groton Aldeburgh Ringshall Stocks Clopton Green Broke Hall Newtown Walberswick Chelmondiston Chilton Leys Pinford End Wickham Green Hoggard's Green Erwarton Gisleham Charsfield Thorington Great Bradley Willisham Ringsfield Corner Pitcher's Green Moats Tye Little Bealings Wixoe Button's Green High Street Felixstowe Ferry Bradfield Combust Linstead Green Toad Row Battlesea Green Frizzeler's Green Bacon's Green Stowlangtoft Bird Street Wainford Kersey Upland Semer Nacton Homersfield Aldringham Denham Green Sharpstone Street West Row Yoxford Beyton Green Herringfleet Calford Green Stratford St Mary Gedgrave Hall Brundon Stoke-by-Clare Lady's Green Rede Clay Common Babel Green Farley Green Thorpeness Wicker Street Green Chilton Street Darmsden Depden Cowlinge Shelland Farnham Bromswell Heath Uggeshall Bedingfield Street Kettleburgh Great Common Brockley Cattishall Newton Leiston Sotherton Corner Wyverstone West Stow Moulton Mendlesham Hemp Green Elmsett Hasketon Holywell Row Botesdale Green Battisford Tye Henley Shottisham Daisy Green Walton Syleham South Cove Clare Kersey Tye Cobblers Corner Barham Winston Green Earl's Green Great Saxham Fornham St Martin Mill Green Campsea Ashe Denham Genesis Green Upper Weybread The Port of Felixstowe Chalkstone Broom's Barn Park Gate Great Bricett Temple End Rushbrooke Rishangles Crowfield Little Waldingfield Clopton Green Dublin Oulton Water Run Assington Green Stansfield Great Welnetham Mickfield Otley Green Hunston Cookley Street Mill Green Shotley Common Thorington Street Ash Corner Drinkstone Green Purple Hill Gulling Green Thorney Green Castling's Heath Little London Braiseworth Lindsey Tye Boxford Holton Sutton Common Wilby Little Stonham Dorley's Corner Market Weston Bardwell Woodbridge Walk East Green Base Green Worlingham Hepworth Little Wratting Attleton Green Somerleyton Iken Bruisyard Street Honington Harkstead Haverhill Baylham Stone Willisham Tye Broadway Alderton Broadgrass Green Friday Street Castle Hill Orford St Margaret South Elmham Levington Stone Street Bacton Lower Hacheston Hargrave Blackheath Brantham Bildeston Laxfield Saxmundham Great Green Westerfield Clopton Green Holbrook Fenstead End Pea Porridge Green Cross Street Worlingworth Nowton Great Wratting Capel St Mary Hanningfield Green Wattisham Whepstead Canham's Green Stanwell Green Thistley Green Elveden Offton Tattingstone Athelington Tan Office Thorndon Stubbing's Green Little Thurlow Green Cross Green Waldringfield Heath Goddard's Corner Lower Layham Southolt Birds End Great Wenham Chantry Ampton Polstead Heath Dennington Corner Gosland Green California Brightwell Bedfield Ixworth Thorpe Little Wenham Worlington Brettenham Scotia Drift Lawshall Green Badwell Ash Ousden Brandon Tattingstone White Horse Monks Eleigh Duck Corner Kenton Kittle's Corner Stoke-by-Nayland East Barton Melton Corton Ashbocking Cook's Green Sweffling Cuckoo Tye Slough Hill Bleach Green Charles Tye Maidenhall Pakefield Wingfield Bradfield St George Middleton Humble Green Burthorpe Hartest Capel Green Upthorpe Little Livermere Chapel Hill Boyden End Gedgrave Wortham Ling Hundon Blackthorpe Newman's Green Collipy's Green Stanstead Hadleigh Heath Snape Watering Gosling Green Capel St Andrew Woolverstone Lower Green Sherbourne Street Friday Street Owl's Green Stonham Aspal Mells Falkenham Sink Southwold Great Thurlow Nedging Tye Meeting Green Rickinghall Lakenheath Bell's Corner Brown Street Landwade Mill Common Denham Street Wickham Street Poslingford Melon Green Page's Green Barnaby Green Oakley Park Mile End Bowbeck Helmingham Old Newton Long Melford Falkenham Coddenham Martlesham Kingshall Street Linstead Parva Redisham Milden Kenny Hill Hestley Green Great Ashfield Brundish Thurston End Palgrave Nettlestead Buxhall Fen Street Newthorpe Westhall Otley Earsham Street Larks' Hill Whitton Fen Street Wilsey Rougham Green Silverley's Green Covehithe Bacton Green Duke Street Dalham Wordwell Nayland Hawkedon Ilketshall St Margaret Wrentham Blacksmith's Corner Stanton Chare Nedging Bentley Coopers Corner Horringer Great Barton Butley High Corner Alpheton Denham Corner Gromford Barking Tye Mellis Raydon High Street Tannington Place St Cross South Elmham Barnham Elmswell Cherrytree Green William's Green Kirton Creeting Bottoms Cransford Barnardiston Hobbles Green Monk Soham Green Stanway Green Studlands Park Tuddenham St Martin Roman Hill Reydon Smear Hessett Whitestreet Green Shotley Gate Little Green Mill Green Creeting St Peter Kettlebaston Stockhold Green Lower Street Ward Green Sowley Green Normanston Aldham Herringswell Crown Corner Monewden Boulge Black Street Blundeston Eriswell Sapiston Thurston Planche Great Bealings Stradbroke Reydon Chedburgh Thrandeston Edwardstone Westley Frostenden Corner Ufford Tannington Ballingdon Shop Corner Hemingstone Hadleigh Timworth Green