Luxury Brand Advertising in Felixstowe

Get in touch

Luxury Brand Marketing in Felixstowe

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Felixstowe

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP11 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Felixstowe

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Felixstowe

True luxury need not be directly communicated but instead experienced.

Consumers in Felixstowe like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Felixstowe

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Felixstowe (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
South Cove Stoke-by-Nayland Little Livermere St Peter South Elmham Framsden St James South Elmham Brockford Green Clare St Margaret South Elmham Sternfield California Walpole Windsor Green Burstall Whatfield Hanningfield Green Page's Green Cherrytree Green Hunston Green Kentford Old Felixstowe Cookley Green St Michael South Elmham Weybread Moulton Fornham St Martin Troston Redgrave Beck Row Ixworth Thorpe Claydon Wilsey Snape Trimley Lower Street Wilby Melon Green Thurston End Methersgate Thorpe Green Aldeburgh Chillesford Crackthorn Corner Coney Weston Willisham Tye Button Haugh Green Larks' Hill Stoke Ash Worlingham Culfordheath Cock & End Bradfield St George Bury St Edmunds Herringswell North Cove Covehithe Cock and End Dennington Drinkstone Green Ashbocking Laxfield Brampton Heckfield Green Thornham Parva Long Melford Hoxne Stanway Green Cove Bottom Mendlesham Babel Green Westleton Ixworth Old Newton Hitcham Ringshall Stocks Letheringham Stores Corner Cuckold's Green Kessingland Bloodman's Corner Thelnetham Nayland Cornard Tye Ramsholt Red Lodge Castle Hill Cow Green Middleton Moor Bildeston Shipmeadow Cotton Hobbles Green Winston Green Cockfield Hintlesham Playford St Nicholas South Elmham Stowlangtoft Wetherup Street Upper Holton Parkway Whepstead Kersey Upland Gedding Grimstone End Oak Hill Little Welnetham Polstead Heath Capel Green Wickham Skeith Felixstowe Middleton Oakley Park Ipswich Bruisyard Street Wickham Street Brundish Street Market Weston Oaks Tye Middlewood Green Woodbridge Lackford Water Run Stratford St Andrew Cretingham Rumburgh Little London Westhorpe Honington Great Barton Wetherden Upper Town Stutton Saxtead Green Timworth Green Chelmondiston Nether Street Normanston Ilketshall St Margaret Brockley Corner Rendham Haughley Wootten Green Malting End Wenhaston Black Heath Brightwell Southolt Chedburgh Stoke Mill Green Little Cornard Bramford Rede Spratt's Street Tattingstone Shadingfield East End Burgate Stowupland Bures Green Thorndon Holbrook Woodbridge Walk Shimpling Street Reydon Smear Fen Street Shimpling Maidenhall Mickley Green Dunstall Green Stonecross Green Kittle's Corner Hanchett Village Tannington Place Town Street Tattingstone White Horse Mells Dorking Tye Cratfield Dagworth Needham Market Norton Bell's Cross High Street Green Sowley Green Higham Knaves Green Collipy's Green Halesworth Sapiston Rougham Green Cox Common Blythburgh Sutton Street Drakestone Green Chilton Leys Genesis Green Swan Green Woolpit Green Burstallhill Tan Office Green Hessett Whitton Boyton End Elmsett Marlesford Horringer Helmingham Lavenham Trimley St Mary Bedfield Long Green Stackyard Green Flowton Pitmans Corner Newtown Thurston Planche Chimney Street Clay Common Wyverstone Green Mendham Beyton Green Canham's Green Homersfield The Downs Iken Kirton Stone Street Sherbourne Street Coldfair Green Bucks Horn Place Oldhall Green Holton Leavenheath Crownland Stuston Wissington Lady's Green Saxmundham Wales End Earl Soham Mickfield Denham Corner Wicker Street Green Ashfield Cum Thorpe Easton Green Beyton Bromswell Heath Daisy Green Pakenham Little Bradley Clopton Green Stanton Bedingfield Lambfair Green Bradfield St Clare Brent Eleigh Euston Nedging Saxtead Little Green Ash Street Felixstowe Ferry Brome Street Great Common Great Green Hoggard's Green Barking Mill Hole Bedfield Barsham Stow's Hill Thorpeness West End Hepworth Brightwell Heath Wickham Street Occold Friston Stoven Great Blakenham Tostock Uggeshall Earl Stonham Thorpe Morieux Hawstead Green Cavendish Denham End Wilde Street Bucklesham Poslingford Corner Bull Green Blackheath Cross Street Annesons Corner Gainsborough Sotherton Eye Kettleburgh Cowlinge Brandeston Cranmer Green Burgh Capel St Mary Brundish Mellis Bower House Tye Orford Lower Raydon Washmere Green North Green William's Green Carlton Colville Saxtead Alderton Earl's Green Peasenhall Great Cornard Chippenhall Green Wenhaston Mildenhall Gunton Great Green Akenham Eastbridge Brettenham Kirkley Henstead Shelley Shingle Street Smallwood Green Newthorpe Santon Downham Hagmore Green Ringsfield Drinkstone Harrow Green Newman's Green Fakenham Magna Wickham Green Boxford Friday Street Weston Ditch Winston Drybridge Hill Annis Hill Aspall Botesdale Green Thurston Milden The Woodlands Blundeston Wattisham Cross Green Poystreet Green Cocks Green Syleham Great Wenham Ringsfield Common Studlands Park Hartest Rodbridge Corner Frizzeler's Green Cross Green Bicker's Heath Ousden St Cross South Elmham The Heath Depden Elveden Great Livermere Chilton Street Cuckoo Tye Moats Tye Benhall Street Brockley Green Black Street Walsham le Willows Bleach Green Broom's Barn Ampton Herringfleet Lawshall Green Swilland Finningham Pound Green Otley Athelington Aldham Bacton Green Walberswick Stratford St Mary Upper Town Gosland Green Hunston Chelsworth Common Stonham Aspal Hazel Stub Buxhall Eriswell Bowbeck Butley Waldringfield Heath Sweffling Wetherden Hemley The Port of Felixstowe Hoo Ilketshall St Lawrence Broke Hall Bradfield Combust Rougham Cock Street Blackthorpe Knettishall Butley High Corner Metfield Willisham Culpho Crowfield Green Cransford Little Bealings Owl's Green Gipsy Row Shotley Silverley's Green Badwell Ash Bell's Corner Heveningham Temple End Brook Green Rendlesham Chantry Dennington Corner Pinford End Duck Corner Chalkstone Harleston Somersham Great Green Magpie Green Risby Denston Henley Woodside View Flixton Stanningfield Stock Hill Blyford Redlingfield Birds End Oulton Broad Shotley Common Wyverstone Street Brockley Battisford Tye Norton Little Green Depden Green Stanton Chare Clopton Green Rushbrooke Colchester Green Broadway Shelland Crowfield Washbrook Street Battisford Wordwell Tunstall Friday Street Ubbeston Thorpe Street Wattisham Stone Knodishall Gibraltar Chediston Gromford Blacksmith's Green Sutton Lattinford Hill Corton Thorney Green Dandy Corner Sudbury Stanton Street Kesgrave Cavenham Coltsfoot Green Ballingdon Dublin Mill Green Parham Oakley Lidgate Edwardstone Fen Street Lower Green Upper Street High Street Stubbing's Green Scotland Street Gedgrave Hall Bobby Hill Silverlace Green Wetheringsett Little Stonham Acton Place Freston Ingham Wissett Mill Green Lower Street Stoke Park Badingham Linstead Green Clopton Martlesham Heath Bush Green Park Gate Monewden Clements Nacton Kelsale Cookley Westbourne Poslingford Dallinghoo Maidensgrave Bacon's Green Sproughton Barham Withersdale Street Cattawade Kingshall Green Mile End Conyer's Green Wrentham Stone Common Ashfield Green Debenham Great Waldingfield Wyverstone Tuddenham Shop Corner Little Finborough Mount Pleasant Dorley's Corner Pettaugh Badwell Green West Stow Thrandeston Braiseworth Levington Cookley Street Stradbroke Mill Hills Forward Green Bramfield Hemp Green Shottisham Grinstead Hill Great Bradley Castling's Heath Lower Holbrook Upper Street Theberton East Barton Sizewell Rattlesden Hopton Raydon Freckenham Brown Street Combs Ford Church Common Upper Weybread Yoxford Creeting St Mary Cay Hill Cargate Purple Hill Humble Green Preston St Mary Brackenham Whitestreet Green Yaxley Stansfield Rose Green Thistley Green Hadleigh The City Hanningfields Green Undley Little Waldingfield Lindsey Tye Barningham Gazeley Lawshall Barnaby Green Langham Bromeswell Stanstead Rotten End West Street Combs Slough Hill Colton Lower Hacheston Lound Exning Stone Street Wickhambrook Harkstead Little Thurlow Green Ilketshall St Andrew Boardy Green Mellis Green Gulling Green Frostenden Corner Tuddenham St Martin Worlington Falkenham Sink Sotterley Base Green Martlesham Wangford Hengrave Darsham Hundon Little Whittingham Green Meeting Green Little Knowles Green Culford Mill Street Denham Street Mutford Beccles Almshouse Green Assington Green Whelp Street Bedingfield Street Newton Denham Lowestoft Tannington Priory Heath Eyke Horner's Green Palgrave Wherstead Withermarsh Green Creeting Bottoms Bredfield Kettlebaston Landwade Thorns Denham Weston Gislingham Boot Street Belstead Little London Pea Porridge Green Ringshall Candle Street Sibton Green Monks Eleigh Tye Wainford Flixton Copdock Newmarket Cross Green Trimley St Martin Willingham Bentley Greenwich Melton Groton Blacksmith's Corner Mace Green Horham Hasketon Coddenham Green Hawstead Mettingham Cook's Green Earsham Street Debach Haughley Green Rooksey Green Reydon Polstead Hibb's Green Kersey Tye Cranley Nowton High Rougham Calford Green Daisy Green Broad Green East Green Duke Street Swingleton Green Capon's Green Camps Heath Crown Corner Gosbeck Brockford Street Denham Green Maypole Green Sicklesmere Little Blakenham Pitcher's Green Sotherton Corner Goddard's Corner Hawkedon Four Ashes Woolpit Hacheston Creeting Hills Barking Tye The Street Hightown Green Redisham Onehouse Button's Green West Row Little Green Baylham Stone Benhall Green Stowmarket Barnham Baxter's Green Withersfield Boyton Little Glemham Dalham Kenny Hill Foals Green Falkenham Cuckoo Green Southwold Mendlesham Green Westerfield Brundon Kenton Corner High Street Naughton Ellough Benacre Acton Toad Row Ringsfield Corner All Saints' South Elmham Spexhall Round Maple Great Wratting Coopers Corner Upsher Green Barley Green Hartest Hill Wortham Ward Green Wattisfield Little Wratting Bungay Woolverstone Broad Street Somerleyton Mill Common Cobblers Corner Chattisham Hollybush Corner Lower Common Barnardiston Boxted Hulver Street Stradishall Honey Tye Dunwich Easton Gipping Rickinghall Long Thurlow Fornham All Saints Broad Green Gedgrave Bruisyard Allwood Green Monk Soham Snape Watering Cole's Green Upper Street Creeting St Peter Great Finborough Thorington Street Brandon Walton Kersey Fenstead End Upper Layham Gisleham Farnham Borley Green Otley Green Holywell Row Kingshall Street Elmswell Linstead Parva Wangford Lakenheath Wentford Little Wenham Bacton Chickering Buxhall Fen Street Boyden End Bardwell Hemingstone Smithwood Green Hestley Green East Bergholt Barrow Carlton Audley End Saxtead Bottom Gosling Green Hinderclay Darmsden Pettistree Lindsey Sackers Green Calais Street Apsey Green Hadleigh Heath North Warren Bridge Street Framlingham Weybread Street Wickham Market Wixoe Little Thurlow Chapel Hill Wrentham West End East End Icklingham Stoke-by-Clare Brabling Green Battlesea Green Monks Eleigh Fressingfield Warren Heath Potash Higham Hollesley Rushmere Scotia Drift Metfield Common Butley Low Corner Alpheton Wingfield Green Kennett End Pakefield Longfield Green Fornham St Genevieve Westhall Woolpit Heath Chilton Monk Soham Green Sibton Rose Hill Bawdsey Charles Tye Charsfield Hargrave Priory Green Lampardbrook Boulge Barton Mills Battlies Green Bures Nettlestead Erwarton Curlew Green Brome Ash Corner Workhouse Green Rushmere St Andrew Stockhold Green Holton St Mary Little Saxham Broadgrass Green North Green Clopton Green Thornham Magna Brampton Street Great Thurlow White Horse Corner Waldringfield Easton Bavents Thorington Felsham Chediston Green Great Ashfield Stanwell Green Russel's Green High Street Blaxhall Somerton Rushmere Street Worlingworth Mole Hill Sutton Common Thwaite Grundisburgh Bird Street Kedington Farley Green Semer Assington Burthorpe Capel St Andrew Rishangles Glemsford Frostenden Needham Street Ufford Botesdale Great Bealings Campsea Ashe Haverhill Maypole Green Tan Office Dennington Hall Hanchett End Roman Hill Pixey Green Church End Back Street Great Glemham Lower Falkenham Wortham Ling Flempton Leiston Oulton Chelsworth Saxham Street Kenton Racecourse Offton East Green Wick's Green Fingal Street Chevington Baylham Ashfield Green Aldringham Little Green Coddenham Westley Upthorpe Cattishall Sudbourne Shotley Gate Huntingfield Timworth Kessingland Beach Wingfield Otley Bottom Sharpstone Street Ford's Green Hillside Nedging Tye Hog's Corner Attleton Green Great Bricett Chimswell Great Saxham Great Welnetham Mill Green Newbourne Witnesham Brantham California Friday Street Clopton Corner Parliament Heath Little Eriswell Barnby Haughley New Street Washbrook Lower Layham