Luxury Brand Advertising in Fen Street

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Luxury Brand Marketing in Fen Street

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Fen Street

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP14 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Fen Street

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Fen Street

True luxury need not be directly communicated but instead experienced.

Consumers in Fen Street like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Fen Street

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Wickham Market Cay Hill Church End Rose Green Harkstead Mill Green Woolpit Green Falkenham Sink Great Finborough Sutton Street Weybread Street Herringfleet Norton Little Green Mendham Grundisburgh Herringswell Tannington Place Raydon Lound Burthorpe Potash Great Wenham Wyverstone Green Corton Wyverstone Kersey Tye Carlton Colville Snape Pea Porridge Green Ringsfield High Street Duke Street Badwell Green Stratford St Mary Erwarton Hessett Wyverstone Street Pettistree Lindsey Tye Hawkedon Monewden Elmswell Laxfield Risby Trimley St Mary Chilton Leys Stanway Green Onehouse Earl Soham Aldeburgh Woolpit Heath Fenstead End Thorpe Street Leiston Clements Polstead Wootten Green Sowley Green Hadleigh Cow Green Bromeswell Sackers Green The Downs Walpole Wingfield Green Upper Weybread Westley Kessingland Beach Bedfield Long Green Hanchett End Little Glemham Almshouse Green Genesis Green Oak Hill Kesgrave Sotherton Corner Dennington Roman Hill Denham Green Crownland Farley Green Gibraltar Studlands Park Clopton Corner Wilde Street Saxtead Green Oakley Pound Green Belstead Beyton Green Hartest Thurston End Butley High Corner Cockfield Great Livermere East End Westbourne Rushmere St Andrew Crowfield Green Kennett End Chantry Stone Street Great Ashfield Woodbridge Harleston Wattisham Stone Melton Mill Green Butley Low Corner Black Street Kersey Brandeston Chelmondiston Stores Corner Sweffling Thistley Green Occold East Bergholt Bury St Edmunds Butley Pakenham Maidensgrave Barley Green Combs Ford Waldringfield Cattawade Denston Goddard's Corner Bildeston Stutton Wicker Street Green Horner's Green Spexhall Tannington Cock and End Parham Broad Green Debach Baxter's Green Brettenham Creeting Hills Blacksmith's Corner Ousden Worlington Wenhaston Shotley Yaxley Nayland St Nicholas South Elmham Mace Green Gedding Mole Hill Barnaby Green West End Barking Tye Marlesford Trimley St Martin Buxhall Fen Street Brent Eleigh Otley Redisham High Street Wrentham Melon Green Pettaugh Hestley Green Stone Street Brockley Green Slough Hill Worlingham Sherbourne Street Little London Otley Bottom Sternfield Hunston Braiseworth Longfield Green Colton Worlingworth Birds End Denham End William's Green Rodbridge Corner Broke Hall Barham Gipping Little Whittingham Green Lady's Green Washbrook Fornham St Genevieve Depden Green Windsor Green Little Finborough The Heath Bradfield St George Gosbeck Newthorpe Ringshall Four Ashes Rendlesham Bridge Street Benhall Green Wixoe Syleham Oakley Park Snape Watering Broad Green Saxham Street Bleach Green Little Knowles Green Badwell Ash Greenwich Boulge Long Melford Woodside View Wetherden Beccles Allwood Green Curlew Green The Port of Felixstowe Chapel Hill Higham Cavendish Newtown Clay Common Thurston Planche Wainford California Malting End Holywell Row Freston Charsfield Swan Green Uggeshall Mells Daisy Green Little Bealings Stansfield Brandon Brampton Little Stonham Gedgrave Kirkley Needham Market North Warren Button Haugh Green Battisford Tye Woolverstone Halesworth Wales End Playford Peasenhall West Row Old Felixstowe Linstead Parva Hoggard's Green Denham Corner Larks' Hill Coopers Corner Bramfield Ixworth Hightown Green Whitton Rishangles Coldfair Green Newman's Green Thorney Green Drinkstone Stock Hill Sutton Common Brockford Street Wissington Wattisfield Blyford Cretingham Stanstead Collipy's Green Freckenham Hanningfields Green Southolt Tostock Palgrave The Woodlands Heckfield Green Smallwood Green Stanningfield Felsham Nacton Cransford St Margaret South Elmham Boyton End Great Bradley Kentford Campsea Ashe Little Bradley Reydon Smear Little Cornard Nether Street Drybridge Hill Gulling Green Brightwell Heath Oldhall Green Annis Hill Gromford Nettlestead Lawshall Boyton Thrandeston Whepstead Stanwell Green Mildenhall Offton Chimswell Bures Homersfield Hundon Upper Street Dandy Corner Santon Downham Wingfield Ringshall Stocks Woolpit Russel's Green Gainsborough All Saints' South Elmham Weston Cox Common Barsham Westleton Page's Green Mellis Green Little Waldingfield Creeting Bottoms Chediston Great Thurlow Rede Bower House Tye Coney Weston Thorns Great Glemham Winston Easton Bavents Saxtead Little Green Alderton Poystreet Green Kenton Oulton Conyer's Green Saxtead Bottom Friday Street Chedburgh Earl Stonham Brundon Priory Heath Cuckold's Green Chillesford Hollesley Castling's Heath Lower Street Mutford Priory Green Hitcham Wangford North Cove Farnham Hoxne Scotland Street Ilketshall St Margaret Chilton Street Ampton Great Barton Thornham Parva Cocks Green Wenhaston Black Heath Otley Green Barnardiston Higham Denham Bungay Gosling Green Stoke-by-Nayland Magpie Green Great Green Parkway Semer Fen Street Sotterley Ilketshall St Andrew Mickfield Audley End Southwold Tunstall Cornard Tye Monk Soham Green Chickering Knodishall Bowbeck Easton Botesdale North Green Rotten End Dorking Tye Ringsfield Common Brome Newmarket Bucks Horn Place Little Blakenham Eyke Stradishall Needham Street Naughton Thurston Duck Corner Wilby Barnby Racecourse Combs Burgate Cole's Green Lower Hacheston Dorley's Corner Chalkstone St Cross South Elmham Pakefield Nowton Boyden End Cross Green Stowupland Brundish Street Knettishall Culpho Icklingham Calais Street Rougham Green Sapiston Spratt's Street Finningham Wortham Wentford Westerfield Hintlesham Lowestoft Clopton Green Martlesham Timworth Weston Ditch Maidenhall Poslingford Brome Street Little Wenham Stratford St Andrew Lower Falkenham Silverley's Green Great Wratting Mettingham Haughley Green Stoke Ash Henstead Pitmans Corner Hobbles Green Metfield Common Glemsford Nedging Haverhill Bicker's Heath High Street Green Bures Green Tattingstone Barningham Harrow Green Ash Corner Ashfield Green Broadway Bradfield Combust Scotia Drift Preston St Mary Rose Hill Ipswich Bird Street Gunton Middleton Theberton Bush Green Mill Common Sicklesmere Bucklesham Dalham Upper Street Mill Green Kedington Lower Common Hacheston Sizewell Apsey Green Kirton Helmingham Depden Bedfield Haughley Upper Town Bull Green Cattishall Exning Stonham Aspal Winston Green Rushmere Street Cross Street Toad Row Polstead Heath Camps Heath Rougham Boxford Tan Office Green Assington Long Thurlow Mickley Green Fingal Street Westhorpe Cavenham Willisham Wilsey Withersdale Street Pitcher's Green Chippenhall Green Barking Great Bealings East Green Crackthorn Corner Bredfield Little Thurlow Claydon Little Wratting Brockford Green Brabling Green Bacon's Green Easton Green Sudbury Wordwell Little Saxham Norton Barrow Brook Green Cuckoo Green Great Welnetham Blundeston Yoxford Moats Tye Cross Green St James South Elmham Milden Workhouse Green Trimley Lower Street Acton East End Wissett Cock Street Aldham Stowlangtoft Meeting Green Walsham le Willows Bell's Cross Knaves Green Brightwell Elveden Temple End Felixstowe Eastbridge Ballingdon Capel St Mary Wetherup Street Hulver Street Rattlesden Cookley Green Great Blakenham Ashfield Cum Thorpe Flixton Bacton Green Silverlace Green Clopton Green Bobby Hill Lavenham Gosland Green Rickinghall Groton Ubbeston Bell's Corner Holbrook Thorpe Green Holton St Mary Round Maple Flempton Levington Moulton Boxted Ashbocking Frostenden Corner Rushbrooke Bawdsey Hanchett Village Kettleburgh Willingham Stoke Park Stanton Chare Earsham Street Maypole Green Mill Hole Broad Street Hinderclay Frizzeler's Green Little Eriswell Drinkstone Green Chediston Green Chilton St Peter South Elmham Witnesham Parliament Heath Copdock Redgrave Colchester Green Earl's Green Oulton Broad Fakenham Magna Newbourne Hengrave Bacton Ashfield Green Withersfield Burgh Creeting St Mary Clopton Debenham Attleton Green Grimstone End Hemingstone Grinstead Hill Gipsy Row Thorington Shingle Street Darsham Chelsworth Shop Corner Dublin Wetherden Upper Town Friday Street Lackford Withermarsh Green Crown Corner Heveningham Friday Street Poslingford Corner Flixton Linstead Green Rumburgh Great Green Walton Wangford Maypole Green Washmere Green Hepworth Foals Green Shotley Common Annesons Corner Chimney Street Edwardstone Fornham All Saints Wickham Green South Cove Stanton Benacre Warren Heath Framlingham Little Welnetham Back Street Boot Street Dennington Hall Borley Green Cock & End Cuckoo Tye Purple Hill Wortham Ling Hasketon Cranley Saxmundham Wrentham West End Cowlinge Ilketshall St Lawrence Calford Green Upper Street Dunwich The City Assington Green Candle Street Little Green Upthorpe Tan Office Alpheton Ingham Blythburgh Hagmore Green Wetheringsett Kenny Hill Waldringfield Heath Church Common Blaxhall Honington Mill Hills Cookley Darmsden Cookley Street Bruisyard Street Lidgate Shipmeadow Whitestreet Green Pixey Green Pinford End Fen Street Iken Upper Layham Undley Friston Coddenham Baylham Stone Wickham Street Gislingham Battlesea Green Brockley Oaks Tye Gisleham Kingshall Green Great Bricett Horringer Owl's Green Stackyard Green Ford's Green Boardy Green Wherstead Hemley Weybread Carlton Park Gate Letheringham Stoke-by-Clare Cove Bottom Ward Green Lower Green Eriswell Thelnetham Forward Green Gedgrave Hall Little London Newton Kettlebaston Brampton Street Market Weston East Green Sibton Buxhall Westhall Stonecross Green Haughley New Street Charles Tye Timworth Green Dagworth Mendlesham Monk Soham Tuddenham St Martin Hadleigh Heath Hemp Green Upsher Green Lower Raydon Ash Street Sutton Dennington Corner Bardwell Little Green The Street Wattisham West Street Metfield Ellough Eye Capel Green Martlesham Heath Monks Eleigh Whatfield Mill Green White Horse Corner Troston Lawshall Green Old Newton Bedingfield Street Bedingfield Shadingfield Ufford Normanston Tattingstone White Horse Huntingfield Hawstead Bramford Chattisham Blackthorpe St Michael South Elmham Felixstowe Ferry Aldringham Langham Wickhambrook Mellis Sproughton Hoo Culford Broadgrass Green Humble Green Fressingfield Thwaite Kittle's Corner Lower Holbrook Hanningfield Green Mendlesham Green Brackenham Gazeley Battisford Baylham Willisham Tye Great Common Beck Row Middlewood Green Kenton Corner Stow's Hill Thorndon Mount Pleasant Kersey Upland Monks Eleigh Tye Bloodman's Corner Thornham Magna Tuddenham Daisy Green Leavenheath Stubbing's Green Wickham Street Creeting St Peter Clare Cratfield Rooksey Green Great Green Lindsey Washbrook Street Brantham Lower Layham Cross Green Stoke Shimpling Street Swilland Kessingland Ixworth Thorpe Stradbroke Chevington Denham Street Middleton Moor Hunston Green Orford Fornham St Martin Sharpstone Street Covehithe Denham Water Run Shimpling Stuston Framsden Hog's Corner Little Livermere Lattinford Hill Ringsfield Corner Botesdale Green Brockley Corner Hopton Hibb's Green Mill Street Cranmer Green Henley Hawstead Green Redlingfield Hillside Elmsett North Green Flowton Mile End Town Street Cook's Green Castle Hill Saxtead Frostenden Kingshall Street Lakenheath Great Cornard Button's Green Blacksmith's Green Woodbridge Walk High Street Drakestone Green Benhall Street Bruisyard Stowmarket Somerleyton West Stow Cargate Great Waldingfield Shelland Blackheath Kelsale Broom's Barn Holton Stone Common Brundish Great Saxham Lambfair Green Bradfield St Clare Landwade Euston Red Lodge Nedging Tye Capon's Green Brown Street Crowfield Stockhold Green Acton Place Somersham Honey Tye Whelp Street Bentley Lampardbrook Barnham Bromswell Heath Wickham Skeith Horham Shottisham Swingleton Green Thorpe Morieux Athelington Walberswick Sibton Green Base Green High Rougham Thorington Street Somerton Ramsholt Dallinghoo Dunstall Green Battlies Green Cotton Cherrytree Green Coddenham Green Babel Green Akenham Culfordheath Methersgate Hargrave Aspall Stanton Street Reydon Cobblers Corner Stoven Beyton Sudbourne Rushmere Shelley Smithwood Green Coltsfoot Green Thorpeness Clopton Green Falkenham Canham's Green Wick's Green Hazel Stub Burstall Upper Holton East Barton Barton Mills Capel St Andrew Hartest Hill Little Thurlow Green Sotherton Chelsworth Common Badingham California Rendham Burstallhill Hollybush Corner Shotley Gate