Luxury Brand Advertising in Whepstead

Get in touch

Luxury Brand Marketing in Whepstead

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Whepstead

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP29 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Whepstead

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Whepstead

True luxury need not be directly communicated but instead experienced.

Consumers in Whepstead like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Whepstead

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Whepstead (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Maypole Green Hanningfields Green Upper Street Cretingham Great Saxham Depden Green Hunston Little Saxham Hitcham Ilketshall St Margaret Westerfield Mendham Rishangles Back Street Monks Eleigh Tye Curlew Green Daisy Green Acton Gislingham Hoo Lawshall Green Slough Hill Creeting Hills Middlewood Green Middleton Moor Weston Ditch Chelsworth Common Monk Soham Green Uggeshall Kelsale Culford Newton Hemingstone Dalham Ufford Wilde Street Blackheath Brook Green Haughley New Street Gibraltar Upthorpe Cay Hill Earl Stonham Wattisfield Parkway Easton Green Haughley Bucks Horn Place Acton Place Hog's Corner Wissett Babel Green Battisford Tye Bridge Street Undley Syleham Fen Street Windsor Green Wangford Butley Low Corner Milden Cransford Leiston Chelsworth Bredfield Bobby Hill Oulton Herringswell Hanchett Village Playford Mells Fornham All Saints Yaxley Lindsey Tye Badingham Button Haugh Green Barrow Finningham Hemp Green Kingshall Green Weston Belstead Botesdale Green Bromeswell Ash Street Stone Street Beyton Otley Bottom Huntingfield Oaks Tye Cow Green Swan Green Bucklesham Bleach Green Falkenham Sink Dorley's Corner Blaxhall Shottisham Great Bricett Denham Brown Street Cattishall Almshouse Green Ringsfield Common Ringshall Sproughton Upsher Green Great Livermere Withermarsh Green Great Bealings Dennington Kirton Broadway Wangford Poslingford Corner Thurston Ingham Brampton Street Hepworth Creeting Bottoms Camps Heath Brockley Green Saxtead Green Bush Green Denham Street Methersgate Cuckoo Green Little Blakenham Broad Green Knettishall Trimley Lower Street Euston Thornham Magna Broad Green Risby Needham Street Bury St Edmunds Dallinghoo Borley Green Mellis Tattingstone White Horse Copdock Cobblers Corner All Saints' South Elmham Swilland Dagworth Hadleigh Heath Bildeston Cookley Street Grinstead Hill Crownland Little Bradley Combs Ashfield Green Santon Downham Wenhaston Black Heath Knodishall Knaves Green Clopton Green Ashfield Cum Thorpe Earl's Green Clopton Green Bacton Green Nedging Stoke-by-Nayland Broadgrass Green Wortham Walton Flixton Mickley Green Barnardiston Denham Corner Farley Green Linstead Green Beccles Stone Common Rushmere Street Bloodman's Corner Little London Great Green Whepstead Lakenheath Maypole Green Whitton Baxter's Green Sicklesmere Dennington Corner Akenham Worlington Mendlesham Green Mill Hills Old Newton Kessingland Upper Holton Flempton Crackthorn Corner Candle Street Sherbourne Street Tannington Sibton Oakley Park Hopton Hightown Green Melton Goddard's Corner Ringsfield Rushmere St Andrew Brampton Crowfield Green Kenton Corner Cornard Tye Marlesford Carlton Little Whittingham Green Button's Green Bradfield St Clare Butley Badwell Green Braiseworth Clopton Corner Higham Freckenham Great Wratting Trimley St Mary Great Welnetham Water Run Rougham St Michael South Elmham Little Wenham Kersey Upland Southwold Mildenhall Haughley Green Woolverstone Barley Green Brightwell Heath Broke Hall Barnham Stanstead Tuddenham Wixoe Holton St Mary High Street Round Maple Stubbing's Green Great Bradley St Margaret South Elmham Blythburgh Mill Common Coney Weston Kessingland Beach Henley Norton Little Green Wissington Harleston Glemsford Willingham Sutton Street Cove Bottom Russel's Green Martlesham Heath Brantham Boot Street Hacheston Reydon Tuddenham St Martin William's Green Racecourse Great Barton East Green Maidensgrave Mill Green Assington Workhouse Green Hoggard's Green Horner's Green Saxmundham Gisleham Saxtead Chediston Wyverstone Street Harrow Green Church End Holton Snape Broad Street Hillside Allwood Green Grimstone End Gosbeck Cock & End The Woodlands Honington Wilby Kennett End Ashfield Green Redgrave Stratford St Andrew Priory Green Fen Street Cockfield Drybridge Hill Chippenhall Green Little Welnetham Bramford Clopton Green Long Thurlow Harkstead Somerleyton Fenstead End Bedfield Lower Raydon Hestley Green Cock Street Stoke Park The City Brackenham Lower Hacheston Bawdsey Wickhambrook Holywell Row Thorington Wordwell Cowlinge Capel St Andrew Humble Green Stowupland Thorington Street Burstall Clements Annis Hill White Horse Corner Newman's Green Crown Corner High Rougham Boardy Green Woolpit Green Ixworth Thorpe Kentford Red Lodge Brundish Rattlesden Drinkstone Green Sharpstone Street Covehithe Claydon Coldfair Green Chantry Edwardstone Shelley Barnaby Green Stradishall Cross Green Burstallhill Longfield Green Chapel Hill Beyton Green Cole's Green Cookley North Green Eyke Ubbeston High Street West End Wenhaston Barton Mills Rendham Onehouse Ixworth The Port of Felixstowe Sizewell Fingal Street Base Green Little Wratting Polstead Worlingham Orford Roman Hill Mole Hill Brabling Green Holbrook Hollybush Corner Little Cornard Brandon Newthorpe Elveden Audley End Conyer's Green Alderton Temple End St Nicholas South Elmham Tattingstone Bowbeck Bedingfield Street Great Ashfield Cross Green Market Weston Stratford St Mary Lackford Washbrook Street Lower Falkenham Nedging Tye Thelnetham Sapiston Framsden Cross Street Frostenden Corner Pakenham Scotland Street Mutford Winston Cox Common Bradfield Combust Thurston Planche Mendlesham Whitestreet Green Stock Hill Thistley Green Denston Benhall Street Castling's Heath Little Waldingfield Poystreet Green Sowley Green Ballingdon Darmsden Duck Corner Eye Wickham Skeith Kenny Hill Great Waldingfield Hargrave Kenton Whatfield Boxford Hobbles Green Castle Hill Woolpit Heath Pettaugh Gedding Walberswick Pea Porridge Green Freston Hazel Stub Westhorpe Hawkedon West Stow Depden Willisham Boxted Waldringfield Heath East Barton Bird Street Aldringham Frostenden Dublin Redlingfield Cuckoo Tye Fornham St Martin Upper Street Calford Green Friston Cargate Halesworth Washbrook Little Knowles Green Felixstowe Moats Tye Horringer Stanway Green Little Thurlow Great Finborough Timworth Coopers Corner Chalkstone Little Stonham Boyton Yoxford Stanton Chare Denham Green Battlies Green Aspall Hanchett End Stoke Lower Holbrook Haverhill The Downs Pakefield Mount Pleasant Woodside View Earsham Street Brome Street Stansfield Barsham Landwade Oldhall Green Little Green Normanston Nowton Hintlesham Upper Street Debach Chimney Street Lattinford Hill Brettenham Levington Fornham St Genevieve Ashbocking Wrentham Brent Eleigh Toad Row North Warren Wattisham Ipswich Genesis Green Heveningham Foals Green Gazeley Kirkley Ash Corner Chillesford Shipmeadow Somerton Magpie Green Lound Kingshall Street Great Cornard Mill Green Erwarton Eriswell Hawstead Green Wilsey Peasenhall Spratt's Street Dandy Corner Waldringfield Southolt Henstead Lower Layham Wicker Street Green Thorpe Morieux Kesgrave Norton Darsham Rose Hill Walsham le Willows Stoven Chimswell Bruisyard Stonham Aspal Boyton End Spexhall Fakenham Magna Gipping Bacton High Street Green Hadleigh Maidenhall Stow's Hill Icklingham Ousden Willisham Tye Coddenham Green Saxtead Bottom The Heath Alpheton Dennington Hall Lampardbrook Monewden Great Green Stanton Street Pitcher's Green Bell's Cross Farnham Wingfield Metfield Common Wattisham Stone Larks' Hill Timworth Green Thrandeston Wortham Ling Great Green Sotterley Flowton Pettistree Four Ashes Kettleburgh Elmsett Bardwell Hunston Green Dorking Tye Benacre Nether Street Carlton Colville Smithwood Green Bruisyard Street Kedington Easton Bavents Hoxne Wentford Shingle Street Drakestone Green West Street Blyford Rede Gosling Green Rushmere Blundeston Little Eriswell Black Street Metfield Heckfield Green Ramsholt Westleton Withersfield Tunstall Silverlace Green Tan Office Hulver Street Broom's Barn Snape Watering Cotton Thorpe Street Stanton Chattisham Rushbrooke Canham's Green Palgrave Westbourne Ilketshall St Lawrence Mill Hole Nacton Culpho Cocks Green Wetheringsett Clopton Malting End Corton Rickinghall Framlingham Gedgrave Chilton Leys Capel Green Bicker's Heath Cookley Green Brockford Green Grundisburgh Silverley's Green Stores Corner Thornham Parva Wales End Wickham Street Felixstowe Ferry Tan Office Green St James South Elmham Linstead Parva Hasketon Thorney Green Kettlebaston Thorpe Green Winston Green Stoke Ash Sotherton Warren Heath Athelington Mill Green Brightwell Redisham Sweffling Eastbridge Cranley Upper Town California Melon Green Annesons Corner Stanwell Green Pinford End Needham Market Bentley Mill Street Great Thurlow Attleton Green Rodbridge Corner Long Melford Easton Daisy Green Reydon Smear Little Glemham Denham Sudbourne Ampton Newbourne Lady's Green Newmarket Swingleton Green Owl's Green Chilton Street Kersey The Street Sternfield Iken Buxhall Fen Street Somersham Washmere Green Rose Green Hessett Lowestoft Middleton Nettlestead Whelp Street Great Blakenham Cuckold's Green Coddenham Saxham Street Apsey Green Little Green Page's Green Trimley St Martin Theberton Lawshall Moulton Mickfield Wetherden Sotherton Corner Lower Green Hartest Bedingfield Woodbridge Battlesea Green Lindsey Boulge Mace Green Barham Sutton Common Bedfield Long Green Thorndon Butley High Corner Cock and End Worlingworth Ellough Bungay Aldham Capon's Green Flixton Ilketshall St Andrew Culfordheath Barnby Capel St Mary East End Thurston End Oulton Broad Sibton Green Monks Eleigh Shotley Gate Wetherden Upper Town Chelmondiston Priory Heath Falkenham Hartest Hill Great Common Gainsborough Mill Green Park Gate Bradfield St George Hibb's Green Sudbury Chevington Wherstead Gulling Green Martlesham Great Wenham Blacksmith's Corner Woolpit Pound Green Birds End Scotia Drift Rougham Green Charles Tye Helmingham Sackers Green Creeting St Mary Cook's Green Withersdale Street Brockley Corner Hawstead Rotten End Blacksmith's Green Burgh Leavenheath Aldeburgh Stanningfield Bramfield Greenwich Westley Wyverstone Green Blackthorpe Charsfield Collipy's Green Nayland North Green Brundon Campsea Ashe Denham End Higham Hundon Gipsy Row Wootten Green Sutton Forward Green Upper Layham Monk Soham Old Felixstowe Mettingham Great Glemham East Bergholt Lower Common Friday Street Stackyard Green Cranmer Green Bures Potash Occold Little Bealings Polstead Heath Lambfair Green Fressingfield Barking Saxtead Little Green Upper Weybread Colchester Green Witnesham Langham Stoke-by-Clare Hemley Clay Common Hanningfield Green Wick's Green Cavendish Honey Tye Chedburgh Groton Brome Drinkstone Church Common Tannington Place Wingfield Green Friday Street Battisford Burthorpe Duke Street Elmswell Offton Bromswell Heath Shimpling Street Cratfield Gromford Semer Otley Benhall Green Stradbroke Lavenham Chilton Felsham Kersey Tye Otley Green Bures Green Weybread Street Lidgate Stowmarket Colton Buxhall Creeting St Peter Thorpeness Friday Street Rumburgh Wickham Market North Cove Burgate South Cove Ringsfield Corner High Street Herringfleet Hinderclay Little Livermere Ringshall Stocks Badwell Ash Rendlesham Cattawade Shimpling Stonecross Green Mellis Green Shelland Hengrave Kittle's Corner Botesdale Westhall Stutton Wyverstone Gedgrave Hall Baylham Assington Green Crowfield Wrentham West End Dunstall Green Earl Soham East Green Gosland Green Shotley Common West Row Cavenham Cross Green Walpole Purple Hill Oak Hill Poslingford Little Finborough Wainford Calais Street Shop Corner Parliament Heath Gunton Stowlangtoft Tostock Chediston Green Bacon's Green Newtown Hollesley Shotley Thorns Studlands Park Preston St Mary Meeting Green Lower Street Debenham Stuston Smallwood Green Woodbridge Walk Combs Ford Barking Tye Clare Parham Letheringham Raydon Ford's Green Bower House Tye Brockley Naughton St Cross South Elmham Coltsfoot Green Brandeston Stone Street Pitmans Corner East End Barningham Weybread Thwaite Wickham Street Little London Exning California Ward Green Homersfield Stockhold Green Beck Row Laxfield Cherrytree Green Dunwich Baylham Stone Chickering Wickham Green Bull Green Town Street Bell's Corner St Peter South Elmham Brundish Street Horham Boyden End Wetherup Street Troston Brockford Street Rooksey Green Hagmore Green Frizzeler's Green Pixey Green Little Thurlow Green Mile End Shadingfield Oakley