Luxury Brand Advertising in Anglefield Corner

Get in touch

Luxury Brand Marketing in Anglefield Corner

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Anglefield Corner

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in RH9 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Anglefield Corner

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Anglefield Corner

True luxury need not be directly communicated but instead experienced.

Consumers in Anglefield Corner like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Anglefield Corner

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Anglefield Corner (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Reigate Heath Haxted Kingswood Ranmore Common Keeper's Corner Catteshall Sheerwater Great Bookham Hamm Court Estate Holmethorpe Cudworth St Ann's Heath Pirbright Camp Badshot Lea Westhumble Grayswood Farncombe Farleigh Ewhurst Green Hurtmore Shamley Green Seale Burstow Stanwell Kingfield Redhill Brockham Green Cross Busbridge Caterham Bellfields Chertsey Meads Leatherhead Common The Chart Nutcombe Shalford Littleton Common Woodmansterne Godalming Godstone White Post Lower Eashing Hurst Park Rushmoor Burrowhill Horne Fetcham East Shalford Hamsey Green Peasmarsh Deepcut Castle Green Bishopsgate Russ Hill Pitch Place Doversgreen Dunsfold Green Wey Meadows Wormley Downside Shortheath Onslow Village Fickleshole Flexford Stonehill Runnymede Peartree Green Thorncombe Street Frimley Ridge Park Barn Smoky Hole Smallfield Stroud Common Rowledge Isle of Wight Parkgate Lower Ashtead Logmore Green East Ewell Cobham Crosswater Oatlands Park Salfords Ottershaw Addlestone Ash Vale Tilford Reeds Nalderswood Strood Green Longcross Whitebushes Stroude Milford Farley Green Whitmoor Bottom Effingham Common Brook Place Ockham Birch Green Stanners Hill Abbotswood Merrow Fairmile Merstham Alfold Felcourt Domewood Whitmoor Vale Coles Meads Blackheath Woodcote Claremont Park Gomshall Limpsfield Common Lingfield Common Brook Church Town Oxted Culmer Whitfield Court Rydens Haslemere Littleton Ripley Springs Norwood Hill Charlwood Wisley Stoughton Ash Estates Reigate Leatherhead Thorpe Broadham Green Burwood Park Walliswood Ashtead Common Shepherd's Hill Heatherside Little London Hatton Hill Blindley Heath Horsell Birch Shortfield Common Tadworth West Clandon Dockenfield Sutton Abinger Hersham Skimmington Bramley Witley Farleigh Court South Godstone Dunsfold Bisley Camp Egham Hythe Clark's Green Lyne Charlton Crowhurst Ash Green Chattern Hill Elstead Wotton Windlesham Hogden Bottom Effingham Hatchford Whitewood Frensham Aaron's Hill Lower Bourne Rowhill Buckland Tyrrell's Wood Cramhurst Middle Bourne Paynes Green Horsell Hurlands Tyler's Green Ridgebridge Hill Bisley Littlewick Hoe Epsom The Bourne Row Town Fan Grove Stoneleigh Tongham Buckland Maybury Woldingham Coldharbour Walton-on-Thames Worplesdon St John's Ramsnest Common Mimbridge New Haw Littleton Martyr's Green Dorking Englefield Green Albury Ashtead Brooklands Livingstone Park Royal Holloway Lingfield Newlands Corner Pirbright Friday Street Wrecclesham Stanwell Moor Compton Mickleham Hambledon Mytchett West End Pitland Street Outwood The Ridge Binscombe West Molesey Charleshill Long Ditton Horley Fisher's Hill East Molesey Tatsfield Blackbrook Knowle Green Penny Pot Ewell Tilford Common Netherne on-the-Hill Mead Vale Thorpe Lea Brockham Park Anglefield Corner Broadford Knaphill Forest Green Crawley Hill Abbey Mead Worcester Park Mid Holmwood Chipstead Artington Kempton Park Peper Harow Lane End Subrosa Shackleford Pray Heath York Town Ashford Westbrook Almshouse Common Holloway Hill Wray Common Albury Heath New England Lower Halliford Henley Park Ewhurst The Wells Mytchett Place Lordshill Common Whyteleafe Povey Cross Margery Sandhills Felbridge Laleham Oxshott Holmbury St Mary Cartbridge Critchmere Hog Hatch Banstead Egham Wick Wasp Green Chobham Pyrford Wanborough Thames Ditton Woodhatch Trumps Green Westcott Wyke Mount Hermon Pagewood Ashford Common Upper Ifold Hermitage Woods Estate South Earlswood Chilworth Felthamhill Bagshot Heath Ridge Green Lower Green Bunce Common Pyrford Village Titsey Greatpark West Ewell Meath Green Send Pyle Hill Churt Millbridge Tuesley Thursley Merle Common Newchapel East Clandon Mayes Green Harpesford Bushy Hill St Johns Eashing Holland Knowle Hill Donkey Town Frimley Green Hascombe Warwick Wold Irons Bottom Burpham Alfold Crossways West Horsley Pixham Brick Hill Grove Heath Hooley Woking Stanford Common Lower Kingswood Leigh Tilford Pot Common Hook Heath Pachesham Park St Ann's Hill Newdigate Hamm Moor Burntcommon Ellen's Green Staines-upon-Thames Norney Laker's Green Sunbury Deepdene Abinger Bottom Towpath Westfield Manor Park Abinger Hammer Burrows Cross Nutfield Pains-Hill Send Grove North Looe Guildford Park Hale Waterloo St George's Hill Elm Corner Send Marsh Peaslake Beacon Hill Wheelerstreet Shepperton Byfleet Langley Vale Ockley Smart's Heath Shere Fredley Highstreet Green Whiteley Village Woodbridge Hill South Holmwood Farnham Elmbridge Village North Holmwood The Sands Ockford Ridge Birtley Green Abinger Common Grafham Penton Hook Limpsfield Bagshot Ansteadbrook Willey Green Wentworth Rowly Chelsham Chiddingfold Holmwood Corner Hawk's Hill Woldingham Garden Village Loxhill Rydeshill Knowle Grove Capel Hockering Estate Shepperton Green Addlestonemoor Brookwood Stonebridge Bletchingley Westborough Givons Grove Sidlow Ripley Camberley Puttenham West End Nork Headley Dogkennel Green Rose Hill Hinchley Wood Claygate West Bedfont Wonersh Beasley's Ait Dormans Park Sutton Green South Merstham Hurst Green Box Hill Weston Green Pyrford Green Munstead Heath Old Woking Woodham Warlingham Sunbury-on-Thames Dippenhall Hatchford End Thorpe Green Tandridge Hindhead May's Green Palmers Cross Normandy Hamhaugh Island Batt's Corner Norley Common Shellwood Cross Ashley Park Runfold Wood Street Village Lock Island Shottermill Tyrell's Wood Frith Hill Esher Chertsey Shrubs Hill South Nutfield Burgh Heath Spreakley Fairlands Cranleigh Enton Green Weybourne Limpsfield Chart Brewer Street Upper Halliford Fetcham Grove Jacobs Well Compton Mousehill Chaldon Brook South Park Kingswood Warren Sandy Cross Polesden Lacey Moorhouse Bank Mugswell Walton on the Hill Ash Gadbrook Stoke D'Abernon Hookwood Guildford Lucas Green Great Enton Mayford Betchworth West Byfleet Giggshill Lightwater Bowlhead Green Little Bookham Heath End Tower Hill Pharaoh's Island Gatton Boundstone Frimley Gatwick Weybridge Dawesgreen Hydestile Field Common Sunbury Common Egham Dennisville Broadmoor Weatherhill Epsom Downs Upper Hale Virginia Water East Horsley Crowhurst Lane End Dormansland Upper Eashing Beare Green Mogador Slyfield Dunsfold Common Sheet's Heath Okewood Hill Crownpits Woolmer Hill Combe Common Great Burgh Littlefield Common