Luxury Brand Advertising in Danzey Green

Get in touch

Luxury Brand Marketing in Danzey Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Danzey Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in B94 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Danzey Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Danzey Green

True luxury need not be directly communicated but instead experienced.

Consumers in Danzey Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Danzey Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Danzey Green (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Kingsbury Lighthorne Hunningham Hill Cubbington Hartshill Whitacre Heath Bridge End Offchurch Bubbenhall Compton Wynyates Devitts Green Littleworth Rugby Kites Hardwick Leicester Grange Yarningale Common Bourton on Dunsmore Duke End Haselor Emscote Newbold-on-Stour Stretton-on-Dunsmore Sherbourne Charlecote Leek Wootton Bramcote Mains Birdingbury Brownsover Weethley Marston Jabbett Frankton Exhall Armscote Bretford Marlcliff Burton Hastings Atherstone Woolscott Hawkesbury Whitestone Nuneaton Clifford Chambers Oldbury The Cape Caldecote Brownlow Green Alveston Overslade Lillington Kenilworth Middle Tysoe Danzey Green Grendon Great Pinley Blyth End Old Arley Goldicote Monks Kirby Bedworth Heath Wellesbourne Newton Newton Regis Hurley Upper Milcote Hatton Green Temple Herdewyke Combrook Whichford Bodymoor Heath St Nicolas Park Priory Hall Shipston-on-Stour Snitterfield Warmington Barnmoor Green Newnham Preston Fields Little Compton Coughton Heath End Weethley Bank Cathiron Stoneton Kings Coughton Sutton-under-Brailes Whittleford Ansley Common Kingswood Brook Freasley Winderton Blackdown Park Hill Ryton-on-Dunsmore Church End Long Lawford Shelford Brinklow Lawford Heath Bedworth Woodlands Gorcott Hill Dorsington Little Kineton Aspley Heath Horeston Grange Cliff Hill Chesterton Green Wasperton Alvecote Gilbert's Green Seckington White Stitch Crimscote Whatcote Hill Wootton Packmores Braggington Tidmington Darlingscott Tomlow New Arley Alderminster Hill Top Draycote Stockton Hunts Green Polesworth Astley Old Town Neal's Green Little Warton Pinley Green Tanworth-in-Arden New Bilton Keresley Newlands Dordon Hillmorton Paddock Ashow Outhill Bickmarsh Red Hill Hunningham Tattle Bank Newtown Guy's Cliffe Stareton Pillerton Priors Burton Green Deppers Bridge Fenny Compton Kington Ballard's Green Stretton-on-Fosse Stretton under Fosse Little Morrell Nether Whitacre Copt Green Hatton Rock Harborough Parva Tredington Cliff Griff Hartshill Green Wootton Wawen Marston Doles Stourton Hill Idlicote Alne End Withybrook Knowle End Little Dassett Rowington Green Hillmorton Heath End Gilson Marton Chilvers Coton Wormleighton Gross Green High Cross Sambourne Woodloes Park Pailton Wappenbury Rushford Tipper's Hill Cawston Littlewood Green Hampton Magna Hill Top Luddington Cock Bevington Chadshunt Foul End Attleborough Priors Marston Wood End Ash Green Plough Hill Binton Morton Spirt Lower Binton Five Ways Bearley Hopsford Broadwell Royal Leamington Spa Nethercote Leamington Hastings Baxterley Piccadilly Borrowell Thurlaston Exhall Over Whitacre Kite Green Rowington Budbrooke Curdworth Black Hill Burton Dassett Mill End Great Wolford Ailstone Bishop's Tachbrook Corley Ash Middleton Brandon Bascote Bulkington Hatton Grandborough Sawbridge Broom Corley Chapel Green Shotteswell Bentley Common Lower Clopton Finwood Oldberrow Southam Hill Little Alne Lower Shuckburgh Barton-on-the-Heath Waste Green Abbey End Windy Arbour Moreton Paddox Upton Baddesley Ensor Ardens Grafton Goodyers End North End St Helena Little Packington Chessetts Wood Turner's Green Haseley Merevale Marston Kingswood Churchover Robinson's End Wolston Arlescote Heathcote Bishop's Itchington Radway Galley Common Billesley Stoke End Stockingford Bermuda Newbold Pacey Iron Cross Coleshill Marton Moor Drayton Chesterton Red Hill Shustoke Bassetts Pole Collycroft Butlers Marston Whateley Aston Cantlow New End Bushwood Gaydon Newbold on Avon Baginton Wolfhampcote Walton Dunchurch Flecknoe Studley Lighthorne Rough Moreton Morrell Over Green Avon Dassett Harbury Lower Quinton Haseley Knob Birchmoor Temple Grafton Priors Hardwick Welford-on-Avon Rookery Radford Semele Willoughby Church Lawford Honington Lower Brailes Bentley Blackwell Weethley Gate Forshaw Heath Little Wolford Haseley Green Bishopton Shelfield Green Campion Hills Mount Pleasant Harborough Magna Old Milverton Loxley Fulready Alne Hills Ettington Coughton Fields Street Ashton Weston-on-Avon Baddesley Clinton Whitemoor Shelfield Bilton Ufton Lapworth Nuthurst Beaudesert Upper Quinton Shilton Bidford-on-Avon Warton Ridge Lane Upper Brailes Botts Green Wood Bevington Fillongley Maxstoke Copston Magna Binley Woods Easenhall Cranhill Little Shrewley Wood End Lower Tysoe Kinwarton Ashorne Middletown Langley Green Furnace End Wibtoft Willington Dunnington Great Alne Kitebrook Meon Vale Pillerton Hersey Long Itchington Alcester Whittington Weddington Cosford Crackley Yew Green Stratford-upon-Avon Grendon Common Ullenhall Nebsworth Atherstone on Stour Halford Longbridge Barcheston St Johns The Spring Oversley Green Edgehill Kemps Green Austrey Marston Wixford Lime Tree Village Ascott Shuttington Wolfhamcote Chapel Green Mancetter Henley-in-Arden Claverdon Hungerfield Bearley Cross Dunsmore Heath Morton Bagot Bascote Heath Camp Hill Salford Priors Long Compton Chapel End Monwode Lea Wimpstone Shottery Dean's Green Coalpit Field Long Marston Pathlow Blunt's Green Ilmington Whitnash Arrow Bedworth Weston in Arden King's Newnham Earlswood Lower Norton Corley Moor Black Bank Castle Green Walcote Napton on the Hill Clifton upon Dunsmore Admington Wroxall Ratley Barford Chattle Hill Church End Weston under Wetherley Hallend Water Orton Warwick Alveston Hill Milverton Green End Bridge Town Cloudesley Bush Little Walton Edstone Princethorpe Lower Clopton Northend Grove End Mappleborough Green Preston Green Honiley Abbey Fields Wolvey Heath Knightcote Rushbrook Abbot's Salford Wolverton Buckley Green Upper Tysoe Sydenham Tiddington Preston on Stour Terry's Green Oxhill Wood End Kinwalsey Hoggrill's End Farnborough Wolvey Lighthorne Heath Nethercote Wilmcote Norton Lindsey Holywell Barnacle Green Lane Langley Model Village Lowsonford Bramcote Ansley Hurley Common Spernall No Man's Heath Myton New Town Stoneleigh Kineton Eathorpe Beausale Willey Hampton on the Hill Birchley Heath Burmington Littleworth End Stourton Wishaw Mousley End Preston Bagot Sun Rising Hampton Lucy Little Lawford Oldfield Lye Green Ingon Ladyes Hills Tachbrook Mallory Barton Shrewley Trap's Green Ladbroke Lea Marston Ansty Cherington Allen End