Luxury Brand Advertising in Albourne Green

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Luxury Brand Marketing in Albourne Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Albourne Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BN6 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Albourne Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Albourne Green

True luxury need not be directly communicated but instead experienced.

Consumers in Albourne Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Albourne Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Fontwell East Dean Lyminster Andrew's Hill Langley Green Hammer Shopp Hill Elbridge River Newpound Common Walberton Washington Henley Common Crockerhill Ingrams Green Didling Lodsworth Copsale St John's Common Green Street Little London Nyewood Church Norton Heyshott Lowfield Heath Trotton Marsh Inlands Aldwick Hillgrove Beggars Bush Selsfield Common High Cross Tortington New Town Rusper Bosham Upwaltham Rotherbridge Plaistow Rose Green Woodmancote Charlton Hampers Green Stoughton Billingshurst Broadbridge Heath Lickfold Hurstpierpoint Compton Broadbridge Shillinglee Stockbridge Upper Wardley Marylands Park Nepcote Wiston Fulking Wiggonholt Faygate Hambrook Highleigh Roundstreet Common Binsted Slaugham Broadwater Trotton Brook Street Chilgrove Southbourne Brookpits Oving Clayton Burndell Chichester Westlands Down Park White's Green Riverhill Boxgrove Slindon Stopham Nutbourne Common Broadfield Apuldram Furnace Wood West Dean Crawley Somerley Doomsday Green Cocking Woodmansgreen Balcombe Chithurst Toddington Leggatt Hill Walstead Durfold Wood Buchan Hill Norton Kirdford Watersfield Lurgashall Heyshott Green Cuckfield Commercial Square Iping Warninglid Newtimber Almodington Maidenbower Sompting Littleworth Ashurst Trotten Marsh Middleton-on-Sea Scayne's Hill Dragons Green Eartham West Durrington County Oak Donnington Lordington Hooksway Pickhurst Lower Horncroft West Lavant Gospel Green Crosspost East Wittering East Preston Mannings Heath South Ambersham Rudgwick Nep Town Adversane Albourne Street Langley Pagham Merston West Wittering Houghton Barlavington South Mundham Marley Heights Yapton Coolham Shoreham Beach East Harting North Heath Midhurst Northchapel Durrington-on-Sea Sta Bolnore Village Storrington Shipley Bridge Balls Cross Brooks Green Fox Lea Bignor The Haven Strood Green Topleigh Bury Atherington Aldingbourne Staplefield Tinsley Green South Lancing North End Gossops Green North End Lumley Bramber East Hampnett Bines Green West Barnham Rackham 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End East Lavant Lagness West Ashling Byworth Northgate Cocking Causeway Shopwyke Abingworth Little Bognor Birchgrove Treyford Haslingbourne Manor Royal Steyning Camelsdale Ancton Kingston by Sea Black Corner Henley Slough Green Furnace Green Lambs Green East Ashling Worth East Marden Westhampnett Ifold Southwater Upper Norwood North Bersted Hoyle Crawley Down Dumpford Woodend Rapkyns Tillington Edburton Monk's Gate Smithbrook Ifield Littlehampton Salvington East Lavington Tangmere Lidsey Maudlin Patching Highbrook West Burton Fishbourne Poling Corner Fisher Kingsfold Westbourne Coombes Staples Hill Goddards' Green Hangleton Codmore Hill Robins Bepton Offham Thorney Island Stedham Nursted Shipton Green Broomer's Corner Cote Shripney Ifield Green Marehill Crouchers Poynings Henfield Haywards Heath East Grinstead Borden Burleys Wood Aldsworth Ansty East Beach Kent Street Ifieldwood World's End Holbrook Abbotsford Breach Tullecombe Goose Green Woldhurst Fyning Coldwaltham West Kingston Bexleyhill Albourne Findon Cross Gate West Lavington Walderton Bedham Withypitts Upperton Worthing Adsdean Cootham Singleton Wineham West Tarring Westerton Ebernoe Mid Lavant Duncton North Mundham Hickstead Cowfold Wheatsheaf Common Lower Beeding Bury Hollow Easebourne Alfold Bars Sayers Common Bolney West Chiltington Common Itchingfield Nyetimber Halfway Bridge Elmer Pyecombe Gorehill Flansham Colgate Ashfold Crossways Chownes Mead Barns Green Graffham North Marden Fernhurst Partridge Green Pease Pottage Saddlescombe Forestside Tyler's Green Coneyhurst Selsey Poling Horsted Keynes Clapham Dial Green Shipley Lickfold Whitemans Green Rowhook Hatch Farm Hill Birdham West Harting Wisborough Green Bognor Regis Hole Street Blackwell Southwater Street West Worthing Parbrook Felpham Portfield Mackerel's Common Bewbush Angmering Bracklesham Three Bridges Dial Post Bosham Hoe Whyke Climping Colworth Crossbush Southgate Worth Abbey Rake Little Heath Kingsley Green Goring-by-Sea Turners Hill 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