Luxury Brand Advertising in Fyning

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Luxury Brand Marketing in Fyning

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Fyning

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in GU31 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Fyning

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Fyning

True luxury need not be directly communicated but instead experienced.

Consumers in Fyning like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Fyning

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
North Marden Ashurst Wood Deanlane End Gospel Green Partridge Green Baldwins Hill Burgess Hill Hoyle Plaistow West Worthing Crawley Nursted Tinsley Green Aldingbourne West Wittering Itchingfield Green Street Gunter's Bridge Portfield Gossops Green Commercial Square Cross Gate East Worthing Kingston by Sea North End Black Corner Habin Storrington East Lavant Hangleton Blackstone North Bersted Church Norton Southgate Slaugham West Chiltington Wineham Shipton Green Elmers Marsh West Barnham Walderton Pagham Bexleyhill Pound Hill Shermanbury West Green Hammerpot Little Bognor Woodcote Hole Street Rustington Iping Summersdale Topleigh Tortington North End Cocking Causeway Clayton Washington Fox Lea Marylands Park Rookwood Mannings Heath Balls Cross Andrew's Hill Ebernoe Tisman's Common Codmore Hill Henfield Offham Southbourne Stoughton Blackwell Eastergate Bedlam Street Graffham Ashington Walstead Durfold Wood Camelsdale South Lancing Robins Forge Wood West Dean Rusper Sharpthorne Woolbeding Northchapel Little Haven Bedham Dumpford Horsted Keynes Lyoth Common Woodend Old Shoreham Adversane Halecommon Middleton-on-Sea Trotten Marsh Keynor Estate Gorehill Nyewood Slindon Common Beggars Bush South Mundham Tower Hill Fittleworth Rowfant Coombes Elbridge Turners Hill West Grinstead Maudlin South Bersted Hickstead Handcross East Lavington West Burton Breach Doomsday Green Nuthurst Pease Pottage Norton Goose Green East Harting Loxwood Upwaltham Twineham Green Thorney Island Sutton Lower Horncroft Somerley Warnham Cootham Bury Common Hammer Chichester Barns Green Charlton Shipley Bridge County Oak Rogate Broadwater Bewbush East Preston Southwater Shoreham-by-Sea Boxgrove Compton Kingsfold Two Mile Ash Southwick Monk's Gate Binsted Whyke Dial Post Coneyhurst Shripney Sayers Common Terwick Common Chownes Mead Colworth Crawley Down Ashfold Crossways Lickfold Lambs Green Eartham Tillington Sunnyside Ifold Atherington Bury Hollow Sutton End Goring-by-Sea Funtington Smock Alley Lurgashall South Ambersham Bracklesham Forestside Three Bridges Copthorne Nutbourne Castle Town West Marden Sidlesham Common Broomer's Corner Aldsworth Ingrams Green Poling Corner East Kingston Worth Abbey Fernhill Shoreham Beach Chithurst Poynings Wisborough Green Barnham Broomershill East Wittering Waterbeach Northgate Clapham Stopham Coldwaltham Tullecombe East Dean Crouchers Burleys Wood Hambrook Maplehurst Slough Green Roffey Birdham Warninglid Ifieldwood Slinfold Lumley Climping Westerton Steyning Shipley Franklands Village Upper Beeding West Lavington Bolnore Bepton Common Riverhill Churchwood Bolney Lyminster Hassocks Patching Snow Hill Five Oaks World's End Kirdford Durrington-on-Sea Sta Marley Heights Furnace Wood West Tarring Cocking Hurstpierpoint Strettington Nutbourne Common Broadfield Leggatt Hill Broadbridge Heath Chorley Common Crockerhill Lodsworth Common Up Marden Rudgwick Woodmansgreen Lordington West Hoathly Down Park Furnace Green Colgate Quags Corner Findon Crossbush Redford Heyshott Wepham Hunston Navant Hill West Stoke Ford Lower Cokeham Pickhurst Chidham Dell Quay Houghton Scayne's Hill Linchmere Plummers Plain Stubbermere West Kingston Watersfield Edburton Ferring Oving Lagness Brookpits Earnley Ardingly Lickfold Staplefield Warminghurst Worthing Fisherstreet Elmer Lower Fittleworth Rake Dial Green Prinsted Burpham Madehurst Ifield Green Albourne Street Alfold Bars North Heath Avisford Bognor Regis Henley Common Halnaker West Lavant Rock Crabtree Poling Street End South Stoke Strood Green Durleighmarsh West Itchenor Selsfield Common Bines Green Lowfield Heath Elsted Marsh Wiston Hardham West Harting Bepton East Grinstead Stonequarry Flansham East Hampnett Shopp Hill Holbrook Coolham Albourne Green Southwater Street Copsale Mackerel's Common St John's Common West End Bosham Warningcamp Angmering Broadbridge The Haven Heath End Titty Hill Upper Cokeham Sidlesham Bignor Hatch Farm Hill Nepcote Hooksway Queen's Corner Balls Green Birchgrove Salvington Westergate Hillgrove Little London Tyler's Green Woodgate Midhurst Ancton Windfallwood Common West Chiltington Common Haywards Heath Yapton Botolphs Felpham West Town Nyton Littlehampton Almodington Selham Crosspost Faygate Greatham Trotton Westbourne Nutbourne Hampers Green New Town Adsdean Fulking Flathurst Bosham Hoe North End Fernhurst Pulborough Aldwick Wick Norton Dragons Green Fontwell Marehill Fox Hill Sullington Warren Smithbrook Coates Heyshott Green Duncton Woodmancote North Lancing East Ashling Worth Woodmancote Whitemans Green Langley Abbotsford The Close Amberley Didling Cowfold Nep Town North Mundham Manor Royal Roundstreet Common Walberton Woldhurst Treyford Elsted Wiggonholt Ansty Kingsley Green Mid Lavant Merston Chilgrove Nyetimber Arundel Rackham Small Dole Littleworth Abingworth Kent Street Buchan Hill Brook Street North Stoke Henley Toddington Horsham Borden Bolnore Village Sompting Abbotts Stedham West Thorney Upper Wardley Newpound Common Ifield Byworth Singleton Rowhook Westlands West Durrington Cuckfield Rapkyns Newtimber Inlands Halfway Bridge Albourne Shopwyke Little Heath Petworth Hurst Wickham Oakhill Fisher Tilgate Forest Row Bramber Foxhill Rose Green Tangmere Haslingbourne Parbrook Westhampnett Sullington Cote Milland Rotherbridge Fyning Barlavington South Harting Findon Valley Bucks Green Brooks Green Slindon Lidsey Staples Hill Fishbourne Ashurst Trotton Marsh Donnington Stockbridge Bilsham High Salvington White's Green Sompting West Ashling Withypitts Gay Street Keymer Kingston Gorse East Beach Runcton Hawkhurst Court Thakeham Highbrook Lindfield Cinder Hill Pyecombe Easebourne Lancing Selsey Broadford Bridge Balcombe Shillinglee Langley Green High Cross Whitehall Highleigh Burndell Upperton Horsemere Green Balcombe Lane Maidenbower Crabbet Park Billingshurst Lodsworth Apuldram Minsted Tilgate Upper Norwood The Common River Racton Twineham Bury Saddlescombe Lower Beeding Wheatsheaf Common East Marden Goddards' Green