Luxury Brand Advertising in Crowcroft

Get in touch

Luxury Brand Marketing in Crowcroft

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Crowcroft

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WR13 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Crowcroft

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Crowcroft

True luxury need not be directly communicated but instead experienced.

Consumers in Crowcroft like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Crowcroft

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Crowcroft (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Powick Village Egdon Lower Sapey Lindridge Dayhouse Bank Oldwood Middle Littleton Eckington Bark Hill Madresfield Pendock Dowles Copyholt Hanley Child Lower Berrington Inkberrow Lincomb Dordale Elcock's Brook Boreley Lodge Park Stourport-on-Severn Knowle Fields Lower Marlbrook Upper Wolverton Hillpool The Rampings Baughton Washford Broad Alley Eachway Noah's Green Lye Head Bewdley Holdfast Brickfields Abberley Rous Lench Hawbridge Rhydd Offenham Wychbold North Piddle Stakenbridge Hawthorn Bush Ladywood Worcester Upper Strensham Conderton Red Cross Callow Hill Gorst Hill Himbleton West Hagley Drakelow Birchen Coppice West Malvern Kinnersley Norchard Four Pools Vigo Bank Street Birch Berrow Sankyns Green Redditch Crown East Whittington Malvern Wells Wadborough Laughern Hill Hollybed Street Crabbs Cross Broadway Morton under Hill Bransford Little Witley Hipplecote Newland Birch Green Orleton Baylis Green Carpenter's Hill Malvern Link Upton Warren Netherwich Apes Dale Upper Welland Sutton Farm Ryall Martin Hussingtree Napleton Badger's Hill Strensham Ipsley Torton Newtown Claines Outwood Broadheath Common Smallwood Stanford Bridge Throckmorton Nash End Brockencote Grimes Hill Mamble Upper Gambolds Aston Bank Holbeache Stockton on Teme Cleeve Prior Enfield Poolbrook Beckford Town's End Twyford Bouts Lem Hill Coles Green Churchill Stratford Chandler's Cross Battenton Green Primsland Winyates Mere Green Lower Illey Frith Common Bournheath Hanbury Swinesherd Sinton Green Kyre Green Stock Wood Long Bank Shell Rednal Tolladine Duckswich Copcut Tibberton Sneachill Cladswell Ham Green Bishampton Aston Somerville Heightington St Georges Newland Common Rowney Green Blakebrook Slades Green Bayton Oakall Green Park End Little Comberton Rye Street Structon's Heath Shenstone Pirton Witnells End Flyford Flavell Bury End Golden Valley Crowcroft Wick Episcopi Oldfield Severn Stoke Madeley Heath Woodmancote Hill Side Broad Green Hoobrook Catchems End Callow Hill Hook Bank Hawford Little Inkberrow Bournes Green Bredon's Hardwick Lickey Hills Walcot Ockeridge Ashton under Hill Worles Common Peopleton Upper Lode Shelsley Walsh Lakeside Welland Astwood Bank Clifton Great Comberton Ashfield Chapman's Hill Bushley Hampton Spetchley Green Street Uckinghall Gallows Green Bricklehampton Westacre Bridge End Riverside Henbrook Tanner's Green Portway Wribbenhall Red Hill Menithwood Berrow Green Sheriff's Lench Stonebow Droitwich Spa Hillhampton Brownheath Common Barnettbrook Radford Deblin's Green Honeybourne Shrawley King's End Bluntington Bredon's Norton Eardiston Grafton Briar Hill Astwood Hurcott Doverdale Bradley Green Rainbow Hill Birts Street Lower Howsell Lydiate Ash Rock Ab Lench Bliss Gate Hackman's Gate Stitchin's Hill Hatfield Clows Top Shurnock Holt Church Hill Romsley Bank's Green Ribbesford Longdon Hill End Lower Broadheath Forhill Tanwood Cooksey Corner Hinton Cross Northampton Beoley Astley Cross Bell End Kyrewood Shelsley Beauchamp Goosehill Green Elmbridge Harvington Grafton Upper Berrington Sytchampton Naunton Kersoe Drayton Birlingham Naunton Beauchamp Blackmore End Major's Green Cruise Hill Blackwell Cookley Overbury Crowle Green Stanford on Teme Upton Snodsbury Atch Lench Knighton The Vines Wyre Piddle Withybed Green Kinsham Hall Green Clent Drakes Broughton Littleworth Pie Corner Long Green Wildmoor Kemerton Edgiock Grimley Dodford Norton Queenhill Trimpley Lower Moor Cofton Hackett Drugger's End Foxlydiate Belbroughton Areley Kings Lenchwick Linkend Cotheridge Cross Bank Priestfield Winterfold Broome Rochford Stoulton Hill Croome Stoke Bliss Matchborough Interfield Brotheridge Green Kyre Westmancote Spennells Linthurst Hollybush Monkwood Green Sledge Green Astley Broad Marston Barbourne Piper's Hill Earl's Croome Moseley Stanbrook Broad Common Owlhill Stanklyn Sherrard's Green Charlton Snead Common Perryfields Marl Bank Picken End Hall Flat Shatterford Earl's Common Noutard's Green Lickhill Birtsmorton Upper Wick Murcot Tunnel Hill Clevelode Worlds End Suckley Green Corse Lawn Mill End Saleway Sedgeberrow Summerfield Chaddesley Corbett Timberhonger Crossway Green Burcot Hanley Castle Abbots Morton Low Hill Hopwood Stonehall Chatley Park Gate Cookhill Little London Hartlebury Draycott Holt Fleet Sweet Green North Littleton Mustow Green Gilbert's End Guller's End North Malvern Powick Norton Shawbrook Tutnall Teddington Hands Woodgate Weatheroak Hill Chadwick Hanley Swan Upper Moor Upper Howsell Guarlford Link Top Astley Burf Bell Green Greenhill Hallow Broom Hill Badsey Alfrick Pound Comberton Cropthorne Barnt Green Defford Oddingley Besford Woodsfield Heath Green Hallow Heath Dawshill Cutnall Green Little Eastbury Webheath Oakenshaw Newtown Lower Bentley Hunt End Pink Green Kempsey Trotshill Britannia Square Rashwood Bockleton Goom's Hill Chase End Street Kyre Park Winyates Green White Ladies Aston Beckford Cross St Godwalds West End Lickey End Sandford Purshull Green Broughton Green The Lakes Offenham Cross Suckley Knowl Clifton upton Teme Fernhill Heath Abberton Lower Heath Pensham Huntsbridge Crowle Buckbury Salwarpe Collett's Green Broughton Hackett Welland Stone Southcrest Aldington Headless Cross Bateman's Green Pershore Hardwick Green Sale Green Hales Park Suckley Branson's Cross Park Farm Wichenford Low Habberley Dunstall Common Woodrow Sharpway Gate Hill End Woodcote Green Newnham Bridge Frogsmarsh Little Acton Libbery Gadfield Elm Batchley Hinton on the Green Newbridge Green Cobley Hill The Hook Bredon Littleworth Trueman's Heath Castle Hill Churchill Baughton Hill Chawson Valley Yarhampton Cross Howsen Upper Catshill Cooksey Green Dines Green Stonepits South Littleton Smite Hill Stoke Heath Bell Heath Upper Marlbrook Phepson Barnard's Green Westlands Bengeworth Hanley William Ripple Halfkey Wickhamford Windmill Hill Doddenham Camer's Green Stone Leapgate Rushock Netherton Low Hill Cowsden Kendal End Wilden Kent's Green Eldersfield Pin's Green Kington Stoke Wharf Ross Green Feckenham Evesham Bromsgrove Berry Hill Greenlands Wants Green Lime Street Upper Wyche Uphampton Inkford Podmoor Rhydd Green Brockamin Dunley Pinvin Nineveh Hoden Childswickham Holberrow Green Bryan's Green Slideslow Dunhampstead Catshill Arrowfield Top Foley Park Callow End Pebworth Ramsden Moor End Kitwell Baynhall Elms Green Bushley Green Hindlip Harbours Hill Summerhill Cherry Orchard Stoney Hill Upper Bentley Lower Clent Dagtail End Old Storridge Common Aston Fields Stoneybridge Little Welland Huddington Upper Rochford Northwick Drakes Cross Bevere Shoulton King's Green St Michaels Acton Great Malvern Gilvers Lane Beach Hay Ankerdine Hill Hunnington Neight Hill Frankley Hill Ravenhills Green Saxon's Lode Alfred's Well Upper Arley Woodgates Green Hadley Lower Strensham Romsley Hill Broad Heath Brayswick Cakebole Aggborough Elmley Castle Astwood Holy Cross Kingswood Sidemoor Longdon Heath Waresley Blakeshall St Peter the Great Wythall Hurcott Village Fladbury Cross Ronkswood Offmore Farm Greenway Charlton Hampton Lovett Berrington Green Eight Oaks Lea End Yarhampton Sneads Green New End Elmley Lovett Kerswell Green Knighton on Teme Worms Ash Birch Acre Leigh Sinton Moon's Moat Hagley Wick Caunsall Little Beckford Hadzor Upper Haselor Franche Yieldingtree Ombersley Lower Hook Nineveh Smith End Green Castlemorton Rushwick Horsham Lower Town Chawson Hill Furze Good's Green Malvern Common Pole Elm Bretforton Rumbow Cottages Little Malvern Broadmore Green Upton upon Severn Charford High Green Upper Ham Bastonford Abbeydale Bugle Gate Woodrow The Walshes Diglis Holt Heath Greenhill Longdon Frankley Lineholt Common Hartle Green Street Frankley Green Bayton Common Grafton Flyford Lulsley Dormston Shernal Green The Grove Pound Green Lower Wyche Blakedown Eastham Wolverley Stock Green Clifton upon Teme Warndon Broombank Headley Heath Lower Westmancote Alvechurch Harvington Knightwick Walton Pool Footrid Blackpole Lickey Tenbury Wells Broadwas Ullington Sinton St Peter The Great Holt End Lower Lightwood Lower Wick Marsh End Witton The Burf Tardebigge Lower Wolverton Witton Hill Stoke Prior Fladbury Pensax Walkwood Cobbler's Corner Buckridge Titton Berrow Church Lench Hollywood Finstall Harpley Burlish Park Comhampton Kidderminster Bordesley Far Forest Darbys Green St John's Woolmere Green Pound Bank Longley Green Great Witley Dunhampton Pound Bank Leigh Alfrick Broadwaters Whiteleaved Oak Abbotswood Martley Newtown Willow Green Lineholt Mount Pleasant Stoke Pound Habberley Hartlebury Common White End Bickley Brook End Blackminster Bredicot Chadbury