Retail Marketing in Boxford

Get in touch

Retail Advertising in Boxford

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in RG20 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Boxford (Berkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Earley Winkfield Row Bray Wick Stratfield Mortimer Brightwalton Holt Stanford End Ascot Swallowfield Trash Green Barkham Purley on Thames Ham Marsh Lambourn Woodlands Billingbear Longlane Padworth Common Skinners Green St Leonardshill Weston Aldermaston Wharf Winter Hill Sheepdrove Calcot Colthrop The Holt Stone Copse Windsor Tutts Clump West Woodhay Crockham Heath Eddington Pingewood Tickleback Row Sulhampstead Bannister Upper End Dowlesgreen Lower Caversham Stubbles Easthampstead Englefield Wick Hill Woolhampton Jennetts Hill Oakley Green Whitehouse Green Temple Farleywood Stud Green Touchen-end Stubbings Borough Marsh Sanham Green Leverton Hungerford The Village Langley Common Chaddleworth Woodside Whiteknights Water Oakley Yattendon Reading Cockpole Green Skimpedhill Bagnor Eton Shaw Quick's Green Midgham Brookside Easton South Ascot Woodley Burchett's Green Lambourn Owlsmoor Myrke Hungerford Newtown Hungerford Poyle Hanworth Thatcham Sunnymeads Emmbrook West End Cookham Rise Crazies Hill Chalvey Jealott's Hill Four Houses Corner Wargrave Newell Green The Ridges Broomhall Warren Row Kiln Green Southend East Fields Westbrook Tittenhurst Avington The Rise Martin's Heron Shepherd's Hill Burghfield Common Beenham Stocks Hoe Benham Moss End Knowl Hill Tilehurst Leckhampstead Thicket Boyn Hill Beedon Great Hollands Little Sandhurst Four Points Holly Cross Sulham The Mount Hurley Arborfield Cross Bullbrook Marsh Benham Brimpton East Garston Woodlands Winkfield Street Binfield Grove Tidmarsh Gardeners Green Twyford Holloway West End Nodmore Hawthorn Hill Cranbourne Remenham Hill Wellhouse Ufton Green Priestwood Sutton Mile End Horsemoor Woodley Green Charvil Stanmore Plaistow Green Lower Padworth Farnborough Matthewsgreen Britwell Aston Chavey Down Churchend Upper Basildon Datchet Common World's End Fawley Midgham Green Paley Street Beedon Hill Enborne North Ascot Parker's Corner Broadmoor Estate Maidenhead Whitley Wood Brands Hill Kintbury White Waltham Mount Pleasant Wickham Eling Combe Birch Hill Whistley Green Woolley Green Maiden's Green Farley Hill Titcomb Burnt Hill Bisham Hollingsworth Crowthorne Speen Bucklebury Alley Chapel Row Lower Green Enborne Row New Town Burghfield Hill Shinfield Shurlock Row Brimpton Common Stockcross Eastbury Welford Wash Common Theale Cabbage Hill Whitegrove Winding Wood Cold Harbour Salt Hill Hare Hatch Winnersh Clapton Ryeish Green Hurst Eton Wick Bowsey Hill Catmore Hermitage Woodlands St Mary Winterbourne Amen Corner Holme Green Aldermaston Temple Park Popeswood Whitley Spital Aldermaston Soke Greenham Dedworth Miles's Green Donnington Braywoodside The Slade Haughurst Hill Poundgreen North Street Little Hungerford Altmore Boxford Remenham Sunninghill Hungerford Green Inkpen Arborfield Goddard's Green Eastheath Sulhamstead Bannister Upper End East Ilsley Winkfield Place Church Lammas Wasing Brightwalton Green Westrop Green Wash Water Sulhamstead Fishery College Town Forest Park Hythe End Oare Ashampstead Green Stitchens Green Chapel Green Wexham Court Bucklebury Highway Hillgreen Speenhamland Brightwalton Mortimer Moneyrow Green Langley Wraysbury Ruscombe Old Windsor Furze Platt Holyport Ufton Nervet Caversham Sulhamstead Abbots Beech Hill Trapshill The Holt Sonning Old Warren Pangbourne Bradfield Grazeley Bracknell Woodspeen Three Mile Cross Woose Hill Halfway Pinkneys Green Chieveley New Town Ravenswood Village Settlement Ashampstead Leckhampstead Bury's Bank Upton Cookham Dean Southcote Aldworth Wildridings Hell Corner Cheapside Datchet Newbury Great Lea Common Bigfrith Slough Crown Wood Frilsham Upton Park Fifield Woodlands Park West Ilsley Littlewick Green Arborfield Garrison Finchampstead Cold Ash Upper Bucklebury Cox Green Hopgoods Green Wokingham Emmer Green Harmans Water East Garston Crookham Curridge Compton Parsonage Green Hyde End Merryhill Green Little Heath New Greenham Park Wickham Heath Horton The Warren Caversham Heights South Fawley Sheffield Bottom Hamstead Marshall Streatley Cookham Ashmore Green Applehouse Hill Bray Lower Basildon Littlefield Green Cippenham Beenham's Heath Upper Green Whatscombe Waltham St Lawrence Sunningdale Downend Brockhill Binfield Park Anvilles Hurley Bottom Blacknest Clewer Green Goldfinch Bottom Grazeley Green Spencers Wood Binfield Ownham Upper Lambourn Upper Woolhampton Sindlesham Peasemore Southend Kiff Green Schoolgreen Stanford Dingley Sandhurst Wick Hill Maidenhead Court Upper Wargrave Riseley Clewer New Town North Town Elcot North Heath Horncastle Calcot Row Heathlands West Fields Padworth Lower Earley The Throat Shefford Woodlands Burghfield Hemdean Bottom Westridge Green Warfield Winkfield Great Shefford Tittle Row Mell Green Bothampstead Colnbrook Inkpen Common Eversley Nuptown Wawcott Clewer Village Hampstead Norreys Beenham Frogmill Upton Lea Coley