Retail Marketing in Adstock

Get in touch

Retail Advertising in Adstock

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in MK18 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Adstock (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Spurlands End Little Wood Corner Calverton Ascott Springfield Cublington Ashley Green Stokenchurch Rowsham North Lee Towerage Fox Milne Cryers Hill Thornborough Pednormead End Sedrup Water Eaton Lower Weald Lower Pollicott Lathbury Knotty Green Crownhill Stoke Hammond Townsend Whitney Akeley Knowlhill Edlesborough Love Green Crownfield Nup End Beacon's Bottom Weston Underwood Lower Woodend Shenley Church End Tickford End Loudwater Green Hailey Lent Rise Chearsley Great Brickhill Ledburn Cressex Boarstall Quarrendon Darvillshill Chackmore Church End Bradenham Chessmount Chenies Great Linford Denbigh West Poundon Slapton Shenley Lodge Chesham Bois Penn Bottom Berryfields Ellesborough Little Kimble Bolbeck Park Castlethorpe Middle Weald Tingewick Water Stratford Elmhurst Woburn Sands Coombe Austenwood Westcroft Rose Hill Upper Winchendon Worminghall Chetwode Fishermead Orchard Leigh Botley Holtspur Ivinghoe Princes Risborough Woughton Park Widmer End Green End Elfield Park Walton Hall Hollybush Hill Bury End Ford Hitchambury Northend North End The Bowl Brinklow Lower Cadsden Dorney Salden Greatgap Whitchurch Lacey Green Turville Honeyburge Beamond End Flackwell Heath Mount Pleasant Simpson Swanbourne Pheasant's Hill Ibstone Weedon Ashendon Waddesdon Horton Wymbush Gawcott Petsoe End Pond Park Tinkers Bridge Wooburn Aston Sandford Clanking Seer Green Downhead Park Aston Clinton Upper Hartwell Summer Heath Ludgershall Dorney Reach Tattenhoe Willen Sheepridge Green End Wendover Bourne End Beachampton Linden Village Newtown Church End Medmenham Studley Green Wavendon North Marston Manor Park Stoke Mandeville Sands Gibraltar Boveney Chartridge Denham Milton Keynes Village Hoggeston Buffler's Holt Penn Heelands Nether Winchendon Speen Atterbury Newport Pagnell Hedsor Broughton Eaglestone Mentmore Bragenham World's End Dagnall Mop End Middle Green Lillingstone Lovell Emberton East Burnham Marlow Common Netherfield Clayhill Coffee Hall Great Hivings Linford Wood Fawley Tylers Green Ballinger Bottom Crafton Chisbridge Cross Redmoor Lent Drayton Beauchamp Soulbury Cadmore End Two Mile Ash Downley Sherington Great Kimble Hillesden Lower Hartwell South Heath Blakelands Little London Stratton Chase Northfield Stewkley Great Missenden Upper North Dean Bye Green Wing Ham Green Bancroft Park Church End Haversham Old Farm Park Wolverton Mill South Stonebridge Kingsey Frieth Shenley Wood Bancroft Burroughs Grove Tetchwick Walter's Ash Hyde End Hunt's Hill Ilmer Kiln Farm Wardrobes Filgrave Halton Hilltop Hedgerley Hill Verney Junction Heath End Radnage Greenleys Hardwick New Denham Thorney Parslow's Hillock Longwick Lower End Sprig's Alley Booker Tathall End Tongwell Swan Bottom Conniburrow Coleshill Rotten Row Whelpley Hill Chalfont Common Lillingstone Dayrell Astwood Southend Westbury Walnut Tree Kingswood Chicheley Parmoor Lower North Dean Marsworth Singleborough Bennett End Woodhill Great Kingshill Stoke Poges Prestwood Padbury Wooburn Green Gayhurst Nearton End South End Wendover Dean Grange Farm Langley Corner Skirmett Newton Longville Chalkshire Moor Common New Bradwell George Green Stoke Goldington Rout's Green Bellingdon Horn Hill Shipton Lee Ballinger Common Nash Lee Bradwell Common Lenborough Middle Claydon Fleet Marston California Higher Denham Chalfont St Peter Newlands Tatling End Fawley Bottom Shipton Willen Lake Giffard Park Tilbrook Fenny Stratford Horton Wharf Calvert Lower Bois Little Marlow Mundaydean Bottom Bledlow Ridge Walton Chesham Chilton Stony Stratford Buckland Common Little Missenden Caldecote Sills Yard Walton East Claydon Bleak Hall Church End Amersham Wexham Street Holmer Green Quainton Moor End Mantles Green Fulwell Hulcott Long Crendon Page Hill Fullers Slade Ley Hill Farnham Park Winslow Widmoor Broughton Crossing Bovingdon Green Cores End High Wycombe Brook End Hawridge North Crawley Alscot Startop's End Winterhill Bolter End Marlow Bottom Chalfont Grove Pitchcott Richings Park Stewkley Dean Bierton Hanslope Well End Maids Moreton Great Hampden Wolverton Mill Owlswick Upper Weald Dorton Hedgerley Church End Tyringham Biddlesden Littleworth Common Bedgrove Blue Bridge Hughenden Valley Little Chalfont Caldecotte Nash Tinkers End Barley End Little Crawley Bledlow Oldbrook Aston Abbotts Botolph Claydon Foscote Bottrells Close Bletchley Watermead Peartree Bridge Buckingham Newton Leyes Easington Goddards Pitstone Hill Fulmer Redland End Piddington Winchmore Hill Monkston Oakhill Chalfont St Giles Horsenden Leadenhall Thornton Kents Hill The Badgers Lake End Hyde Heath Campbell Park Cold Brayfield Bradwell Abbey Bradville Mill End Southcourt Micklefield Granborough Fort End Westcott Berghers Hill Saunderton Lee East End Terrick Broughton Lane End Terriers Willen Park Little Linford Browns Wood Stoke Green Hambleden Cheddington West End Ivinghoe Aston Iver Heath Littlecote Haddenham Furzton Beaconsfield Turville Heath Bockmer End Whaddon Great Horwood Central Milton Keynes Saunderton Wingrave Mobwell Neath Hill Charndon Flowers Bottom Marsh Gibbon Great Holm Marsh Dinton Heath End Whiteleaf Pitstone Little Boys Heath Ashland Little Horwood Haydon Hill Bryant's Bottom Woolstone Woodham Pennyland Hazlemere Dunsmore Lower Ascott Iver Wycombe Marsh Wood Green Lavendon Hodge Lea Shenley Brook End Monks Risborough Clifton Reynes Waterend Little Brickhill Saunderton Pheasants Butler's Cross Stratford Fields Rooksley Shreding Green Buckmoorend Shalstone Old Wolverton Layters Green Hunt's Green Wavendon Gate Danesfield Taplow Griffitts Yard Woodrow Kingsmead Creslow Holly Green Leckhampstead Waterside Kimble Wick Forty Green Weston Turville Moulsoe Wolverton Mill East Hardmead Lee Common Hotley Bottom Brook End Edgcott Hedgerley Green Horsleys Green Warrington Marlow St Leonards Penn Street Oxley Park Beanhill Meadle Burnham Cholesbury Loosley Row Twyford Downs Barn Fingest Naphill Addington Wroughton Park Milton Keynes Lye Green Northall Victoria Park Dadford Furzton Lake Hillesden Hamlet Bucklandwharf Rush Green Littleworth Corner Asheridge Mursley Little Ickford Loughton Monkston Park Ditchfield Turweston Buckland Egypt Skittle Green Pitch Green Wotton Underwood Aylesbury Farnham Common Shabbington Newton Blossomville Rockwell End Tyler's Hill The City Wheeler End Amersham Common Diggs Olney Colstrope Dunton Stony Green Oakley Upper Pollicott Gerrards Cross Codmore Stantonbury Stone South End Little Hampden Greenlands Adstock Bradwell Drayton Parslow Walton Court Smokey Row Radclive Wilton Park Burcott Amersham Old Town Jordans Ravenstone Burcott Askett Chivery Medbourne The Lee Little Frieth Bow Brickhill Kingsash West Wycombe Preston Bissett Far Bletchley Upton Kingston Fern Emerson Valley Woughton on the Green Pitstone Green Walton Manor Amersham on the Hill Westlington Grendon Underwood Farnham Royal Lee Gate Pednor Bottom Ickford Latimer Hollingdon Long Street Hazeley Cuddington Baker's Wood Middleton Steeple Claydon Wolverton Stacey Bushes Wooburn Moor Bishopstone Brill Oving Wooburn Common Forty Green Barton Hartshorn Little Kingshill Grove Lee Clump