Retail Marketing in Cores End

Get in touch

Retail Advertising in Cores End

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SL8 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Cores End (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
East Burnham Little Chalfont Woughton on the Green Denham Great Kingshill Peartree Bridge Speen Ditchfield Berghers Hill Rush Green Bockmer End Hunt's Green Gerrards Cross Bourne End Long Street Broughton Hillesden Hamlet Winslow Walton Thornborough Newton Longville Hedsor Kents Hill Chenies Westcroft Bovingdon Green Pennyland Halton Saunderton Cholesbury Griffitts Yard Little Kimble Whaddon Bennett End Mill End Beamond End Bledlow Ridge Brook End Nether Winchendon Haversham Kingsash Edlesborough Loughton Charndon Kingsey Walton Manor Gayhurst Nup End Lathbury Bishopstone Simpson Lower Cadsden High Wycombe Bancroft Newtown Turville Medbourne Winchmore Hill Great Missenden Lower Ascott Elmhurst Bottrells Close Lacey Green Bledlow Slapton Redland End Ashland Wheeler End Chisbridge Cross Botley Fleet Marston Sprig's Alley Wolverton Mill South Mursley Marlow Bottom Walton Oxley Park Widmer End Fawley Pednor Bottom Stratford Fields Tingewick Chetwode Little Kingshill Hollingdon Wingrave Shreding Green Ivinghoe Farnham Common Tinkers Bridge Calverton Sedrup Bleak Hall Gibraltar Olney Verney Junction Great Holm Nearton End Twyford Westbury Wendover Dean Upton Wymbush Kingsmead Lavendon Egypt Buckland Maids Moreton Bierton Tyringham Bradwell Common Turville Heath Marsh Saunderton Dadford Hulcott Wilton Park Little Brickhill Upper Weald Church End Butler's Cross Fullers Slade Radclive Little London Tyler's Hill Moor End Asheridge Woughton Park Fulmer Tongwell Jordans Salden Waterside Wycombe Marsh Spurlands End Steeple Claydon Emerson Valley Startop's End North End Water Eaton Stoke Poges Wavendon Rotten Row Cuddington Princes Risborough Barton Hartshorn Loudwater Chesham Bois Little Crawley Dagnall Broughton Shalstone Moulsoe Ford Thornton Chalkshire Skirmett Stratton Chase Stoke Mandeville Warrington Colstrope Coleshill Swan Bottom Chesham Beacon's Bottom Thorney Victoria Park Caldecote Bye Green Buckingham Hodge Lea Holtspur Willen Park Ravenstone West End Upper Hartwell Waterend Horsenden Wood Green World's End Shabbington Burcott Singleborough Heath End Westcott Aston Sandford Cheddington Lee Clump Woolstone Crownhill Little Boys Heath Parslow's Hillock Grange Farm Creslow Cublington Burcott Great Hivings Dorney Reach Clayhill Mobwell Ivinghoe Aston Tinkers End Linden Village Northall Westlington Oakley Nash Forty Green Drayton Beauchamp Bancroft Park Lye Green Beanhill Weedon Sheepridge Piddington Littleworth Common Chilton Pitchcott Cold Brayfield Marsworth Askett Marlow Foscote Middleton Lane End Milton Keynes Chessmount North Crawley The City Whelpley Hill Skittle Green Clanking Stony Green Marsh Gibbon Monkston Park Wooburn Codmore Layters Green Smokey Row Whitney Hawridge Heelands Stewkley Dean Middle Green Wolverton Mill East Preston Bissett Chalfont St Peter Edgcott Fulwell Broughton Crossing Little Marlow Stokenchurch Wavendon Gate Furzton Stewkley The Bowl Woodrow Bryant's Bottom Grendon Underwood Townsend Baker's Wood Padbury Little Missenden Nash Lee Pitstone Green Leadenhall Widmoor Lower Weald Tathall End Bolter End Buckmoorend Fawley Bottom Cryers Hill Littlecote Shenley Lodge Barley End Tickford End Stony Stratford Mentmore Linford Wood Pheasant's Hill Little Hampden Moor Common Penn Neath Hill Clifton Reynes Rooksley Chivery Lower Bois Great Kimble Cores End Austenwood Kingswood Old Farm Park Latimer Quainton Darvillshill Botolph Claydon Bucklandwharf Northfield Denbigh West North Marston Bradville Chalfont Grove Woodham Tilbrook Terrick Bolbeck Park Oving Coffee Hall Fort End Marlow Common Springfield Pitstone Well End Stacey Bushes Parmoor Little Linford Conniburrow Church End Green Hailey Stoke Green Burroughs Grove Bradenham Mount Pleasant Hunt's Hill Wendover Hedgerley Medmenham Whitchurch Upper Winchendon Chicheley Diggs Alscot Stoke Goldington Bedgrove Monks Risborough Bury End Lee Common Mantles Green Wooburn Common Lent Rise Mop End Worminghall Pednormead End Water Stratford Hazeley Hyde Heath Kiln Farm Chalfont St Giles Woodhill Hilltop Knowlhill Amersham Old Town Green End Greatgap Orchard Leigh Ellesborough Biddlesden Horn Hill Hedgerley Hill Kingston Horton Pitstone Hill Lower North Dean Hazlemere Knotty Green Whiteleaf Two Mile Ash Shenley Wood Chartridge Shipton Elfield Park New Bradwell Wolverton Mill Granborough Ashendon Soulbury Great Linford Woburn Sands Calvert Middle Weald Turweston The Lee Meadle Lower Woodend Hughenden Valley Langley Corner East End Hyde End Tatling End Penn Bottom Danesfield Hedgerley Green Micklefield Greenlands George Green Saunderton Lee South Heath Ledburn Redmoor Bragenham Green End Hotley Bottom Wooburn Moor Lenborough Love Green California Wooburn Green Greenleys Giffard Park Hollybush Hill Amersham Tetchwick Booker Milton Keynes Village Brook End Castlethorpe Sherington Heath End Ley Hill Ballinger Common Akeley Newton Leyes Easington Horsleys Green Burnham Filgrave Sills Yard Pond Park Poundon Wardrobes South End Emberton Loosley Row Crownfield Little Ickford Newlands Great Brickhill Lent Wexham Street Pitch Green Walnut Tree Lower Hartwell Old Wolverton Addington Lillingstone Lovell Farnham Royal Buffler's Holt Amersham Common Owlswick Rose Hill Quarrendon Cressex Lake End Bow Brickhill Dunsmore Dinton Naphill Bradwell Abbey Willen Lake Bellingdon Winterhill Amersham on the Hill Seer Green Downley St Leonards Haydon Hill South End Brill Longwick Page Hill Fishermead Kimble Wick Lillingstone Dayrell Weston Turville Blue Bridge Aylesbury Forty Green Radnage Chackmore Great Horwood Long Crendon Newport Pagnell Iver Heath Brinklow Ballinger Bottom Beachampton North Lee Penn Street Church End Hambleden Walton Court Upper Pollicott Fox Milne Haddenham Summer Heath Dunton Hitchambury Coombe Church End Willen Monkston Newton Blossomville Stonebridge Manor Park Great Hampden Watermead Little Horwood Boveney Eaglestone Petsoe End Cadmore End Campbell Park Weston Underwood Furzton Lake Chearsley Farnham Park Fenny Stratford Terriers Little Frieth West Wycombe Church End Fern Holmer Green Bradwell Taplow Lower Pollicott Ludgershall Higher Denham Aston Clinton Walter's Ash Hillesden Ham Green Boarstall Northend Lee Gate Middle Claydon Atterbury Dorney Rockwell End Blakelands Flackwell Heath Shenley Church End Wing Tattenhoe Prestwood Honeyburge The Badgers Horton Wharf Oldbrook Netherfield Walton Hall Stone Caldecotte Wolverton Hanslope Waddesdon Gawcott Oakhill New Denham Southend Studley Green Downs Barn Flowers Bottom Frieth Browns Wood Rout's Green Little Wood Corner Berryfields East Claydon Goddards Tylers Green Swanbourne Ibstone Iver Ashley Green Upper North Dean Hardmead Downhead Park Wotton Underwood Mundaydean Bottom Crafton Drayton Parslow Ickford Stantonbury Far Bletchley Astwood Southcourt Ilmer Sands Wroughton Park Rowsham Chalfont Common Littleworth Corner Central Milton Keynes Stoke Hammond Richings Park Adstock Fingest Ascott Beaconsfield Holly Green Hardwick Dorton Shenley Brook End Pheasants Aston Abbotts Bletchley Grove Leckhampstead Lower End Shipton Lee Hoggeston Buckland Common Towerage