Retail Marketing in Layters Green

Get in touch

Retail Advertising in Layters Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SL9 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Layters Green (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Upton Elmhurst Botolph Claydon Great Holm Stone Kingswood Drayton Beauchamp Hambleden Furzton East Claydon Greatgap Caldecote Piddington Woburn Sands Singleborough Northend Upper Hartwell Marlow Common Stony Stratford Blakelands Newtown Goddards Speen Nash Waterend Chartridge Tinkers Bridge Little Brickhill Wooburn Green Holly Green Kimble Wick Tinkers End Tingewick Fullers Slade Warrington Monkston World's End Penn Street Great Kingshill Greenlands Southcourt Church End Tilbrook Addington Ledburn Bradwell Common Ascott Dunsmore Mill End Broughton Buckmoorend Crownhill Castlethorpe Mentmore Middleton Little Linford Naphill Chesham Filgrave Old Wolverton Tickford End Giffard Park Studley Green Edgcott Mobwell Moor Common Petsoe End Ley Hill Tongwell The Bowl Lower Weald Little Chalfont Lower Woodend Hazeley Padbury Kingston Waterside Iver Little Marlow Colstrope Waddesdon Loughton Winterhill Whaddon Pitchcott Tyringham Hilltop Ditchfield Smokey Row Amersham on the Hill Broughton Kiln Farm Olney Walton Court Shenley Brook End Gibraltar North End Buckland Central Milton Keynes Green End Marsh Gibbon Great Hampden Fawley Rooksley Prestwood Stratford Fields Little Kimble Rose Hill Grange Farm Cadmore End Radclive Sills Yard Furzton Lake Beamond End Beaconsfield Kingsmead Dorney Reach Haversham Cheddington Springfield Page Hill Love Green Linden Village Downhead Park Astwood Eaglestone Fern Bolbeck Park Bockmer End Gerrards Cross Turville Heath Peartree Bridge Tyler's Hill Maids Moreton Boveney Wavendon Gate Bedgrove New Denham Little Horwood Bradwell Baker's Wood Marlow Bottom Ford Ludgershall Sands Holtspur Hedgerley Hill Water Stratford Drayton Parslow Higher Denham Berghers Hill Bennett End East End Salden Stacey Bushes Cublington Beacon's Bottom Heelands Burcott Chivery Water Eaton Micklefield Redmoor Frieth Monkston Park Shipton Lee Boarstall Bryant's Bottom Woodrow Wooburn Common Bancroft Shenley Church End Little London Nearton End Emberton Horton Brill Hollingdon Lake End Horsleys Green Flackwell Heath Stantonbury Swan Bottom Lower Bois Soulbury Fenny Stratford Hunt's Green Alscot Walton Turweston Mop End Fulwell Ballinger Bottom Codmore Great Missenden Winchmore Hill Green Hailey Booker Chalfont Grove Great Brickhill Ravenstone Wexham Street Summer Heath West End Pheasant's Hill Tetchwick Chenies Moulsoe Church End Wardrobes Long Street Buffler's Holt Heath End Dorton Wendover Dean Beanhill Worminghall Chetwode Lillingstone Dayrell Skirmett Bucklandwharf Westcroft Latimer Halton Dagnall Little Wood Corner Little Ickford Emerson Valley Barton Hartshorn Little Boys Heath Cressex Tatling End Saunderton Blue Bridge Upper Winchendon Towerage Bourne End Wycombe Marsh Barley End Hillesden Bolter End Chalkshire Botley Buckingham Greenleys Pednormead End Medmenham Rotten Row Wooburn Moor Forty Green Stoke Hammond Parslow's Hillock Pitstone Green Marsworth Stoke Green Burroughs Grove Saunderton Orchard Leigh Lower North Dean Aston Abbotts Littlecote High Wycombe Bledlow Ridge Pitstone Crafton Campbell Park Little Frieth Askett Tathall End Hardwick Shipton Bierton Southend St Leonards Old Farm Park Bradenham Rout's Green Newlands Quarrendon Shabbington Charndon Hedgerley Chesham Bois Chisbridge Cross Marsh Watermead Slapton Woodhill Berryfields Lillingstone Lovell Burcott Newton Blossomville Whiteleaf Bishopstone Diggs Mursley Ickford Foscote Middle Weald Lower Pollicott South End Holmer Green Poundon Austenwood West Wycombe Nether Winchendon Chackmore Chalfont St Peter Wolverton Mill East South Heath Swanbourne Fulmer Heath End Bragenham Cryers Hill Coombe Asheridge Woughton Park Leadenhall Dorney Bledlow Widmoor Leckhampstead Butler's Cross Twyford Westlington Bletchley Pheasants Fleet Marston Elfield Park Winslow Lower Hartwell Amersham Old Town New Bradwell Wolverton Mill Forty Green Townsend Penn Bottom Stoke Goldington Kents Hill Penn Walton Manor Amersham Pond Park Bury End Wing Horton Wharf Tattenhoe Newport Pagnell Biddlesden Caldecotte Pitch Green Upper Pollicott Buckland Common Littleworth Common Turville Church End Meadle Egypt Radnage Conniburrow Lower Ascott Westbury Hulcott Victoria Park Taplow Hollybush Hill Wotton Underwood Church End Linford Wood Parmoor Clifton Reynes Milton Keynes Village Haydon Hill Lee Common Knowlhill Griffitts Yard Lathbury Saunderton Lee Hoggeston Upper Weald Stokenchurch Nup End George Green The Badgers Clanking Medbourne Sherington Farnham Park Shalstone Gayhurst Cold Brayfield Princes Risborough Hawridge Northfield Stewkley Oving Crownfield Newton Leyes Browns Wood Darvillshill Akeley Rush Green Hardmead Stony Green Willen Park Wilton Park North Crawley Weston Turville Sprig's Alley Pennyland Hillesden Hamlet Chilton Whitney Hitchambury The City Beachampton Quainton Terriers Terrick Monks Risborough Manor Park Calverton Wheeler End Weedon Layters Green Cuddington Dadford Ashland Dunton Chalfont St Giles Honeyburge Oldbrook Weston Underwood Marlow Great Hivings Farnham Common Skittle Green Bradville Dinton Coffee Hall Hedgerley Green Horsenden Stratton Chase Little Kingshill Aston Sandford Lent Rise Preston Bissett Littleworth Corner Bleak Hall Wolverton Moor End Wendover Lower Cadsden Lee Gate Brook End Richings Park Creslow Upper North Dean Startop's End Knotty Green California Fox Milne Little Crawley North Lee Hazlemere Stonebridge Lower End Mantles Green Hunt's Hill Little Missenden Mundaydean Bottom Danesfield Northall Mount Pleasant Grove Well End Pitstone Hill Fawley Bottom Horn Hill Grendon Underwood Neath Hill Flowers Bottom Lee Clump Stoke Mandeville Wooburn Steeple Claydon North Marston Oakhill Stoke Poges Edlesborough Lye Green Wavendon Walton Cores End Newton Longville Oxley Park Thornton Aston Clinton Great Kimble Walton Hall Pednor Bottom Lenborough Loudwater Sheepridge Ibstone Green End Atterbury Fort End Kingsash Westcott Hyde End Bow Brickhill Lacey Green Lent Burnham Gawcott Amersham Common Wood Green Ballinger Common Wingrave Redland End Bancroft Park Walnut Tree Fingest Iver Heath Wolverton Mill South Seer Green Granborough Woughton on the Green Hyde Heath Jordans Hughenden Valley Chearsley Willen Lake Brook End Cholesbury Walter's Ash Rockwell End Stewkley Dean Denham Nash Lee Bottrells Close Whitchurch Two Mile Ash Willen Bovingdon Green Clayhill Ivinghoe Shenley Wood Langley Corner Great Linford Ashley Green Little Hampden Long Crendon Widmer End Ilmer Hotley Bottom Downley Ivinghoe Aston Easington Simpson Church End Brinklow Ellesborough Hodge Lea Verney Junction Haddenham Wymbush Kingsey Hanslope Aylesbury Chessmount Sedrup Owlswick Bradwell Abbey Middle Claydon Shenley Lodge Chicheley Ashendon Downs Barn Bye Green East Burnham Lavendon Lane End Chalfont Common Netherfield South End Thorney Tylers Green Far Bletchley Denbigh West Spurlands End Loosley Row Great Horwood Milton Keynes Fishermead Adstock Bellingdon Woolstone Calvert Broughton Crossing Whelpley Hill Wroughton Park Hedsor Middle Green Shreding Green Thornborough Rowsham Woodham Ham Green The Lee Longwick Coleshill Oakley Farnham Royal