Retail Marketing in Pitstone Hill

Get in touch

Retail Advertising in Pitstone Hill

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HP23 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Pitstone Hill (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Chivery Little Linford Poundon Brook End Creslow Knotty Green Berryfields Wolverton Mill East Aston Clinton Alscot Turville Heelands Wilton Park Green End Bradwell Drayton Beauchamp Burroughs Grove Hillesden Hamlet Flowers Bottom Marlow Upper Winchendon Haydon Hill Dorney Reach Ashendon Shabbington Calverton Sherington George Green Prestwood West End Whelpley Hill Shipton Great Brickhill Conniburrow Fullers Slade Bancroft Cholesbury Nup End Stewkley Redmoor Speen Hanslope Swan Bottom Southend Kimble Wick Whitney Marsworth Brook End Ellesborough Bourne End Stonebridge Orchard Leigh Bradville Jordans Shalstone Blakelands Hazlemere Dinton Castlethorpe Netherfield Colstrope Little Hampden Skittle Green Asheridge Tinkers Bridge Chesham Bois Ilmer Horn Hill Great Kingshill Tyringham Great Hivings Wolverton Mill South Pheasants Hyde Heath Upton Bockmer End Amersham Old Town Buffler's Holt Middleton Terriers Brinklow Shipton Lee Far Bletchley Wycombe Marsh Higher Denham Lillingstone Dayrell Newlands Bradenham The Lee New Denham Sedrup Fulwell Water Stratford Biddlesden Great Horwood Heath End Bennett End Clayhill Elmhurst Holtspur Bellingdon Ibstone Little Brickhill Tathall End Mantles Green Moulsoe Kingsey Kingswood Pitchcott Thornborough Amersham Mobwell Preston Bissett New Bradwell Beachampton Peartree Bridge Stony Stratford Lower Cadsden Dagnall Wotton Underwood Tilbrook Sills Yard Church End Kiln Farm Chesham Oving Wendover Dean East Claydon Flackwell Heath Linford Wood Mursley Tattenhoe Newport Pagnell Burnham Mill End North Crawley Thornton East Burnham Bradwell Common Radclive Hollingdon Singleborough Tylers Green Frieth Hedgerley Gibraltar Halton Wheeler End Addington Bye Green Lathbury Caldecotte Monkston Park Ley Hill Crownfield Ludgershall Akeley Grange Farm Victoria Park Berghers Hill Edgcott Nether Winchendon Manor Park Radnage Walton Rowsham The Badgers Edlesborough Weston Turville Steeple Claydon Chalfont St Peter Wolverton Mill Church End Leckhampstead Farnham Royal Monkston Littlecote Westbury Fawley Bottom Cold Brayfield Wymbush Downley Botley Ditchfield Grendon Underwood Quarrendon Micklefield Lee Clump The Bowl Greatgap Chenies Petsoe End Nash Beamond End Tingewick Easington Astwood Saunderton Lee Sheepridge Piddington Lower North Dean Penn Street Loosley Row Rotten Row Woughton Park Mop End Bancroft Park Wooburn Moor Willen Clanking Taplow Holmer Green Horsenden Bledlow Ridge Diggs Crafton Bury End Hughenden Valley Whitchurch Fingest Stewkley Dean Furzton East End Chilton Neath Hill Dunton Dorney Bovingdon Green Great Linford Little Marlow Lacey Green Spurlands End Elfield Park Ashland Newton Leyes North End Hazeley Church End Springfield Little Missenden Lent Rise Bolter End Waterside Green End Chartridge Worminghall Medmenham Wroughton Park Long Crendon Tinkers End Fort End Stoke Hammond Wavendon Denbigh West Upper Pollicott Fulmer Aston Abbotts Barton Hartshorn South Heath Gerrards Cross Lower End Fishermead Moor Common Knowlhill Hunt's Green Danesfield Parslow's Hillock Stony Green Bishopstone Walter's Ash Wooburn Common Winterhill Milton Keynes Iver Heath Little Ickford Gawcott Pednormead End Haddenham Woodrow Walton Hall Dunsmore Haversham Stratton Chase Eaglestone Forty Green Shenley Lodge Broughton Crossing Shreding Green Ickford Rooksley Sands Towerage Lye Green Hoggeston Verney Junction Chalfont Common Marsh Gibbon Ham Green Lavendon Mundaydean Bottom Furzton Lake Shenley Brook End Pheasant's Hill Lower Bois Littleworth Common Loudwater Love Green Lower Pollicott Hardwick Dadford Wexham Street Heath End Rockwell End Blue Bridge Walton Pitstone Hill Cublington Little Horwood Stoke Green Two Mile Ash Bottrells Close Moor End Buckland Thorney Wooburn Middle Green Forty Green Skirmett Wing Ivinghoe Aston Princes Risborough Church End Simpson Lenborough Central Milton Keynes Langley Corner Emerson Valley Fern Tickford End Ballinger Bottom Aylesbury Marlow Bottom Wood Green Stoke Poges Buckmoorend Stoke Mandeville Horsleys Green Ivinghoe Wendover Naphill Well End Smokey Row Emberton Pitstone Green Lake End Shenley Church End Coffee Hall Penn Stantonbury Pednor Bottom Woodhill Downhead Park Stratford Fields Chearsley Woolstone Great Hampden Loughton Chisbridge Cross High Wycombe Bucklandwharf Walnut Tree Lent Campbell Park Nearton End Upper Hartwell Newton Longville Northfield Penn Bottom Layters Green Cores End Lower Woodend Salden Leadenhall Little Frieth Cryers Hill Hunt's Hill Hedsor Lower Weald Beacon's Bottom Chackmore West Wycombe Fawley Ledburn Beaconsfield Waterend Woburn Sands World's End Studley Green Bledlow Egypt Browns Wood Horton Wharf Turweston Aston Sandford Latimer Padbury Kingsash Baker's Wood Upper Weald Hotley Bottom Clifton Reynes Stokenchurch Watermead Ascott Saunderton Chalfont Grove Kents Hill Seer Green Little Kingshill Great Holm Hedgerley Green Drayton Parslow Shenley Wood Barley End Great Kimble Townsend Fenny Stratford Little Crawley Honeyburge Winchmore Hill Bragenham Boveney Olney Great Missenden Wingrave Milton Keynes Village Tetchwick Soulbury Hollybush Hill Burcott California Linden Village Fleet Marston Cadmore End Hardmead Richings Park Parmoor Grove Griffitts Yard Oakley Tatling End Page Hill Ravenstone Hedgerley Hill Bolbeck Park Lower Hartwell Lee Common Longwick Medbourne Fox Milne South End Atterbury Wooburn Green Lee Gate Stacey Bushes North Marston Askett Westcroft Maids Moreton Hilltop Austenwood Monks Risborough Slapton Green Hailey Whaddon Darvillshill Hillesden Stoke Goldington Twyford Chicheley Beanhill St Leonards Willen Park South End Bierton Broughton Meadle Bryant's Bottom Hodge Lea Ashley Green Downs Barn Woughton on the Green Amersham on the Hill Summer Heath Littleworth Corner Hyde End Granborough Mount Pleasant Quainton Northall Coleshill Long Street Burcott Oldbrook Weedon Hitchambury Adstock Lillingstone Lovell Chessmount Newton Blossomville Lower Ascott Filgrave The City Wavendon Gate Northend Startop's End Widmer End Little Kimble Cuddington Cheddington Whiteleaf Calvert Pitstone Church End Chetwode Southcourt Cressex Brill Foscote Wolverton Charndon Old Wolverton Marsh Bradwell Abbey Old Farm Park Buckland Common Redland End Greenlands Hambleden Bow Brickhill Farnham Common Upper North Dean Little London Chalfont St Giles Rout's Green Oxley Park Pitch Green Walton Manor Walton Court Westlington Saunderton Water Eaton Woodham Pennyland Butler's Cross Lane End Horton Caldecote Waddesdon Ford Crownhill Kingsmead Gayhurst Bedgrove Hawridge Wardrobes Owlswick Rush Green Botolph Claydon Swanbourne Weston Underwood Middle Claydon Holly Green Warrington Middle Weald Sprig's Alley Goddards Booker Hulcott Pond Park Marlow Common Mentmore Codmore Winslow North Lee Nash Lee Amersham Common Bletchley Dorton Turville Heath Newtown Giffard Park Westcott Denham Boarstall Coombe Chalkshire Iver Ballinger Common Little Wood Corner Little Chalfont Terrick Tongwell Stone Little Boys Heath Widmoor Kingston Broughton Tyler's Hill Oakhill Greenleys Willen Lake Bleak Hall Farnham Park Rose Hill Buckingham