Retail Marketing in Shreding Green

Get in touch

Retail Advertising in Shreding Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SL0 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Shreding Green (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Baker's Wood Emberton Wolverton Mill East Buckland Common West Wycombe Bishopstone Worminghall Bledlow Ridge Edlesborough Furzton Bottrells Close Sprig's Alley Willen Lake Downs Barn The Lee Nash Austenwood Grendon Underwood Conniburrow Wing Addington Hyde Heath Horton Wharf Gawcott Tingewick Greenlands North Marston Stony Green Little Marlow Bradwell Forty Green Bradenham Wooburn Green Cuddington Mount Pleasant Southend Woughton Park Shenley Lodge Botley Great Kimble Amersham Common Calvert Wooburn North Lee Fenny Stratford Petsoe End Wavendon Gate Higher Denham Oxley Park Peartree Bridge Wendover Wolverton Mill Northend The Bowl Brill Foscote Berryfields Northfield Fulwell Tinkers End Broughton Crossing Wymbush Cublington Alscot Saunderton Church End Whiteleaf Turweston Hyde End Swanbourne Rush Green Gerrards Cross Southcourt Aston Sandford Rowsham Sedrup Whaddon Lake End Mundaydean Bottom Green Hailey Princes Risborough Singleborough Aston Clinton Lower End Frieth Dorton Stone Ellesborough Redland End Lower Ascott Little Linford Chalfont Grove Blue Bridge Haddenham Stokenchurch Wavendon Granborough Bucklandwharf Rout's Green Rockwell End Stoke Goldington Goddards Hotley Bottom Charndon Drayton Parslow Soulbury Hunt's Hill Fleet Marston Chalkshire Sheepridge Westbury Padbury Walnut Tree Little Missenden Astwood Ford Shabbington Ballinger Bottom Gibraltar Upper Winchendon Milton Keynes Village Campbell Park Green End Woodham Netherfield Chalfont St Giles Nash Lee Oakley Salden Chivery Berghers Hill Little Horwood Pitstone Rotten Row Upper Hartwell Upper North Dean Bow Brickhill Ickford Water Stratford Lower North Dean California Newton Blossomville Stantonbury Chessmount Smokey Row Mobwell Sills Yard Medmenham Manor Park Grove Denbigh West Skittle Green Loosley Row Taplow Spurlands End Tattenhoe Lillingstone Dayrell Lenborough Widmer End Great Hampden Monkston Wheeler End Grange Farm Little Kimble Great Missenden Radnage Ascott Amersham on the Hill Lee Clump Burnham Chenies Fox Milne Redmoor Kingswood Chartridge Wendover Dean Preston Bissett Lent Church End Loudwater Hedgerley Langley Corner Rose Hill Horn Hill Lye Green Bradwell Abbey Buckland North Crawley Oving Elfield Park Bockmer End Fawley Broughton Bellingdon Bury End Brook End Hedsor Pednormead End Startop's End Westcroft Flowers Bottom Hedgerley Hill Bovingdon Green Shalstone Heath End Thornton Summer Heath Newton Longville Askett Knotty Green New Denham Boarstall Bradwell Common Kingston Ditchfield Lacey Green Ludgershall Little Brickhill Hawridge Coleshill Shipton Tylers Green Well End Pitchcott Blakelands Cores End Orchard Leigh Shreding Green Upton Marlow Common Moulsoe Waddesdon Mursley Owlswick Middle Claydon Winterhill Great Kingshill Littleworth Corner Dunsmore Verney Junction Hanslope Darvillshill Long Crendon Fishermead Studley Green Maids Moreton Filgrave Upper Pollicott Winslow Swan Bottom Crownhill Brook End Latimer Wexham Street Bletchley Hedgerley Green Marlow Bottom Drayton Beauchamp Ley Hill Oldbrook George Green Hitchambury East End Hillesden Parmoor Towerage The City East Claydon Wolverton Leckhampstead Ilmer Penn Bottom Pitch Green Pitstone Hill Pond Park North End Walton Court Waterend Little Crawley Egypt Wood Green Cryers Hill Moor End Ashland Fulmer Bancroft Park Northall Woodhill Flackwell Heath Parslow's Hillock Shenley Church End Kiln Farm Upper Weald Layters Green Water Eaton Seer Green Walton Tickford End Atterbury Church End Whitney Tilbrook Monkston Park Ashendon Bolbeck Park Fern Hazeley Pheasant's Hill Terrick Lane End Adstock Holtspur Giffard Park Beanhill High Wycombe Great Hivings Farnham Park Akeley Fingest Weston Underwood Chalfont St Peter Milton Keynes Tongwell Hollingdon Bye Green Middleton Downley Lavendon Tatling End Lee Common Hambleden Woughton on the Green Weston Turville South Heath Stony Stratford Greatgap Bourne End Honeyburge Little Chalfont Downhead Park Monks Risborough Stacey Bushes Two Mile Ash Page Hill Bancroft Caldecote Stoke Mandeville Wroughton Park Prestwood Green End Ivinghoe Aston Willen Park Fawley Bottom Saunderton Marlow Hodge Lea Stoke Hammond Tyringham Heelands Broughton Townsend Pitstone Green Haversham Aylesbury Twyford Lower Cadsden Burroughs Grove Marsh Bennett End Hardmead Sands Walter's Ash Penn Street Church End Barley End Turville Heath Dunton Tinkers Bridge Nether Winchendon St Leonards Bradville Hughenden Valley Naphill Hillesden Hamlet Browns Wood Quarrendon Cadmore End Diggs New Bradwell Cold Brayfield Lent Rise Cressex Beacon's Bottom Dinton Old Farm Park Iver Warrington Griffitts Yard Dorney Reach Mentmore Horton Calverton Hoggeston Elmhurst Little Wood Corner Walton Manor Bolter End Buckmoorend Ivinghoe Saunderton Lee Linden Village Walton Micklefield Stewkley Dean Chetwode Little London Newport Pagnell Holmer Green Amersham Old Town Turville Coombe South End Newtown Butler's Cross Central Milton Keynes Gayhurst Lower Hartwell Forty Green Skirmett Widmoor World's End Little Boys Heath Thorney Chisbridge Cross Hollybush Hill Wooburn Moor Stratford Fields Codmore Horsenden Woburn Sands Barton Hartshorn Little Hampden Dorney Newlands Rooksley Speen Loughton Easington West End Winchmore Hill Linford Wood Neath Hill Burcott Thornborough Westlington Hulcott Fullers Slade Cholesbury Little Ickford Chicheley Horsleys Green Wycombe Marsh Beachampton Ravenstone Crafton Leadenhall Dagnall Piddington Heath End Shenley Brook End Pennyland Chesham Bois Bleak Hall Quainton Moor Common Creslow Asheridge Chilton Stoke Green Boveney Cheddington Medbourne Kingsmead Walton Hall Lower Woodend Ballinger Common Wolverton Mill South Chalfont Common Booker Furzton Lake Ham Green Colstrope Bragenham Aston Abbotts Greenleys Shenley Wood Oakhill Biddlesden Little Frieth Willen Buckingham Botolph Claydon Radclive Littlecote Fort End Long Street Castlethorpe Wooburn Common Mill End Tathall End Kents Hill Mantles Green Olney Lathbury Springfield Woodrow Woolstone Ibstone Nearton End Denham Amersham Great Brickhill Edgcott Hazlemere Knowlhill Love Green Kimble Wick Watermead Hilltop Crownfield Stonebridge Lillingstone Lovell Church End Bledlow Penn Clanking Littleworth Common Hunt's Green Beamond End Clifton Reynes Shipton Lee Farnham Common Middle Weald Bierton Hardwick Great Linford Terriers Wingrave Stoke Poges Kingsash Wilton Park Kingsey Lower Pollicott Lower Weald Pednor Bottom Burcott Clayhill Great Holm Weedon Haydon Hill Stratton Chase Chesham Wotton Underwood Stewkley Jordans Chearsley Ledburn Victoria Park Eaglestone Brinklow Iver Heath Poundon Tetchwick Tyler's Hill Wardrobes East Burnham Pheasants Meadle Middle Green Longwick Whelpley Hill Ashley Green Simpson Bryant's Bottom Danesfield Buffler's Holt Great Horwood Westcott Mop End Waterside Old Wolverton Coffee Hall Sherington Marsh Gibbon Holly Green Marsworth South End Beaconsfield Far Bletchley The Badgers Slapton Steeple Claydon Little Kingshill Farnham Royal Bedgrove Lee Gate Chackmore Nup End Dadford Whitchurch Halton Richings Park Newton Leyes Caldecotte Emerson Valley Lower Bois