Retail Marketing in Stoke Mandeville

Get in touch

Retail Advertising in Stoke Mandeville

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HP22 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Stoke Mandeville (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Weston Turville Jordans Hanslope Walter's Ash Downley Great Hampden Grange Farm Kingsmead Hyde Heath Tinkers Bridge Wingrave Little Ickford Cholesbury Penn Marlow Bottom Sprig's Alley Chalfont St Peter Newton Blossomville Horn Hill Willen Lake Furzton Lake Horton Linden Village Tickford End Green End Skittle Green Stratton Chase Stony Green Twyford Bleak Hall Well End Wexham Street Little Brickhill Medbourne Greatgap Kingswood Stokenchurch Oakhill Cores End Lent Rise Fleet Marston Hillesden Holly Green Shipton Lee Ditchfield Upper North Dean Lower Bois Gerrards Cross Bury End Willen Stonebridge Bradwell Common Upper Hartwell Maids Moreton Whiteleaf Denbigh West Wotton Underwood North Marston Higher Denham Cadmore End Cressex Drayton Parslow California Great Linford Blakelands Tetchwick South End Castlethorpe Poundon Turweston Upper Pollicott Burnham Berryfields Moulsoe Weedon Newport Pagnell Woughton Park Little London Longwick Meadle Flackwell Heath Austenwood Lower End Little Chalfont Fort End Shalstone Crownhill Chicheley Cold Brayfield Oxley Park Botolph Claydon Baker's Wood Nash Filgrave Shabbington Towerage Marsh Gibbon Wroughton Park Smokey Row Parmoor Hambleden Springfield West Wycombe Bishopstone Beachampton Walnut Tree Tatling End New Bradwell Linford Wood Mount Pleasant Latimer Aston Abbotts Southend Beacon's Bottom Wavendon Gate Summer Heath Walton Court Denham Fishermead Stoke Hammond Little Kimble Nearton End Newlands Brinklow Westcroft Downhead Park Rush Green Sheepridge Great Horwood Barton Hartshorn Chalkshire Bradwell Lower Hartwell Hitchambury Netherfield Caldecote Beanhill Colstrope Granborough Winchmore Hill Bierton Kingston Wendover Dean Peartree Bridge Grendon Underwood Ivinghoe Aston Eaglestone Weston Underwood Monks Risborough Buckland Clanking Water Eaton Lane End Verney Junction Saunderton Lee Ickford Wooburn Green Codmore Calvert Fulwell Ashley Green Westlington Milton Keynes Victoria Park Little Wood Corner Bovingdon Green Great Missenden Page Hill Fenny Stratford Two Mile Ash Winslow Elmhurst Gawcott Piddington Middle Claydon Bancroft Park Hedgerley Bellingdon Conniburrow Gayhurst Pednor Bottom Broughton Crossing Bourne End Rose Hill Walton Manor Horsenden Marlow Common Moor End Fullers Slade Drayton Beauchamp Oakley Aylesbury Saunderton Petsoe End Mentmore Loughton Little Frieth Tathall End Bolbeck Park Biddlesden Oldbrook Winterhill Worminghall Hedgerley Green Speen Layters Green South End Milton Keynes Village Hillesden Hamlet Upper Winchendon Butler's Cross Bledlow Ridge Upper Weald Easington Whitchurch Richings Park Goddards North Crawley Neath Hill Chilton Old Wolverton Shenley Church End Broughton Green End Kents Hill Chalfont Common Stewkley Dean Tylers Green Little Marlow Great Holm Brook End Browns Wood Botley Chisbridge Cross Wilton Park Horsleys Green Farnham Royal Wycombe Marsh Adstock Greenlands Woolstone Northall Whitney Chackmore Hyde End Beaconsfield Church End Bradenham Marsh Berghers Hill Bye Green Great Brickhill Halton Iver Heath Tingewick Ashland Fulmer Redland End Hilltop Steeple Claydon Tyringham Ballinger Common Stone Griffitts Yard Widmoor Studley Green Taplow Hollybush Hill Mundaydean Bottom Littlecote Downs Barn Wolverton Mill East Lower Cadsden Chenies Iver Little Missenden Woughton on the Green Westbury Bradville Waterend Dadford Chesham Beamond End Startop's End Church End Ham Green Singleborough Broughton Monkston Park The Bowl Lower Pollicott World's End Middleton Bolter End Skirmett Swan Bottom Cublington Hughenden Valley Southcourt Wymbush Terriers Marsworth Stoke Mandeville Ludgershall Pennyland Nash Lee Rockwell End South Heath Emerson Valley Lye Green Bucklandwharf Bradwell Abbey Langley Corner Farnham Common Whelpley Hill The Lee Bottrells Close Alscot Central Milton Keynes Newtown Radnage Turville Hardmead Danesfield Wooburn Chessmount Burcott Fawley Northend Sands Moor Common Walton Lent Holtspur Leckhampstead Woodham Walton Hall Stratford Fields Rooksley Coffee Hall Pond Park Dunsmore Booker Love Green Cryers Hill Dorney Bedgrove George Green Wavendon Pitstone Hill Sills Yard Fawley Bottom Shenley Brook End Dinton Waddesdon North Lee Dunton Fern Creslow Egypt Church End Ford Grove St Leonards Barley End The City Chalfont Grove Gibraltar Knotty Green Lower North Dean Cheddington Amersham on the Hill Diggs Far Bletchley Asheridge Little Horwood Hunt's Green Ley Hill Hazlemere Lower Weald Wood Green Ilmer Monkston Dorton Haddenham Upton Buckland Common Slapton Bennett End Simpson Amersham Common Old Farm Park Hunt's Hill Stantonbury Lee Gate Nup End High Wycombe Hodge Lea Emberton Addington Forty Green Dorney Reach Thorney Spurlands End Bockmer End Prestwood Crownfield Burroughs Grove Frieth Lower Woodend Heath End Watermead Ledburn Green Hailey Boarstall Ivinghoe Pitch Green Littleworth Corner Tilbrook Leadenhall Fox Milne Little Boys Heath Buckmoorend Rowsham Tyler's Hill Little Hampden Edgcott Brill Sedrup Clayhill Amersham Old Town Heath End Naphill Westcott North End Stoke Poges Lacey Green Hardwick Widmer End Rotten Row Redmoor Padbury Stewkley Elfield Park Little Linford Great Kingshill Caldecotte Hollingdon Sherington Edlesborough Darvillshill Turville Heath Woburn Sands Hoggeston Wardrobes Chetwode Hawridge Shreding Green Hedgerley Hill Penn Street Atterbury Penn Bottom West End Quarrendon Newton Leyes Newton Longville Walton Ballinger Bottom Lee Clump Pednormead End Wolverton Mill Pitstone Wheeler End Wooburn Common Rout's Green Olney Coombe Pitstone Green Whaddon Brook End Stoke Green Kiln Farm Tinkers End Bragenham Soulbury Lee Common Preston Bissett Farnham Park Mop End Cuddington Long Crendon Wolverton Forty Green Thornton Ravenstone Terrick Haydon Hill Hazeley Woodrow Mursley Pheasant's Hill Salden Boveney Manor Park Saunderton Chivery Hulcott Church End Giffard Park Micklefield Bow Brickhill Hedsor Mobwell Buckingham Orchard Leigh Kimble Wick Amersham Ibstone Little Kingshill Thornborough Tattenhoe Seer Green Shipton Great Kimble Middle Green Loosley Row Wendover Chearsley Wooburn Moor Great Hivings Greenleys Clifton Reynes Mantles Green Lake End Aston Clinton Bledlow Medmenham Willen Park Ellesborough Ashendon Littleworth Common Middle Weald Charndon Astwood Warrington Hotley Bottom Kingsash Tongwell Woodhill Oving Long Street Pitchcott Lenborough Aston Sandford Chartridge Water Stratford Knowlhill Coleshill Fingest Stoke Goldington Heelands Bancroft Church End Blue Bridge Wing New Denham Parslow's Hillock East End Buffler's Holt Stony Stratford Marlow Little Crawley Stacey Bushes Honeyburge Kingsey Akeley Pheasants Calverton Foscote Shenley Wood Holmer Green Northfield Nether Winchendon Quainton Burcott Ascott Lathbury Furzton Crafton Flowers Bottom The Badgers Lower Ascott Lavendon Owlswick Radclive Chalfont St Giles Lillingstone Dayrell Loudwater Bletchley East Claydon Askett Haversham Campbell Park Wolverton Mill South Bryant's Bottom Mill End Lillingstone Lovell Townsend Swanbourne Waterside East Burnham Horton Wharf Dagnall Princes Risborough Chesham Bois Shenley Lodge