Luxury Brand Advertising in Stoke Mandeville

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Luxury Brand Marketing in Stoke Mandeville

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Stoke Mandeville

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HP22 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Stoke Mandeville

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Stoke Mandeville

True luxury need not be directly communicated but instead experienced.

Consumers in Stoke Mandeville like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Stoke Mandeville

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Austenwood Pond Park Slapton Wymbush Old Wolverton Moor Common Baker's Wood Taplow Pitstone Hill Lacey Green Ickford Clifton Reynes Pitstone Green Wilton Park Elmhurst Heath End Chesham Bois Buckmoorend Woughton Park Wavendon Whelpley Hill Greatgap Hedgerley Green Chenies Thornborough Manor Park Lent Rise Church End The Bowl Milton Keynes Village Wexham Street Verney Junction Terrick Horn Hill East Claydon Rush Green Woolstone Hoggeston Medmenham Crownhill Little Chalfont Conniburrow Little Missenden Wheeler End Bleak Hall Dunsmore Fishermead Bockmer End Hardwick Two Mile Ash Jordans Wardrobes Oakhill Dunton Holtspur Orchard Leigh Downley Westlington Chicheley Hyde End Fulmer Lower End Great Hampden Lathbury Mantles Green Heelands Tongwell Hunt's Green Padbury Downhead Park Northall The City Dorney Aston Sandford Pitchcott Cheddington Chalfont St Giles Downs Barn Little Linford Swanbourne Granborough Aston Clinton Newton Blossomville Upper Hartwell Studley Green Chackmore Shreding Green Forty Green Denbigh West Ledburn Ballinger Common Worminghall Tatling End Radnage Littleworth Corner Well End Dorton Hodge Lea Barton Hartshorn Fawley Southend Emerson Valley Walton Cressex Berryfields Brook End Sands Beaconsfield Aston Abbotts Warrington Little Wood Corner Latimer Lillingstone Dayrell Holmer Green Farnham Common Chearsley Buffler's Holt Stony Stratford Ascott Halton Hardmead Mop End Farnham Royal Griffitts Yard Nup End Gawcott Chetwode Southcourt Eaglestone Danesfield Astwood Swan Bottom South End Hulcott Church End Willen Park Horton Nash Lee Fawley Bottom Heath End Little Kingshill Grove Stony Green Sedrup Green Hailey Green End Middle Weald Peartree Bridge Horsleys Green Lent Hambleden Cores End Botley Turville Heath Newlands Furzton Askett Lane End Lee Gate Shenley Brook End Piddington Rooksley Pednor Bottom Egypt Stratford Fields Great Linford Spurlands End Penn Kingsash Great Horwood Goddards Iver Heath Barley End Tickford End Booker Chartridge Milton Keynes Tyringham Widmer End Chivery Tilbrook Coffee Hall Tinkers Bridge Wavendon Gate Loudwater Kimble Wick Leadenhall Steeple Claydon Fulwell Northend Lower Ascott Meadle Bradenham Tylers Green Wolverton Filgrave North Marston Oxley Park Creslow Smokey Row Summer Heath Love Green Newton Longville North Crawley Ilmer South Heath Flowers Bottom Stonebridge Linden Village Bennett End Stewkley Great Kimble Far Bletchley Radclive Westbury Alscot Winslow Fort End Bottrells Close Bellingdon Chalfont Grove Drayton Beauchamp Stoke Poges Shipton Lee Singleborough Middle Claydon The Badgers Waterside Mobwell Micklefield Stoke Green Buckland Hotley Bottom Little Marlow Redland End Bierton Victoria Park Asheridge Knowlhill Longwick Marlow Common Clayhill Wooburn Ashendon Great Hivings Furzton Lake Little Ickford Butler's Cross Bryant's Bottom Winchmore Hill Boveney Marlow Watermead Lenborough Weedon Haydon Hill Walton Manor Wendover Dean Horton Wharf Kiln Farm Newtown Hedgerley Botolph Claydon Long Street Prestwood Beacon's Bottom Quainton Westcroft Drayton Parslow Townsend Giffard Park Sprig's Alley Broughton Wood Green Denham Little Horwood Moor End Saunderton Lee Whaddon Tyler's Hill Loughton Wolverton Mill South Weston Turville Calverton Petsoe End Stantonbury Old Farm Park Ley Hill Salden Ivinghoe Church End Middleton Bedgrove Woughton on the Green The Lee Shenley Church End Stone Castlethorpe Ludgershall Mundaydean Bottom Coombe Bourne End Bledlow Ridge Greenleys Westcott Amersham Old Town Bury End Chalkshire Cadmore End Ivinghoe Aston Kingsey Saunderton Fox Milne East Burnham Mentmore Stoke Mandeville Springfield Shenley Wood Adstock Bradwell Abbey Quarrendon Monkston Park Amersham on the Hill New Bradwell Bye Green Princes Risborough Monkston Penn Bottom Woodrow Terriers Chalfont Common Skittle Green Netherfield Bovingdon Green North End Flackwell Heath Shipton Cryers Hill Cuddington Campbell Park Turweston Ditchfield Chalfont St Peter Wendover Lower Bois Dinton Long Crendon Lillingstone Lovell Haddenham Hedsor Cholesbury Shenley Lodge Bow Brickhill South End Medbourne Lower Hartwell Tinkers End Little Crawley Tetchwick West Wycombe Rowsham Fleet Marston Fingest Page Hill Sills Yard Leckhampstead Colstrope Redmoor Edgcott Olney Pednormead End Lower Weald Upton Oving Wooburn Common Sheepridge Water Stratford Ballinger Bottom Tathall End Soulbury Berghers Hill Walton Court Tingewick Simpson Woodham Lavendon Nether Winchendon Beamond End Layters Green Bletchley Hanslope Wycombe Marsh Kingsmead Wingrave Cublington Burnham Iver Rout's Green Chessmount Clanking Bucklandwharf Forty Green Walton Hall World's End High Wycombe Fern Parslow's Hillock Coleshill Fenny Stratford Hughenden Valley George Green West End Upper Pollicott Horsenden Ham Green Beanhill Nearton End Little Kimble Mursley Pitstone Upper Winchendon Water Eaton Burroughs Grove Great Holm California Loosley Row Parmoor Great Brickhill Brook End Moulsoe Maids Moreton Bradwell Common Lower North Dean Twyford Willen Lake Thornton Middle Green Buckingham Central Milton Keynes Ashley Green Hazlemere Neath Hill Marlow Bottom Shabbington Fullers Slade Church End Atterbury Hillesden Hamlet Monks Risborough Widmoor Bolter End Startop's End Brill Little Boys Heath Littleworth Common Pheasant's Hill Little Frieth Newton Leyes Lower Pollicott Wroughton Park Walton Ellesborough Towerage Charndon East End Littlecote Bancroft Park Darvillshill Kingston Buckland Common Blue Bridge Hawridge Thorney Whiteleaf Browns Wood Ravenstone Oldbrook New Denham Stewkley Dean Ashland Stokenchurch Diggs Dagnall Langley Corner Willen Bradville Brinklow Wolverton Mill Wotton Underwood Hazeley Stratton Chase Bolbeck Park Broughton Green End Gerrards Cross Winterhill Aylesbury Higher Denham Haversham North Lee Waddesdon Amersham Oakley Mill End Blakelands Hollingdon Pitch Green Rockwell End Marsh Great Missenden Broughton Crossing Crafton Upper North Dean Grange Farm Hilltop Sherington Pheasants Edlesborough Pennyland Chesham Easington Lye Green Nash Bancroft Owlswick Hyde Heath Greenlands Emberton Frieth Chilton Kingswood Walnut Tree Wooburn Moor Little Brickhill Lake End Great Kingshill Stacey Bushes Caldecotte Gayhurst Walter's Ash St Leonards Honeyburge Codmore Burcott Preston Bissett Caldecote Lower Woodend Ford Boarstall Addington Hollybush Hill Lee Clump Marsh Gibbon Hunt's Hill Speen Seer Green Burcott Penn Street Woodhill Waterend Rotten Row Dadford Foscote Northfield Ibstone Tattenhoe Dorney Reach Calvert Turville Cold Brayfield Elfield Park Crownfield Whitney Mount Pleasant Hitchambury Stoke Hammond Richings Park Skirmett Kents Hill Little Hampden Grendon Underwood Hedgerley Hill Woburn Sands Bledlow Rose Hill Upper Weald Hillesden Wooburn Green Linford Wood Little London Farnham Park Shalstone Wolverton Mill East Gibraltar Holly Green Lower Cadsden Church End Chisbridge Cross Poundon Bragenham Wing Bradwell Whitchurch Naphill Amersham Common Akeley Lee Common Newport Pagnell Biddlesden Beachampton Knotty Green Saunderton Stoke Goldington Weston Underwood Marsworth Bishopstone