Retail Marketing in Willen Park

Get in touch

Retail Advertising in Willen Park

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in MK15 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Willen Park (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Studley Green Newton Longville Boarstall Love Green Hillesden Pheasant's Hill Tyringham Watermead Cadmore End Tattenhoe Bradwell Bierton Tathall End Kiln Farm Berryfields Slapton Great Kingshill Ballinger Common Bellingdon Great Hivings Marlow Common Edlesborough Gibraltar Widmer End Wingrave Codmore Botolph Claydon Hunt's Hill Mursley Denbigh West Church End Griffitts Yard Leckhampstead South Heath Radnage Little Kimble Chicheley Chetwode Little Crawley Northend Horton Rout's Green Grendon Underwood Buffler's Holt Simpson Coffee Hall Marsh Gibbon Cryers Hill Peartree Bridge Great Horwood Grove Woodham Sedrup California Hardmead Greatgap Chessmount Hardwick Wooburn Common Redmoor Wilton Park Hedgerley Hill Sheepridge Little Marlow Crafton Stony Stratford Wendover Dean Hunt's Green Ludgershall Shenley Lodge Kingsmead Chilton Fleet Marston Thornton Victoria Park Penn Street Sills Yard Farnham Park Bradwell Abbey Rockwell End Gayhurst Marlow Bottom Terriers Rowsham Walton Court Parslow's Hillock Lent St Leonards Blakelands Waddesdon Burnham Oving Tetchwick Lillingstone Dayrell Church End Monkston Charndon Ickford Southend Middleton Downs Barn East Burnham Broughton Crossing Lower Hartwell Mundaydean Bottom Honeyburge Aylesbury Brook End Wotton Underwood Little Brickhill Spurlands End Hilltop Haversham Great Brickhill Ditchfield Bedgrove The City Southcourt Nash Lee Cold Brayfield Lacey Green Emberton Towerage Flowers Bottom South End Creslow Wooburn Moor Haddenham Shenley Brook End Bledlow Ridge Horton Wharf Turweston Botley Kingsey Northall Mill End Buckmoorend Oldbrook Biddlesden Swan Bottom Moor End Wolverton Mill East Longwick Wolverton Askett Aston Sandford Lower Pollicott Taplow Preston Bissett Lathbury The Bowl The Lee Castlethorpe Burcott Colstrope Summer Heath Goddards Wooburn North Lee Little Ickford Little Hampden Wymbush Beachampton Upper Weald Fulwell Bockmer End Loosley Row Northfield Kents Hill Townsend Forty Green Milton Keynes Giffard Park Grange Farm Medbourne Oakhill Quarrendon Penn Bottom Little Frieth Lenborough Woolstone Dorney Lee Common Little Wood Corner Chalfont Common Sprig's Alley Bolbeck Park Buckland Iver Beacon's Bottom Central Milton Keynes Walton Manor Austenwood Newton Blossomville Orchard Leigh Petsoe End Pitchcott Lower Cadsden Ellesborough Linden Village Woughton Park Westcroft Higher Denham Caldecote Amersham Old Town Littleworth Common Denham The Badgers Shenley Wood Kingswood Sherington Hodge Lea Barley End Green End Green Hailey Walton Hall Kimble Wick Water Stratford Walter's Ash Holly Green Walnut Tree Hollybush Hill Bancroft Brinklow Foscote Knowlhill Upper Hartwell Ledburn Hitchambury Easington Shipton Lee Bleak Hall Bovingdon Green Bow Brickhill Swanbourne Loughton Downley Wolverton Mill South Maids Moreton Newton Leyes Lower Bois Pheasants Fishermead Chisbridge Cross Clifton Reynes Stoke Hammond Newport Pagnell Tickford End Thorney Rotten Row High Wycombe Hambleden Mantles Green Little Horwood Granborough Broughton Skittle Green Oxley Park George Green Two Mile Ash Page Hill Twyford Frieth Springfield Tatling End Aston Clinton Weedon Shalstone Lower End Greenleys Moor Common Worminghall Heath End Lee Gate Forty Green Saunderton Little Chalfont Bishopstone Farnham Royal Bragenham Walton Great Kimble Holtspur North Marston Winterhill Green End Chalfont St Peter Micklefield Flackwell Heath Bryant's Bottom Horn Hill Stoke Green Bledlow Saunderton Lee Sands Rush Green Weston Turville Moulsoe Olney Emerson Valley Asheridge Upper Winchendon Dunton Fox Milne Ivinghoe Prestwood Hyde Heath Little Linford Diggs Wavendon Gate Stony Green Westlington Bury End Woburn Sands Latimer Pednormead End Calverton Lower Weald Nup End Medmenham Furzton South End Wardrobes Stone Little Kingshill Wheeler End Brill Amersham on the Hill North Crawley Dinton Quainton Lower North Dean Egypt Ilmer Langley Corner Calvert Lillingstone Lovell Hedgerley Green Newlands Startop's End Wendover Edgcott Church End Well End Woodhill Bradwell Common Hoggeston Fullers Slade Woughton on the Green Eaglestone Tongwell Bye Green Crownhill Wolverton Mill Stoke Mandeville Dagnall Blue Bridge Stratton Chase Redland End Fulmer Elfield Park Hazeley Ham Green Woodrow Wycombe Marsh Soulbury Rooksley Winchmore Hill Caldecotte Bennett End Willen Park Bottrells Close Aston Abbotts Thornborough Cublington Butler's Cross Chivery Tilbrook Loudwater Beanhill Chartridge Heath End Great Holm Bletchley Fort End Rose Hill Stacey Bushes Ford Hawridge Kingsash Alscot Chenies Drayton Beauchamp Gerrards Cross Barton Hartshorn Upton Ashland World's End Bradville Dadford Skirmett Booker Shabbington Old Farm Park Bucklandwharf Littlecote Broughton Waterside Shipton Richings Park Lee Clump East Claydon Bancroft Park Hughenden Valley Burcott North End Greenlands Wooburn Green Speen Steeple Claydon Wexham Street Stantonbury Old Wolverton West End Nash Walton Holmer Green Horsleys Green Chalkshire Amersham Common Haydon Hill Ascott Neath Hill Cressex Wavendon Manor Park Bolter End Warrington Little Missenden Buckland Common Padbury Ley Hill Farnham Common Milton Keynes Village Amersham Ibstone Pennyland Turville Chearsley Dorton Pond Park Stokenchurch Lye Green Nether Winchendon Gawcott Shenley Church End Heelands Whitney Saunderton Bradenham Jordans Coleshill Cores End Owlswick Littleworth Corner Penn Naphill Cheddington Hanslope Wing Radclive Brook End Beaconsfield Chesham Bois Drayton Parslow Browns Wood Willen New Denham Waterend Stewkley Atterbury Halton New Bradwell Hedsor Little Boys Heath Upper North Dean Mentmore Hollingdon Princes Risborough Addington Oakley Great Linford Verney Junction Horsenden Mobwell Stonebridge Tylers Green Clanking Lent Rise Mop End Elmhurst Hulcott Marsworth Far Bletchley Terrick Fingest Boveney Hillesden Hamlet Ashley Green Lane End Marsh Hazlemere Akeley Fawley Newtown Chackmore Shreding Green Long Crendon Ivinghoe Aston West Wycombe Adstock Nearton End Great Hampden Weston Underwood Westbury Chalfont St Giles Hotley Bottom Middle Claydon Marlow Furzton Lake Piddington Parmoor Knotty Green Lower Ascott Turville Heath Iver Heath Lake End Baker's Wood Church End Fawley Bottom Poundon Tinkers End Hedgerley Tyler's Hill Astwood Lavendon Whiteleaf Stewkley Dean Cuddington Whelpley Hill Coombe Wroughton Park Downhead Park East End Winslow Ashendon Fenny Stratford Mount Pleasant Little London Monks Risborough Dorney Reach Whitchurch Whaddon Conniburrow Filgrave Hyde End Layters Green Kingston Pitstone Hill Wood Green Upper Pollicott Buckingham Middle Weald Lower Woodend Bourne End Smokey Row Ballinger Bottom Fern Crownfield Danesfield Pednor Bottom Chesham Middle Green Chalfont Grove Stoke Poges Ravenstone Linford Wood Meadle Long Street Church End Tinkers Bridge Campbell Park Cholesbury Dunsmore Leadenhall Tingewick Netherfield Singleborough Monkston Park Clayhill Stoke Goldington Berghers Hill Darvillshill Seer Green Stratford Fields Pitstone Green Great Missenden Salden Westcott Widmoor Water Eaton Burroughs Grove Pitch Green Pitstone Beamond End Willen Lake