Retail Marketing in Crich

Get in touch

Retail Advertising in Crich

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DE4 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Crich (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Tintwistle Press Ogston Cubley Common Chesterfield Hull End Temple Normanton Woodhead Shirley Poolsbrook Annwell Place New Sawley Hulland Village Over Burrows Penny Green Alkmonton Church Town Kniveton Coton Park Repton Palterton Burbage Freebirch Mapperley Ilkeston Junction Edensor Ible Ault Hucknall Bole Hill Sutton on the Hill Brough Old Whittington Hemming Green Canholes Priestcliffe Ditch Castle Gresley Hartington Millers Green Tinkersley Boylestone Church Gresley Eckington Hadfield Littlemoor Fallgate Calke Wyaston Netherthorpe Langwith Junction Farlands Booth Ashleyhay Shirland Hill Somersal Calton Lees Radbourne Common Rosliston Stanton Gate Longcliffe Stony Houghton Lower Thurvaston Cock Alley Thulston Denby Bottles Shipley Mount Pleasant Bradwell Cross o' th' hands Churchtown Derby Newtown Stanton Lees Higher Crossings Newton Birdholme Hales Green Great Longstone Etwall Pratthall Dinting Vale Lullington Upper Hartshay Leaden Knowl Brightgate Larklands Kirk Hallam Hathersage Booths Mount Pleasant Shatton Eaves Knoll Morleymoor Hobroyd Chapel-en-le-Frith Offerton Harpur Hill Lower Dinting Buckland Hollow Brook Bottom Ednaston Grangemill Mapleton Holbrook Crewton Pentrichlane-end Ambergate Westthorpe Bramley Vale Northwood Holmesdale South Normanton Plaistow Ballidon Ilkeston Rawson Green Longford Wheston Codnor Breach Swadlincote Barlborough Tansley Fernilee Holmewood Chunal Coldeaton Brand Side Hockerley Burntheath Matlock Bank Peasehill Cowhill Spancarr Little Bolehill Winster Hulland Moss Mickley Hargatewall Yeldersley Hollies Woodville Marlpool Snelston Dale End Birleyhay Cowley Fenny Bentley Trentlock Pilsbury Newbold Moor Windmill Summerwood Top The Gutter Lower Birchwood Bradley Hardwick Higher Chisworth Malcoff The Bungalows Woolley Ridgeway Moor Elton Over Leigh Stoney Middleton Middle Handley Leabrooks Washgreen Astwith Bakestone Moor Dale Abbey Charlesworth Calow Green Mickleover Netherthorpe Longway Bank Chevinside Staveley Woodthorpe Hollingwood Estate Rumbling Street Bolehill Bridgemont Overseal West Broughton Hundall Mercaton Sterndale Moor Brushfield Pilsley Dronfield Woodhouse Findern Middleton Belper Lane End Breadsall Hilltop Buxworth Hassop Yeaveley Cockyard Eyam Sandiacre Pikehall Callow The Brushes Ticknall Handley Moorwood Moor Slack Codnor Park Emmett Carr Congreave Lee Head Upper Booth The Elms Bullhurst Hill Conksbury Old Glossop Alport Smalley Common Pilsley Green Shirebrook Owler Bar Batham Gate Egginton Alton Heathcote Stanton in Peak Sudbury Thurvaston Clowne Swathwick Duffieldbank Pleasley Buxton Tunstead Milton Upper Midway Biggin Ravensnest Wessington Waldley West Edge Linton Twyford Marston Montgomery Riddings Acre Ridge Estate Thorpe Limekiln Field Breaston Gorseybank Monyash Danesmoor Litton Hazelwood Old Tupton Matlock Green Sheepbridge Lea Wilmorton Swarkestone Foolow Clay Cross Melbourne Weston Underwood Toadhole Furnace Langley Mill Inkersall Clay Mills Holmesfield Thornhill Lees Whaley Bridge Chinley Head Nether Sturston Shottlegate Smalldale Little Cubley West Handley Ironville Long Duckmanton Stoneheads Bridgeholm Green Stone Edge Shardlow Brookside New Zealand Ridgeway Hearthstone Upperthorpe Bridge End Borrowash Bolehill Ollerbrook Booth Broadmeadows Biggin Ashbourne Tupton Coxbench Nether Green Upperwood Horsleygate Bakewell Caldwell Whaley Thorns Calver Low Brockwell Riddings Aston-on-Trent Mickley Willington Uppertown Chapel Milton Newgate Butterley Inkersall Green Elvaston Matlock Bath Nether Heage Coal Aston Cowlow Hollins Green Lower Midway Carr Vale Wensley Snape Hill Darley Hillside Matlock Bridge Langley Common Lilypool Belper Osmaston Greenside Milltown Stanhope Bretby Dove Holes Nether Biggin Taddington New Whittington New Mills Blackbrook Spitalhill Alderwasley Nether Loads Shuttlewood Crowden Palmer Moor Great Wilne Hasland Morley Park Cowdale Burrfields Parsley Hay Langwith Arkwright Town Slaley Dove Head Cinderhill Shottle Bacon's Spring High Lee Grassmoor Hallam Fields Woodlinkin Dronfield Newhall Lower Kilburn Scarcliffe Stenson Park Nook The Forties Dalbury Hollow Lowgates Hollingwood Windley Dowry Sleet Moor Markham Vale Stanton Slackhall Long Eaton Longfordlane Ripley Holestone Hodthorpe Oaker Osmaston Stanley Common Crowhole Muggintonlane End Unthank Winsick Ladmanlow Cartledge Peak Forest Gamesley Tapton Aston Thornsett Kilburn Hollington Edlaston Quarndon Common Cotes Park Church Hill Sawley Holloway Woolley Moor Gallows Inn Oakerthorpe Burnaston Risley Millthorpe Heath Spout Charlestown Brindwoodgate Netherseal Beeley Matlock Townend Nether Chanderhill Eagle Tor Taxal Bridgehill Old Dam Wirksworth Mount Pleasant Allestree Holymoorside Normanton Milford Nether Handley Moravian Settlement Troway Oakwood Newlands Oxcroft Estate Oxton Rakes Eastmoor Oversetts Bonsall Riber Littleover Goseley Dale Shipley Common Thurvaston Stretton Pleasley Vale Wardlow Mires Harper Hill Castle View Coplow Dale Knockerdown Upper Birchwood Butterley Brackenfield Linton Heath Upper Newbold Ockbrook Stainsby Ford Sunny Hill Moorfield Shaw Rowsley Little Hayfield Unstone Whitehough Head Owlcotes Idridgehay Doe Lea New Horwich Peak Dale Wash Brookfield Wardlow Ambaston Grindsbrook Booth Rise End Common Side Milton Kirk Langley Idridgehay Green Bolsover Dimple Wadshelf Lower Hartshay Bowshaw Westhouses Bellevue Marsh Lane Ashgate Mill Green Dale Moor Little Chester Holbrook Moor Moorhall Nuttals Park Boothgate Hidebank Smithy Moor Kirk Ireton Birch Vale Nithen End Openwoodgate Chelmorton New Stanton Upper Langwith Barton Blount Pinxton Edale End Tansley Knoll Pear Tree Peakley Hill Holmley Common Abney Monsal Head Fallinge Roston Horwich End Little Longstone Wigley Baslow Fritchley Upper Loads Blackwell Pye Bridge Nether Booth Makeney Cromford Cressbrook Boylestonfield Steeple Grange Killamarsh Mackworth Starkholmes Hatton Brassington Two Dales Breadsall Hulland Ward Higher Buxton Curbar Shepley Street Upper Hackney River's Vale Calver Sough Chisworth Dalbury Woodseats High Peak Junction Millington Green Hallowes Mercaston Ashopton The Flourish Bamford Bolsover Woodhouse Grindleford Scropton Hady Little Hucklow Stoneyford King Sterndale Chellaston Barlow Morley Smithy Lower Pilsley Aston Derby War Memorial Village Clifton Pentrich Sparrowpit Hope Great Cubley Stainsby Common Wingerworth Aldercar Oxcroft Stoke Hare Edge Somersal Herbert Hilltop Sutton Scarsdale Tetron Point Stonebroom The Holmes Flaxholme Little Hallam Ladygrove Newton Solney Stonegravels Whittington Moor Stanfree Crich Flagg Upper End Hargate Hill Newbold White Moor Shelton Lock Foremark Wingfield Park Darley Dale Moorend Whitwell Common Commonside Birley Hognaston Radbourne Wormhill Crist West Hallam Stanton-by-Dale Hardstoft Common Snelston Common Apperknowle Hangingbridge King's Newton Hepthorne Lane Etwall Common Longlane Tomthorn Old Brampton New York Bargate West End Pomeroy Somercotes Glutton Bridge The Park Waingroves Smalley Green Calver Marston on Dove Brampton Egstow Walton Allenton Greenhillocks Carsington Torr Top Morley South Wingfield Doveridge Spital Mastin Moor Bullbridge Crowdicote Matlock Dale Hillclifflane Ingmanthorpe Slatepit Dale Perryfoot Harehill Chaddesden Upper Town Breckend Spinkhill Culland Gowhole Higham Codnor Gate Barrow Hill Bankwood Gate Heage The Leys Walton-on-Trent Middlecroft Robin Hood Litchurch Bretton Street Lane Friden Heanor Gate Whaley Rowarth Parwich Froggatt Swanwick Hatton Fields Nether End Tideswell Sawmills Heathtop Dalebank Hardstoft Greenwich Barrow upon Trent Rowthorne Doehole Upper Town Whitfield Shireoaks Middleton Spondon Upper Biggin Farhill Hallfield Gate Ingleby Hillstown Matlock Cliff Scotches Hopton Rylah Farley Darley Abbey Upper Padley Blackbrook Sinfin Earl Sterndale Brimington Common Pride Park Lower Gamesley Barber Booth Bretby Spitewinter Duffield Highgate Heanor Whitfield Park Summerley Stanton by Bridge New Brimington Whatstandwell Hilton Norwood Weston-on-Trent Corbriggs Smisby Over End Harlesthorpe Alsop en le Dale Potter Somersal Hollins Overton Tibshelf Alfreton Unstone Green Old Matlock Holmgate St Augustines Lydgate Foston Brimington Lumsdale Higher Dinting Marehay Osleston Smithy Houses New Houghton Bradwell Hills Hammersmith Denby Common Williamthorpe Rodsley Combs Warrencarr Blackwell Sapperton Milehill Nether Moor Glapwell Norbury Deepclough Hardwick Wood Ridgeway Smithfield Glossop Smalley Gosforth Valley Leadmill Shacklecross Hillcross Higher Gamesley Dunston Quarndon Cotmanhay Aston Heath Nether Burrows Golden Valley Langley Ashover Hay Alvaston Stockley New Bolsover Tissington Low Leighton Elmton Warmbrook Lightwood Boythorpe Cowers Lane Kelstedge Gorsey Leys Brockhurst Churchbalk Brailsford Priestcliffe Wakebridge Northedge Bagshaw Parkhouse Green Ireton Wood Wirksworth Moor Dicklant Trusley Grindlow Short Heath Youlgreave Duckmanton Renishaw Egginton Common Church Wilne Cutthorpe Millers Dale Bowden Head Farnah Green Heath End Wheatcroft Ashgate Arthurs View Hayfield Rose Hill Hartshorne Denby Village Sheldon Sinfin Moor Smalldale Stanley Over Haddon Common Side Coton in the Elms Birchover Loscoe Hilcote Wilday Green Toadmoor Brailsford Green Dunsa Little Eaton New Smithy Horsley Woodhouse Atlow Turnditch Mugginton Draycott Castleton Lower Crossings Plaistow Green Horsley Whitwell Crich Carr Coddington Church Broughton Furness Vale Bradbourne Broadholm Cherrytree Hill Ashover Edale Pilsley Newhaven Hill Top Hollington Grove Rowland Leam North Wingfield Snitterton Bubnell Hathersage Cropper Dethick High Cross Bank Lane Head Woodnook Henmoor Oaks Green Kedleston Newmarket Yeldersley Porterhouse Padfield Cokhay Green Pilhough Markeaton Litton Mill Staden Compton Calow Boulton Moor Bramley Tunstead Chinley Ashford in the Water Belph Loundsley Green Creswell Simmondley Far Laund Lane Ends Codnor Whitehough Nether Padley Cross Hill Aldwark Godfreyhole Hague Bar Park Head Lodge House Surface Mine Boulton Darley Bridge Great Hucklow Morton