Retail Marketing in East Stanley

Get in touch

Retail Advertising in East Stanley

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DH9 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover East Stanley (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Newton Ketton Bowlees Murton Iveston Trimdon Colliery Town Kelloe East Stanley Morton Tinmouth Croxdale New Shildon East Howle Barnard Castle Townfield Woodside Fishburn Deneside Stillington Rift House Pickering Nook Crossgate Moor Sherburn Hill Broom Hill Hobson Tudhoe Oxhill Page Bank Evenwood Gate Eastgate Howden-le-Wear Neasham Winston Leeholme Tanfield Lea Old Thornley Ebchester Beaumont Hill Greta Bridge Hardwick Hartburn Old Stillington Grindon Haswell Moor Parkside West Park Lanchester Garmondsway Mowden Archdeacon Newton Bowes Malton Old Town Witton-le-Wear Briscoe Copthill The Middles Sunniside High Clarence High Handenhold Station Town Roddymoor Middle Side Bournmoor Cornforth St Ann's Hill Plawsworth Shotton West Pasture Cornsay Hury Sedgefield Great Stainton Ramshaw Neville's Cross Stanley Red Hall Northlea Middleton-in-Teesdale Seaton Carew Stockton-on-Tees Ramshaw Throston Grange Estate Merryoaks Ettersgill Ovington Sadberge Heighington Hutton Magna Brignall High Hesleden Tow Law Ornsby Hill Browney Chester Moor Bowburn Quebec Boldron Regent Street Hamsterley Waterhouses Cassop Langdon Beck Lynesack Sacriston Woodland Seaton Medomsley Summerhouse Eastbourne Portrack Bearpark Urpeth The Grove South Church Sandy Carrs Trimdon Lane Side Whitton Scargill Shadforth Tantobie Greatham Byers Green Billy Row Woodham Village Brierton Wackerfield Hope Town Great Burdon Gilmonby South Cleatlam Sherburn Boltshope Park Butterwick Gainford Pelton Fell Egglescliffe High Etherley Easington Catchgate Middleton One Row New Coundon Thringarth Low Lands Witton Gilbert Low Beechburn Toronto Ireshopeburn Nettlesworth Hudegate Kelloe Sockburn Northgrain Clough Dene Billingham Seaham Firth Moor Hilton Elstob Redworth Darlington High Urpeth Langley Moor High Grange Stony Heap Preston-le-Skerne Cotherstone Old Wingate Kelton Perkinsville Church Kelloe Cornriggs Pelton Coronation Merrybent Thornley West Cornforth Stanley Crook Annfield Plain Oak Street Hutton Henry Binchester Escomb Redford Easington Colliery Lintz Eden Vale Sunnydale Wynyard Village Ludworth Brandon Village Newfield Haswell Plough Sunnybrow Thinford Eggleston South Pelaw Barningham Hunstanworth Gray Street Stonebridge Wingate Hurworth Burn Hunderthwaite Bollihope Cold Hesledon Whinny Hill Lintzgarth Newton Hall West Pelton Quaking Houses Fulthorpe Greencroft Deaf Hill Brandon Snaisgill Dent Bank Brotherlee Blackhill Bildershaw Longnewton Old Eldon Edmondbyers Primrose Hill School Aycliffe Crookhall Oxbridge Staindrop North End Haughton le Skerne Canada Wolsingham Holmside Cockerton West Rainton Kimblesworth Stranton Dean Bank Trimdon Grange Etherley Moor Fleming Field California Grassholme Houghton Bank Middlestone Waldridge Todhills Belmont East Law Lumley Thicks Middridge Green Head Langton High Friarside Pontop Hurworth Place Whessoe Esh Winning Old Quarrington West Auckland Helmington Row Cowpen Bewley Graythorp Bishop Auckland Stockton Grange Coxhoe Wall Nook Spennymoor West Blackdene Hummersknott Houghton-le-Side Hart Station Castle Dene Low Dinsdale Longhill Black Banks Horden Newham Grange Dawdon Blackhall Colliery St Helen Auckland White-le-Head Tindale Crescent Lonton Middleton Tan Hills Urlay Nook Killhope Cleatlam North Bitchburn Whorlton Elwick East Kyo Grangefield Evenwood Gilesgate Moor East Briscoe Harrowgate Hill Aycliffe Village Craigside Castleside Branksome Low Etherley Lane Head High Westwood Newton Aycliffe East Hope Woodstone Village Whitesmocks High Escomb Benfieldside Whitehill Mount Pleasant South Hetton Dyke House East Hedleyhope Walworth Gate Hartlepool Close House Sherburn Grange Windlestone West View South Stanley Sherburn House Coundon Embleton Aukside Ferryhill Oak Tree Fir Tree Satley Ushaw Moor North Close Bridge End High Beechburn Healeyfield Shildon Throston Barmpton Wycliffe Grange Villa Delves Newton Bewley Crook Hett Kinninvie Hamsterley Mill Rushyford Albert Hill Ferryhill Station Wearhead Esperley Lane Ends Piercebridge Mainsforth Brafferton Lartington Tanfield Leasingthorne Mountsett Town Head Westerton White Kirkley Elm Terrace Egglesburn Pity Me Carlton Harelaw Hamsterley South Wingate Bishop Middleham Stainton Brasside Barley Mow Crookgate Bank Maiden Law Lanehead Elvet Hill High Forge Gilpin Brown The Dene Beech Terrace Chester-le-Street Etherley Dene Lime Terrace Mount Pleasant Rise Carr Beamish Monk Hesleden Butterknowle Shield Row Shotton Colliery Hummerbeck Quarrington Hill Littletown Horsleyhope Muggleswick Pittington Templetown Romaldkirk Eastlea Crawleyside Lintzford Davy Lamp Little Stainton Drinkfield Foxton New Ho Ruffside Killerby Hunwick Causey Aislaby Ragworth High Lands Bryan's Leap Hurworth-on-Tees Haswell Startforth High Haswell Meadowfield Coal Bank Coatham Mundeville Western Hill Sheep Hill St John's Chapel Low Pittington Toft Hill Leadgate South Side Kip Hill Woodham Eldon Bradbury Mickleton Roseworth Low Westwood Mordon Tudhoe Village Tursdale Thorpe Larches Redmarshall Whinfield Cornsay Colliery Sunderland Bridge New Kyo Witton Park Faverdale High Shincliffe Peterlee Leamside Middlestone Moor Crimdon Park Eldon Lane Gilesgate Great Lumley Inkerman Dalton-le-Dale Foggy Furze Waskerley Cowshill Plawsworth Gate New Town Bishopsgarth Carlbury Hill End Croft on Heugh Littleburn Low Spennymoor Hedley Hill Bedburn Leazes Westlea Great Chilton Castle Eden Lowe's Barn Burnopfield Denton Merrington Lane Wolviston Stanhope Hesleden Forest-in-Teesdale Little Newsham Coppy Rowley Hawthorn Kirk Merrington High Dyke Dipton Willington Carrville Alum Waters Royal Oak Old Durham Elm Tree Bolam Wheatley Hill High Coniscliffe East Blackdene Coundon Grange Metal Bridge Brancepeth Middleton St George Rainton Gate High Stoop Morley Ingleton Low Coniscliffe Newsham Preston-on-Tees Bank Top Phoenix Row Langley Park Frosterley Raby Thornley Skerne Park Bellevue Sheraton Knitsley Queen's Park Medomsley Edge Newbiggin Harperley Esh Binchester Blocks Houghall Aykley Heads Norton Lane Head Howlish Holwick Pierremont Elton Newfield Thorpe Thewles Harrowgate Village Westwick Chilton Coundongate Broompark Heatherycleugh Old Cassop Port Clarence Bowbank Durham Dalton Piercy East Butsfield Cockfield Allensford Running Waters Ouston West Kyo Little Thorpe Thorpe The Sands Stainton Grove Moorside West Butsfield Laithkirk Rookhope Egglestone Abbey Shincliffe Hart New Hunwick Bishopton West Sherburn Edmondsley Westgate Newtown Lane Head No Place Blackhall Rocks Daddry Shield High Throston Copley High Pittington Lendings Deanery View Owton Manor Tudhoe Grange Burnhope Framwellgate Moor Woodhouses Eaglescliffe Craghead New Brancepeth Walworth Thwaite Blackwell South Moor Oakenshaw Bridgehill Shotley Bridge Headlam Chilton Lane Haverton Hill Burtree Ford Flint Hill Consett