Retail Marketing in High Clarence

Get in touch

Retail Advertising in High Clarence

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TS2 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover High Clarence (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Low Etherley Witton Park Hartburn Coundongate Durham Pelton Fell Hamsterley Great Lumley Dent Bank Lintzgarth Belmont The Sands Snaisgill Whinfield Preston-le-Skerne East Hedleyhope Westgate Muggleswick Seaton Carew Tudhoe Grange Middle Side Mount Pleasant Woodham Great Burdon Gainford New Coundon Raby Healeyfield Redford Newham Grange Helmington Row Coronation Lynesack Bridge End Cornsay Colliery East Stanley Trimdon Cowshill Waldridge Tanfield Lea Wolviston High Urpeth Copthill Throston Burnopfield Haswell Crossgate Moor West View Meadowfield Esh Dean Bank Langton Cotherstone Page Bank Mainsforth Allensford New Ho Toronto Station Town Templetown High Hesleden South Cleatlam Elton Frosterley Rainton Gate Whorlton Greta Bridge Crookgate Bank Newbiggin Bollihope Chester Moor Moorside Sockburn Ruffside High Westwood Hesleden Brasside West Pelton Shadforth Chilton Roddymoor Waskerley Old Thornley Kinninvie Sunnybrow Monk Hesleden Thringarth Egglescliffe Peterlee Little Thorpe Esh Winning Tursdale Wearhead Egglesburn The Middles Whinny Hill Coxhoe Bearpark Leadgate High Shincliffe Craigside Cockfield West Sherburn Hart Station Graythorp Coppy Mordon Cold Hesledon Haswell Plough Elstob Newfield New Kyo Thorpe Rift House Middridge Newton Ketton South Stanley Castle Eden Ushaw Moor Newton Bewley Edmondsley Dawdon Haughton le Skerne Low Spennymoor Urpeth Horden Houghall Ingleton Thorpe Thewles Harrowgate Hill Binchester Blocks Hope Town Billy Row Wheatley Hill Ludworth Old Durham Lintzford Broompark Crawleyside Boldron Mowden Croft on Heugh Kimblesworth Carlton Lane Head Mickleton Little Stainton Todhills Hamsterley Hartlepool Bank Top Leazes Copley Easington Colliery Sedgefield Ragworth Brotherlee Maiden Law Tudhoe Village Eggleston Eden Vale Coundon Leeholme High Pittington Bournmoor High Etherley Langley Moor Town Head Sandy Carrs Chilton Lane Lanehead Butterknowle Darlington Hart Sacriston Fulthorpe Whitesmocks Stanley Dipton Preston-on-Tees Lartington Lanchester Coundon Grange New Hunwick Hunwick High Forge Blackhill Wycliffe Primrose Hill Walworth Gate Flint Hill Stonebridge Pontop Bolam Royal Oak Killhope Beech Terrace Woodstone Village Hummersknott Wackerfield Western Hill Whessoe High Escomb South Side Wall Nook Skerne Park Bishopsgarth Rise Carr Lumley Thicks Howlish Aislaby Hurworth Burn Bryan's Leap Little Newsham Quarrington Hill Byers Green Thornley Mountsett Gilpin Brown Brierton Fleming Field Old Stillington Shotton Daddry Shield Newton Hall Redworth Consett Crook Horsleyhope Metal Bridge New Shildon Phoenix Row Oak Tree Medomsley Hamsterley Mill Northlea Drinkfield Grange Villa Langley Park Heighington Pickering Nook St John's Chapel Seaham Cowpen Bewley Hill End Ferryhill Station Garmondsway Aycliffe Village Bellevue Wingate High Throston Etherley Moor Cornsay Low Dinsdale Framwellgate Moor Merrybent Windlestone Longnewton Wolsingham Carlbury Knitsley Hett Haverton Hill Old Eldon Catchgate Esperley Lane Ends Greatham Eldon Beaumont Hill Cassop The Dene West Blackdene Bowes Perkinsville Middlestone Moor Blackwell Easington Iveston Lowe's Barn West Butsfield Pity Me White-le-Head Sunnydale Ireshopeburn Shincliffe Low Pittington High Dyke Walworth Scargill Ramshaw Lane Head Eastlea Fishburn Kirk Merrington Thwaite Longhill Deneside Shield Row Chester-le-Street Morley Foggy Furze Littleburn Crookhall Aykley Heads Forest-in-Teesdale South Pelaw High Handenhold South Church North End Neasham Mount Pleasant Woodland Bildershaw High Grange Townfield Middlestone Oakenshaw Bowbank Merryoaks Craghead Murton Brafferton Wynyard Village Norton Lane Head Old Quarrington Eastgate Lane Side Tindale Crescent Deaf Hill Old Wingate East Butsfield Lendings Witton-le-Wear Pelton Willington Heatherycleugh Barnard Castle Headlam Low Westwood North Close Toft Hill East Hope West Pasture Parkside Witton Gilbert Annfield Plain Elwick Hawthorn Crimdon Park West Auckland Bradbury Roseworth Hilton Elm Tree Port Clarence Howden-le-Wear St Helen Auckland Middleton St George Old Town Hury Medomsley Edge Coal Bank Edmondbyers Broom Hill High Clarence Hedley Hill Inkerman Romaldkirk Oxhill Browney Startforth Whitehill Hummerbeck Stillington Westlea Butterwick Running Waters Seaton Tan Hills Tudhoe Lonton Thornley Eldon Lane Quaking Houses Queen's Park Evenwood High Coniscliffe Eaglescliffe New Town Middleton White Kirkley St Ann's Hill Oxbridge Malton Denton Eastbourne New Brancepeth High Friarside Blackhall Rocks Grangefield Thinford Rookhope East Howle Close House Brandon Village Bishop Auckland South Moor Blackhall Colliery Castle Dene Low Lands Ferryhill Hunstanworth Faverdale Waterhouses High Lands Hobson Newfield Great Chilton Grindon East Briscoe Laithkirk Stranton Trimdon Grange Sunniside Bedburn Coatham Mundeville Harperley Clough Dene Quebec Hunderthwaite Barley Mow Billingham Etherley Dene No Place West Kyo Escomb Winston Ramshaw East Law Causey Tow Law School Aycliffe Binchester North Bitchburn Beamish Woodside East Kyo Northgrain Town Kelloe Ettersgill Harrowgate Village Bowlees High Beechburn Shildon Delves Killerby Great Stainton Hutton Magna Hardwick Piercebridge Pittington Castleside Summerhouse Bowburn California Davy Lamp Westerton Hurworth-on-Tees Deanery View Rowley Grassholme Gilesgate Holmside Sadberge Burnhope Albert Hill Harelaw Red Hall Carrville Aukside Stanhope Sunderland Bridge Firth Moor Merrington Lane Pierremont Rushyford Cornforth Egglestone Abbey Newtown Kelloe Dalton Piercy Branksome Regent Street Houghton-le-Side Satley Newton Aycliffe Sheep Hill Low Coniscliffe Old Cassop Greencroft Kelton Stockton-on-Tees Sherburn House Cockerton Plawsworth Shotton Colliery Brandon Haswell Moor East Blackdene Barningham Westwick Bishop Middleham Leamside Tanfield Houghton Bank Ebchester Nettlesworth Embleton The Grove West Park Gilesgate Moor Brancepeth South Wingate Morton Tinmouth Burtree Ford Stanley Crook Sheraton Owton Manor Bridgehill Elm Terrace Archdeacon Newton Cleatlam West Rainton Woodhouses Middleton One Row Ornsby Hill Hutton Henry High Haswell Briscoe Benfieldside Croxdale Gray Street Boltshope Park Urlay Nook Lime Terrace Hudegate Spennymoor Stony Heap Holwick Sherburn Evenwood Gate Black Banks Ouston West Cornforth Throston Grange Estate Dyke House Green Head Church Kelloe Stainton Grove Ovington Sherburn Hill Shotley Bridge Thorpe Larches Sherburn Grange Staindrop Barmpton Portrack Neville's Cross Low Beechburn Stainton Redmarshall Canada Alum Waters Kip Hill High Stoop Langdon Beck Elvet Hill Foxton Newsham Littletown Dalton-le-Dale Middleton-in-Teesdale Trimdon Colliery Leasingthorne Oak Street Whitton Cornriggs Plawsworth Gate Bishopton Brignall Fir Tree Lintz South Hetton Stockton Grange Hurworth Place Tantobie Gilmonby Woodham Village