Retail Marketing in Scargill

Get in touch

Retail Advertising in Scargill

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DL12 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Scargill (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Nettlesworth Wackerfield Royal Oak Briscoe Grassholme Bowburn Seaton Consett Summerhouse Woodham Merryoaks Stainton Grove Phoenix Row New Hunwick Canada Harperley Copley Easington Colliery Bishopsgarth Middle Side Urpeth Deneside Chilton Hart Station Bournmoor Knitsley Shotton Colliery Carrville Newton Bewley Sherburn House New Town Skerne Park East Howle Dyke House Holmside Brafferton Fulthorpe Walworth Gate Low Coniscliffe Thorpe Thewles Stonebridge Killhope Hurworth Place Bellevue Bank Top New Brancepeth Startforth Haughton le Skerne Eastgate Haswell Moor Blackhall Colliery West Blackdene West Pelton Low Spennymoor Cowpen Bewley Langley Moor Maiden Law Gilpin Brown Catchgate Alum Waters Medomsley Edge Coal Bank Lintzgarth Plawsworth South Church Coppy Eggleston Wycliffe Blackhall Rocks Castleside Seaton Carew Old Durham Hill End Harrowgate Village Causey Northlea Redmarshall Killerby Sandy Carrs Blackwell Edmondsley The Grove St Ann's Hill Edmondbyers Red Hall Wolsingham Mount Pleasant Mowden Northgrain Whitton Snaisgill Parkside Elvet Hill Hunderthwaite Winston Morton Tinmouth Castle Eden Dawdon Houghton-le-Side Barnard Castle Shadforth Leadgate Newtown Beaumont Hill Dipton Dent Bank Greta Bridge Old Town Littleburn Bridgehill Hummersknott Kelton Beech Terrace Langley Park Ettersgill South Moor Hunstanworth High Friarside Esh Winning Stainton Norton West Kyo Faverdale High Grange Newton Aycliffe Shotley Bridge Framwellgate Moor Crook Chester Moor East Butsfield Woodhouses Plawsworth Gate Newham Grange Thorpe Templetown Redworth Lane Head Firth Moor Old Stillington Crookhall Aycliffe Village Archdeacon Newton Tantobie Thornley Bildershaw Ushaw Moor Egglesburn High Hesleden Leasingthorne Hudegate Old Quarrington High Westwood Browney Hamsterley Mill East Kyo Haswell Newton Ketton Branksome Croxdale South Stanley Egglestone Abbey Embleton Ouston Kelloe Witton Park Brierton Preston-le-Skerne Sherburn Grange Satley West Pasture Sheep Hill Oak Street Toft Hill Billingham Morley Bryan's Leap Clough Dene Murton Daddry Shield Middlestone Blackhill Mickleton Gray Street Willington Bollihope Boldron Thornley Todhills Ovington Thringarth Ramshaw Crawleyside Eastlea Low Lands Coundongate Chester-le-Street Headlam Ornsby Hill Perkinsville Gainford Low Etherley Tanfield Lea Old Eldon Pierremont Hartlepool Byers Green Inkerman Western Hill Primrose Hill Leazes Neville's Cross Foggy Furze Queen's Park Frosterley Barley Mow Hutton Henry Middlestone Moor Delves Thorpe Larches Throston Carlbury Great Burdon Aykley Heads Quaking Houses Little Stainton The Dene High Urpeth Meadowfield High Clarence Ramshaw Roseworth High Dyke Sunderland Bridge Great Chilton Crookgate Bank Craghead Old Thornley Sacriston Waldridge Tow Law Houghall Garmondsway Tudhoe Village Elm Terrace Cornriggs Monk Hesleden Heatherycleugh Elton Albert Hill Haverton Hill Davy Lamp High Stoop Great Stainton Lane Head Cowshill Peterlee Mainsforth Horsleyhope Mordon Copthill Fleming Field Cassop Old Cassop Shincliffe Brandon West Park Elm Tree High Handenhold Rowley Lowe's Barn Newfield Tudhoe Grange Esh Hope Town Preston-on-Tees Pity Me Close House Pelton Grindon Bowbank Witton Gilbert Wingate Barmpton Toronto Ragworth Heighington Sadberge Gilesgate Moor Graythorp Coronation South Side Westgate Rookhope Woodham Village Longnewton Rushyford Dean Bank Cockfield Hunwick Healeyfield Barningham White-le-Head Green Head Trimdon Grange Metal Bridge White Kirkley Burtree Ford Hurworth-on-Tees Fir Tree Town Head Gilmonby Raby Newfield Crimdon Park Burnopfield High Haswell Brandon Village Sedgefield Annfield Plain The Sands Sockburn High Throston Forest-in-Teesdale North End Townfield Sunnydale Brancepeth Hedley Hill Middleton One Row Holwick East Stanley Dalton Piercy Lanchester Howlish Bishop Middleham New Ho New Coundon Horden Cornsay Colliery Easington Elwick Croft on Heugh Oxhill Sunnybrow Deanery View Eaglescliffe Foxton Merrybent New Kyo High Etherley East Blackdene High Pittington Stanhope Shield Row Whinny Hill Merrington Lane Oakenshaw High Forge Wheatley Hill Tudhoe Neasham Sherburn Hill Bishopton Aukside Little Newsham Hummerbeck The Middles Kip Hill Woodside Lane Head Stranton Sherburn Deaf Hill Durham Grange Villa Boltshope Park Lime Terrace Low Westwood Darlington Trimdon Colliery Westlea California Binchester Chilton Lane West Rainton Low Pittington Lartington Newbiggin Carlton Rise Carr Wynyard Village Cleatlam Shildon Drinkfield Ingleton Waskerley Hamsterley Tursdale Portrack Langton South Hetton Romaldkirk Piercebridge Medomsley Coatham Mundeville Staindrop Tan Hills Lonton Escomb New Shildon Whitehill East Briscoe Woodland Hart Cotherstone Harrowgate Hill Oak Tree Middleton St George High Lands Allensford Houghton Bank Helmington Row Spennymoor Esperley Lane Ends Newsham Eastbourne Haswell Plough Burnhope Middridge St John's Chapel Windlestone Regent Street Pittington Lynesack Etherley Moor Dalton-le-Dale Lendings Craigside Cold Hesledon Newton Hall Ebchester East Hope Westerton Billy Row High Coniscliffe Ferryhill Whessoe Iveston High Beechburn Hawthorn Hett Stanley Kinninvie Malton Ludworth Coxhoe Hardwick Witton-le-Wear Flint Hill Pontop Westwick Quebec Pelton Fell Cornforth Brasside Wearhead Sunniside High Escomb Rainton Gate Whinfield Shotton Rift House Greencroft Ireshopeburn Etherley Dene Bolam Cornsay Denton Great Lumley Langdon Beck Tindale Crescent Page Bank Quarrington Hill Evenwood Gate Kirk Merrington Aislaby Brignall Egglescliffe St Helen Auckland Black Banks Lumley Thicks Thinford West Sherburn Greatham Lintzford Throston Grange Estate Old Wingate Fishburn Hurworth Burn Bowes Owton Manor Broom Hill East Hedleyhope Stillington Stockton-on-Tees Low Beechburn Howden-le-Wear Middleton Wall Nook Ruffside No Place High Shincliffe Thwaite North Close Hamsterley Eldon Lane Harelaw Lanehead Belmont Trimdon Eden Vale Redford West Butsfield North Bitchburn Coundon Hartburn Stanley Crook West Auckland Hilton Bowlees Ferryhill Station Town Kelloe Evenwood Broompark Bishop Auckland Bridge End Cockerton Beamish Castle Dene Lane Side Sheraton South Wingate Longhill Wolviston Church Kelloe Butterknowle Walworth Roddymoor Mountsett Lintz Whitesmocks Hury Moorside Gilesgate Eldon Mount Pleasant Waterhouses Low Dinsdale Hutton Magna Hobson Bradbury Elstob Laithkirk Leeholme Binchester Blocks Hesleden Bedburn Muggleswick Leamside Whorlton Pickering Nook Benfieldside Scargill Port Clarence Stony Heap Bearpark Stockton Grange Brotherlee Woodstone Village Grangefield School Aycliffe West Cornforth Running Waters Tanfield Oxbridge Crossgate Moor Littletown Urlay Nook Middleton-in-Teesdale Kimblesworth Seaham South Cleatlam Butterwick South Pelaw Station Town West View Coundon Grange Little Thorpe East Law