Retail Marketing in Raby

Get in touch

Retail Advertising in Raby

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DL2 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Raby (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
High Handenhold Ludworth Pelton Gilesgate Easington Colliery Helmington Row Bishop Middleham Haswell Aislaby Pontop Branksome Moorside High Forge Burnopfield Black Banks Blackhall Rocks Cassop Castle Eden Throston Wall Nook Merrington Lane East Law Hummersknott Spennymoor South Moor Neasham Hummerbeck Shincliffe Annfield Plain Woodham Dawdon Scargill West View Bridge End Newton Bewley Carlton Shadforth The Dene Langley Park School Aycliffe Chester Moor Hunderthwaite Toft Hill Etherley Moor Redmarshall Inkerman South Wingate Lonton New Hunwick Eldon Witton Park South Hetton Longnewton Shield Row Lane Head Dipton Mountsett Edmondbyers Middlestone Moor Browney Urpeth Piercebridge Wheatley Hill Hesleden Eastgate Middleton One Row Barmpton High Grange Boldron Leasingthorne Mount Pleasant South Stanley Croxdale New Town Low Beechburn Bedburn Low Pittington Quarrington Hill Longhill East Howle Middle Side Whitehill Causey Ruffside Hart Gilesgate Moor Shotton Colliery Hury Mowden Newsham Neville's Cross Shotton Stanley Crook Mount Pleasant Seaham Lane Head Cornforth Regent Street Brandon Edmondsley Leeholme Holmside Dyke House Low Etherley Littletown Hurworth Burn Bishop Auckland Aykley Heads Langley Moor Kelloe Stanley West Butsfield Old Town Urlay Nook White Kirkley Throston Grange Estate High Shincliffe Newfield Houghall Morley Killhope Ouston Thorpe Larches Hunstanworth Harrowgate Hill Dalton-le-Dale Firth Moor St John's Chapel Malton Horsleyhope Tudhoe Grange Whorlton Hill End St Ann's Hill Tudhoe Kirk Merrington Westgate Stainton Grove Running Waters Blackhall Colliery Castle Dene Monk Hesleden Grange Villa Esperley Lane Ends Brasside Seaton Carew Little Thorpe Bearpark Wearhead Chilton New Brancepeth Evenwood Redford Aukside Church Kelloe Rookhope Rise Carr Bryan's Leap Newham Grange Skerne Park Cleatlam Butterknowle Western Hill Langdon Beck Medomsley Edge Waldridge Nettlesworth Tursdale Maiden Law Perkinsville Brignall Burtree Ford Hamsterley Redworth Crossgate Moor Cowpen Bewley Leamside Ramshaw Stony Heap New Shildon Oakenshaw Blackwell Egglestone Abbey Trimdon Grange Oak Tree Deanery View Houghton Bank Ettersgill Laithkirk Billingham Romaldkirk Brandon Village Lanchester Preston-on-Tees California Primrose Hill Cockfield The Grove Hardwick Waskerley Thorpe Thewles Coundon Grange Catchgate Whinfield Evenwood Gate Oxhill Sherburn House West Rainton The Middles Coxhoe Low Dinsdale Northgrain Craghead Low Coniscliffe Newton Hall Ragworth Healeyfield Harrowgate Village Roseworth Bournmoor Elton Etherley Dene St Helen Auckland Pierremont Coppy Red Hall Delves Dean Bank East Briscoe Toronto Beaumont Hill Middridge Tan Hills Owton Manor High Westwood Hurworth Place Pickering Nook Tudhoe Village New Coundon Copley Eaglescliffe Ovington Ramshaw Iveston Middleton Knitsley Gainford Kimblesworth Boltshope Park Westerton High Lands High Coniscliffe Elm Terrace Walworth Haverton Hill West Park Tindale Crescent Crawleyside Albert Hill Roddymoor Pity Me Medomsley Gray Street Kinninvie Muggleswick Merrybent Wackerfield Grassholme Crookhall Lintzgarth Sockburn Sunnybrow Ferryhill Coal Bank Elm Tree Cowshill Easington Eden Vale Whitton Hutton Magna Station Town Bradbury Queen's Park Eggleston Portrack Wynyard Village Hett Mordon Stillington High Clarence Butterwick Shildon Trimdon High Stoop Old Quarrington Esh Beech Terrace Cotherstone Escomb Wingate North Bitchburn New Kyo North Close High Pittington Blackhill Stockton-on-Tees Ingleton Archdeacon Newton Bank Top Fir Tree Castleside Brancepeth Egglesburn Harelaw Ferryhill Station Pittington Coronation High Hesleden Deaf Hill White-le-Head Port Clarence Newton Ketton Sunniside Close House Cockerton Newtown Eldon Lane Green Head Broompark Bowbank Middleton St George Seaton Harperley Woodstone Village Byers Green Page Bank Morton Tinmouth Howlish Plawsworth Gate Bowes Sadberge Bollihope Crook Stonebridge Witton Gilbert Wolviston Forest-in-Teesdale Dent Bank Carlbury Haswell Moor High Urpeth Sedgefield Old Cassop Grindon Plawsworth Wolsingham Great Lumley Eastlea West Pasture Stanhope East Hope Belmont Hutton Henry Hurworth-on-Tees East Hedleyhope Bildershaw Metal Bridge Little Newsham Davy Lamp Alum Waters Barningham Winston Sunnydale Bridgehill Beamish Meadowfield West Pelton Quaking Houses Bishopsgarth Horden Lanehead Tow Law Crookgate Bank Hope Town South Church Stockton Grange Woodham Village Startforth Thinford Drinkfield Darlington Cornsay Great Chilton Oak Street High Dyke Bowburn Lowe's Barn Hartburn Sheep Hill Gilmonby Hedley Hill Garmondsway West Blackdene East Butsfield Broom Hill Carrville Copthill Howden-le-Wear Headlam Middleton-in-Teesdale Todhills Murton Templetown Haswell Plough Kelton West Auckland Old Wingate East Stanley Cornsay Colliery Foggy Furze Haughton le Skerne Craigside Foxton Hamsterley Mill Lendings Oxbridge Low Westwood Fleming Field Greatham Chester-le-Street Tanfield Lea Middlestone Ebchester Leazes Tanfield Croft on Heugh Hamsterley Daddry Shield Lane Side High Haswell Sunderland Bridge Willington Lintzford Lintz The Sands Rushyford Thornley Great Stainton Eastbourne Parkside Preston-le-Skerne Heatherycleugh Old Thornley Hudegate Satley Trimdon Colliery Brotherlee Woodland Peterlee Billy Row Hunwick Hartlepool East Blackdene Tantobie Leadgate Newfield Quebec Gilpin Brown Coatham Mundeville Brafferton Coundongate High Etherley Stranton Fulthorpe Elwick Framwellgate Moor Barnard Castle Aycliffe Village Northlea South Cleatlam Thwaite High Throston Clough Dene Mainsforth Durham Langton West Sherburn Low Spennymoor Royal Oak Brierton Wycliffe Graythorp Great Burdon Bowlees Holwick Whinny Hill Cornriggs South Side Westlea Frosterley Old Stillington Fishburn Greta Bridge Binchester Old Eldon Waterhouses Coundon Lartington Snaisgill Lynesack Sherburn Hill High Friarside Killerby Dalton Piercy Ornsby Hill Stainton Consett Westwick Hart Station Benfieldside Pelton Fell Shotley Bridge Town Kelloe Sandy Carrs Thorpe Faverdale East Kyo Rainton Gate Briscoe Canada Kip Hill West Kyo Old Durham Grangefield Houghton-le-Side Walworth Gate Lane Head Barley Mow Thornley Woodhouses Windlestone Low Lands Phoenix Row Ireshopeburn Whessoe Hilton Deneside Esh Winning Norton Elstob High Escomb Newbiggin Raby Binchester Blocks Ushaw Moor Greencroft Rift House Sacriston Witton-le-Wear Denton Town Head Flint Hill North End Cold Hesledon Woodside Sherburn Grange Lime Terrace Burnhope West Cornforth Townfield Embleton No Place Allensford High Beechburn New Ho Elvet Hill Merryoaks Rowley Mickleton Bishopton Littleburn Lumley Thicks Hawthorn Sheraton Sherburn Newton Aycliffe Egglescliffe Heighington Crimdon Park Hobson Whitesmocks Chilton Lane Bolam South Pelaw Thringarth Bellevue Staindrop Little Stainton Summerhouse