Retail Marketing in Albury

Get in touch

Retail Advertising in Albury

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SG11 2?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Albury (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Hudnall Gustard Wood Cooper's Green Patchetts Green West Leith Hoddesdon Brook End Aston Wilstone Green Carpenders Park Nash Mills Sacombe Green Bury End Potters Crouch Washall Green Waterdale Adeyfield Ashwell End Burge End The Folly Hastoe Sleapshyde Poynders End Wormley Crabbs Green Codicote Bottom Hertford Heath Hertingfordbury Chorleywood Water End Mardleybury Barleycroft End Ayot St Peter Little Berkhamsted Nether Street Ashbrook Great Hormead Much Hadham Newgate Street Stevenage Cromer Waltham Cross Redhill Rusling End Nomansland Bushey Heath High Wych Meesden Whippendell Bottom Counters End Cheverell's Green Bower Heath Peters Green Hinxworth Cole Green East End Green Wareside The Folly Flamstead End Cupid Green Painter's Green Watford Heath Hexton Wigginton Wheathampstead Hatfield Hyde Bury Green Chells Rickmansworth Handside Sergehill Frogmore St Paul's Walden Great Munden Radlett Gilston Ayot Green Dassels Long Marston Reed End Ridge Kitts End Old Town Burn's Green Standon Nasty Norcott Hill North Watford Baldock Bassus Green Helham Green Haldens Micklefield Green Todd's Green How Wood Oaklands Westland Green Old Knebworth Rooks Nest Goff's Oak Stanstead Abbotts St Ibbs Tylers Causeway Wormleybury Well End Chandler's Cross Woodcock Hill Harmer Green Ware Youngsbury Wigginton Bottom Batchworth Aldenham Wood End Childwick Green Presdales Cottered The Swillett Kimpton Water End Bernards Heath Thorley Houses Sandridge Walkern Gravesend Codicote Digswell Park Hammond Street Roe Green Wallington Braughing Ayres End Colliers End Church End Welham Green Woollensbrook Sopwell The Heath Aldbury Rye Park Newsells Hitchin Puttock's End Panshanger Nast Hyde Chells Manor Holdbrook Winkwell Oxhey Elstree Barkway Spellbrook Burnham Green Pimlico Sandon Wellpond Green Gosmore Church End Leverstock Green Bragbury End Newnham Cuffley The Rookery Patient End Anstey Datchworth Green Abbots Langley Caldecote Digswell Water Gadebridge Leasey Bridge Shenleybury Church End South Hatfield Broadwater Eastbury Wadesmill Wandon End Trims Green Smug Oak West Hyde Whempstead Little Offley Lea Valley Jersey Farm Perry Green Sarratt Bullen's Green Redbourn Throcking Fleetville Allen's Green Kinsbourne Green Patmore Heath Northaw Valley Chipperfield Piccotts End Watton at Stone Little Gaddesden Gilston Park Lemsford Essendon Colney Street Flaunden Bull's Green New Town Pine Hurst Sawbridgeworth Little Almshoe Temple End Monks Green Cockernhoe Easthall Pouchen End Radwell Potten End Bygrave North Mymms Woolmer Green West Watford Albury Napsbury Green End Hall's Green Letchworth Warren's Green Belsize Roestock Hall Grove Green Street Eastwick Purwell Mangrove Green Little Hadham Chaulden Kemprow Mill End Sherrardspark Broad Colney Newhall Green East End Green End Hickman's Hill Frogmore Graveley Mill End Perry Green Rossway Park The Ryde Flamstead Bramfield Blackmore End Hebing End Ringshall Newtown Potters Bar Hertford Lower Green Hare Street Barwick Nobland Green Wyddial Green Street Hunsdon Old Bricket Wood Nup End Green St Albans Cromer Hyde Westwick Row Great Offley Weston Thorley Street Hadham Ford Bucks Hill Lower Titmore Green Woodhall Maple Cross Tyttenhanger Piper's End Hay Green Ashwell Cheapside Cadwell Hoo End Tolmers Staines Green Kettle Green Walnuttree Green Puttenham South Mimms Danesbury Holywell Snailswell Kelshall Redbournbury Batchworth Heath Oakfield Buckland Hudnall Corner Bengeo Bentley Heath Ley Green Tringford Rushden Meriden Poplars Hailey The Flints Bedwell Redcoats Green Bedmond Coleman Green Broken Green Grovehill Thorley Wash Westmill Friar's Wash Bishop's Stortford The Node South-end Cheshunt Snow End Datchworth South Oxhey King's Walden Green End Thorley Appspond Churchgate Bovingdon Northaw Roe End Little Tring Lucas End Old Hall Green Pirton Willian Old Hatfield Green End Cumberlow Green Roe Green Woodside Fields End Park Street Ansells End Woodside Ickleford Colney Heath Frogmore End Venus Hill Westmill Aston End Church End Epping Green Wakeley Napsbury Park Birchwood Whitwell Borehamwood Chorleywood West Batlers Green Shaftenhoe End Marshalswick High Cross Hunsdonbury Round Bush Fishers Green Little Hormead Wildhill Broadoak End Cokenach Kings Langley Hemel Hempstead Bury Green Leavesden Green Buntingford Holwell Park Corner Shephall Corner Hall Spitalbrook Cradle End Upper Dunsley Stocking Pelham Dancers Hill Albury End Tower Hill Hammerfield Bricket Wood Letchmore Heath Broxbourne Heronsgate Lilley Benington Jockey End St Stephens Dudswell Bayford Stanborough New Mill Wymondley Bury Bushey Peartree Latchford Ayot St Lawrence Trowley Bottom Driver's End Walsworth St Ippolyts St Margarets Gubblecote Bromley Welwyn Harpenden Darley Hall Marshalls Heath Munden Rush Green Paynes End Bulbourne Bulstrode Daw's End Stapleford Langley End Langley Bottom Standon Green End Brent Pelham Symonds Green Lower Green Berkhamsted Hockerill Great Gaddesden Frithsden Felden Watford Nuthampstead West End New Ground Shaw Green Haultwick Bamville Wood Fiddler's Hill Tewin Porter's End Great Wymondley Rableyheath Oxlease Loudwater Chiswell Green Moor Green Garston High Leigh Norton Kingswood Rosedale The Camp Commonwood Welwyn Garden City Widford New Greens Wormley West End Damask Green Hatching Green Titmore Green Black Green Hartham Letty Green Slip End Shootersway Puckeridge Tonwell Batford Furneux Pelham Tewin Wood Charlton Mackerye End Green End Deacons Hill Clothall Common Aspenden Westbrook Hay Two Waters Mill Green Tring Wharf The Willows Tea Green Rush Green Sarratt Bottom Birch Green Townsend Northchurch Cherry Green Ballingdon Bottom Boxmoor Nettleden Hogpits Bottom Lincoln Hill The Frythe Hook's Cross Hatfield Tring Cow Roast Rucklers Lane Paradise Knebworth Great Amwell Waterford Ellenbrook Reed Smallford Pottersheath Bourne End Moor Park Barwick Ford Preston Pin Green Langley Dane End Hadham Cross Hitchin Hill Chapel Croft Breachwood Green Hunton Bridge Amwell Chapmore End Childwick Bury Bennetts End Labby Green Luffenhall Croxley Green Upwick Green Shenley Braughing Friars Clapgate Bendish Apsley Ganwick Corner Clothall Levens Green Babbs Green Warners End Highfield Clay End Little Wymondley Digswell Thundridge Brookmans Park Chipping Swanley Bar Wilstone Hatfield Garden Village Sacombe Hay Street Royston Green Tye Little Heath Howe Green Hare Street Chorleywood Bottom Gorhambury Broadgreen Wood Barley Bozen Green St Julians Caldecote Hill High Cross Ardeley Moneyhill Temple Dinsley Brickendon Therfield Bell Bar Lower Woodside Southern Green Markyate Turnford Langleybury Smith's End Harpenden Common Shilley Green London Colney Astrope Baker's End Sunnyside Marshmoor Cold Christmas