Retail Marketing in Otford

Get in touch

Retail Advertising in Otford

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in TN14 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Otford (Kent)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Culverstone Green Walter's Green Buckland Chainhurst Stocker's Head Deal Bogden Great Pattenden Middle Deal Iwade High Halden Broadoak Sissinghurst East End Pegwell North Lyminge Shirkoak Hastingleigh Boughton Malherbe Broad Street Staplestreet Cliftonville Ridgeway Swalecliffe Gravel Castle Clap Hill Elmstone Biddenden Green Lower Halstow Gold Street Bliby Lower Stoke Lamberhurst Challock Stonewood Ham Devil's Den Haffenden Quarter Ivy Hatch Ware Street Upper Walmer Borstal Shipbourne Styants Bottom Troy Town Potten Street Shalmsford Street Chilton Buckhurst Hinxhill Hothfield Court-at-Street East Malling Heath Upton The Pinnock Stubb's Cross Molash Fawkham Green Rooks Hill Lynsted Hook Green Twitton Fig Street Silver Street Mill Street Leybourne Maidstone Lidsing Pipsden The Quarter Fosten Green Iden Green Sevington Highstead Bilsington Lymbridge Green Tanden Yelsted Nettlestead Haine Goudhurst Stone Cross Ightham Common Swift's Green Loose Thong Dumpton Herne Common Greet Woolage Village Frinsted Shuttlesfield Langton Green Wanshurst Green Great Cheveney Pluckley Thorne North Elham Lower Fant Teynham Little Conghurst Horseshoe Green Mockbeggar Shatterling Reading Street Northwood Upper Hardres Knockholt Pound Densole Hemsted Plucks Gutter Hazel Street Walderslade Mundy Bois Bowmans Lydden Statenborough Bullingstone Mile Town Milton Regis Mereworth How Green Tudeley Smart's Hill Calcott Cuxton Palmer's Green Whitehill French Street Hunton Kit's Coty New Ash Green Hogben's Hill Seasalter Luddenham Hamstreet Wickhurst Wallend Clapham Hill Sittingbourne St Mary's Bay Hartley Hill Way Cranbrooke Common Goathurst Common Kings Hill Chartham Hatch Greenhithe Trench Wood Flete Parkgate Burmarsh Camden Park Barrow Green The Park Chislet Forstal Peening Quarter Castle Hill Frindsbury Seacox Heath Knockhall Whitehall Hartley Chiddingstone Causeway Cross-at-Hand Stowting Broomfield Deans Bottom Fenn Street Potman's Heath Foxendown Whetsted Millbank Borden Pearson's Green Broad Oak Tunstall Cooper Street Margate Brabourne Beaver Whitehill Hextable East Malling Lashenden Loose Hill Southernden Caring Priestwood Perry Buttsole Yalding Pepper Hill Wayfield Bloodden Ryarsh Four Oaks Upper Halling Sevenscore Northfleet Whatsole Street Thurston Park Marden Thorn Denstroude Arpinge Romney Street West End Eccles Broadstairs Flishinghurst Cheriton Thurnham Roughway Stone in Oxney Dunton Green Egerton Upper Bush Hook Green Istead Rise Cold Harbour Finberry Oldbury Grove Park St Margarets Mud Row Summerfield Chequertree Goose Green Sherwood Dryhill Harbourland Marden Bessels Green Wittersham Hocker Edge Durlock Addlestead Church Whitfield Sutton West Yoke Upper Fant Wootton Highgate Newington Stanford Four Wents Hartlip Lower Eythorne The Moor Wolverton Singlewell Waterham Kempe's Corner Goddard's Green Burham Court Charing Heath Stone Corner Lympne Boughton Corner Westwood Westwell Kingsgate Reading Street Bladbean Satmar Bybrook New House Peene Woodsden Liverton Street Fairseat Borough Green Chambers' Green Kilndown Hunters Forstal West Stourmouth Collier Street Halfway Houses Dunn Street Troy Town North Street Westgate-on-Sea Plumford Radfall West Court Goodley Stock Bilting Teston Painter's Forstal West Kingsdown Ansdore Broadwater Down Lade Noke Street Marine Town Medhurst Row Powder Mills Preston Waltham Westfield Sole Kettle Corner Brattle Penenden Heath Livesey Street Lower Herne Allington Gushmere Modest Corner Brabourne Lees Sandling Skeete Swingfield Minnis Bobbing Crockhurst Street Dargate Ickham Longfield Pootings Hale Street Hale Mount Pleasant Gover Hill Lower Walmer Little Chart Minster Cliffe Hadlow Peters Village Wormshill Hillborough Great Bower Nash Street Kingston Greatstone-on-Sea Leadingcross Green Stone Hill Rushenden Palmstead West Langdon Broad Tenterden Church Street Langley Dunkirk Horton Kirby Snave Grove Chart Corner Ringlestone Golford Oare Tonbridge Hawkhurst Cliffe Woods Ditton Bay View Brasted Chart Crouch Four Elms Tutt Hill Willesborough Tickenhurst Wyebanks Cherry Orchard West Street Newland Green Yorkletts Nethercourt Harman's Corner Dingleden Walmer Perry Street South Green Lydd-on-Sea Badlesmere Longfield Hill Pett Bottom Capel-le-Ferne Coursehorn Timberden Bottom West Hythe Grain Stone Cross Stansted East Street Lenham Heath Sandhurst Cross Eastwell Park Littlebourne Ham Green Golden Green Pedlinge Dartford Marshes Frittenden Hacklinge Lower Bush Friningham Dunn Street Luton Kenardington Goodnestone Shorncliffe Camp Kingswood High Brooms Grigg Bough Beech Bockhanger Oakhurst Swanley Village Hungershall Park Sheldwich Winterbourne Harvel Sole Street Lamberhurst Quarter Kemsley Street Davington Horsmonden Barham Chevening Lower Island Pean Hill Waterman Quarter Five Oak Green Goat Lees Halfway Street Flemings Aldington Frith Martin Mill Cooling Street Newington Hoppers Corner Benenden Chillenden Pye Corner Westenhanger Sandling Sinkhurst Green Bridge Bromley Green Westmarsh Forstal Hildenborough Canterbury Tyler Hill The Valley Allhallows Elvington Breach Borden Hill Scragged Oak Blean Stede Quarter Little Frith Appledore Nevill Park Farthing Corner Rhode Common Brook Street Sturry Ham Hill Lilyvale Platt Barfrestone St Leonard's Street Meopham Station Each End Chatham Northgate Wetham Green Broad Street Darland Riverview Park Woodchurch Maltman's Hill Upper Hayesden Slutshole Biddenden Meopham Green New Street Weddington Crundale Hadlow Stair Little Mill Smeeth Coldred Elvington Weavering Street South Street Broadstone Hempstead Hosey Hill Newenden Herne Pound Little Chart Forstal Cowden White Oak Well Head Millhall Henhurst Loyterton Howt Green Grange Further Quarter Round Green Queen Street Boughton Monchelsea Wilsley Green Park Wood Wilmington Lower Heppington South Tankerton Pratling Street Chartham Salmans Tong Green South Darenth Upper Eythorne West Hougham Eddington Round Street Three Chimneys St Michaels Crockenhill Sandhurst The Forstal Underling Green Grove Green Offham Bicknor Broom Street Stonebridge Green Durlock Bethersden Westbere The Harbour St Peter's Wye Guston Cooper's Corner Anvil Green West Dumpton Greatness Wombwell Park Bean Hoath Lower Green St Stephen's Street End Sandwich West Street St James Trottiscliffe Long Reach Knox Bridge Chalk Rodmersham Green Sandway Throwley Leigh Green The Crook Knowlton Cobham East End Broad Ford Worth Beltinge Egerton Forstal Church Hougham Uplees Chilmington Green Ware Conyer Goose Green New Pound Whitfield Folkestone Dunk's Green Headcorn Ratling Culmers Highstreet Stowting Court North Eastling Crabble Standen Street Durrant Green Womenswold Appledore Heath Stone Street Hulberry Woodnesborough Monkton Mill Hill Tonge Corner Tankerton Cooling Poulders Gardens Hook Green Lamb's Cross Betsham The Brents Ide Hill Linton Beal's Green Upper Upnor Luddesdown New Barn Copton Paddock Wood Hearnden Green Newnham Hockley Swanton Chart Hill Bonnington Marley Underriver Ho Wainscott Horn Street Claygate Darenth Barden Park Radfield Burlings Noah's Ark Colt's Hill Lower Hartlip Snoll Hatch Smallbridge Sibertswold Bagham Leeds Kemsing Godmersham Under the Wood Ash Denton Holborough Harrietsham Keycol Ridley Yew Tree Green Gore Street Shelvingford Staple Edenbridge Payden Street Snargate Snodland Pembury Swanscombe Baker's Cross Lords Wood Eyhorne Street South Street Lyminge Stalisfield Green Birling Iden Green Hoath Corner Larkfield Marsh Green Coppins Corner Horns Cross Oversland Wrotham Northfleet Green Morehall Fant Boyden Gate Staplehurst Tower Hill West Cliffe Elms Vale Botolph's Bridge Linkhill Smarden Hampton Stonecrouch Burham Heath Side Doddington Boughton Green Adisham Burrswood Brenzett St Mary Hoo Higham Bax Otham Hole Selsted Neames Forstal Hoaden Frith Nettlestead Green Lenham Forstal Hartley Whiteacre Upper Harbledown River Hook Green Kingsdown Monk's Hill High Halstow Aylesham Chestfield Sheerness Exted Sixmile Crouch Barming Hamptons Darenth Valley High Knocke Mystole East Stourmouth Wickhambreaux Lydd Erriottwood Lynsore Bottom Maypole East Langdon Lower Luddesdown Lodge Lees Wingmore Western Heights Brook Aylesford Marden Beech Hollow Street Mountain Street Cage Green Lewson Street Windmill Hill Southfleet Postling Green Elmsted Newchurch Hazel Street Cheeseman's Green Knowles Hill Gore Hawkinge Whitstable Ridge Row Kennington Otham Bossingham The Bridge Thanington Farningham Hubbard's Hill Blacketts Eastling Kent Street Lower Haysden Hawkenbury Eastchurch Bottom Pond South Alkham West End Newbarn Elham Gillingham Marlpit Hill Chegworth Ruckinge Henley Street Matfield Cliffs End Stowting Common Scotland Hills Manston Wrotham Heath Heaverham Seabrook Wigmore Ripper's Cross Hartlip Hill Small Hythe Bulleign Knave's Ash Bredhurst Wateringbury Upper Deal Warmlake Winchet Hill Mowshurst Daniel's Water Knatts Valley Winkhurst Green Hicks Forstal Basted Rusthall St Augustine's Tilmanstone St Nicholas at Wade Hawkenbury Stone Plaxtol Temple Hill Southborough Chislet Milton Folly Town Newtown Capstone St Martin's Drellingore Shorne West Hernhill Deerton Street Park Side Tovil Childsbridge St John's Broad Street West Cross Cranbrook Common Slade Barrowhill Chiddingstone Dargate Common Acrise Yewhedges Moon's Green Lower Cox Street Printstile Lower Upnor Halstead Merryman's Hill Hucking St Dunstan's Coldharbour Timbold Hill West Malling Deans Hill Paddlesworth Rainham Snoadhill Meresborough Maxton The Quarter Brooklands Bossington Hever Chilham Gibraltar Middle Stoke Pullington Starvecrow Harbledown Green Hill Broomhill Bank Park Wood Blue Bell Hill Stanhope Mabledon Allhallows-on-Sea St Ann's Green Chalkwell Tylden Sharnal Street Leysdown-on-Sea Roseacre Longford Pizien Well Key's Green Kippington Ringwould Comp Troy Town Old Cryals Woodlands Alkham Clement Street Tudeley Hale Felderland North Street Kingsnorth Windmill Hill Etchinghill Barming Heath Grubb Street Fordcombe Eythorne Barnsole Bromstone Paddock Hersden Herne Bay Queenborough Stonestreet Green Broomfield Brookfield Shorne Ridgeway Hoo Bearsted Northdown Sutton at Hone Old Wives Lees Ulcombe Chillmill Patrixbourne Brissenden Green Bedgebury Cross Swanley Bredgar Finglesham Ashurst Hall's Green West Peckham Bexon Greenhill Crockham Hill New Town Barrow Hill Froghole Woodside Green Donkey Street Markbeech Westwood Henwood Green Frogholt Weller's Town Green Street Green Worms Hill Field Green Hodsoll Street Wingham Well Hoo St Werburgh Dean Street Gosmere Reculver Brasted Worten Bogle Ewell Minnis Burmarsh Sepham Heath East Hill Church Street Swattenden Mockbeggar Isle of Wight Pembles Cross Coxheath Ivychurch Pennypot Horselees Ottinge Kipping's Cross Acol Minster Naccolt Bekesbourne Hill Sarre Sherwood Park Chattenden Bekesbourne Ospringe Hill Hoath The Freehold Three Tees Aycliff Smarden Bell Shepway Foord Vigo Village Wheelbarrow Town Hollybushes Laddingford Upper Postern Platt's Heath Wingham New Romney Highsted St Radigund's Upper Rodmersham Little Betteshanger Great Buckland Chalksole Green Haviker Street Lower Rainham Brookland St Mary in the Marsh Selling Nonington Barnes Street Toy's Hill West Minster South Stour Warden Yopps Green Middle Quarter Westbrook Lydden Brandfold Faversham Upper Goldstone Otford Sundridge Bramling Peckham Bush Kemsley New Town Wilsley Pound Well Street Oad Street Ram Lane Fleeden Lenham Herne Marley Old Romney Crit Hall Clarendon Potter's Forstal Palmarsh Bluetown Stockbury Boxley Westwell Leacon Rooting Street Glassenbury Nelson Park Twitham Bullockstone Leigh Moorstock The Quarter Teynham Street Stelling Minnis Wissenden Higham Wood Market Heath Maypole Sevenoaks Common Knockmill Clapper Hill Pineham Denny Bottom Pluckley Well Hill Stone Cross Mersham Potters Corner Eastry Napchester Maplescombe Stockland Green Plumtree Green Coombe Capel Guilton East Peckham Robhurst Crowdleham Rolvenden Layne Mile Oak Christian Fields Bodsham Ileden Sandwich Bay Estate Curteis' Corner Warren Street Old Tree Stonehill Green Hassell Street Labour-in-vain Ebbsfleet Valley Newingreen Force Green Addington Hamlet of Shellness South Willesborough Gadshill Wilgate Green Stiff Street Little Mongeham Farleigh Green Chiddingstone Hoath Speldhurst Tunbridge Hill Hickmans Green Rough Common Petham Meopham Norton Ash Pested Rowling Boughton Street North Halling Sutton Valence Hill Street Priestwood Green Ford Swanton Street Watt's Cross Goodnestone Fletcher's Green Dane Street Horsalls Eynsford Boughton Aluph St Margaret's at Cliffe Kearsney Benover The Leacon Danaway East Studdal Woolage Green Upstreet Key Street St George's Square Marshborough Scarborough Chitty Wichling Willington Brook Street David Street St John's Bircholt Forstal Dungate Broad Oak Fairbourne Heath The Pound Kennington Lees Townland Green Speed Gate Strood Gravesend The Stocks South Street Stocks Green Hilden Park Shadoxhurst Stoke Bitchet Green Blue Town Seaton Leaveland Royal Tunbridge Wells Ramsgate Brenchley Great Job's Cross Shoreham Ightham Westwood Lower Goldstone Great Chart Faversham Lakes South Ashford Bateman Corner Postling Riseden Penshurst Warehorne Colliers' Green Gain Hill Stick Hill Great Stonar Garlinge Green Ash Tower Hamlets Fordwich Lullingstone Denton Yewtree Cross Rowling Street Maxted Street Dartford Bishopsbourne Chesley Chart Sutton Studd Hill Fir Toll Shelvin Rabbit's Cross Singleton Otterham Quay Rochester Sandown Park Snowdown Congelow Stodmarsh Throwley Forstal New Hythe Cellarhill Lett's Green Otterden Place Tickham Snipeshill Woolpack Corner Sandgate Red Hill Ringlestone Gill's Green Camden Hill Marshside Garlinge Royal British Legion Village Sevenoaks Weald Ashley Bishopstone Seed Curtisden Green Withersdane Heronden Hill Top Knockholt Westerham Richborough Port Sellindge Seal Birchington Yardhurst Romford Ashbank Sly Corner Boughton Lees Wildernesse Boughton under Blean Bidborough Poundsbridge New Town Lower Hardres Derringstone Scrapsgate Beltring Carter's Hill Frogham Shorne Fleet-Downs Twenties Hythe East Barming Gun Green High Street Dene Park Selgrove Ripple Nash Ashford Charcott Littlestone-on-Sea Buckland Valley Hawley Dymchurch Out Elmstead Halling Capel Cross Coolinge Brompton Underriver Four Throws Perrywood Upper Hardres Court Pettings Woodchurch Willesborough Lees Acton Broomhill Eastwood Breach Dover Crossways The Lees Milebush Five Wents Camer Lamberden Woodland Selson Lower Twydall Orlestone Farthingloe Chipstead Wouldham Lower Bitchet Brooks End Kings Farm Coomb Hill Bedmonton Tubslake Rosherville Milstead Petteridge Detling Tuesnoad Upper Ifield Swingfield Street Moor Street Paramour Street Dungeness Bluewater Sheldwich Lees Bayley's Hill North Foreland Whitley Row Twydall Hareplain Parrock Farm Upchurch Preston Murston Pittswood Newington Aldington Saint's Hill Badgers Mount Honey Hill West Farleigh Brenzett Green Hearts Delight Charing Hill London Beach Cock Street Standen Wingham Green Langley Heath Northbourne Chestnut Street Cold Harbour Hawthorn Corner Sevenoaks Joyden's Wood Riverhead Shottenden Cranbrook Bapchild Lunsford Cop Street Hammill Rhodes Minnis West Street Temple Ewell Marlpit Sholden Graveney Nackington Wierton New Town Strood Farthing Green Sole Street East Farleigh Hollingbourne Chalksole Chartway Street Great Mongeham Lower Green Charing Orchard Valley Branbridges Ramslye Hales Place Hanging Bank Martin Parker's Green Tenterden Lower Higham Betteshanger Studdal Rolvenden South Street Grafty Green Kingsnorth Claygate Cross Fostall Rodmersham Saltwood Godden Green