Retail Marketing in Barton in the Beans

Get in touch

Retail Advertising in Barton in the Beans

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CV13 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Barton in the Beans (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Care Village South Wigston Syston Coleorton Moor Loughborough Hugglescote Knighton Fields Barsby Newbold Heath Sulby Newtown Unthank Buckminster Sketchley Claybrooke Magna Outwoods Packington Bagworth Ratcliffe Culey Rothley Holwell Isley Walton Drayton Thrussington Nether Hall Appleby Magna Cranoe Sutton Cheney Gumley Horninghold Fenny Drayton Narborough Whetstone Brentingby Kirby Muxloe Farm Town Snarestone Lutterworth East Goscote Potter Hill Thorpe Langton Muston Woolrooms Prestwold Humberstone Greenhill Easthorpe Far Coton Thorpe Satchville Braunstone Frith Thorpe Arnold Old Dalby Keyham East Norton Coleorton Anstey Aylestone Park Sapcote Glen Parva Dishley Desford Field Head Wigston Magna Little Bowden Breedon on the Hill Walton Barkby Loddington Cosby Wistow Smeeton Westerby Goadby Marwood Thorpe Acre Wigston Harcourt Withcote Cossington Rearsby Frisby on the Wreake Tugby Boundary Wymondham Clarendon Park Oaks in Charnwood Little Stretton Glooston Donington le Heath Allexton Nanpantan Fosse Park Thringstone Skeffington Aylestone Countesthorpe Redmile Hose Rowley Fields Asfordby Hill Westcotes Somerby Asfordby Ab Kettleby Great Bowden Great Easton Barkby Thorpe Copt Oak Belgrave Swannington Wymeswold Shelthorpe Knighton Brascote Ullesthorpe North Evington Black Friars Cavendish Bridge Chadwell Great Stretton Queensway Old Dalby Burton Lazars Little Twycross Groby Swepstone Scraptoft Wanlip Wigston Parva Ellistown Barwell Burrough on the Hill North Kilworth Saltby Medbourne Huncote Albert Village Tur Langton Staunton Harold Harby South Kilworth Wartnaby Southfields Sutton in the Elms Elmesthorpe Pickwell East Langton Launde Abbey Nailstone Shoby Croxton Kerrial Church Yard Blaby Carlton Three Gates Spinney Hills Newton Harcourt Wykin Aston Flamville Catthorpe King Street Buildings Ashby Woulds Lowesby New Swannington Little Dalby Hoby Stonesby Woodhouse Walton on the Wolds Battram Evington Branston Cotes Welham Knipton Leesthorpe Sinope Witherley Thurnby Crown Hills Coston Normanton Swithland Shackerstone Great Glen Lockington South Croxton Sileby Eaton Thurmaston Peckleton Foxton Tilton on the Hill Foston Belvoir Mowsley Shearsby Hollycroft Hoton Hills Ashby-de-la-Zouch Dadlington Peckleton Common Osbaston Hollow Saddington Higham on the Hill Hunt's Lane Burton Overy Ashby Parva Belcher's Bar Burton on the Wolds Ashby Folville Kibworth Harcourt Broughton Lodges Frolesworth Market Harborough Stoney Stanton Wyfordby Stanton under Bardon Upper Bruntingthorpe Earl Shilton Osgathorpe Gartree Upton Kibworth Beauchamp Bruntingthorpe The Crescent Barlestone Stoughton Shawell Leicester Forest East Acresford Rothley Plain Highfields Brooksby Barrow upon Soar Mountsorrel Ringing Hill Western Park Peatling Parva Bottesford Queniborough Ibstock Smockington Diseworth Humberstone Garden Cropston Chilcote Thurlaston Gelsmoor Donisthorpe Newbold Fleckney Scalford Carlton Curlieu Ratcliffe on the Wreake John O'Gaunt Newbold Verdon High Cross Cold Overton Goadby Spring Cottage Kegworth Misterton Wilson Husbands Bosworth Noseley Bilstone Ravenstone Stonton Wyville Whitwick Upper End Bescaby Bitteswell South Knighton Wigston Great Dalby Sketchley Old Village Broughton Astley Twyford Ratby Thornton Worthington Newtown Linford Stoke Golding Woodhouse Eaves Odstone Rushey Mead Claybrooke Parva Hallaton Lubenham King's Norton Ragdale Nevill Holt Arnesby Barkestone-le-Vale Marefield Swinford Atterton Markfield Sheepy Magna Oakthorpe Welby Walcote Enderby Wycomb Congerstone Stapleton Merry Lees Leicester Forest West Beeby Houghton on the Hill Cotesbach Billesdon Long Clawson Six Hills Orton-on-the-Hill Newton Burgoland Kilby Bridge New Found Pool New Parks Theddingworth Barton in the Beans Lount Norton-Juxta-Twycross Gilmorton Edmondthorpe Stretton en le Field Sewstern Seagrave Blaston Frisby Thurnby Lodge Burbage Laughton Shenton Knaptoft Dunton Bassett Peatling Magna Grimston Agar Nook Thurcaston Croft Pinwall Eastwell Hinckley Knossington Bufton Kirby Bellars Oadby Freeby Slawston Church Town Garthorpe Bondman Hays Castle Donington Frog Island Long Whatton Kilby Kirkby Mallory Stapleford Botcheston Normanton le Heath Old Ingarsby Hoton Shellbrook Belton Saxelbye Griffydam Waltham on the Wolds Gaddesby Sproxton Leire Halstead Shangton Boothorpe Moira Nether Broughton Blackfordby Quorndon Owston Eyres Monsell Measham Bushby Glenfield Saxby Stathern Birstall Hungarton Hemington Wellsborough Sibson Bardon Market Bosworth Plungar Church Langton Willoughby Waterleys Tonge Cold Newton Normanton Turville Newbold Kirby Fields Osbaston Potters Marston Twycross Shepshed Rolleston Stockerston Stoneygate West Knighton Snibston Melton Mowbray The Brand Cadeby Braunstone Town Peggs Green Leicester Nether End The Valley Primethorpe Kimcote Illston on the Hill Coalville Beaumont Leys Sheepy Parva Rotherby Bringhurst Ashby Magna Heather West Langton Harston Littlethorpe Appleby Parva Keythorpe Hathern Norris Hill Mowmacre Hill Woodthorpe Gaulby Sharnford

Pages

Legal information