Retail Marketing in Peggs Green

Get in touch

Retail Advertising in Peggs Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in LE67 8?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Peggs Green (Leicestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Ashby-de-la-Zouch Markfield Coleorton Moor Garthorpe Newbold Verdon Bottesford Ravenstone The Crescent Kegworth Quorndon Branston Coalville Worthington Higham on the Hill Mowsley Peckleton Common Sutton Cheney Eaton Scalford Loughborough Upper End Elmesthorpe Foston Stapleton Queniborough Wigston Western Park Little Dalby Loddington Wellsborough Ibstock Great Dalby Allexton Knaptoft Stonton Wyville Leicester Forest East Carlton Curlieu Anstey Stanton under Bardon Black Friars Leire Muston Hoton North Kilworth Dunton Bassett Crown Hills Stoke Golding Farm Town Belton Market Harborough Ab Kettleby Knighton Fields Six Hills Wilson Wistow Saddington Sketchley Old Village Bilstone Ellistown Bitteswell Ashby Parva Goadby Marwood Rolleston Belgrave Saxby Blaby Eastwell Humberstone Garden Tugby Halstead Thorpe Acre Three Gates New Swannington Acresford Thurnby Lodge Hemington Wykin Bufton Orton-on-the-Hill Willoughby Waterleys Congerstone Thorpe Satchville Knipton Broughton Astley Thurnby Hoton Hills Swithland Swinford Oakthorpe Shepshed Leicester Ullesthorpe Ashby Folville Belvoir Sheepy Magna Peggs Green Lutterworth Market Bosworth Brentingby East Langton Fosse Park Appleby Magna Church Yard The Brand Thringstone Stoughton Peatling Magna Arnesby Frog Island Melton Mowbray Thorpe Langton Thurmaston Woodthorpe Medbourne Burton on the Wolds Cavendish Bridge Heather Nevill Holt Tilton on the Hill Hugglescote Drayton Normanton Church Town Withcote Gumley Buckminster Sapcote Aylestone Park Shellbrook Asfordby Hill Freeby Glenfield Boothorpe Newton Burgoland Kirby Muxloe Bringhurst Snibston Coleorton Frisby Keyham Ratcliffe Culey Frolesworth Carlton Launde Abbey Dadlington Hinckley Blackfordby Osbaston Hollow Grimston Old Dalby Clarendon Park Glen Parva Rothley Coston Hoby South Kilworth Nailstone Great Easton Thorpe Arnold Twyford Barsby Dishley Cranoe Cotes Cropston Nanpantan Outwoods Syston Keythorpe Gilmorton Oadby Isley Walton Osbaston Normanton Turville Ringing Hill Agar Nook Donisthorpe Walton Billesdon Horninghold Owston Barrow upon Soar Tur Langton The Valley Chilcote Eyres Monsell Sharnford Great Glen Harston Norris Hill Rearsby Pinwall Smeeton Westerby Kilby Cossington Staunton Harold Kibworth Harcourt Chadwell Boundary Nether End Bardon Shenton Evington Braunstone Frith Wymeswold Groby Braunstone Town Noseley Albert Village Bagworth Broughton Lodges Oaks in Charnwood Hose South Wigston Osgathorpe Merry Lees Thornton Peatling Parva Walcote Hunt's Lane Knighton Hungarton Sewstern Holwell Knossington Theddingworth Twycross Snarestone Birstall Burrough on the Hill Sulby Moira Belcher's Bar Newbold Burton Overy Little Twycross Beaumont Leys Sileby Croxton Kerrial Upton Stoneygate Sinope Rotherby Claybrooke Parva Barton in the Beans Woolrooms Burton Lazars East Norton Houghton on the Hill Littlethorpe Swannington Sheepy Parva Cosby Botcheston Odstone Swepstone Castle Donington Misterton Humberstone Blaston Ratcliffe on the Wreake Wycomb King Street Buildings Thurcaston Cold Newton Bescaby Kimcote Catthorpe Shawell Primethorpe Long Clawson Bondman Hays Gaulby Scraptoft Diseworth Fenny Drayton Leesthorpe Walton on the Wolds Frisby on the Wreake John O'Gaunt Spinney Hills Ratby Plungar Sketchley Atterton Aylestone Rushey Mead East Goscote Measham Shelthorpe Thrussington Shoby West Langton Goadby Far Coton Fleckney Barkby Thorpe King's Norton Lubenham Rowley Fields Church Langton Hathern Hollycroft Peckleton Foxton Sibson Potters Marston Great Bowden Field Head Griffydam Wymondham Woodhouse Barwell Glooston Newbold Heath Welby Bruntingthorpe Stathern Illston on the Hill Lowesby Mowmacre Hill Highfields Saltby Gartree Greenhill South Croxton Prestwold Stoney Stanton Nether Broughton Smockington Spring Cottage Sutton in the Elms Slawston Narborough Little Stretton Waltham on the Wolds Kilby Bridge Harby Appleby Parva Queensway Old Dalby Long Whatton High Cross West Knighton Tonge Wigston Magna Gaddesby Wyfordby Whitwick Asfordby Barkby Shangton Earl Shilton Shearsby Care Village Pickwell Cotesbach Brooksby Kirby Fields Cold Overton Newtown Unthank Copt Oak Old Ingarsby New Parks Beeby Easthorpe Normanton le Heath Aston Flamville Stretton en le Field Gelsmoor Ashby Woulds Welham Shackerstone Mountsorrel Newbold North Evington Barlestone Edmondthorpe Seagrave Westcotes Sproxton Stockerston Stapleford Leicester Forest West Little Bowden Woodhouse Eaves Packington Croft Donington le Heath South Knighton Bushby Cadeby Claybrooke Magna Saxelbye Kibworth Beauchamp Witherley Husbands Bosworth Desford Wigston Parva Southfields Nether Hall Breedon on the Hill Brascote Kirby Bellars Potter Hill Redmile Wartnaby Somerby Rothley Plain Enderby Upper Bruntingthorpe Lockington Battram Newtown Linford Ashby Magna Ragdale Countesthorpe Whetstone Norton-Juxta-Twycross Wanlip Newton Harcourt Laughton Marefield Barkestone-le-Vale Stonesby New Found Pool Lount Great Stretton Huncote Hallaton Kirkby Mallory Burbage Wigston Harcourt Skeffington Thurlaston