Retail Marketing in Cranbrook

Get in touch

Retail Advertising in Cranbrook

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in IG1 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Cranbrook (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Keston Mark Harrow East Dulwich Roxeth Hale End Eastcote Village South Norwood Redbridge Vale of Health Avery Hill Chingford St George in the East Cowley Peachey Poverest Brockley Pimlico Norwood Green Hillingdon Aldersbrook Ruislip Stanmore Ratcliff Orpington West Brompton Mortlake Tulse Hill Holborn Hackney Central Cranley Gardens Bostall Heath Teddington Canning Town Summerstown Newyears Green Kingsland Rainham Botany Bay Wallington Square Union Mews Hounslow West Barnes Merton North Greenwich Earlsfield Surbiton Enfield Fulwell Newbury Park North Finchley Wembley Park Leytonstone Canonbury Plumstead Shirley Little Venice Raynes Park Stepney Highwood Hill Foxbury West Kilburn Hampstead Garden Suburb The Borough New Cross Gate Festubert Place Fairlop North Harrow Stonebridge Roehampton Harefield Gospel Oak Catford Cubitt Town Chase Cross South Acton West Barnes Tokyngton Brentford Winchmore Hill Central Parade Hanwell Kingston Hill Putney Leaves Green Coalmakers Wharf Highbury Muswell Hill Thamesmead Camberwell Whitechapel Church End Emerson Park Clapham Malden Rushett Clapham Junction Pinner Tottenham Green London Highgate Clapton Park Berrylands Hoxton Tooting Bec Common Primrose Hill Gants Hill Mile End Bulls Cross Fullwell Cross Elephant and Castle Bromley Hayes Town Brondesbury Park Harrow on the Hill Rushmore Hill Harold Wood Belgravia Addiscombe Newington Hayes End Aldgate Canons Park Woodside South Ruislip Honor Oak Widmore Morden Eltham Uxbridge Neasden South Harrow Wennington Sudbury Tufnell Park Benhilton St John's West Kensington Beckton West Thamesmead New Beckenham Becontree Heath Selsdon Hatch End Beckenham Soho Streatham Vale North Woolwich Bandonhill Hampstead Walham Green Hampton Wick Lisson Grove North Southwark Motspur Park Enfield Town Brimsdown Old Coulsdon East Wickham Erith Manor Park Parliament Hill New Cross Fulham Angel North Wembley Tottenham Millbank Goddington Colindale Knight's Hill Chadwell Heath Southbury Chiswick Greenford North Hillingdon Havering-atte-Bower Strand Ruxley Ramsden Bostall Woods Finsbury East Bedfont Welsh Harp Golders Green Norbiton Elstree Park Grove Park Upper Norwood Hadley Pinnerwood Park Sidcup West Dulwich New Southgate Edgware Totteridge Coldfall West Harrow Westbourne Green Hacton Shepherd's Bush Blackfen Preston Tooting Chelsea Forty Hill Seven Kings St Paul's Cray Shortlands Grange Park Isle of Dogs Bickley St Luke's Forest Hill Streatham Clerkenwell Crouch End Cheam Woodford Green Colney Hatch Hazelwood Southgate West Ealing Aperfield West Hendon Dartmouth Park Highlands Village Temple Ickenham Northolt Gipsy Hill Tavern Quay Underhill Harringay North Cheam Ruislip Gardens Trinity Buoy Wharf New Barnet Yiewsley Mitcham Enfield Island Village Higham Hill Morden Park Bopeep Friday Hill Harold Hill Upper Elmers End Greenhill Sipson Frognal Oakleigh Park Falconwood Northwood Hills Little Woodcote Unity Place Oval Norbury Queen's Park Cranford Forestdale Belvedere Tooting Graveney Petts Wood South Croydon Brompton Acton Upper Ruxley Strand on the Green Lessness Heath Gunnersbury Ham Surrey Quays Wimbledon Common Rush Green Dulwich Temple Fortune Streatham Park Fairlawn Cottage Dulwich Village Little Heath North Ockendon Brentford End Hackney Wick Kidbrooke Rosehill Westcombe Park Monken Hadley Eastcote Becontree Longford Holland Park Hounslow Heath Osterley Shoreditch Wembley Belmont King's Cross Willesden Green Abbey Wood Kingston upon Thames Freezy Water Kennington Cann Hall Willesden Yeading West Hackney Farnborough Kensal Town Pratt's Bottom Luxted South Tottenham Upminster Bridge Marylebone Cowley Elm Park Cranbrook Cranham Colham Green Longlands Kew Poplar Lower Sydenham Bromley Park Hornchurch Woodside Park South Harefield Wanstead Flats Maze Hill Wallington Crofton Park Shadwell Cottenham Park Lambeth Royal Arsenal West St Johns West Heath Bow Richmond North Sheen Locksbottom Ladywell Fortis Green Lower Holloway Nine Elms Repton Park Kensington St Mary Cray Stratford New Town Earl's Court Rayners Lane Staples Corner Brondesbury Lower Feltham South Woodford Upper Walthamstow Plashet Burnt Oak Hampton Lea Bridge St Helier Hill End Camden Town Alderwood Terrace Derry Downs Downe Brent Park Worcester Park Balham Dudden Hill Honor Oak Park Old Bexley Friern Barnet Perivale Arnos Grove Park Royal Aldwych Homerton Bell Green Cricklewood Silvertown Arkley Brook Green Downham Islington Bowes Park Woodlands Albany Park Penge Upminster Southborough Sydenham Hill Blackheath Chelsfield Chessington Lower Clapton Chingford Hatch Charing Cross Belsize Park Hadley Wood Hockenden Risley Close Osidge Hackney Marsh Finchley Wealdstone Upper Sydenham West Wickham Dollis Hill Barkingside St James's Notting Hill St John's Wood Woodford Tolworth Chingford Green Shooters Hill Bloomsbury Tower Gardens Bounds Green Horns Green Strawberry Hill Frank Whipple Estate Manor House Coldblow Norwood New Town Kenton Upper Clapton Pinner Green Paddington Kilburn Marks Gate Leyton Marshes Leyton Greenwich Kingston Vale Woolwich Sutton Somers Town Edgware Bury Petersham Hayes Hyde Park Corner Upper Belvedere North End Single Street Bow Common Coney Hall Crystal Palace Rowley Green Barbican Acton Green Farthing Street Hackney Stoke Newington Woodford Bridge Selhurst Bromley Common Goodmayes Knightsbridge Stockwell Enfield Wash Collier's Wood Lower Edmonton Pentonville Eden Park Hounslow Turnpike Lane Chelsfield Creekmouth Woodcote Clock House Hornsey Bayswater Kingsbury Kensal Green Dormer's Wells Alperton Southwark Anerley Spitalfields Carshalton on the Hill Barking Riverside Harlesden Walthamstow Village South Hampstead Globe Town Well Hall Wimbledon Park East Barnet West Norwood Welling West Hampstead Bankside Sundridge Crook Log South Lambeth Hampton Hill Blackheath Royal Standard Childs Hill Noel Park Carshalton Upper Holloway Hammersmith Brockwell Park World's End Whitehall Putney Vale West Green Forest Gate Haggerston South Hornchurch Foots Cray Palmers Green North End Woodcote Green Little Stanmore Hornsey Vale Swiss Cottage Ponders End West Drayton Barking Wharf Square Waddon Maypole New Eltham Custom House Limehouse Hallsville Quarter New Charlton Colyers Coombe Oakwood Park Langley Old Ford Mill Hill Bethnal Green Wimbledon Maitland Park Barnet Gate Holders Hill Brixton Wandsworth Common Elmstead Sydenham Ealing Plaistow Crayford Wanstead St Pancras Brent Cross Nash Grahame Park Walthamstow Forest Plaistow Denham Victoria Holloway Carshalton Beeches Lewisham Uxbridge Moor Chase Village Woodford Wells Millwall Keston Parsons Green South Kensington Upton Park Loxford Wood Green West Acton Hampstead Heath Spring Grove Blackwall Harrow Weald Herne Hill North Feltham Corbets Tey Russell Hill Little Ilford Coldharbour Blendon Finsbury Park New Malden Seven Sisters Hook Harlington Kenley Mill Meads Copse Hill Deptford Chinatown Cambridge Heath Crofton Hatton Horn Park Addington Archway Westminster The Hale Tower Hill Bedford Park Lower Place New Addington Elmers End Northumberland Heath Cockfosters Castle Green Lampton Belmont Maida Vale Harefield Grove Bullsmoor Crooked Billet Denmark Hill South Street Hillingdon Heath Rise Park Tooting Bec Cudham Upper Tooting Old Malden Barnes Cray Putney Heath Hainault Alexandra Park Hither Green Northwood White City Bromley Lamorbey Highams Park Upton Lower Morden Riddlesdown Twickenham Barnehurst North Kensington Southborough West Ruislip Snaresbrook Barnet Blackheath Park Berry's Green Furzedown Biggin Hill Spring Park Broad Green Harold Park Whitton East Sheen Enfield Lock Middle Park Southall Temple Mills Hitchin Square Ilford Bellingham Chalk Farm Kensal Rise Streatham Hill Crossness Southfields The Hyde Dalston Bexleyheath Monks Orchard Hayes Crews Hill Ruislip Manor Coulsdon Bushey Mead St Margarets South Wimbledon North Acton Blackfriars Queensbury Barking Isleworth Chinbrook South Beddington Collier Row Lee Broom Hill Wormwood Scrubs Stratford Marsh Seething Wells Ruislip Common Chipping Barnet Hanworth Croydon Arpley Square Old Oak Common Kevingtown Leamouth Aldborough Hatch Enfield Highway The Mews Beddington Corner Poynders Parade Cowley Peachy Church End Beddington Clapham Common South Hackney Regent's Park Clapham Park Stamford Hill Green Street Green North Hyde Upper Shirley St Giles Heston Purley Roundshaw College Park Charlton North Cray Hackbridge Brownswood Park De Beauvoir Town Harmondsworth Romford Wandsworth Battersea Gallows Corner Hendon Castelnau Edmonton Whetstone Tottenham Hale Sanderstead Peckham Cole Park Chislehurst Sands End South Bromley The Wrythe Shacklewell Clayhall Bush Hill Park Bermondsey Lower Belvedere Farringdon Canary Wharf Gidea Park Wapping Mottingham Feltham Ardleigh Green Vauxhall Slade Green East Acton West Ham Headstone Stroud Green Kentish Town Craven Walk Wandle Park Walworth East Ham Southend Plumstead Common Nunhead Walthamstow Dagenham Ducks Island Mayfair Docklands Grove Park Stratford Upper Edmonton Fitzrovia Thornton Heath Brunswick Park Noak Hill Bexley Eel Pie Island Lesnes Abbey Covent Garden Hampton Court Rotherhithe Little Britain Merton Park The Burroughs Barnsbury Maryland Cyprus East Finchley Chislehurst West Wallend