Retail Marketing in Stratford New Town

Get in touch

Retail Advertising in Stratford New Town

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in E15 1?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Stratford New Town (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Bandonhill Bowes Park Brondesbury Park Covent Garden Highams Park Cranbrook Central Parade Grove Park Stamford Hill Cubitt Town Plumstead Hayes Farringdon Bush Hill Park Welsh Harp Furzedown Surrey Quays North End Bounds Green New Charlton Ducks Island Sutton Shacklewell Loxford Knightsbridge Woodford Wells West Acton Hatton Hazelwood Chipping Barnet Yeading Hillingdon Heath Goddington Raynes Park Addington Alderwood Terrace Blendon St James's Southbury College Park Barnes Cray Spring Park Lea Bridge Temple Mills Kilburn Stroud Green South Ruislip Sanderstead Old Bexley West Norwood Ham Purley West Harrow Slade Green Fortis Green Chinbrook Rayners Lane Islington Woodcote Roxeth Wormwood Scrubs Hampton Spring Grove Collier's Wood Blackfen Alexandra Park Bullsmoor Oakleigh Park Romford Swiss Cottage Finsbury Park Colyers Noak Hill Upper Belvedere Merton Stoke Newington Silvertown Rushmore Hill Upper Shirley St John's Wood Cheam Ratcliff Wimbledon Common Stratford Marsh Ealing Westbourne Green Erith Preston West Wickham Cyprus Kingsland Forest Hill Dulwich Lower Feltham Aldgate Creekmouth Bermondsey Elephant and Castle Dollis Hill Newbury Park Abbey Wood Kensal Green Kensal Town Enfield Wash Kew Fairlawn Cottage Hanworth Hackney Wick West Green Green Street Green Chinatown Stratford New Town Fitzrovia Upper Norwood Ickenham Chelsea Brixton Putney Heath Cowley Harringay Shoreditch Sands End West Hackney Ardleigh Green Hounslow Heath Perivale Belgravia Repton Park Luxted St George in the East Bostall Woods Wimbledon Park Upper Clapton Wembley Park Fulwell North Sheen Totteridge Coldharbour St Pancras Forest Gate Blackwall Maitland Park Knight's Hill Kingsbury Riddlesdown Trinity Buoy Wharf Wandle Park Broad Green St Luke's Whitehall Woodford Green Enfield Town Whitton Stockwell Hammersmith Rosehill St Paul's Cray Monken Hadley Cudham Newington Northolt Albany Park Woodside Park Tufnell Park Hook Hampstead Heath Lesnes Abbey Barking Riverside Muswell Hill Tottenham Hale Bethnal Green St Helier Tower Gardens Locksbottom Church End Elm Park Bexley Barbican Little Stanmore Herne Hill Hampton Wick Copse Hill Becontree New Southgate Eltham Well Hall Gidea Park Longlands Honor Oak Sipson Vauxhall South Kensington Highgate Collier Row Leaves Green Cowley Peachy Bankside Highlands Village North Southwark South Norwood Acton Green De Beauvoir Town Freezy Water Newyears Green Manor Park Hornchurch Southfields North Hyde Leyton Bromley Common Marylebone Festubert Place Monks Orchard Crooked Billet Walham Green South Hackney Oakwood Queensbury Hockenden Emerson Park Putney Craven Walk West Kilburn Tooting Graveney Horns Green North Kensington South Woodford Walthamstow Village Poplar Poverest Carshalton Blackheath Old Ford Berry's Green Isle of Dogs Globe Town Parliament Hill Blackheath Park Cranford Mayfair Dulwich Village South Acton Tottenham Green Upper Elmers End Chingford Green Cole Park Clayhall Benhilton Hampstead Garden Suburb Woolwich Upper Ruxley Kensal Rise Harmondsworth Upton Park Clapton Park Cranley Gardens Derry Downs The Wrythe Osidge Deptford Lower Sydenham Northwood Norwood Green Kevingtown Bulls Cross Richmond New Eltham Hackney Marsh St Giles Golders Green Beddington Corner Thornton Heath Bopeep Surbiton Brondesbury Kentish Town North Acton Leyton Marshes Sydenham Mile End Penge Fairlop North Harrow Holloway West Ruislip Aldersbrook Orpington Canary Wharf Enfield Highway Ruxley Hallsville Quarter Carshalton on the Hill Brent Park Greenwich Cottenham Park New Addington Belmont Eel Pie Island Barking Pinner Green Bow North Greenwich Willesden Angel Chase Cross Peckham Falconwood West Ham Crayford Plaistow Nunhead Widmore Middle Park South Lambeth Keston Shooters Hill Kingston Hill Edgware Bury Seven Kings Walworth Strawberry Hill Corbets Tey East Bedfont Burnt Oak Tottenham Grove Park Hayes Heston Chessington Pinner Vale of Health Brownswood Park Norbiton Coney Hall Lower Clapton Staples Corner Plashet Dalston Chelsfield Cranham Dudden Hill Anerley Bedford Park Strand Wembley The Hale Neasden Clapham West Hampstead Lower Morden Greenhill Cambridge Heath Bexleyheath Lambeth Chase Village Wimbledon Park Langley Tulse Hill Arkley Frank Whipple Estate Higham Hill Harrow West Kensington Belvedere Tavern Quay Addiscombe The Burroughs East Barnet Foots Cray West Dulwich Brockley South Tottenham Coldblow Crews Hill Paddington Leamouth Little Venice Hither Green Southend Hatch End Ruislip Manor Becontree Heath Kenton Queen's Park Hillingdon Old Coulsdon Clapham Junction Aldwych Castle Green Bell Green Wallington Square Stepney New Cross Gate Upper Tooting Camberwell Frognal Beckenham Keston Mark Denham Sydenham Hill Chiswick Wennington Highwood Hill Rush Green West Ealing Holders Hill Lisson Grove Winchmore Hill Osterley Coldfall Elmers End Elmstead Brunswick Park South Street Park Royal South Wimbledon Lower Place Brent Cross Avery Hill Headstone New Barnet Merton Park Tooting Bec Welling Little Ilford Beckton Upton New Beckenham Church End Wanstead Flats Harlesden Crofton Hornsey Thamesmead Upper Sydenham Downham Upper Edmonton Poynders Parade Woodside Lower Holloway Clerkenwell Clapham Common Temple Fortune Harold Hill Hendon Gallows Corner Biggin Hill Tower Hill Farthing Street Nine Elms Mitcham Charing Cross Tooting Sudbury Rowley Green Palmers Green Arpley Square East Wickham Croydon Honor Oak Park St John's Bickley Haggerston White City Unity Place Isleworth Aperfield Streatham Canons Park Sidcup Battersea Pimlico Downe Temple Shadwell Aldborough Hatch Harefield Grove Pinnerwood Park Somers Town Goodmayes Wood Green Hale End Hyde Park Corner South Beddington Kenley Enfield Lock North Ockendon Millbank Shirley Oval Fullwell Cross North Feltham Cann Hall Blackheath Royal Standard Hoxton Shortlands Nash Docklands Snaresbrook North Woolwich West Brompton Cockfosters St Mary Cray Fulham Strand on the Green Coulsdon Friern Barnet The Borough Enfield Uxbridge Moor St Margarets Kingston upon Thames Royal Arsenal West Mortlake West Thamesmead Bostall Heath West Barnes Lewisham Maze Hill Ruislip Gardens Hackney Carshalton Beeches Eastcote Seething Wells East Acton Pentonville Earl's Court Crouch End Lessness Heath Whetstone Highbury Brentford Bayswater Rainham Bromley Maryland Horn Park Colney Hatch Brentford End North Hillingdon Belsize Park Turnpike Lane Hacton Union Mews West Hendon Foxbury Malden Rushett Grange Park Chalk Farm Primrose Hill Hadley Wood Marks Gate Lower Edmonton Wanstead Eden Park Kidbrooke Edgware Bloomsbury Greenford Catford Southall South Harefield Wandsworth East Ham Rotherhithe Single Street Ponders End Morden Blackfriars Havering-atte-Bower Maypole Wapping Southborough New Cross Streatham Hill Willesden Green Selsdon Hampton Hill Hitchin Square South Croydon Summerstown Northumberland Heath Selhurst King's Cross Acton North End Little Woodcote Maida Vale Berrylands Bromley Park East Sheen Barnet Gate Noel Park Cowley Peachey Camden Town Roehampton Plumstead Common Chelsfield Morden Park Kensington The Mews Barnes Dagenham Clapham Park Upminster Bridge Barnsbury Westcombe Park Finsbury Gunnersbury Beddington Tokyngton Harold Wood Denmark Hill St Johns Tolworth Hampstead Longford World's End Spitalfields Hayes End Archway North Cray Crofton Park Hackbridge Gants Hill Chingford Hatch Norwood New Town Kennington Hornsey Vale Lee Arnos Grove Southwark Hampton Court Feltham Waddon Teddington Stratford Ladywell Dormer's Wells Gipsy Hill Harrow Weald Harefield Hill End Southgate South Harrow Streatham Park Upper Walthamstow Upper Holloway Mottingham Ramsden Brockwell Park The Hyde Charlton Hounslow West Chislehurst Woodcote Green Bow Common Lower Belvedere Regent's Park Farnborough Plaistow South Bromley Harrow on the Hill Little Heath Old Oak Common Petts Wood North Finchley Seven Sisters Bromley Parsons Green Brimsdown Hackney Central Lamorbey Bushey Mead Wallington Manor House Holborn Homerton Petersham Woodlands Hainault Wealdstone Coalmakers Wharf Broom Hill Friday Hill Little Britain Shepherd's Bush Hayes Town Risley Close Rise Park Canonbury Millwall Childs Hill London Woodford Soho Crossness Stonebridge Stanmore Harold Park Walthamstow Streatham Vale Grahame Park Limehouse South Hampstead Chingford Southborough Victoria North Wembley Botany Bay Upminster Coombe Finchley Sundridge Whitechapel Ruislip Common Barnehurst Barkingside Brompton Dartmouth Park Clock House Uxbridge Edmonton Earlsfield Forestdale Northwood Hills Balham Castelnau Lampton East Finchley Underhill Barking Wharf Square Norbury Wallend Russell Hill South Hornchurch Crook Log Gospel Oak Old Malden Roundshaw Alperton Hadley Chadwell Heath Custom House Worcester Park Enfield Island Village Putney Vale Canning Town Ilford Motspur Park Mill Meads Notting Hill Crystal Palace West Drayton Mill Hill Wandsworth Common Belmont Pratt's Bottom Yiewsley Elstree Park New Malden Hanwell Ruislip North Cheam Bellingham Woodford Bridge West Heath East Dulwich Westminster Forty Hill Barnet Brook Green Tooting Bec Common Colham Green Holland Park Eastcote Village Twickenham Kingston Vale Redbridge Leytonstone Walthamstow Forest Chislehurst West Harlington Hounslow Cricklewood Colindale