Retail Marketing in East Leake

Get in touch

Retail Advertising in East Leake

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in LE12 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover East Leake (Nottinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Cotgrave Barnstone Plumtree Park Newthorpe Common Boughton Hickling Dalestorth Allen's Green Holme Pierrepont Highbury Vale Skegby Carlton Carlton in Lindrick Granby Harwell Scrooby Top Bilsthorpe Kersall Cossall Scofton Sutton Bonington Church Warsop Staunton in the Vale Bunny Hill Thorney Barrows Green West Markham Wigthorpe Old Basford Collingham Brinsley Eastwood East Leake Cotham Normanton on Soar Friezeland Balderton Ladybrook Bestwood Morton Rampton Blidworth Dale Askham Fernwood Barnby in the Willows Wiseton Everton Weston Hyson Green Thorpe in the Glebe Thoresby Misson Shelton Hayton Clifton Bradmore Sunnyside Kirton Cuckney Woodnook Bassingfield Bleasby Bestwood Village Laxton Kirkby-in-Ashfield Ragnall The Green Radcliffe on Trent Kilton Carburton Toadhole Normanton-on-the-Wolds Woodborough Selston Wallingwells Upton Pleasleyhill Averham Newton Town Staythorpe Whatton-in-the-Vale West Stockwith East Stoke Meadows Maythorne Dunsill Upton Field Stragglethorpe Gateford Littleborough Saundby Girton Gateford Common High Town Flawborough Commonside Oxton Edingley Bircotes Bull Farm Oldcotes Newthorpe Bevercotes Whitemoor Holme Hardwick Village Lound Hempshill Vale Nornay Bobbers Mill Langford Rise Park Milton Church Laneham Gorsethorpe Ossington Red Hill Mattersey Thorpe Thurgarton Gamston Mapperley Stanton-on-the-Wolds Rolleston New Bagthorpe Langar Mapperley Park Bramcote Barton in Fabis Balk Field Kirklington Carrington Blyth Coates Newlands Newark-on-Trent East Markham Fledborough Top Valley Welham Mansfield West Retford Trowell Hawton Forest Fields Thorpe Gotham Plain Spot West Field Ravensdale Butler's Hill Wysall Top Green Upper Morton Bole Holbeck Ranskill South Leverton Haughton Annesley Lane End Porchester Lace Market Upton Newstead Cottam Elton on the Hill North Wheatley Bleak Hills Woodbeck Easthorpe Headon Meden Vale Broomhill Shipley Gate Elston Stapleford Nuthall Langold Bulwell Forest Gibsmere Stony Dale Styrrup Cromwell Bakers Fields Linby East Bridgford Averham Park Kilvington Awsworth Nether Langwith New Eastwood Ordsall Fulwood Lambley Widmerpool Gedling Tiln Cropwell Bishop Bilsthorpe Moor Hill Top White Post Normanton Bulcote Hickling Pastures Kimberley Carlton Forest Harlequin Tibshelf Wharf Hockerton Inkerman New Basford Westwood Bunny Syerston Bracebridge Ompton Hucknall New Balderton Newton Wigsley Clipston Clarborough Keyworth Hawksworth Rhodesia Lowdham Harlow Wood Scaftworth Woodthorpe Thoroton Grove Bestwood St Albans Cox Moor Sutton Daybrook Elkesley Swingate Scarrington Sibthorpe Farnsfield Newtown Torworth Hoveringham Rainworth Stanley North Carlton Beechdale Nottingham Fenton Hall Green Cinderhill Wollaton Darlton Westhorpe Holme Lane Nether Headon Papplewick Little Gringley South Clifton Normanton on Trent Market Warsop White Houses Bothamsall Harby Morton Lenton Abbey Willoughby-on-the-Wolds Weecar Moorhouse Trowell Moor Belle Eau Park Gringley on the Hill Rufford Sturton le Steeple Colston Bassett Blidworth Bottoms North Muskham Kingston on Soar Coddington Thrumpton Upper Broughton Nuncargate Fackley Newington Orston Sherwood Brough Blidworth Ollerton Bilby Babworth Thrumpton Saxondale Budby Sutton in Ashfield Misterton Soss Calverton Annesley Cossall Marsh Beeston Epperstone Oxton Hill Sherwood Rise St Ann's Stanton Hill Toton Pye Hill Aspley Haywood Oaks Treswell Burton Joyce Dunkirk Shelford Ruddington Bilborough Commonside Lower Beauvale Edwinstowe The Park Drakeholes Farndon Kneesall Barnby Moor Giltbrook Maplebeck West Drayton Norwell Woodhouse Scrooby Gunthorpe Tithby Beauvale Sutton on Trent Colwick Thorneywood Stoke Bardolph Gamston Manton Retford Huthwaite Laneham Selston Common Egmanton Teversal Clayworth Alexandra Park Sibthorpe Serlby Blue Hill Eaton Chilwell Zouch Caunton Darfoulds Woodhouse Moorgreen Wighay Harworth Radmanthwaite Sneinton West Leake Kirkby Woodhouse Redmay Corner Bagthorpe Moorhaigh Babbington Tollerton Netherfield Stanford Hills Screveton New Cross Harworth Caythorpe Grassthorpe Annesley Woodhouse Wellow Rylands Greasley Aslockton Perlethorpe Eastwood Hall Misterton Owthorpe South Carlton Goverton Sutton cum Lound Rockley Drinsey Nook Sookholme Beauvale Sutton Forest Side Bulwell Osberton Knapthorpe New Kingston New Brinsley The Park Attenborough Redhill Adbolton Dove Green Little Carlton Upper Saxondale New Ollerton Strelley Watnall Flintham Radford Holbeck Woodhouse Hanstubbin Jacksdale Beacon Hill North Leverton with Habblesthorpe Old Lenton Bathley Low Marnham Edwalton High Marnham Hazelgrove Ratcliffe on Soar Cropwell Butler Kneeton Warsop Vale Underwood Carlton-on-Trent North Clifton Broxtowe Halloughton Rosemaryhill Bingham Stokeham Arnold East Drayton Fiskerton Car Colston Ruffs Plumtree Bolham Halam Walesby Tuxford Mansfield Woodhouse Kelham Shireoaks Ranby Bailey Grove Hodsock Alverton Clipstone Markham Moor New Lenton Winkburn Norwell Bentinck Town Worksop Ravenshead Wilford Standard Hill Skegness Selston Green Bramcote Hills Stanford on Soar Burrowsmoor Holt Gonalston Kings Clipstone Thorney Moor Costhorpe Kinoulton Walkeringham Winthorpe Besthorpe New Westwood Beckingham Rempstone Eakring Costock Brinkley Spion Kop Westville South Muskham Norton Forest Town Alma South Retford West Bridgford South Scarle Spalford Southwell South Wheatley Skegby Dunham on Trent Mattersey