Retail Marketing in Stonor

Get in touch

Retail Advertising in Stonor

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in RG9 6?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Stonor (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Cumnor Hill Wildmoor Middle Aston Shrivenham Tiddington Shutford Great Rollright Peachcroft Southcombe Moreton Williamscot Roke Little Chesterton Sibford Ferris West End Neat Enstone Baynard's Green Bloxham Juniper Hill Chesterton Carterton Radford Upper Heyford Kingham Delly End Hatford Osney Poffley End South Moreton Hill Bottom Whitchurch Hill Fewcott Grafton Winterbrook Gosford Greenfield Sibford Gower Brookend Woolstone Heath End Henton Bould Nettlebed Holwell Easington Water Eaton Little Minster Westcot Bradwell Frilford Heath Netherton Burdrop Moreton Finstock Over Kiddington Church Enstone Great Milton Noke Goosey Pishill Huntercombe End Eynsham Lower Wainhill Emmington Ledwell Forest Hill Wroxton Stadhampton Oxford Spires Park Cogges Oakley Wolvercote Upperton Brightwell-cum-Sotwell Fulbrook Denchworth Fordwells Woodeaton Cuddesdon Mongewell King's End Harpsden Heights Shipton-on-Cherwell Wallingford Greenend Wigginton East Hanney Thame Overy Buscot Shepherd's Green Mapledurham Taston Middleton Stoney Dunsden Green Radcot Chadlington Foscot Toot Baldon Yarnton Oakley Court Heathfield Village Crowell Shipton-under-Wychwood Southrop Brookhampton Mollington Broadplat Stoke Row Bessels Leigh Old Chalford Taynton Littleworth Woodway Shiplake Steeple Aston Radley Park Towersey Whistlow Grimsbury South Leigh Kelmscott Witheridge Hill Barford St Michael Little Clanfield Shiplake Bottom Watchfield Littleworth Coscote Gibralter Well Place Bure Park Upton Steeple Barton Sunningwell Lyford Signet Lew Garford Ruscote Middle Assendon Shilton Cornwell Highmoor Cross Stanton St John Spelsbury Churchill Hopcroft's Holt The Green North Hinksey Village Lodge Hill North Moreton New Marston New Headington Hanwell Tackley Sutton Chilton Crowmarsh Gifford Over Norton Lower Bourton Sydenham Horspath Milton-under-Wychwood Balscote Worton Epwell Baldon Row Chilson Bourton Adderbury West Adderbury Risinghurst Exlade Street Ashbury Little Haseley Northcourt Millend Mount Skippett Gallowstree Common Enstone Woodcote Ipsden Great Haseley Shillingford New Yatt Harcourt Hill Stanton Harcourt Cassington Asthall Leafield Hempton Wainhill Wantage Grandpont North Leigh Lower Heyford Calthorpe Cote Clare Rokemarsh Horton-cum-Studley Henwood East Challow Hensington New Botley Cropredy Highmoor Walton Manor Gagingwell Milton Heights Milcombe Field Assarts Drayton St Leonard Barton Sonning Eye Milton Kennington Highfield Whiteoak Green South Weston Cane End Brize Norton Kidmore End Catslip Ascott Earl Letcombe Regis Great Bourton Park Corner South Stoke Caversfield Ardington Collins End Ascott d' Oyley Hethe North Aston Denton Chimney-end Barnard Gate Headington Quarry Cray's Pond Greys Green Worsham Buscot Wick Temple Cowley East Hendred Newington Kiddington East End Shirburn Milton Common Shiplake Row Foxcombe Hill Ewelme Appleton Upper Wolvercote Garden City Begbroke Westcott Barton Aston Rowant High Cogges Bix Chimney Twyford Townsend Goring Kingston Bagpuize Oakley Wood Beckley Bruern Abbey Clifton Littlemore Middle Barton Broughton Poggs Marcham Chiselhampton Harpsden Cuxham Tadley Bodicote Fawler Abingdon-on-Thames Newbridge Cleeve Rotherfield Greys Milton Hill Newtown Shorthampton South Newington Tetsworth Steventon Florence Park Shippon Kingston Stert Little Tew Littlestead Green West Lockinge Dean Court Chazey Heath Eastend Iffley Sutton Courtenay Watlington High Meadow View Chalkhouse Green Rose Hill Play Hatch Newland Bampton Somerton Lyneham Checkendon Lower Wolvercote Aston East End Binsey Tadmarton Sandford St Martin Russell's Water Crocker End Satwell Bunkers Hill Cowleaze Corner Compton Beauchamp Boars Hill Warborough Cutteslowe Peppard Hill Path Hill Combe Park Town Knighton Norham Manor Horley Letcombe Bassett Down End Sarsden Piddington Fifield Britwell Salome Shores Green East End Headington West Ginge Little Faringdon Waterstock Mixbury Hempton Appleford-on-Thames Clattercote Wootton Village Barton Abbey Didcot Bushey Ground Church End Shellingford Sunnymead Tubney Westhall Hill Long Hanborough Filkins Woodstock Bradwell Grove East Lockinge Chalgrove Broughton Hinton Waldrist North Stoke Ardington Wick Aston Tirrold Townsend Bucknell Lower Shiplake Chinnor Caldecott Blackbird Leys Wheatley Brighthampton Freeland Benson Headington Hill Westwell Fawler Uffington Stonor Scotland End Marston Chawley Sarsden Halt Warpsgrove Carswell Marsh Culham Fernham Faringdon Little Milton Lower Assendon Bicester Village Wardington Duns Tew Widford Filchampstead Stoke Talmage Charlbury Dorchester Gozzard's Ford Preston Crowmarsh Dane Hill West Hagbourne Drayton Swalcliffe Cholsey South Hinksey Rousham Berrick Salome Kingstone Winslow Longcot Swinford Sparsholt Yelford Nether Worton Golden Balls Gainfield North Newington Woodfield Banbury Glympton Kingwood Common Fyfield Bainton Merton Blenheim Bridge End Trench Green Ascott-under-Wychwood Childrey Ducklington Wigginton Heath Asthall Leigh Shotover Hill Binfield Heath Botley Wytham Aston Upthorpe Little Heath Oddington Church Hanborough Idstone Fencott Deddington Radley Berinsfield Oxford Whitchurch-on-Thames Grove Alkerton Old Woodstock East Adderbury Meadside Broadwell Stonesfield Newnham Murren Campsfield Stoke Lyne Enslow Draycot Eaton Curbridge Burcot Black Bourton Weald Camp Corner Witney Longworth Godington Maidensgrove East Hagbourne Hardwick Shifford Pyrton Crowell Hill Dry Sandford Thrupp Baulking Upton Burford Stanford in the Vale Waterperry Charlton Dunthrop Ramsden Hailey Postcombe Cleveley Garsington Coleshill Radfordbridge Holton Wendlebury Hardwick Belmont Nuney Green Murcott Upper Arncott Frilford Kencot Cumnor Bletchingdon Alvescot Ambrosden Lower Highmoor Pishill Bottom Marsh Baldon Kingston Blount Great Holcombe Wootton Swerford Wootton Crawley Neithrop Hardwick Summertown Rotherfield Peppard Launton Howe Hill Weston-on-the-Green Standlake Blackditch Pishill Bank Cold Harbour Eaton Hastings Souldern Buckland Marsh Slade End Little Coxwell Sandford-on-Thames New Hinksey Buckland Bicester Claydon New Osney Ardley Fritwell Tusmore Charlton-on-Otmoor Northmoor Rowstock Barford St John Great Tew Tokers Green Mackney Upper Milton West Hendred East Ginge Hampton Gay Chipping Norton Henley-on-Thames Bladon Hook Norton Westend Blackthorn Minster Lovell Salford Cowley Farmoor Goring Heath Easington Chastleton Moulsford Rack End Blewbury Great Coxwell Harwell Clifton Hampden Charney Bassett Cottisford Dean Kingston Lisle Caulcott Milton Harpsden Bottom Long Wittenham Nethercote Langford Langford Village Christmas Common Bayworth Charterville Allotments Albury Woodleys Kirtlington Elsfield Heythrop Kidlington Greenwood Lewknor West Hanney Southmoor Nuneham Courtenay Little Wittenham Stratton Audley Pusey Nuffield Adwell Upper Wardington Lidstone Cookley Green Little Rollright Hampton Poyle Drayton Sonning Common Finmere Cothill Shenington Crowsley Lower Arncott Hornton Islip West Challow Over Worton Little Bourton Hailey Lower Tadmarton Woodgreen Brightwell Baldwin Newton Purcell Jericho Lower Radley Idbury Clanfield Fulwell Sandhills Swinbrook Wilcote Fringford Hook End