Retail Marketing in Sandford St Martin

Get in touch

Retail Advertising in Sandford St Martin

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in OX7 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Sandford St Martin (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Chadlington Barton Bunkers Hill Wallingford Pusey Greenend Juniper Hill Steeple Aston Longcot Lewknor Twyford Toot Baldon Berrick Salome Woodgreen Hornton Salford Eastend Scotland End Rokemarsh Dane Hill Churchill West Hanney Kiddington Fyfield Claydon Milton Hill Pishill Bank Mount Skippett Ascott d' Oyley Mixbury Stanford in the Vale Gainfield Bodicote Noke High Cogges Faringdon Buscot Wick Whitchurch Hill Goring Heath Brookhampton Wootton Drayton St Leonard Shotover Hill Summertown Sonning Common Hailey Bessels Leigh Cutteslowe Stanton St John Ducklington Coscote Radcot Lower Highmoor Lidstone Harcourt Hill Hailey Hampton Gay Culham Finmere Russell's Water Middleton Stoney Field Assarts Harpsden Heights Kingstone Winslow Westend Lower Assendon Stonor Sarsden Carswell Marsh Wendlebury Maidensgrove Bicester Village Adwell Old Chalford Hopcroft's Holt Highmoor Ambrosden Bushey Ground Peppard Hill Bradwell Blackbird Leys Alvescot Middle Aston Lower Radley North Stoke East Hagbourne Goring Winterbrook Forest Hill Aston Chilson Shellingford Cleeve Combe Barford St John Charlton Church End Moulsford Westcott Barton South Newington Hill Bottom Bampton Henwood Thrupp Compton Beauchamp Epwell West Hendred Alkerton Shiplake Bottom Park Corner Garford Wootton Fulwell Sandford St Martin South Hinksey Hardwick Well Place Grandpont Northcourt Collins End Idstone Kirtlington North Moreton Marsh Baldon Nettlebed Charterville Allotments Cray's Pond Belmont Cowleaze Corner Holwell Hampton Poyle Shores Green South Weston Gozzard's Ford Souldern South Stoke Goosey Appleford-on-Thames East End Church Hanborough Upper Arncott Filchampstead Weston-on-the-Green Lower Bourton Bayworth South Leigh Wytham Blackthorn Westcot Bainton Adderbury Newbridge Highfield Sunnymead Idbury Tadley Longworth New Headington Knighton Harpsden Bottom Iffley Milton Kingston Blount Clifton Hampden New Marston Langford Village Tadmarton Preston Crowmarsh Oakley Hempton Wigginton Heath Poffley End Freeland Barnard Gate Charlbury Osney Dry Sandford Uffington Littleworth Milton Common Woodstock Shilton Deddington North Leigh Upper Heyford Bure Park Grimsbury Bicester Lyford Cropredy Woodway Oakley Court Somerton Tusmore Lyneham Williamscot Enslow Upton Spelsbury Over Kiddington Stadhampton Eaton Hastings Little Chesterton Mollington Chesterton Radfordbridge Horton-cum-Studley Tackley Brighthampton Minster Lovell East End Milton Little Bourton Stoke Talmage Shrivenham Barton Abbey Nuney Green Huntercombe End Headington Hill Gallowstree Common Bourton Steventon Old Woodstock Satwell Little Tew Islip Kidlington Cogges East Adderbury Banbury Sandhills Kencot Trench Green Church Enstone Shorthampton Pyrton Mongewell Ascott-under-Wychwood Crowsley Shutford Filkins Woodeaton Easington Drayton Elsfield Yelford Great Holcombe Blenheim Grafton Buckland Marsh Little Faringdon Bletchingdon Aston Rowant Eaton Towersey Wheatley Ardington Wick Leafield Newtown Finstock Lower Wainhill Temple Cowley Sparsholt North Aston Great Rollright Broadplat Carterton Cookley Green Ramsden Postcombe Aston Tirrold The Green Little Haseley East Hanney Risinghurst Ewelme Oddington Little Minster Launton Bucknell Blackditch Great Haseley Heathfield Village East End Marston Garden City Charney Bassett Kingston Stert Millend Lower Shiplake Caldecott Beckley Little Rollright Baldon Row Hatford Binsey Great Tew Whistlow Hethe New Yatt Neithrop Clare Stanton Harcourt Wardington Howe Hill Brize Norton Glympton Letcombe Regis Little Milton Gibralter Benson Cornwell Buckland Tubney Chinnor Hook End Crowell Sutton Ruscote Christmas Common Cumnor Hill Crowell Hill New Hinksey Stratton Audley Merton Horley Swinford Shiplake Row Campsfield Sonning Eye Milton-under-Wychwood Watlington Great Milton Fawler Balscote Baulking Middle Barton Curbridge Begbroke Shillingford Wilcote Taston Marcham Burford Radford Denton Clanfield Greys Green Fewcott Fritwell Southmoor Neat Enstone Sarsden Halt Kidmore End Widford Little Clanfield Boars Hill Over Worton Fringford Baynard's Green Upperton Dorchester Swinbrook Bloxham Eynsham Shirburn Meadside Waterperry Tetsworth New Osney Southcombe Camp Corner Exlade Street Milton Heights Rose Hill Wigginton Long Hanborough Tokers Green Dean Dunsden Green Great Coxwell Ashbury Standlake Broadwell Oxford Langford Coleshill Botley Mackney Chazey Heath Ledwell Garsington Yarnton Woolstone East Challow Nethercote Farmoor Kennington Ipsden Cleveley Didcot Wantage East Hendred Thame Rack End Clifton Tiddington Warpsgrove Chipping Norton Sutton Courtenay Florence Park Cassington Gagingwell Piddington Denchworth Woodcote Shenington West Hagbourne West Challow Overy Bradwell Grove Oakley Wood Newington Foscot Worsham Newnham Murren Nether Worton Abingdon-on-Thames Hardwick Chastleton Appleton Hinton Waldrist Upper Milton Woodleys Kingham Ardington Clattercote Lew Heythrop Horspath Easington Berinsfield Kelmscott Cottisford Witney Lower Wolvercote Dunthrop Over Norton Chilton Duns Tew Harpsden Ascott Earl Whiteoak Green Kingston Bagpuize Frilford Netherton Draycot Chalkhouse Green Hook Norton Upper Wardington Highmoor Cross Cane End Middle Assendon Buscot Chawley Chiselhampton Littleworth Swalcliffe Frilford Heath Blewbury Cholsey Townsend Murcott Shepherd's Green Cothill West Ginge Walton Manor Lower Tadmarton Hardwick Hanwell Littlemore Shifford Barford St Michael Rotherfield Greys Lower Heyford Harwell King's End Kingston Lisle Rowstock West Lockinge Swerford Brightwell-cum-Sotwell Rousham Sydenham Chalgrove East Ginge Binfield Heath Lower Arncott Wildmoor Greenwood Greenfield North Hinksey Village Nuneham Courtenay Brookend Caversfield Watchfield Mapledurham Townsend Wootton Village Calthorpe Slade End Asthall Leigh Sibford Ferris Upton Grove Taynton Headington Quarry Moreton Pishill Long Wittenham Shiplake Henton Broughton Poggs Little Coxwell Burcot Dean Court Westwell Jericho Bladon Enstone Pishill Bottom Newton Purcell Woodfield Checkendon Witheridge Hill Cuddesdon Wroxton Bould Fernham Great Bourton Waterstock Ardley Nuffield Sibford Gower Lodge Hill Holton Newland Stoke Row Foxcombe Hill East Lockinge Shipton-under-Wychwood Letcombe Bassett Bridge End Little Wittenham Cuxham Radley Park Sandford-on-Thames Roke Warborough Godington Signet Fencott Fawler Shippon Down End Emmington Gosford Steeple Barton Upper Wolvercote Delly End Aston Upthorpe Sunningwell Bix Chimney-end Shipton-on-Cherwell Drayton Park Town Kingwood Common Fifield Moreton Albury Norham Manor Asthall Cowley Cold Harbour Headington Littlestead Green Brightwell Baldwin Weald Hensington Burdrop Little Heath Path Hill Caulcott Southrop Wolvercote Play Hatch Hempton Wainhill Britwell Salome Milcombe North Newington South Moreton Cumnor Fulbrook Radley Crowmarsh Gifford Henley-on-Thames Heath End Golden Balls Worton New Botley High Meadow View Black Bourton Stoke Lyne Catslip Bruern Abbey Crocker End Water Eaton Whitchurch-on-Thames Charlton-on-Otmoor Peachcroft Oxford Spires Park Crawley Chimney Cote Westhall Hill Northmoor Rotherfield Peppard West Adderbury Broughton West End Childrey Stonesfield Fordwells