Retail Marketing in Braithwell

Get in touch

Retail Advertising in Braithwell

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S66 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Braithwell (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Bolehill Moorends Balby New Village Under Tofts Braithwaite Aughton Rostholme Highlane Cotterhill Woods High Melton Mexborough Ingbirchworth Goldthorpe Harley Stannington Holme Campsall Woodhouse Wortley Worsbrough Common Hatfield Woodhouse Burghwallis Rollestone Wadworth Blaxton Old Haywoods East Whitwell High Wincobank Charltonbrook Whinney Hill Lakeside Village Swinton Bridge Edderthorpe Sandygate Bradway Endcliffe Crescent Arbourthorne Estate Thurnscoe Birley Estate Highgate Shafton Abbeydale Honeywell Bessacarr Northfield Ulley Lane End Doncaster Hood Green Mortomley Chapeltown Castle Green Kirk Sandall Norton Woodseats Fishlake Manor Park Royston Wood Seats Beauchief Cundy Cross Listerdale Frecheville Sandhill Kendray Birley Carr Silkstone Common Ward Green Swaithe Eastwood Townhead Sheffield Brincliffe Hallam Head Manor Estate Low Holdworth Millhouses Park Hill West Melton Adwick upon Dearne Longley Estate Far Bank Hill Top Greenside Horner House Greystones Cliffe South Lane Ughill Bracken Moor Sprotbrough Finkle Street Normanton Spring Denaby Main Middlewood Stainton Wickersley Hayfield Green Toll Bar Hardwick Backmoor Manvers Swinton Canklow Sunnyfields Norton Lees Crookes Ravenfield Batemoor Street Skellow Morthen Cortworth Bullhouse Highwoods Worsbrough Finningley Woodside Hollin Busk Loversall Woodland View Little Hay Nooking Shaftholme Hoyle Mill Catcliffe Halfway Royd Woodlands East Pickburn Hill Top Higham Common Sunnyside Birdwell Norton Carr Head Barrow Worsbrough Village Four Lane Ends Smithy Moor Lodge Moor Bentley Rise Philadelphia Wilsic Nether Green Fairleigh Kelham Island Long Line Brierholme Carr Ardsley Hickleton Harden Rossington Stopes Wharncliffe Side Upperthorpe Brecks Potter Hill Upper Tankersley Brampton en le Morthen Austerfield Kimberworth Park Brodsworth Dinnington Low Wincobank Bradway Bank Bromley Bents Green Rawmarsh Langsett Fir Vale New Rossington Canal Side Ewden Village Broomhill Laughton en le Morthen Aston Lea Brook Intake Brierley Nethergate Hill Top Fulwood Instoneville Carcroft Common Tapton Hill Auckley Greenhill Westfield Dolcliffe Common Wilthorpe Loxley Lowfield Todwick Bridge End Hooton Roberts Base Green Pitsmoor Fosterhouses Foldrings Dodworth Bottom Thorpe in Balne Maythorn Old Edlington North Anston Edenthorpe Wombwell Owston Handsworth Hill Cadeby Braithwell Richmond Slay Pits Nether Haugh Brinsworth Grimethorpe Blackburn Edge Mount Carcroft Wood Royd Platts Common Adwick le Street Royd Moor Wood Willows Old Town Port Mahon Stephen Hill Crosspool Thorpe Common Treeton Oughtibridge Low Bradfield Milton High Hoyland Hyde Park Upper Cudworth Fall Bank Greasbrough Carlecotes Whitley Gateway Plaza Steel Bank Oxspring Woodthorpe Estate Long Sandall Piccadilly Trumfleet Boulder Hill Higham Endcliffe Edge Clayton Wheatley Hills Noblethorpe Hurl Field Meersbrook Rotherham Guilthwaite Sheffield Lane Top Park Side Ecclesall Throapham Hemingfield Hollins End Gleadless Valley Townhead Brick Houses Thrybergh Millhouse Green Tickhill Crow Edge Blacker Hill Ranmoor Wingfield Brightside Lowedges Bolton upon Dearne Neepsend Monk Bretton Broomfield Belle Green Waldershaigh Carter Knowle Howbrook Little Houghton Barugh Green Tivy Dale Dodworth Green Tilts Garden Village Meersbrook Bank Masbrough Spittal Houses Wheatley Park Mapplewell Highfield Hollow Meadows Firbeck Moss Lydgate Herringthorpe Smithley Hatfield Carbrook Normandale Upper Whiston Stubbin Cawthorne Whirlow Brook Darfield Hill Top Lower Walkley Gildingwells Dunsville Herdings Old Denaby Clifton Ryecroft Highfields New York Almholme Maltby Shaw Lands Norton Conanby Lundwood Eastfield Dungworth Wales Bar Woodsetts St Ann's Intake Little Common Fenwick Parkhead Burngreave Netherthorpe Templeborough Dalton Parva Common Side Brookhouse Worsbrough Bridge Hallowmoor Hoylandswaine Gawber New Totley Summerfield Abdy Little Sheffield The Manor Knoll Top Carsick Thurnscoe East Bramley King Edwards Harthill Hemsworth Onesacre Hazlehead Stacey Bank Wadsley Letwell Attercliffe Low Stubbin Sutton Ravenfield Common South Anston Silkstone Upper Hoyland Whiston Norton Hammer Wormley Hill Wybourn Walkley Little Norton Berry Moor Aldwarke Four Lane End Drakehouse Penistone Low Laithes Newhill Hanging Water Meadow Head East Dene Victoria Doncaster Common Stockbridge Branton Dunscroft Haywood Banner Cross Wath upon Dearne Stainforth Wigtwizzle Waleswood Wike Well End Barugh Haigh Parkwood Springs Redbrook Crane Moor Gleadless Ickles Southey Green Dunford Bridge Richmond Park Pudding Hill Coisley Hill Greystones Sheffield Park Dalton Hampole Ecclesfield New Edlington Athersley South Grange Lane Brightholmlee Handsworth Holbrook Kine Moor Deep Pit Warmsworth Gleadless Townend Elsecar Church Field Orchard Square Bow Broom South Bramwith Pincheon Green Orgreave Cat Hill Lings Common Worsbrough Dale Hillfoot Dore Thorne Loxley Bottom Totley Brook Jump Lidget Sharrow Head Waterthorpe Coldwell Birley Edge Eskholme Smithies Dalton Magna Darton Hatfield Chase Kirk Bramwith Lower Crabtree The Green Billingley Bramley Lings Jordan Old Cantley Bradgate Meadow Hall Soughley Higher Stubbin Broomhill Pismire Hill Newfield Green Nether Edge Deepcar Kexbrough Arbourthorne East Herringthorpe Windhill Wincobank Jordon Stainborough Richmond Hill Owlthorpe Shay House Flanderwell Firth Park Park Head Knowle Top Harlington Burncross Snowden Hill Elm Tree Hill Den Bank Hill Top Pinfold Hill Greenland Lindrick Dale Grimesthorpe Causeway Head Beighton Catshaw Abbeydale Park Marr Owlerton Howard Hill Crookesmoor Spink Hall Scawthorpe Hooton Pagnell Worrall Malinbridge Storrs West Green Hermit Hill Cudworth Low Barugh Attercliffe Hill Top Moorgate Broom Plumbley Hoyland Common Woodall Thorn Hill Totley Rise Stone Micklebring Upper Bradway Askern New Lodge Hill Top Barnsley Gilroyd Woodhouse Mill Stumperlowe Shafton Two Gates Hellaby Hoyland West End Wheatley Darnall Thurcroft Hood Hill Sharrow Cusworth Sykehouse Cundy Hos Holdworth Measborough Dike Netherthorpe Kirkhouse Green Keppel's Column Carr Holmes Belle Vue Keresforth Hill Hillsborough Studfield Hill Kimberworth The Wheel Hooton Levitt Totley Pilley Pot House Scholes Sim Hill Turnerwood Thorpe Salvin Frickley Newton Topham High Bradfield Brampton Thorpe Hesley Hoober Green Moor Roughbirchworth Dropping Well Great Houghton Liberty Hill Thurgoland Heeley Shiregreen Parson Cross Athersley North Bolsterstone Cudworth Common Netherthorpe Spring Vale Stairfoot Swallownest Lewden Sharrow Vale Moorhole Wisewood Middlecliffe Highfield Littleworth Stocksbridge Armthorpe Bawtry Longley Ings High Green The Lings Hexthorpe Arksey Westfield Parkgate Mawson Green Whirlow Clifton Woodlands Upper Haugh Warren Conisbrough Wentworth Wadsley Bridge Barnes Hall Pogmoor Mosborough Thornseat Birkendale Skelbrooke Thurlstone Waverley Tinsley Goole Green Scout Dike Staincross Bentley Tankersley Barnburgh Upper Crabtree Dean Head Wales Shirecliffe Hackenthorpe Walkley Bank Town End Jordanthorpe Barnby Dun Slade Hooton Charnock Hall Kiveton Park Midhopestones Fullshaw Hall Broom Ringinglow Low Valley Sothall Upper Midhope Cantley Lower Bradway Carlton Fourlane Ends Sprotbrough Park Scawsby Load Brook Low Harley Kilnhurst Ecklands Rivelin Glen Nutwell Hangsman Hill Cubley Grenoside Carsick Hill Cricket Houses Laughton Common Dodworth