Retail Marketing in Little Sheffield

Get in touch

Retail Advertising in Little Sheffield

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S2 4?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Little Sheffield (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Norton Woodseats Listerdale Smithy Moor Upper Midhope Newhill Sandhill Monk Bretton Skellow Bolehill Westfield Endcliffe Crescent Rivelin Glen Brampton Longley Ings Boulder Hill Ickles Harlington Bradgate Denaby Main West End Herdings Ardsley Brookhouse Carlton Abbeydale Carr Cadeby Darfield Under Tofts Coldwell Low Stubbin Wentworth Hermit Hill Netherthorpe Norton Hammer Windhill Hood Hill Ryecroft High Hoyland Carter Knowle Midhopestones Bridge End Stephen Hill Darnall Hampole East Whitwell Woodthorpe Estate Gleadless Townend New Village Upper Tankersley Dolcliffe Common Thrybergh The Lings Sutton Charltonbrook Attercliffe Sothall Highfields Conisbrough Masbrough Grimesthorpe Royston Stairfoot Chapeltown Carr Head Belle Vue Gateway Plaza Owston Thurnscoe Hangsman Hill Hallowmoor Charnock Hall Manor Estate Hatfield Chase Swaithe Norton Lower Walkley Firbeck Toll Bar Laughton en le Morthen Billingley Ughill Bramley Stone Dunford Bridge Beauchief Holbrook Batemoor Philadelphia Deepcar Oughtibridge Cantley Stocksbridge Four Lane End Hooton Pagnell Bolton upon Dearne Tapton Hill Cricket Houses Shirecliffe Noblethorpe Wickersley Heeley The Wheel Ravenfield Common Potter Hill Wales Bar Kilnhurst Harthill Herringthorpe Thorpe Hesley Woodall Hall Broom Wheatley Hills Highfield Little Hay Nooking Ecclesfield Backmoor Woodsetts Studfield Hill Birkendale Wood Seats Ingbirchworth Littleworth Little Sheffield Carcroft Common High Green Nether Haugh Darton Kine Moor Upper Bradway Wingfield Soughley Hurl Field Gilroyd Ecclesall Neepsend Scout Dike Totley Rise Brincliffe Wheatley Millhouse Green Hardwick King Edwards Old Edlington Lidget Wheatley Park Thorn Hill Arksey Pincheon Green Wigtwizzle Gildingwells Finningley New Totley Adwick upon Dearne Bolsterstone Thorpe Salvin Stainforth Cortworth Hallam Head Kimberworth Park Bullhouse Little Norton Wood Royd Whirlow Stopes Ecklands North Anston Woodhouse Mill Pudding Hill Scawsby Birley Edge Wortley Far Bank Wilthorpe Hooton Levitt Jordanthorpe Rotherham Sharrow Meersbrook Bank Park Head Old Haywoods Cubley Pogmoor Trumfleet Brampton en le Morthen Totley Eastwood Flanderwell Blaxton Holmes Hemingfield Owlerton Clayton Adwick le Street Bramley Lings Waleswood Highgate Richmond Hill Fairleigh Askern Wombwell Slay Pits Canklow Lodge Moor Horner House Normanton Spring Thurgoland Arbourthorne Parson Cross Barnby Dun Loversall Aldwarke Orchard Square Gawber Plumbley Common Side Silkstone Common Birdwell Aughton Campsall Nethergate Woodside Sharrow Head Southey Green Bradway Bank Langsett Branton Hyde Park Ravenfield Church Field Four Lane Ends Low Valley Fosterhouses Bentley Brierley Harley Gleadless Fir Vale Barnburgh Finkle Street Swallownest Bentley Rise Kimberworth Hood Green Blackburn Thurnscoe East Moss Hellaby Newfield Green Little Houghton Upperthorpe Gleadless Valley East Herringthorpe Sprotbrough Townhead Jordon Newton Greystones Cliffe Swinton Crookesmoor Load Brook Wincobank Shafton Cat Hill Dinnington Higher Stubbin Hemsworth Castle Green Northfield Worsbrough Dale Burncross Sheffield Park Longley Estate Frecheville Barugh Summerfield Howbrook Wadsley Bridge Carsick Haigh Low Holdworth Dungworth Woodlands East Belle Green Shaftholme Abdy Clifton Moorhole Wood Willows Skelbrooke Upper Cudworth Maythorn Thurlstone Conanby Tickhill Park Side Penistone Netherthorpe Moorgate Snowden Hill Grimethorpe Burghwallis Birley Estate Keresforth Hill Hatfield Woodhouse Pilley Bracken Moor Hill Top Woodlands Townhead Kendray Street Park Hill Canal Side Loxley Clifton Waldershaigh Pismire Hill Hollins End Blacker Hill Banner Cross Treeton Port Mahon Worsbrough Common Cawthorne Worsbrough Village Piccadilly Hollin Busk Honeywell Old Cantley Steel Bank Norton Cundy Hos Kexbrough Low Wincobank Lewden Deep Pit Roughbirchworth Greasbrough East Dene Nutwell Higham Common Rossington Warmsworth Stainborough Kirk Bramwith Wales Barnes Hall Whirlow Brook Aston Rollestone Lower Bradway Pot House Hill Top Elsecar Whitley Elm Tree Hill Hoylandswaine Cudworth Common Spittal Houses Smithley Dalton Topham Ringinglow West Melton Crosspool Highwoods Fullshaw Parkgate Upper Whiston Meersbrook Keppel's Column Thorpe in Balne Staincross Hoyle Mill Knowle Top Endcliffe Edge Brightholmlee Goldthorpe Hoober Throapham Shay House Dunscroft Stainton Intake Greystones Eastfield Letwell High Bradfield Oxspring Crow Edge Hill Top Dore Doncaster Hill Top The Green Whinney Hill High Melton Sunnyfields Sheffield Lane Top Berry Moor Broomhill Cusworth Base Green Broomhill Templeborough Malinbridge Town End Cundy Cross Intake Lundwood Worsbrough Manor Park Laughton Common Shiregreen Austerfield Nether Green Mortomley Haywood Silkstone Dunsville Burngreave Barnsley Upper Haugh Low Laithes Carsick Hill Coisley Hill Kiveton Park Wilsic Auckley Hexthorpe High Wincobank Howard Hill Royd Barrow Victoria Doncaster Common Lane End Worsbrough Bridge Lakeside Village Wike Well End Sim Hill Redbrook Athersley North Cudworth Wadsley New York Shafton Two Gates The Manor Halfway Hoyland Common Woodland View Great Houghton South Anston Lydgate Ulley Den Bank Edge Mount Stubbin Todwick Knoll Top Catcliffe Bow Broom Middlewood Brierholme Carr Hillfoot Thurcroft Parkwood Springs Eskholme Netherthorpe Tankersley Goole Green Carlecotes Highfield Hatfield Mexborough Bents Green Brinsworth Lings Common Milton Dalton Parva Scawthorpe Manvers Thorne Mawson Green Liberty Hill Carcroft Greenland Dean Head Garden Village Waverley Edderthorpe Old Town Normandale Highlane Fourlane Ends Tinsley Platts Common Hackenthorpe Causeway Head Crookes Thorpe Common Morthen Dropping Well Brecks Sunnyside Wisewood Handsworth Hill Hill Top Brightside Low Harley Catshaw Swinton Bridge Bessacarr Broom Hayfield Green Stumperlowe Broomfield Hickleton St Ann's Sharrow Vale Lea Brook Loxley Bottom Tivy Dale Hill Top Upper Crabtree Micklebring Braithwell Dodworth Wormley Hill Guilthwaite Worrall Bromley Hazlehead Sprotbrough Park Totley Brook Sykehouse Whiston Meadow Hall Green Moor Orgreave Royd Moor Middlecliffe Stannington Measborough Dike Athersley South Ranmoor Mapplewell Pinfold Hill Grenoside Fenwick Pitsmoor Rawmarsh Fall Bank Lowfield Instoneville Norton Lees Foldrings Carbrook Little Common Storrs Almholme Mosborough Meadow Head Greenside Kirk Sandall Long Sandall Sheffield New Rossington Sandygate Fishlake Richmond Dalton Magna Dodworth Bottom Stockbridge Slade Hooton Ward Green Fulwood Wybourn Kirkhouse Green Millhouses Brick Houses Hollow Meadows Lindrick Dale South Bramwith Lowedges Warren Scholes Richmond Park Kelham Island Thornseat Bradway Ewden Village Smithies Hanging Water Spink Hall Moorends Wath upon Dearne Drakehouse West Green Abbeydale Park Waterthorpe Harden Onesacre Marr Bawtry New Edlington Wadworth Hillsborough Grange Lane Lower Crabtree Old Denaby Dodworth Green Frickley Firth Park Cotterhill Woods Hooton Roberts Barugh Green Braithwaite Walkley Bank Rostholme Woodhouse Birley Carr Low Bradfield Greenhill Wharncliffe Side Walkley Beighton South Lane Hoyland Higham Pickburn New Lodge Low Barugh Parkhead Holdworth Holme Attercliffe Hill Top Upper Hoyland Shaw Lands Stacey Bank Long Line Nether Edge Spring Vale Edenthorpe Maltby Arbourthorne Estate Jump Armthorpe Westfield Jordan Owlthorpe Handsworth Turnerwood Brodsworth Tilts Crane Moor Balby