Retail Marketing in Marr

Get in touch

Retail Advertising in Marr

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DN5 7?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Marr (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Longley Estate Dodworth Hatfield Chase Blacker Hill Cat Hill Low Stubbin Toll Bar Base Green Banner Cross Crow Edge Grimesthorpe Harthill Fulwood East Dene Lodge Moor Spink Hall High Melton Batemoor Gleadless Sheffield Park Whirlow Brook Wood Seats Elsecar Intake Sheffield Lane Top Townhead Four Lane Ends Shirecliffe Beighton Hexthorpe Goldthorpe Hardwick Meersbrook Bank Walkley Bank Bullhouse Windhill Cubley Sim Hill Brodsworth Jump Cudworth Common Lidget Firbeck Stairfoot Westfield Conanby Auckley Brookhouse Swinton Bridge Upper Midhope Woodthorpe Estate High Green Norton Woodseats Topham Kiveton Park Parson Cross Higher Stubbin Measborough Dike Thurnscoe Holmes Newton New York Cusworth Hermit Hill Upper Crabtree Higham Hollow Meadows Wadsley Bridge Neepsend Dean Head Kine Moor Studfield Hill St Ann's Bawtry Scout Dike Canal Side Hoyle Mill Throapham Hoylandswaine Causeway Head Gilroyd Hooton Levitt Doncaster Dunsville Abbeydale Park Ulley Shiregreen Hall Broom Thurnscoe East Hooton Pagnell Darnall Low Holdworth Fall Bank Charnock Hall Bradway Elm Tree Hill The Lings Whiston Lea Brook Birdwell Coisley Hill Higham Common Upperthorpe The Green Flanderwell Hood Hill Worrall Hill Top Sandygate Treeton Storrs Dalton Billingley Wisewood Shaftholme Brick Houses Gawber Nether Haugh Wike Well End Nether Green Wales Bar Ickles Swinton Rawmarsh Snowden Hill Edderthorpe Old Edlington Coldwell Netherthorpe Jordan Bolton upon Dearne Highfield Monk Bretton Street Highlane Shafton Two Gates Brinsworth Hurl Field Loversall Summerfield Edenthorpe Bracken Moor Highgate Malinbridge Maltby Den Bank Old Denaby West End Cudworth Kimberworth Ecklands Thurgoland West Melton The Manor Netherthorpe Horner House Old Haywoods Upper Bradway Meadow Head Rollestone New Edlington Burncross Birkendale Oxspring Lowedges Micklebring Skellow Warmsworth Walkley Herringthorpe Pogmoor Darfield Brampton Bow Broom Holme Wombwell Howard Hill Norton Lakeside Village Mexborough Wood Royd Holdworth Skelbrooke Soughley Brightholmlee Parkwood Springs Frecheville Denaby Main Scawthorpe Fosterhouses Fenwick Brecks Stainborough Richmond Park Fourlane Ends Port Mahon Pickburn Greenside Woodlands Bentley Wadsley Lydgate Langsett Manvers Hemingfield Chapeltown Lings Common Todwick Hooton Roberts Frickley Hill Top Cawthorne Wormley Hill Royston Hallam Head Silkstone Common Mortomley Dore Dinnington Mapplewell Hoyland Far Bank Woodsetts Pilley Sunnyside Brincliffe Ecclesfield Noblethorpe Athersley North Worsbrough Dale Barnburgh Wigtwizzle Stainforth Netherthorpe Pismire Hill Brierholme Carr Upper Haugh Totley Hellaby Thorne Kimberworth Park Normanton Spring Bradgate Highfields Highwoods New Village Load Brook Boulder Hill Smithley Thorn Hill Carbrook Nutwell New Lodge Eskholme Wentworth Low Valley Sheffield Upper Whiston North Anston Moorhole Athersley South Spittal Houses Dalton Parva Broom Sunnyfields Hillfoot Worsbrough Common Hollins End Hill Top Royd Smithies Ravenfield Common Fishlake Wheatley Catshaw Orgreave Long Sandall King Edwards Harlington Tapton Hill Greasbrough Lewden Hickleton Tickhill Branton Roughbirchworth Almholme Sharrow Whinney Hill Cotterhill Woods Aston Rivelin Glen Gateway Plaza Crookesmoor Fairleigh Lower Walkley Dropping Well Intake Woodland View Pudding Hill Slade Hooton Birley Edge Arbourthorne Estate Philadelphia Ranmoor Upper Tankersley Beauchief Waldershaigh Maythorn Moorends Guilthwaite Owston Finkle Street Middlecliffe Sprotbrough Normandale Lower Crabtree Burghwallis Ward Green Wath upon Dearne High Wincobank Kendray Cadeby Manor Estate Finningley Victoria Wood Willows High Bradfield Woodhouse Harden Orchard Square Town End Listerdale Gildingwells Clifton Common Side Kelham Island Sutton Catcliffe Cortworth Carr Worsbrough Village Loxley South Anston Hemsworth Penistone Shafton Stubbin Tivy Dale Silkstone Millhouse Green Mawson Green Stopes Ryecroft Wadworth Foldrings Low Bradfield Scawsby Castle Green Dolcliffe Common Park Head Slay Pits Edge Mount Arbourthorne Hill Top Grenoside Hood Green Knoll Top Worsbrough Bridge Berry Moor Hanging Water Waverley Bramley Lings Stephen Hill Barnes Hall Bessacarr Nether Edge South Lane Balby Nethergate Instoneville Dalton Magna Braithwell Attercliffe Hill Top Totley Brook Aughton Hatfield Woodhouse Cundy Cross Oughtibridge Holbrook Knowle Top Jordon Goole Green Mosborough Westfield Abbeydale Carcroft Sprotbrough Park Rotherham Sharrow Head Woodside Littleworth Charltonbrook Swallownest Bradway Bank Southey Green Middlewood Kilnhurst Dunford Bridge Ingbirchworth Wheatley Hills Waterthorpe Richmond Hill Wybourn Stacey Bank Kexbrough Upper Hoyland Honeywell Lane End Thrybergh Howbrook East Herringthorpe Long Line Jordanthorpe Parkhead Askern Great Houghton Swaithe Wortley Bromley Little Norton Brampton en le Morthen Hollin Busk Staincross Lower Bradway Townhead Carsick Meersbrook Wilthorpe Whitley Smithy Moor Laughton en le Morthen Crane Moor Little Common Handsworth Hill Norton Lees Green Moor Old Cantley Ringinglow Plumbley Crosspool Whirlow Hallowmoor Ardsley Hackenthorpe Woodlands East Barugh Green Midhopestones Adwick upon Dearne Greenland High Hoyland Braithwaite Newhill Newfield Green Blackburn Old Town Owlerton Barnsley Millhouses Redbrook Garden Village Lindrick Dale Morthen Platts Common Owlthorpe Royd Moor Harley Norton Onesacre Wales Ewden Village Laughton Common Barnby Dun Under Tofts Upper Cudworth Greystones Cliffe Carlecotes Sharrow Vale Meadow Hall Endcliffe Edge Eastfield Bentley Rise Deep Pit Austerfield Herdings Piccadilly Conisbrough Carsick Hill Bolehill Dungworth Little Hay Nooking Bents Green Marr Carter Knowle Tankersley Manor Park Waleswood Masbrough Norton Hammer Thurlstone Sandhill Moorgate Cantley Hyde Park Endcliffe Crescent Cundy Hos Barrow Letwell Pot House Little Houghton Lundwood Sykehouse Park Side Gleadless Townend Pincheon Green Scholes Thornseat Barugh Fullshaw Tinsley Deepcar Wincobank West Green Hill Top Worsbrough Hatfield Broomfield Belle Green Canklow Birley Estate The Wheel Stainton Thurcroft Tilts Hoyland Common Heeley Kirk Bramwith Wharncliffe Side Clifton Firth Park Shaw Lands Ecclesall Wilsic Four Lane End Keresforth Hill Brightside Hangsman Hill Adwick le Street Grange Lane Low Barugh Abdy New Rossington South Bramwith Birley Carr Carr Head Halfway Burngreave Totley Rise Thorpe Common Stannington Milton Church Field Keppel's Column Bramley Lowfield Wheatley Park Stone Woodall Wingfield Wickersley Brierley Dunscroft Crookes Broomhill Liberty Hill Rostholme Loxley Bottom Clayton Warren Greystones Parkgate Gleadless Valley Trumfleet Low Laithes Bolsterstone Kirkhouse Green Highfield Hoober Templeborough Northfield Park Hill Drakehouse Dodworth Green Aldwarke Thorpe Hesley Darton Grimethorpe Hillsborough Stumperlowe Carcroft Common Little Sheffield Campsall Greenhill Armthorpe Longley Ings Turnerwood Stockbridge Handsworth Stocksbridge New Totley Rossington Broomhill Thorpe in Balne Hazlehead Spring Vale Doncaster Common Low Wincobank Hayfield Green Richmond Low Harley Carlton Kirk Sandall Eastwood Pinfold Hill Blaxton Haywood Belle Vue Pitsmoor Attercliffe Backmoor Potter Hill Hill Top Ravenfield Woodhouse Mill East Whitwell Sothall Cricket Houses Bridge End Haigh Moss Dodworth Bottom Shay House Steel Bank Ughill Thorpe Salvin Fir Vale Arksey Hampole