Retail Marketing in Hamsey Green

Get in touch

Retail Advertising in Hamsey Green

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in CR6 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Hamsey Green (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Brick Hill West Horsley Farncombe Aaron's Hill Outwood Compton Old Woking Godstone Charlwood Egham Upper Halliford Beasley's Ait Stanford Common Little Bookham Dunsfold Green Felthamhill Burrows Cross Okewood Hill Slyfield Ripley Springs Hurst Green Chertsey Meads Irons Bottom Thorncombe Street Blindley Heath Crowhurst Lane End Elmbridge Village Whiteley Village Runnymede Littlefield Common Cramhurst Nalderswood Witley Palmers Cross Waterloo Chelsham Sunbury Common Povey Cross Eashing Kingswood Warren Pixham Coldharbour Willey Green Wormley Combe Common Rowhill Greatpark Warwick Wold Netherne on-the-Hill Hurlands Gatton Nutfield Parkgate Downside Tyrell's Wood Shortheath Isle of Wight Gatwick Whitfield Court Ripley Hambledon Hawk's Hill Newdigate Birtley Green Shrubs Hill Knowle Green Moorhouse Bank Hale East Ewell Pitland Street Fickleshole St George's Hill Sutton Green Chaldon Haxted Crownpits Laleham Horsell Birch Hatton Hill South Nutfield Great Burgh Highstreet Green Charlton Brookwood West Ewell West End Westhumble Seale Whitmoor Bottom Addlestonemoor Littleton Common Ash Green Binscombe Mead Vale Chilworth Henley Park Upper Hale Redhill Stonebridge Sheet's Heath Alfold Crossways Horne Wrecclesham Hatchford Church Town Weybridge Smallfield Nutcombe Dogkennel Green Ockham Walliswood Pitch Place West Bedfont Blackbrook Worcester Park Little London Hamhaugh Island Stoneleigh Frimley Ridge Esher Leatherhead Weybourne Sunbury Field Common Tyler's Green Englefield Green Grafham Tower Hill Bagshot Heath Littlewick Enton Green Bunce Common Hindhead Wisley Thorpe Green Shellwood Cross Staines-upon-Thames Strood Green Domewood Lane End Sutton Abinger Maybury Dormans Park Burgh Heath Giggshill Broadham Green Pyrford Green Wey Meadows Broadford Bushy Hill Anglefield Corner Artington Chipstead South Holmwood Crosswater Claygate Culmer Knaphill East Clandon Rowly Banstead Pharaoh's Island Hamsey Green Thorpe Newchapel Frith Hill Rydens Ashford Ewhurst Green Pirbright Cartbridge Stroud Common Heath End Royal Holloway Peartree Green Westfield Thames Ditton Weston Green Byfleet Buckland Grove Heath Penny Pot Brook Lyne Burstow The Wells Wood Street Village Rydeshill Busbridge Manor Park Woodmansterne St Ann's Hill Thorpe Lea Tuesley Skimmington Hockering Estate Pyle Hill Brook Place St Johns West Clandon Headley Stonehill Tandridge Guildford Limpsfield Chart Hascombe Holland Castle Green Russ Hill Kingswood Abbotswood Betchworth Farley Green Send Grove Crowhurst Frensham Fredley Abinger Bottom Jacobs Well South Merstham Spreakley Mayford Hog Hatch Mount Hermon Wentworth Felcourt Bowlhead Green Stanners Hill Mytchett Place Wanborough Logmore Green New Haw Ockford Ridge Lucas Green Heatherside Mogador Ashley Park Norney North Holmwood Pachesham Park Meath Green East Shalford Lower Ashtead Bishopsgate Westbrook Norley Common Box Hill Alfold Harpesford Lower Eashing Walton on the Hill Haslemere Chertsey Farleigh The Chart Effingham Common Clark's Green Burwood Park Tilford Reeds Smoky Hole Whitewood Lock Island Ranmore Common Ash Martyr's Green Coles Meads Wasp Green May's Green Reigate Milford Whitmoor Vale Millbridge Abbey Mead Broadmoor Epsom Tilford Common Woldingham Garden Village Ashtead Common Bisley Camp Forest Green Dorking Hurtmore Woodham Blackheath Lower Halliford Rushmoor Churt Boundstone Ridge Green Oxted Westcott Paynes Green Grayswood Burntcommon Littleton Horsell Ash Estates Hatchford End Nork Shackleford Cudworth West End Sidlow Normandy Sheerwater Lower Bourne Ashtead Dormansland Beacon Hill Pains-Hill Middle Bourne Almshouse Common Frimley Ewhurst Pray Heath Pagewood Lower Green Doversgreen Upper Ifold South Park Shepperton Loxhill Keeper's Corner Stanwell Moor Frimley Green Hookwood Mousehill Runfold Brewer Street Catteshall Egham Wick Pot Common Peasmarsh Walton-on-Thames Holloway Hill Ansteadbrook Hersham Puttenham Merle Common Shortfield Common Pirbright Camp Woking Bagshot Badshot Lea Elstead Row Town Hermitage Woods Estate Chattern Hill Livingstone Park Mid Holmwood Albury Longcross Woolmer Hill Dennisville Felbridge The Ridge Donkey Town Shere Hamm Moor Knowle Hill Hamm Court Estate Wyke Tilford Shepherd's Hill Warlingham Park Barn Hook Heath Brockham Albury Heath Subrosa Fisher's Hill Batt's Corner Woodbridge Hill Leatherhead Common Dunsfold Common Lingfield Common Shottermill Peper Harow Margery Capel Sunbury-on-Thames Pyrford Village Windlesham Flexford Stroude Ramsnest Common Hydestile Oxshott Mugswell Green Cross Mickleham Camberley Ockley Dawesgreen Penton Hook Wheelerstreet White Post Birch Green York Town West Byfleet Addlestone Kempton Park Fairlands Egham Hythe Epsom Downs Friday Street Beare Green Tongham Wray Common Godalming Effingham Newlands Corner Buckland New England Bisley West Molesey Dippenhall Salfords Woodhatch Fan Grove Merrow Ellen's Green Limpsfield Common Horley Virginia Water Ottershaw Leigh East Molesey Gadbrook Langley Vale Fairmile Abinger Common Chobham Deepcut Dunsfold Lingfield Smart's Heath Ashford Common Knowle Grove Trumps Green Westborough Deepdene Cranleigh Ridgebridge Hill Laker's Green Lower Kingswood Fetcham Grove Ash Vale Worplesdon Compton Abinger Hammer Titsey Munstead Heath Mayes Green Littleton Wonersh Guildford Park East Horsley North Looe Ewell Stoke D'Abernon Brooklands Wotton Rose Hill Whitebushes Shamley Green Reigate Heath Sandhills The Sands Tyrrell's Wood Pyrford Gomshall Lordshill Common Chiddingfold Brockham Park Hogden Bottom Woldingham Tatsfield The Bourne South Earlswood Lightwater Shepperton Green Crawley Hill Bellfields Shalford Dockenfield Givons Grove Towpath Peaslake Hooley St Ann's Heath Whyteleafe Holmwood Corner Rowledge Great Enton Woodcote Burpham Kingfield Stanwell Bletchingley Charleshill Weatherhill Hurst Park Thursley Send Marsh Caterham Farnham Hinchley Wood Norwood Hill Sandy Cross Oatlands Park Great Bookham Farleigh Court Upper Eashing St John's Long Ditton Tadworth Burrowhill Brook Holmethorpe Holmbury St Mary Elm Corner Polesden Lacey Onslow Village Mimbridge Stoughton Send Mytchett Hoe South Godstone Cobham Bramley Fetcham Critchmere Limpsfield Claremont Park Merstham