Retail Marketing in Kingfield

Get in touch

Retail Advertising in Kingfield

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in GU22 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Kingfield (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Wheelerstreet Ash Vale Parkgate The Ridge Martyr's Green Burpham Tilford Fetcham Grove Leatherhead Common Sandy Cross Tuesley Thorncombe Street Penny Pot Woodmansterne Crownpits East Shalford West End Capel Upper Eashing Mytchett Busbridge Catteshall Artington Abinger Bottom Wormley Sandhills Pirbright Westbrook Shortheath Henley Park Newchapel Frith Hill Titsey Wyke Salfords Field Common Frimley Green Farleigh Court Hatchford End South Godstone Walliswood Littlewick Lower Halliford West Horsley Camberley Downside Heath End Rydeshill The Chart Gomshall Old Woking Whiteley Village Stroud Common Wray Common Abinger Common Bishopsgate Ash Green Sheet's Heath East Molesey Polesden Lacey Hurtmore Puttenham Rydens Weatherhill Woldingham Long Ditton Pitland Street Chiddingfold Buckland Farley Green Charlwood Frensham Rowhill Lyne Blindley Heath Virginia Water Dockenfield Westfield Leigh Chobham Anglefield Corner Weston Green Albury Harpesford Dormans Park Grayswood Dormansland Epsom Downs South Holmwood Tyrell's Wood Elmbridge Village Betchworth Merle Common Great Burgh Thorpe Lea Woodhatch Hersham Merrow Pains-Hill Giggshill Crosswater Hale Lower Ashtead Ashford Common Critchmere Ranmore Common Knowle Grove Culmer Woodcote Westcott Norwood Hill Mead Vale Upper Ifold Stoughton Upper Hale Brook Elstead Park Barn Crowhurst Lane End Fickleshole Lingfield Charlton Englefield Green Binscombe Waterloo Abbey Mead Bisley Camp Holmwood Corner Hawk's Hill Bagshot Dennisville Horsell Wrecclesham Bowlhead Green Church Town Newlands Corner Hatchford Limpsfield Common Domewood Send Marsh Givons Grove Ash Lingfield Common Fetcham Walton on the Hill Nalderswood Peaslake Worcester Park Ash Estates Highstreet Green Ansteadbrook Normandy Ottershaw Felbridge Newdigate Worplesdon Headley Deepdene Tyrrell's Wood Bisley Doversgreen Ashtead Batt's Corner Windlesham Burrowhill Witley Godstone Thorpe Green Stanwell Bagshot Heath Tilford Common Great Bookham Egham Wick Rushmoor Cobham Blackbrook Broadford Mickleham Egham Hythe Dunsfold Green East Ewell Pyle Hill Strood Green Logmore Green Horsell Birch Chaldon Tatsfield Millbridge Sheerwater Palmers Cross Wasp Green New England Lower Kingswood Abbotswood Crowhurst West Byfleet Mogador St John's Milford Pachesham Park Buckland Shalford Hookwood Manor Park Abinger Hammer Guildford Park Lane End Merstham Limpsfield Chart Livingstone Park West Molesey South Earlswood Paynes Green Slyfield Wonersh Dippenhall Nutfield Birtley Green Albury Heath Pyrford St Ann's Heath Shepperton Green Wotton Gatton Alfold Crossways North Looe Bunce Common Lower Eashing Combe Common Trumps Green Laleham Knowle Green Stroude Margery Deepcut Dunsfold Tongham Shellwood Cross Byfleet Weybridge Cudworth Fairlands Hamhaugh Island Compton Heatherside York Town Egham Pharaoh's Island Felthamhill Wey Meadows Farncombe Ripley Ewhurst Green Almshouse Common Grove Heath Mytchett Place Stoke D'Abernon Thorpe Frimley Enton Green Grafham Hatton Hill Ockford Ridge Coles Meads Whyteleafe Okewood Hill Warwick Wold Pyrford Village Alfold Burrows Cross West End Kingfield Box Hill Oatlands Park Reigate Heath Sunbury-on-Thames Compton Dogkennel Green Castle Green West Ewell Horley Meath Green Guildford Holloway Hill Brooklands Loxhill Middle Bourne Wood Street Village Weybourne Runfold Bletchingley Burntcommon Addlestone Mount Hermon Crawley Hill Whitfield Court White Post Chelsham Sunbury Common Tandridge Dawesgreen Green Cross Sidlow Hydestile Tilford Reeds Ashford Woking Runnymede Fisher's Hill Birch Green South Park Langley Vale Whitebushes Aaron's Hill Broadmoor Hook Heath St George's Hill Fredley East Clandon Rowly Longcross Ellen's Green Mayford Shackleford Stonebridge Jacobs Well Brewer Street Skimmington Chilworth Brook Hurst Park Hog Hatch South Merstham Wisley Brick Hill Claygate West Clandon Charleshill Badshot Lea Cramhurst Kempton Park Esher Lower Green Lightwater Forest Green Woodbridge Hill Whitewood Felcourt Burstow Kingswood Towpath Mimbridge Stanford Common Stanners Hill Knowle Hill Lock Island Hurst Green Holland Redhill Coldharbour Bushy Hill South Nutfield Hindhead Mousehill Gadbrook Lordshill Common Holmbury St Mary Wanborough Irons Bottom Epsom Farleigh Broadham Green Row Town Pray Heath Little Bookham Moorhouse Bank Warlingham Beasley's Ait Donkey Town Claremont Park Nork Ramsnest Common Woldingham Garden Village Outwood Peper Harow Royal Holloway Isle of Wight Send Maybury Brookwood Penton Hook Haslemere Stonehill Lucas Green Norney Friday Street Peasmarsh The Sands Addlestonemoor Smart's Heath Mayes Green Shottermill Ashtead Common Ewell Shrubs Hill Lower Bourne Hockering Estate The Bourne Kingswood Warren Nutcombe Hambledon Woolmer Hill Pirbright Camp Brockham Park Mugswell Rowledge Sunbury Effingham Shortfield Common Mid Holmwood Subrosa Littlefield Common Burwood Park Chipstead Haxted Ockley Russ Hill May's Green East Horsley Ridge Green Godalming Pot Common Hogden Bottom Fairmile Frimley Ridge Tyler's Green Hoe Greatpark Oxshott Povey Cross Bramley Hascombe Wentworth Fan Grove Pagewood Hamm Court Estate Whitmoor Vale Shepherd's Hill Ockham Banstead Hermitage Woods Estate New Haw Tadworth Little London The Wells Limpsfield Great Enton Ripley Springs Dorking Bellfields Gatwick Holmethorpe Ridgebridge Hill Peartree Green Shamley Green Munstead Heath Brook Place Walton-on-Thames Pixham West Bedfont Laker's Green Stoneleigh Flexford St Ann's Hill Norley Common Sutton Abinger Pitch Place Thursley Hamm Moor Staines-upon-Thames Churt St Johns Cranleigh Send Grove Littleton Onslow Village Keeper's Corner Hinchley Wood Westhumble Blackheath Sutton Green Ashley Park Stanwell Moor Cartbridge Whitmoor Bottom Dunsfold Common Reigate Hooley Caterham Beare Green Eashing Boundstone Brockham Pyrford Green Farnham North Holmwood Littleton Elm Corner Smoky Hole Westborough Hurlands Woodham Rose Hill Spreakley Chertsey Seale Burgh Heath Knaphill Ewhurst Willey Green Upper Halliford Thames Ditton Beacon Hill Leatherhead Clark's Green Hamsey Green Effingham Common Netherne on-the-Hill Littleton Common Oxted Smallfield Horne Tower Hill Shepperton Chattern Hill Chertsey Meads Shere