Retail Marketing in The Chart

Get in touch

Retail Advertising in The Chart

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in RH8 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover The Chart (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Gatton Hindhead Nork Clark's Green Sunbury Shellwood Cross Ramsnest Common Stonehill Coldharbour Ansteadbrook Wotton Downside Palmers Cross Albury Heath Domewood Mytchett Place Sheerwater Pot Common Culmer Ripley Springs Harpesford Mount Hermon Skimmington Penton Hook Effingham Epsom Pains-Hill Peasmarsh Longcross St George's Hill Grayswood South Nutfield Abinger Bottom Epsom Downs Gatwick Reigate Heath Tatsfield Brook Place Fairlands Godalming Pagewood Claygate Hurst Green Lower Halliford Knaphill Great Enton Lingfield Common Pyrford Village Chobham Farleigh Court Mayford Tower Hill Warlingham Elstead Stroud Common Towpath Catteshall Tyler's Green Chipstead Ash Vale Hatchford End Hatton Hill Abinger Common Church Town Horsell Birch St John's Westborough Nutfield Fan Grove Weybourne Haxted Shottermill Virginia Water Frensham Smallfield Flexford Hatchford Westfield Hambledon Birtley Green Westbrook Chilworth Heatherside Grafham Ockham Wormley Guildford Laleham Frith Hill Bisley Camp Horne Runfold Littlewick Wyke Merstham Binscombe Hamsey Green Box Hill Littleton Whitebushes Egham Wick Nalderswood Bishopsgate Lyne Englefield Green Mimbridge Stoke D'Abernon Charlwood Esher Thorncombe Street Haslemere Burntcommon Egham Hythe East Clandon Mogador Blackbrook Crownpits The Wells West End Hinchley Wood Loxhill Trumps Green Hockering Estate Stoughton West Molesey Burpham Hookwood Runnymede Sandy Cross Holloway Hill Puttenham South Earlswood Critchmere Upper Ifold East Shalford Farleigh Ellen's Green Gadbrook Hawk's Hill St Ann's Hill Seale South Godstone Dormansland Addlestonemoor Rowhill Pirbright Camp Horley Mead Vale Woldingham Woodham Staines-upon-Thames The Sands Hoe Tilford Onslow Village Middle Bourne Grove Heath Ridgebridge Hill Pyrford Farnham Littleton Common Norley Common Effingham Common Dippenhall North Looe Pirbright Burstow Ash Estates Woking Beare Green East Horsley Forest Green Weston Green Beacon Hill Mid Holmwood Brockham Park Little Bookham Shepperton Green Little London Knowle Hill Thorpe Green Old Woking Maybury Churt Friday Street Salfords West Byfleet Thorpe Highstreet Green Whitmoor Vale Giggshill Badshot Lea West End South Park Oatlands Park Shalford Banstead Whitmoor Bottom Munstead Heath Smart's Heath Fetcham Grove Wey Meadows Tilford Reeds Outwood Cobham Lightwater Eashing Stoneleigh Wood Street Village Slyfield Shamley Green Fredley Sutton Green Cranleigh Limpsfield Common Burrows Cross Abinger Hammer Peartree Green Lane End Tongham Laker's Green Tandridge Capel Merle Common Fairmile Compton Busbridge York Town New Haw Russ Hill Whiteley Village East Molesey Tilford Common Peaslake Ottershaw Wheelerstreet Logmore Green Lower Kingswood Ridge Green Pharaoh's Island Hydestile Waterloo Holmbury St Mary Ashtead Ripley Crowhurst Felcourt Combe Common West Bedfont Green Cross Burwood Park St Johns Stanwell Broadmoor Woldingham Garden Village Stonebridge Batt's Corner Brooklands Pitch Place Bagshot Heath Hog Hatch Dunsfold Birch Green Bunce Common Royal Holloway Moorhouse Bank Cudworth Upper Hale Brewer Street Abbey Mead Kingswood Crowhurst Lane End Hamm Court Estate Hurtmore Shackleford Bisley Dawesgreen Shepherd's Hill Wasp Green Woodhatch Okewood Hill West Clandon Shere Norwood Hill Weybridge Chertsey Meads Bletchingley Chiddingfold Rowledge Farley Green Whitfield Court Buckland The Chart Wanborough Frimley Camberley Mousehill Ashford Common Sunbury-on-Thames Hamhaugh Island Bellfields Brook Farncombe Walton on the Hill Millbridge Stroude Broadham Green Bramley Knowle Green Cartbridge Westcott Almshouse Common Shortheath Field Common Oxted Caterham South Merstham Pyle Hill Claremont Park Limpsfield Tyrell's Wood Burrowhill Henley Park Blackheath Chaldon Upper Eashing Dunsfold Common Egham Wonersh Shortfield Common Mytchett Hascombe Manor Park Crosswater St Ann's Heath Aaron's Hill Leatherhead Ockford Ridge Chattern Hill Dunsfold Green Rose Hill Windlesham Reigate Lingfield Deepcut Stanners Hill Castle Green Sandhills Holmethorpe Worplesdon Woodcote The Bourne Coles Meads South Holmwood Littlefield Common Pitland Street Smoky Hole Sunbury Common Merrow Worcester Park Frimley Green Ash Kempton Park Martyr's Green Ashtead Common Stanwell Moor Peper Harow Heath End Enton Green Woodbridge Hill Thursley Hale Ash Green Abbotswood Ashford Margery Send Beasley's Ait Artington Bagshot Greatpark Titsey North Holmwood Dormans Park Ranmore Common Chelsham Hurst Park Parkgate Subrosa Tadworth Nutcombe Chertsey Normandy Warwick Wold Alfold Anglefield Corner Mickleham Hermitage Woods Estate Bowlhead Green Elm Corner Alfold Crossways Rydeshill Thorpe Lea Fickleshole Upper Halliford Dogkennel Green Redhill Send Marsh Brockham Lucas Green Pachesham Park Oxshott Cramhurst Albury Polesden Lacey Buckland Betchworth Send Grove Deepdene Brookwood Donkey Town Long Ditton Fetcham Povey Cross Fisher's Hill Norney Whyteleafe Ockley Langley Vale East Ewell Charlton Shepperton Wrecclesham The Ridge Great Bookham Woolmer Hill Sheet's Heath Lock Island Wentworth Willey Green Hooley Pyrford Green Whitewood Byfleet Woodmansterne Headley Walton-on-Thames Godstone Mugswell Compton Hook Heath Penny Pot Rydens New England Sutton Abinger Guildford Park Bushy Hill Knowle Grove Walliswood White Post Row Town Doversgreen Mayes Green Lordshill Common Rushmoor Broadford Witley Givons Grove Weatherhill Frimley Ridge Felthamhill Brook Livingstone Park Shrubs Hill Limpsfield Chart Leigh Littleton Irons Bottom Newlands Corner Meath Green West Horsley Hurlands Keeper's Corner Lower Ashtead Brick Hill Netherne on-the-Hill Great Burgh Hogden Bottom Boundstone Felbridge Rowly Isle of Wight Spreakley Tyrrell's Wood Newdigate May's Green Newchapel Ewell Blindley Heath Jacobs Well Lower Bourne Sidlow Gomshall Crawley Hill Horsell Elmbridge Village Stanford Common Pray Heath Addlestone Kingfield Dorking Ashley Park Kingswood Warren Hersham Ewhurst Paynes Green Lower Eashing Dennisville Charleshill Milford Park Barn Hamm Moor Wray Common Burgh Heath Dockenfield Tuesley West Ewell Holland Strood Green Leatherhead Common Wisley Ewhurst Green Westhumble Holmwood Corner Lower Green Thames Ditton Pixham