Train Station Advertising in The Chart

Get in touch

Advertising in Train Station in The Chart

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in The Chart

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in The Chart gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in The Chart

The cost of railway adverts in RH8 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in The Chart reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover The Chart (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Stoughton Sunbury Common Reigate Pixham Ewhurst Green Abinger Bottom Stanners Hill Horley Sutton Abinger Gatton Wisley Felthamhill Pagewood Frensham New Haw Effingham Common Bramley Pirbright Camp Artington Penny Pot Knowle Hill Wormley Frimley Hydestile Shere Whiteley Village Cobham Woodham Tatsfield Lingfield Albury Heath Waterloo Mayford Haslemere Field Common Bellfields Hookwood Weybourne Outwood Lordshill Common Churt Rowly Holmbury St Mary Hindhead Merle Common Worcester Park Hersham Brockham Combe Common St John's Burrows Cross Littleton Fetcham Laker's Green Birch Green Chertsey Shackleford Pitland Street Smallfield Dockenfield Langley Vale Whitmoor Bottom Ashford Common Warlingham North Looe Pains-Hill Horne Castle Green Mickleham Holland West Clandon Anglefield Corner Normandy Broadford Tower Hill Godstone South Godstone Hogden Bottom Paynes Green Stroude Givons Grove Giggshill Whitewood Alfold Crossways Wheelerstreet East Ewell Parkgate Hascombe Tilford Reeds Tyrell's Wood Albury Sunbury-on-Thames Busbridge Tyrrell's Wood Westhumble Grayswood Ashtead Coldharbour Long Ditton Deepcut Brockham Park Ashford Hamsey Green Betchworth Charleshill Kingswood Warren Burgh Heath Knaphill Thorpe Merrow Livingstone Park Gatwick Holmwood Corner Littlefield Common Beare Green Skimmington Charlton Bletchingley Tyler's Green Dorking Tadworth Bushy Hill St Ann's Heath Gadbrook Burntcommon Weston Green Chattern Hill Heath End Peartree Green Salfords Greatpark Crownpits Fairlands Henley Park Chobham Margery Beacon Hill Dormansland West Bedfont Downside Woking Flexford Peper Harow Farnham Westborough Woodmansterne Guildford Isle of Wight Shalford Frimley Green Shepperton Ash Estates Wanborough Godalming Thames Ditton Lower Bourne Row Town Wey Meadows St Ann's Hill Tilford Shamley Green Haxted Lower Halliford North Holmwood Beasley's Ait Elstead Puttenham Ripley Fan Grove Shellwood Cross Lower Kingswood Grove Heath Hamhaugh Island Tuesley Domewood Reigate Heath Westcott Shortfield Common Hamm Moor Logmore Green Chiddingfold Oatlands Park Laleham Hatchford End Effingham Broadmoor Claremont Park Maybury Mid Holmwood Lingfield Common Rushmoor Wentworth Lightwater Pyrford Dawesgreen Ashley Park West Horsley Highstreet Green Ridge Green Lock Island West End Sandy Cross Fetcham Grove Upper Eashing West Byfleet The Sands Crowhurst Upper Halliford Rowhill Wonersh The Wells Pray Heath Runfold Wrecclesham Fairmile Ash Vale Crawley Hill Caterham Bisley Buckland Dunsfold Common Mayes Green Munstead Heath Ranmore Common Sutton Green Titsey White Post Thorpe Green Farleigh Court Stoneleigh Virginia Water Ramsnest Common Dunsfold Stonebridge Knowle Green Spreakley Banstead Great Bookham Ash Forest Green Nork Wray Common Royal Holloway Holloway Hill Fredley York Town Chipstead Send Pyle Hill Nutcombe Abbotswood Mead Vale Abbey Mead Hurtmore Weybridge West End Farleigh Mogador Brook Place Crowhurst Lane End Capel Grafham Okewood Hill Guildford Park Rydeshill Abinger Common Whitfield Court Farncombe Great Enton Stanwell Moor Blindley Heath The Bourne Manor Park Upper Hale Hurst Green Pot Common Mount Hermon Seale Crosswater Upper Ifold Frimley Ridge Norney Epsom Downs Cramhurst Hook Heath Newchapel Lower Eashing Whyteleafe Limpsfield Chart Little London Burstow Ottershaw Addlestone Pyrford Green Norwood Hill Ewhurst West Ewell Compton Jacobs Well Littleton Common Burwood Park Millbridge Brick Hill Ripley Springs Chelsham Park Barn Strood Green Littlewick Palmers Cross Smart's Heath Blackheath Dippenhall Thorpe Lea Shepperton Green Leatherhead Ockford Ridge Charlwood Elm Corner Povey Cross Moorhouse Bank Friday Street Woodbridge Hill Culmer St Johns Thursley Westfield Ewell Abinger Hammer Birtley Green Horsell Burrowhill Mytchett Place Warwick Wold Dennisville Oxshott Hooley Ellen's Green Pyrford Village Ockley Kingswood South Earlswood Hale East Shalford Bisley Camp Mimbridge Lane End Bagshot Kingfield Compton Hambledon Towpath Alfold Wotton Claygate Aaron's Hill Walliswood Longcross Rowledge Westbrook Donkey Town Smoky Hole Irons Bottom Shepherd's Hill Burpham Knowle Grove Doversgreen Fisher's Hill Old Woking East Horsley Hoe Leigh Leatherhead Common Tongham The Chart Brook Lower Ashtead Polesden Lacey Hatchford Meath Green Dormans Park Norley Common Sheet's Heath Hog Hatch Send Marsh Egham Hythe Chilworth Windlesham New England Box Hill Chertsey Meads Cartbridge Dogkennel Green Runnymede Batt's Corner East Clandon Sheerwater Byfleet Peasmarsh Middle Bourne Milford Egham Wick Wyke Sidlow Pirbright Littleton Clark's Green Horsell Birch Nalderswood Nutfield Enton Green Stonehill West Molesey Woodcote Critchmere Farley Green Woolmer Hill Rydens Hockering Estate Frith Hill Loxhill Wasp Green Great Burgh Mytchett Brookwood Gomshall Shortheath Badshot Lea Russ Hill Lyne Lower Green Ashtead Common Cranleigh Mugswell Hatton Hill Hurst Park Heatherside Lucas Green Pitch Place Rose Hill Dunsfold Green South Park Send Grove Tilford Common Green Cross Walton on the Hill Shottermill Eashing Sandhills Deepdene Martyr's Green Esher Catteshall Buckland Woldingham Garden Village Shrubs Hill Hinchley Wood Headley Bishopsgate Fickleshole Witley Stoke D'Abernon Staines-upon-Thames Brook Redhill Trumps Green South Holmwood Penton Hook Newdigate Willey Green Kempton Park Bowlhead Green Subrosa Bagshot Heath Ansteadbrook Woodhatch Holmethorpe Ockham Little Bookham Mousehill Cudworth Boundstone Hamm Court Estate Elmbridge Village South Merstham Newlands Corner Blackbrook The Ridge Thorncombe Street South Nutfield Ridgebridge Hill Stanwell Weatherhill Whitebushes Peaslake Stanford Common Keeper's Corner Brooklands Sunbury Brewer Street Onslow Village May's Green St George's Hill Almshouse Common Pharaoh's Island Coles Meads Limpsfield Common Wood Street Village East Molesey Camberley Binscombe Worplesdon Ash Green Woldingham Limpsfield Egham Chaldon Bunce Common Broadham Green Hawk's Hill Merstham Tandridge Englefield Green Slyfield Hurlands Harpesford Walton-on-Thames Netherne on-the-Hill Epsom Oxted Whitmoor Vale Addlestonemoor Felbridge Stroud Common Church Town Pachesham Park Hermitage Woods Estate Felcourt